The time has come. Google is now showing ads within AI Mode for the first time ever.
— Brodie Clark (@brodieseo) November 21, 2025
Similar to the ads that I had originally spotted showing within AI overviews earlier this year, the placement is at the bottom of the response.
And as you can see, the ad results are labelled… pic.twitter.com/JZa7g8rS2N
The early examples involve local service searches. Sterling saw a sponsored HVAC repair result beneath the usual AI output inside Google’s Labs environment. Clark replicated the behavior with a plumbing related query in the public build of AI Mode. Both sightings confirm that sponsored cards can now appear in the interface, though only for a small set of users.
Organic results remain at the top. In Clark’s case, organic link cards appeared within Gemini’s generated answer, with the sponsored block sitting below that section. This layout keeps organic items visible in the most prominent positions. None of the sources show ads replacing organic results.
Google said in May that ads would expand into AI Overviews and AI Mode as part of its broader advertising plans. The company later clarified that the current sponsored cards form part of ongoing tests. It has not provided a date for wider visibility or additional details about the system.
Right now the behavior appears only for a limited number of users. Others running similar searches do not see any ads at all. The rollout remains unclear, and the available examples simply show that Google has begun testing sponsored placements inside AI Mode.
Notes: This post was edited/created using GenAI tools with human oversight. Image: DIW-Aigen.
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by Irfan Ahmad via Digital Information World
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