The shopping feature creates a guided research flow. A user begins by describing the item they want, and ChatGPT then asks follow up questions about budget, features, or other limits that matter. It gathers information from publicly accessible retail sites and checks details such as price, availability, reviews, specifications, and images. It then organizes the results into a personalized buyer’s guide. OpenAI is offering nearly unlimited usage of this feature during the holiday period.
The tool supports a wide range of product tasks. It can search for items that match specific requirements and can also find similar or lookalike products. It supports side by side comparisons and can surface deals such as Black Friday discounts. It can help with gift suggestions as well. Users can upload an image to look for matching or similar items, which is useful for clothing and accessories. As the research progresses, ChatGPT displays product cards that users can mark as interesting or not. This feedback adjusts the recommendations and shapes the final guide.
A version of GPT 5 mini powers the experience. OpenAI trained it for shopping tasks so it can read trusted sources, cite reliable pages, and combine information from multiple sites. Internal testing showed higher product accuracy compared with GPT 5 Thinking, GPT 5 Thinking mini, and ChatGPT Search. OpenAI notes that price and availability may still be incorrect at times and recommends checking the retailer page before purchasing. The company also states that chats are not shared with retailers. Merchants that want to appear in results need to allow OpenAI’s crawler to access their pages.
Testing from ZDNET found that the interface feels quick and easy to use. The reviewer said the swiping style feedback system made it simple to sort through clothing, pet items, and gift ideas. When a prompt contained many different details, some recommendations aligned well while others did not, but the guide still served as a practical starting point.
OpenAI is also improving how information appears in everyday answers. ChatGPT will now show more inline images from the web when pictures can help explain something. The images appear beside the related text and can be opened to display the full size and source attribution. This update is rolling out globally for all ChatGPT plans on web, iOS, and Android for responses produced with GPT 5.1.
These changes strengthen ChatGPT’s ability to support product research and general understanding by combining structured guides with clearer visual information.
Notes: This post was edited/created using GenAI tools with human oversight.
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by Irfan Ahmad via Digital Information World
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