Consumers Want AI Labels but Doubt Their Own Skills

A Pew Research Center survey of more than 5,000 adults shows that most people want to know when artificial intelligence is involved in creating content. Three out of four said it is very important to tell whether a picture, video, or piece of text comes from AI or a person. Only a small group, about 12 percent, felt confident they could make that judgment themselves.

Worries Outweigh Excitement

Half of Americans said they are more worried than excited about AI’s growing role in daily life. Ten percent said they feel more excited than concerned, and about four in ten said their feelings are mixed. More than half described the risks of AI as high, compared with a quarter who thought its benefits are high.

Calls for More Control

Sixty percent of respondents said they want more control over how AI is used in their lives. Last year the figure was 55 percent. Most people are open to AI helping with tasks like weather forecasting, fraud detection, or drug development, but they reject its role in religion or matchmaking. Nearly three quarters said AI should have no place in faith-related advice.

Impact on Human Abilities

A majority of respondents expect AI to weaken skills that are central to human life. Fifty-three percent believe it will reduce creative thinking. Fifty percent think it will make it harder to build strong personal relationships. Only a small minority expect improvements in these areas. Some see a role for AI in problem-solving, with three in ten saying it could help, though more people predict harm.

Younger Adults Show More Awareness

Awareness of AI is strongest among younger Americans. Sixty-two percent of adults under 30 said they have heard or read a lot about it. Among those 65 and older, the share drops to 32 percent. Younger adults are also more likely to believe that AI will harm creativity and relationships, even as they interact with the technology more often.

Push for Transparency

The findings suggest that Americans are not opposed to AI itself but want clear boundaries and honesty about how it is used. Labels that reveal when AI is involved could help build trust. For institutions and businesses, openness may shape how people respond to the technology in the years ahead.

Notes: This post was edited/created using GenAI tools.

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by Irfan Ahmad via Digital Information World