Friday, September 26, 2025

OpenAI Introduces ChatGPT Pulse, a Paid Feature That Automates Personalized Briefings

OpenAI has introduced ChatGPT Pulse, a new tool that produces daily personalized reports. The feature is only available to Pro subscribers, who pay $200 a month, and is part of the company’s effort to make ChatGPT work more like an assistant than a chatbot.

How it works

Pulse runs mostly overnight. It processes a user’s chat history, memory settings, and feedback, then compiles a set of five to ten cards the next morning. These cards can include news updates, reminders, or suggestions based on personal context. Each card links to a full report, and users can ask ChatGPT questions about the content.


The feature also works with connected apps such as Gmail and Google Calendar. When switched on, Pulse can highlight important emails or prepare a daily agenda. OpenAI says these integrations are off by default, and users can control how much data is shared.

From Tasks to Pulse

An earlier experiment called Tasks let users set reminders, such as getting news at a specific time. Pulse expands on that idea by running automatically, without waiting for a manual request. OpenAI executives describe it as the next stage in building assistants that can anticipate needs.

Why it is limited to Pro

Pulse requires heavy computing power, which is why it sits behind the Pro subscription. OpenAI has said it is short on server capacity and is working with Oracle and SoftBank to expand its data centers. The company wants to release the feature more widely, starting with Plus subscribers, once it becomes more efficient.

What it shows

Examples shown by OpenAI include sports roundups, travel itineraries, family activity ideas, and restaurant suggestions tailored to dietary preferences. The system can also prepare drafts such as meeting agendas or gift reminders.

Pulse is designed to stop after presenting a limited set of cards. The company says this choice is deliberate, to avoid the constant scrolling pattern of social media feeds.

Looking ahead

For now, Pulse is aimed at individual users, but the company sees it as a step toward more capable AI agents. Future versions could handle tasks such as making bookings or drafting emails for approval, though those features remain in early development.

Other startups are exploring similar tools, including Huxe, which comes from the team behind Google’s NotebookLM. Analysts say the market is still open, as most AI agents today rely on prompts rather than working proactively.

OpenAI stresses that Pulse remains experimental and optional. Its success will depend on whether users find enough value to justify its high subscription cost.

Notes: This post was edited/created using GenAI tools.

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by Irfan Ahmad via Digital Information World

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