Apple’s performance accounts for a substantial part of the improved forecast. IDC expects the company to ship 247.4 million iPhones next year, reflecting 6.1% annual growth and marking its highest volume on record. China contributes significantly to this shift. IDC revised Apple’s 2025 outlook for the region from a projected 1% decline to 3% growth after recent monthly sales data showed sustained demand. Globally, Apple’s shipment value is projected to exceed 261 billion dollars in 2025, supported by 7.2% year-over-year growth.
The outlook changes in 2026 as component availability tightens. IDC now expects a 0.9% decline in worldwide smartphone shipments, reversing an earlier projection for slight growth. The revision reflects two factors: a global memory shortage that is raising costs and constraining supply, and Apple’s decision to move the launch of its next base model from late 2026 to early 2027. IDC notes that the shortage is expected to affect lower-end and midrange Android devices more noticeably because they are more sensitive to price increases.
Pricing is expected to rise even as unit volumes soften. IDC forecasts the global average selling price of smartphones to reach 465 dollars in 2026. Higher component costs are expected to push overall market value to 578.9 billion dollars. Manufacturers may raise retail prices or adjust their portfolios toward higher-margin models to manage the impact of memory-related cost increases.
The market enters 2025 with improving conditions, while the balance between component constraints and pricing trends shapes expectations for 2026.
Notes: This post was drafted with the assistance of AI tools and reviewed, edited, and published by humans.
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by Irfan Ahmad via Digital Information World
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