More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is...
[ This is a content summary only. Visit our website http://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Web Desk via Digital Information World
No comments:
Post a Comment