Study: Chatbots Found to Restrict Information, Echo User Biases, and Hinder Independent Thought

A new study by Johns Hopkins University finds that chatbots have limited information and they reinforce ideologies on users. The research discusses how the use of AI chatbots is constricting people from forming their own opinions, which can make them vulnerable to manipulation. When people ask ChatGPT to write a summary of a book, research or any other form of content, ChatGPT just uses the information that has already been stored in it to form an opinion. This prevents people from discerning what’s right and what’s wrong.

The lead author of the study, Ziang Xiao, says that chatbots aren’t designed to be biased but their answers reflect the biases of the person who designed them and the type of questions users are asking them. So, this means that chatbots are only giving the answers users want to hear from them. Ziang Xiao wanted to study how online searches are influenced by chatbots and how much difference people felt in answers from search platforms and Chatbots. For the study, the researchers asked 272 members to write about different topics like healthcare, student loans or some other things and look for more writing material from ChatGPT and ordinary search engines especially built for this study.

When the search results came, participants of the study wrote their essays for the second time and also answered some questions about their topic. The researchers also made participants read two contradicting articles about the same topic and also asked them questions about which article has the accurate information in their opinion. The results also showed that chatbots had limited information about the topics as compared to ordinary search engines and chatbots were also only reflecting the attitudes of the users. Xiao said that people only look for information that is similar to their viewpoints.

There is also a difference in the way people seek answers from an ordinary search engine and a chatbot. People tend to only write keywords in the search box while they write full questions on chatbots. Chatbots use this form of communication to their own advantage and look for clues and attitudes from which they give answers according to what the user wants. Researchers also created a chatbot which was designed to agree with whatever the user says. It was more powerful than the other chatbots. But there was also a chatbot which was designed to disagree with whatever the user says. But it was not powerful enough to change people’s opinions.

Image: DIW-Aigen

Read next: The Impact of AI on Jobs, A Warning from the IMF Chief
by Arooj Ahmed via Digital Information World

TikTok Creators Unite To Legally Challenge US Government Over New Bill Banning The App

The news about President Biden signing the TikTok divestiture bill into the country’s law has not been appreciated by many around the country.

This is why creators are now joining forces to legally challenge the American Government with a new lawsuit that was filed inside the Federal Court on Tuesday.

The company’s CEO has already mentioned time and time again how they would fight back as the law failed to follow America’s own First Amendment. And he even went as far as to conclude that it was unconstitutional and must be removed.

Remember, the app has a user base of close to 170 million individuals in the US who make use of this platform to generate a living. So to scrap it entirely for a reason that many feel is unlawful is causing massive concern.

The bill first came into play last month after the country’s head of state signed it. It states that the platform must be separate from its parent firm which is based in China, called ByteDance. However, the latter has argued and confirmed that it would rather lose functions in the US markets than go about selling off its algorithms to other US-based sellers.

In this particular legal case, creators argue that this law is undermining the country’s own principles and stops it from being an area where creativity stems. The news regarding the latest lawsuit was first broken by a legal company that represented all those who had signed a petition against it.

They hope to block this ban from coming into effect, filing the case as a First Amendment legal challenge that is on behalf of several creators.

The company that has pulled out the lawsuit has close to 600 legal experts that span around the country in seven different American cities. And it’s safe to say that it’s a force to reckon with.

Both TikTok and ByteDance rolled out their own separate lawsuit on this front to block all claims generated for those taking place on May 7th. They felt such a ban was designed for destruction and intense manipulation.

It was also said to silence many American citizens and that was not going to go unnoticed. So now, they’re putting up a fight and failing to back down.

TikTok says it has over the years spent a huge sum of funds that go into billions, just so that it could ensure users’ privacy and safety were never compromised. They wished to make sure the app was far from being implicated and manipulated by authorities in China. But the way things have unfolded recently and the accusations that have been labeled against the app are just devastating.

For those who may have missed it, security officials at the White House accused TikTok of colllecting mass amounts of sensitive data and sharing that with China’s government. This is why the platform was called out as a huge national security threat.

Lawmakers called TikTok a surveillance and security nightmare that must be curbed before it’s too late. Meanwhile, not everyone in the country feels a ban was necessary or the right decision.

A poll carried out before the decision for the ban came into play had the majority of the country’s population holding a belief that a ban and separation of the app from its parent firm was not the right decision or even possible.

Meanwhile, content creators in this regard are arguing and fighting for their rights to freedom of expression. From making content to selling things through the app, many are being stripped of their basic rights and that’s not something they’re willing to accept silently.

Image: DIW-Aigen

Read next: AI Boosts Marketing Efficiency, Insights from Gartner’s 2024 CMO Spend Survey
by Dr. Hura Anwar via Digital Information World

New Research Shows Strategies for Parents which Can Help Decrease the Smartphone Overuse in Adolescents

A new research published in a journal named Addictive Behaviors talks about how excessive use of smartphones can affect behavioral patterns which can interfere in our personal, social and professional lives. The overuse of smartphones also results in disturbed sleep patterns, strained personal relationships and decrease in productivity. The research talks about how parents can take part in making their children use smartphones as little as possible. The study also explains that parents should focus more on participation and less on supervision when it comes to their child’s use of smartphones.

For the study, the researchers surveyed 1187 families which consisted of a mother, father and their adolescent child of ages between 14 to 18. The researchers collected the data at two points, one from baseline and other from six-month follow up. The researchers observed the family dynamics of researchers, focusing on how parents discussed smartphone usage to their adolescent, their general communications and how they spent their quality times together. Efrati, the lead researcher, and his team of other researchers found out that there was improvement in communications between parents and their adolescents about smartphone usage. The research also found out that communication with only fathers and adolescents also played an important and more effective part in reduction of smartphone use.

The researchers also talked about four main parental strategies that can help in the smartphone usage reduction of their adolescents. The first strategy is restrictive mediation that involves setting rules and timings on smartphone use. Parents can impose these rules and timings to their adolescents on their child's phone to limit its use. This method showed a decrease in PSU and social pressure on adolescents. The second strategy is negative active which means mediation of parents to disapprove of their adolescent's certain smartphone activities. In this strategy, parents often criticize their children’s overuse of smartphones in front of them. But a negative active strategy has negative effects like increased PSU and social pressure.

There is also a positive action strategy which is opposite to negative action where parents tell their children beneficial and advantageous use of smartphones. This helps the children focus on using smartphones for better purposes. As opposed to negative active, adolescents felt free from getting emotional gain from smartphones and connected emotionally with their parents. The fourth strategy is co-use where parents can get involved in smartphone activities with their children like playing games or exploring the internet. When parents used smartphones with their parents, it also resulted in decreased social pressure about smartphone overuse.

This study altogether found out that communication, support and limited mediation of parents with their adolescents can help decrease their smartphone use. However, this study is also limited to only one area and the researchers are not sure if these type of strategies can be used everywhere in the world.

Image: DIW-Aigen

Read next: Unconventional Ideas Gain Popularity on Social Media, Binghamton University Study Shows
by Arooj Ahmed via Digital Information World

Google Begins Revolutionizing Its Search With Innovative AI-Powered Features

Google Search is getting a revamp with the addition of new and exclusive AI-powered features.

The company has started adding a host of exciting and innovative features across both its search and search labs while also giving searchers in the US the chance to benefit from AI Overviews.

There’s a host of options available including reasoning, AI Search, Google Lens, and whatnot. And we’re covering each of them in detail for you below.

For starters, Search Labs will have the ability to Adjust Overviews so that it’s more simplified or broken down to reveal details. When you press on the tab for Simpler, users get the most basic response and when the Break Down feature is selected, you get detailed responses. Hence, what you get in the end is the chance to simplify things for in-depth replies in the most refined manner.

You can see this feature arriving soon across Search Labs and will be related to all English questions for those based in the US.

Next up, the company is launching a new multistep reasoning offering that uses Gemini for logic. Instead of breaking down complex searches, users will now have the chance to ask complex questions and expect logical responses.

Google rolled out a few examples on this front of what users can expect. For instance, you search for yoga and can even ask for the best ones or those offering discounts for newbies.

Google’s next rollout entails planning capabilities which are designed to give you the chance to plan your needs across Google. You can co-create a host of different things that will give rise to various links online. These results are exported and replaced with more options seen across plan sets. In addition, you’re not just seeing search results but also planning it along.

For instance, you can look for the likes of ideas for meal plans that are simple to make. You can even get starting points with different recipes online and then switch things around, followed up by an export to Google Docs.

The search engine giant has also unveiled search results that are more specific to certain topics so AI can be used for greater organization. This gives you the chance to brainstorm answers to questions. So what users will see is search results put under specific categories which are one of a kind and entail headlines based on what AI has created. It would entail all sorts of perspectives and types of content.

From movies and recipes to books and travel, you’ll see all options across Search.

Last but not least, Google is rolling out another unique endeavor called Lens Search featuring video. This forces users to record content like videos and ask queries while they are taking part in the recording. The company will generate responses depending on what queries are asked. As you can imagine, it just takes the whole visual search ordeal to new extremes as users ask questions supported by videos.



Read next: Instagram Alerts Creators About Longer Reels Hurting Their Reach On The App
by Dr. Hura Anwar via Digital Information World

Instagram Alerts Creators About Longer Reels Hurting Their Reach On The App

If you happen to be a content creator on the Instagram app, then you might want to read on further.

Meta's popular social media app is alerting creators about how Reels might be a profitable venture but certain guidelines must be taken to prevent their reach from tumbling.

The company says Reels that go beyond the 90-second mark are said to do more harm than good in terms of engagement and reach. So it’s better to steer clear of them and instead focus on valuable content that’s short.

This was a very helpful note shared at the app’s creator event that was held recently in New York. The platform’s CEO Adam Mosseri was there to provide answers to queries that commonly prevail in people’s minds when creating content that brings about the most fruitful results.

This happened to be one of the several notes revealed by crew members there who actively participated in clearing out confusion regarding the app and its algorithms.

There was a particular slide that put emphasis on how creators can maximize returns on Reels by simply restricting them to the 90-second limit. So the shorter the reel, the better the distribution, when you put it in simple terms.

A lot of what was discussed at the creator event was very basic and things that most creators were already aware so we’re not going into the depth of those. But others like advice related to posting at the same time when you put up an update on another app is always beneficial, the platform mentioned. This might be linked to broader branding as well as rolling out discussions at a single time.

On the flip side, the app mentioned how publishing content that was not yours, rolling out material with watermarks arising from other platforms, engaging in clickbait, and just poor content quality were some other top and trending reasons for low reach.

• Also read: The Power of Influencers Unraveled: How Much Do They Charge And What Role Does AI Have In Persuading Consumers

Moreover, publishing Reels that are more than 90 seconds is never recommended either and that seemed to be the biggest take-home message. But it wouldn’t be wrong to add how that has some wondering about why the app is even allowing you to do that if it’s going to harm you in the long run?

Are people not willing to watch longer reels? To better provide some clarification on the statement, the app says that added the 90-second limit. But if you feel the need for more time to prove your point in the video, then you have that option always.

We’ve seen the platform take part in trials for reels that last anywhere between 3 to 10 minutes. But it wouldn’t be wrong to add how such experiments are not going well and we won’t be seeing them possibly be rolled out.

Whatever the case may be, remember one thing. Publish short and relevant content and reap the benefits, simple!

Image: DIW-Aigen

Read next: Aalto University Study: Believing in AI Improves Performance, Even Without Real AI
by Dr. Hura Anwar via Digital Information World

Aalto University Study: Believing in AI Improves Performance, Even Without Real AI

Recent research from Aalto University has revealed that just believing in AI assistance can improve people’s performance. This is observed even if AI doesn’t exist. This phenomenon is called the placebo effect. It shows that performance can improve simply because people expect it to when they think AI is helping them.

In the study, participants did a letter recognition task twice: once on their own and once with the supposed help of an AI system.

They were divided into two groups; one group was told the AI system was reliable and would help improve their performance, while the other group was informed it was unreliable and would likely hinder their performance.

Surprisingly, both groups performed better when they believed an AI was involved, even though in reality, there was no AI aiding them.

The research team set up the task so that participants matched letters appearing on a screen at different speeds. They found that all participants, regardless of the group they were in, completed the task faster and more attentively when they thought an AI was assisting them.

This study not only highlights the expectations people have of AI but also indicates how strong these beliefs are. Even when participants were told the AI might worsen their performance, they still expected some form of enhancement, showing the difficulty in reducing people's trust in AI capabilities.

Further tests were done online, which replicated the findings of the initial experiment. Participants were also asked about their expectations when performing tasks with AI, and most had a positive view of AI's potential to assist them, regardless of their general skepticism about technology.

These findings bring up challenges in how AI systems are evaluated. The placebo effect could skew results in studies testing the effectiveness of AI technologies, suggesting that results could be influenced by how much people believe in the technology rather than the technology itself.

The research implies a need for placebo-controlled studies in the field of human-computer interaction to ensure that evaluations of AI systems are not biased by users' expectations. This is crucial for accurately assessing the impact of AI systems on task performance.

Image: DIW-Aigen

Read next: Emerging Trends in Computer Engineering: How AI and Machine Learning Are Shaping the Future
by Mahrukh Shahid via Digital Information World

Unleashing Visual Learning: How VistaCreate Transforms Education

Projects, countless books, lectures, seminars, webinars, course works, reports – though higher education is a conscious choice of the future, its educational load seems to be breaking records. Skills and knowledge shape the professional performance of every graduate, however, the volume of information seems to be insurmountable.

According to research, 60+% of students are visual-spatial learners, thus, the most understandable form of educational content is visuals – presentations, images, graphs, infographics, videos, leaflets, etc. Though it is the most workable solution, it takes time for professors and students to elaborate on the images, moreover, just a minority can boast appropriate creative skills and imagination.

When there is a need for professional visual content, there is a solution – VistaCreate – an online graphic design platform and the first-to-consider creative assistant. Let’s see what they offer, and what are the perks for educational institutions.

What Is VistaCreate?

VistaCreate is an online graphic designer with an unlimited library of visuals to cover individual, educational, or business needs. It's a professional assistant for non-professionals who need more creative skills and help with turning their ideas into tangible content.

VistaCreate may seem to be one of many graphic online designers, yet, it is the only one to combine countless functions within one space. Let’s look at it in numbers:

• 150 000+ professionally-designed templates
• 70 M+ photos, videos, and vectors
• 75,000+ professionally designed templates
• 80 design formats
• 10,000+ animated templates
• 50,000+ static and animated design objects
• 9,000+ animated objects
• 1,800 backgrounds (1750 static, 299 videos)
• 680+ fonts in 25 languages
• 80 text styles
• 8,500+ music tracks

With such a choice of options from VistaCreate, educational content will undergo a magic makeover – from endless texts to substantial and easily memorable images.

What Are The Major Benefits of VistaCreate For Education?

1. The choice

VistaCreate never fails to impress with the choice of visuals; what’s even more, the library keeps growing at an exponential rate. The variability of visuals allows creators to fit any kind of information (regardless of the subject) into a more comprehensible form.

Sociology, Psychology, Language Learning, History, Geography – every topic can be explained and delivered much easier with engaging images, presentations, animations, videos, etc.

1. The time

The majority of students and professors are aware of the advantageous nature of visuals; however, their main drawback is related to time, as the whole creation process requires too much time for preparation.

Instead, both the students and teachers can benefit from readily available templates. In just a few steps, one of the thousands of templates is adjusted with text, colors, and enhancers, and the visual content for the lecture or report is ready.

1. The student’s engagement

Let’s admit it, the majority of our population has changed the way of information consumption preferring images and videos to texts. Even the most boring subject can be turned into valuable pieces of information with carefully outlined ideas and properly highlighted key conceptions.

The usage of visuals will serve two purposes – effective informational exchange and elevated student engagement.

1. The assistance

The availability of social networks brought students and teachers closer, allowing them to maximize the knowledge exchange through groups and communities. Social media management requires additional attention and time, but VistaCreate takes the graphic design platform performance to a new level offering a new feature – scheduling.

Instead of waiting for the proper time when the visuals should be sent to the group of students (before, after, or during the lecture), teachers can create the visual and plan their automatic posting with VistaCreate.

1. The all-embracing nature

VistaCreate is a creativity hub and has everything its users might require. There are tools for photo, image, and video editing all being accessible from a single website. Such a convenience allows users to get everything they need (regarding visual design) while staying in one place, instead of getting bits and pieces from other websites.

What Are The Perks For Education Sphere?

VistaCreate aims to bring available design services to every user at an affordable price – the Free Plan and Pro Plan ($10-13 per month). Basically, every user can reach the tools for professionals at the price of one McDonald's Dinner Box.

However, educational institutions and NGOs can get even more benefits – free access to Pro features. They need to fill out the forms on the website and present the required documentation; after the application process is over, the member of the institution will be granted access to all the features.

The Final Thoughts

VistaCreate is a global provider of professional graphic design to all non-professionals. The platform contains a countless number of readily available templates, visuals, and graphs that can all be used for enlightening learners of educational institutions and making their education more comprehensible.

VistaCreate is an affordable tool for individual users, as its price will not stretch even the tightest budget; it is also available as a free tool for educational institutions, provided they proceed with the requested information.

by Web Desk via Digital Information World

OpenAI Introduces New Conversational GPT-4o Model With Fresh Upgrades For ChatGPT During Live Stream Demo Event

The cat is finally out of the bag and the announcement that’s been building up anticipation from OpenAI for weeks is finally here.

The company just made a huge ‘Spring Update’ during a live stream demo session. This was the rollout of a new conversational flagship model called GPT-4o. The company says this venture would seek to bring forward GPT-4 level tech to the world and that includes those who are free users.

The latest GPT-4o model whose o represents Omni is designed to provide reasoning in real-time for all kinds of content like text, videos, voice, and vision. This livestream event was kicked off today by the company’s CTO Mira Murati.

The famous makers of ChatGPT also made some serious upgrades to the current GPT tool in the works while rolling out ChatGPT technology for desktops like macOS and another refreshed UI that’s designed to ensure this chatbot is so much simpler in usage and natural in design.

The company admitted how models do tend to get so much more complex as days and time pass by but their goal right now is to ensure the whole collaboration and not any UI process.

This latest design ensures enhanced quality and speed in different types of languages, going up to a limit of 50. So that means the masses can benefit from the entire experience as so many people are involved.

It’s also said to provide the most real interactions between humans and PCs as it can accept a combo of various content styles as released by the company recently.

Remember, this would be the first chatbot based on AI that can copy human chats to the core and that’s something OpenAI has been trying to achieve for a while now.

As demonstrations proved through the live screening event, the CEO added the term ‘Her’ in reference to a famous Hollywood movie. And it was amazing to see the response that the new model was able to generate through another new window that matched the speed of the GPT-4 Turbo.

This particular chatbot is designed for even the smallest variant of audio inputs that entails an average duration of 320 milliseconds.

• Also read: OpenAI CEO Sam Altman Urges International Agency for AI Regulation Amid Growing Concerns

We know that users can talk to it and attain replies in real time but what was another cool feature worth a mention is how the chatbot could be interrupted while it starts talking.

So some compared it to the likes of speaking similar to AI from films. For many, Altman admitted that speaking to a computer was never real or life-like. It just felt fake but today, that’s not the case and this kind of interaction is what they’ve been in search of for so long.

Plenty of other examples were demonstrated to just prove how great of a chatbot this new conversational variant is and how it all happens naturally, bringing out great efficiency for all to follow.

The tool is free for all and will be up for grabs to a bigger audience very soon including the likes of developers, OpenAI confirmed. This would give them great intuitive processes to benefit from.

The fact that there are vision abilities built into this tool means users could put up images, documents, and even screengrabs that feature not only text but graphics along the way. And through such means, you are being chatted with the tool.

There is also an inherent memory quality that gives users a shot at continuity that can be availed on all chats including the chance to browse so users can find real information in certain chats.

Image: DIW-Aigen

Read next: Unconventional Ideas Gain Popularity on Social Media, Binghamton University Study Shows
by Dr. Hura Anwar via Digital Information World

Emerging Trends in Computer Engineering: How AI and Machine Learning Are Shaping the Future

Computer engineering is evolving at a breakneck pace, with artificial intelligence (AI) and machine learning (ML) driving some of the most significant innovations. From healthcare and finance to transportation and entertainment, these technologies transform how we live, work, and interact. Understanding emerging trends in computer engineering and their impact on various sectors can help professionals stay ahead in this competitive field. In this article, we'll explore how AI and ML are shaping the future of computer engineering, highlighting key trends and their implications.

Image: John Schnobrich / Unsplash

1. AI-Powered Edge Computing: The Shift from Cloud to the Edge

Edge computing is emerging as a game-changer in computer engineering. It processes data closer to its source rather than relying solely on centralized cloud servers. This approach reduces latency and improves data security. AI at the edge enhances efficiency, enabling real-time analytics in applications like autonomous vehicles, smart cities, and industrial automation.

By integrating AI and ML algorithms into edge devices, engineers can create intelligent systems that adapt and respond to their environments. This trend will continue as more industries recognize the benefits of decentralized computing, making it a pivotal area for innovation.

2. Online Education and Specialized Degrees: Preparing Engineers for the AI Future

As AI and ML redefine computer engineering, professionals need advanced education to stay relevant. An online MS in electrical and computer engineering offers a flexible way to gain specialized skills in these areas. This program blends theoretical knowledge with practical applications, covering topics like deep learning, neural networks, and robotics.

Graduates equipped with this expertise can tackle complex engineering challenges and develop cutting-edge AI solutions. Additionally, online programs offer the flexibility needed for working professionals to upskill while continuing their careers. Investing in advanced education ensures engineers remain competitive in this rapidly changing field.

3. Deep Learning Advancements: Revolutionizing Data Analysis and Prediction

Deep learning, a subset of machine learning, uses artificial neural networks to analyze and predict complex patterns in data. Recent advancements in deep learning have unlocked unprecedented capabilities in image recognition, natural language processing, and predictive analytics.

Computer engineers leverage these advancements to build intelligent systems that outperform traditional models in accuracy and speed. For example, convolutional neural networks (CNNs) have revolutionized computer vision, enabling applications like facial recognition and autonomous navigation. Similarly, recurrent neural networks (RNNs) excel in speech recognition and language translation. Deep learning's potential remains vast, promising continued innovation in AI-driven analytics.

4. AI Ethics and Bias Mitigation: Building Fair and Transparent Systems

As AI becomes more integrated into daily life, ethical considerations around bias and transparency grow increasingly important. Biased algorithms can lead to discriminatory outcomes in hiring, lending, and law enforcement. Addressing these challenges requires computer engineers to prioritize ethical design principles.

Efforts to mitigate bias include diversifying training data, developing explainable AI models, and implementing fairness metrics. Engineers also need to ensure transparency in AI systems, making decision-making processes understandable to users. Incorporating ethics into the AI development process builds trust and ensures technology benefits all segments of society.

5. AutoML: Democratizing Machine Learning for All Users

AutoML, or automated machine learning, is simplifying the complex process of developing ML models. It automates tasks like data preprocessing, feature selection, and hyperparameter tuning, allowing users with little programming knowledge to build effective models.

This trend democratizes ML by enabling professionals in non-technical roles to harness its power. AutoML tools can help organizations accelerate ML adoption, making data-driven decision-making more accessible across various departments. However, computer engineers still play a crucial role in designing and refining these tools to ensure they produce accurate and reliable models.

6. AI in Cybersecurity: Enhancing Threat Detection and Response

Cybersecurity is an ever-evolving challenge, with new threats emerging daily. AI and ML provide innovative solutions for detecting and mitigating these risks. ML algorithms analyze vast amounts of network data to identify patterns and anomalies that may indicate cyberattacks.

For instance, anomaly detection models can flag unusual login attempts or data transfers, while AI-driven threat intelligence platforms predict future attack vectors. Additionally, AI enhances incident response by automating threat containment and recovery processes. As cyber threats grow in sophistication, integrating AI into cybersecurity strategies becomes essential.

7. Federated Learning: Collaborative AI Without Compromising Privacy

Federated learning is a novel approach that enables AI models to learn from decentralized data without transferring it to a central server. This method enhances data privacy and security by keeping sensitive information on local devices.

In healthcare, for example, federated learning allows hospitals to collaboratively train AI models on patient data without sharing it directly. This collaboration improves diagnostic accuracy while safeguarding patient privacy. Computer engineers working on federated learning face challenges like model optimization and communication efficiency, but the potential benefits make it a promising trend for AI development.

8. Explainable AI (XAI): Making AI Decisions Transparent and Understandable

Explainable AI (XAI) aims to make complex AI models more interpretable, allowing users to understand and trust their decisions. As AI systems become more sophisticated, they often act as black boxes, providing accurate predictions without clear reasoning.

XAI techniques like feature importance analysis and visualization help demystify these models, revealing how inputs influence predictions. For instance, in healthcare, XAI can explain why an AI model diagnosed a particular condition, enabling doctors to validate and refine treatment plans. Building transparent AI systems strengthens user trust and facilitates adoption across sensitive applications.

Conclusion

AI and machine learning continue to reshape computer engineering, driving innovation across various industries. From edge computing to AutoML, these trends unlock new possibilities while presenting unique challenges. Computer engineers equipped with advanced skills, ethical principles, and a collaborative mindset can navigate this evolving landscape successfully. By understanding and embracing these emerging trends, professionals can contribute to building a future where AI empowers businesses, improves lives, and drives sustainable growth.

by Web Desk via Digital Information World

Unconventional Ideas Gain Popularity on Social Media, Binghamton University Study Shows

A recent study from Binghamton University in New York has discovered that on social media, the more unusual an idea is, the more likes it tends to get. This study looks at a variety of topics, not just the typical issues like politics or religion.

It even included everyday choices like food or lifestyle, showing that any subject can become polarizing online.

The research team used two main methods to gather their data. First, they set up online experiments at a U.S. university with students. These students participated in tasks designed to mimic activities on social media platforms similar to Twitter. They worked on creative projects like writing marketing taglines for laptops and crafting short stories, both of which required different levels of collaboration. This controlled setting allowed the researchers to observe how ideas were shared and received within a specific group.

The second method involved analyzing posts from GAB, a social media site known for its far-right user base, using data from 2016 to 2021. This part of the study looked at around 147,000 posts from about 3,000 users. The researchers cleaned up the text from these posts and used a technique called Doc2Vec to study the content in depth. They were looking for ideas that stood out as different from the norm within that community.

In both the university experiments and the GAB analysis, the results were consistent: the more an idea strayed from what was common in that group, the more engagement it received. On GAB, this was particularly evident, where the most liked posts were those that were farthest from the average discussions on the platform.

The study's findings indicate that on social media, sharing more distinctive or radical opinions can make a person more popular. This trend could lead people to gradually shift their views to become more extreme over time. As these views get more attention and likes, they begin to seem more normal to the community, potentially leading to a cycle of increasingly extreme content.

This research highlights the need for more studies on how these dynamics develop and what might be done to address the negative effects they could have on society. The study was a comprehensive effort to understand how the desire for social acceptance and influence could drive people to adopt and express more radical opinions online.

Image: DIW-Aigen

Read next: Most AI Systems Have Become Experts At Deceiving Humans, New Research Proves
by Mahrukh Shahid via Digital Information World

OpenAI CEO Sam Altman Urges International Agency for AI Regulation Amid Growing Concerns

The fast-paced development and adoption of AI have led to much concern in the tech world today.

This is why companies have been calling for stringent laws with regulators to come into play and ensure the moderation of AI continues before things get out of hand,

In a recent discussion, OpenAI CEO Sam Altman made it very clear how he feels the need for an international agency to be developed to better moderate AI. According to him, this is your best bet for the approach as compared to laws that are not only poorly curated but inflexible too.

Altman further explained how AI was like an airplane where frameworks for appropriate safety needed to arrive at a quicker pace than what was taking place right now. And the fact that the makers of ChatGPT were keen on fostering this idea was serious news.

Image: All-In Podcast / YT

This is not the first time that we’ve heard him speak on the concerns that AI systems are bringing forward in the future. Altman mentioned that serious harm could arise, decades from today, due to improper regulation of AI while discussing the matter during a podcast last week.

The fact that systems can give rise to serious negative impacts that are beyond the realms of a single nation means big things. This is why they are calling for more stringent regulation by one agency that looks at these powerful systems and ensures the right kind of safety testing ensues.

Only with the right type of oversight in place, the world can see using AI as a balancing act, Altman added and it does make sense, when you think about it, where he was coming from.

Regulatory overreach seems to be the issue in OpenAI’s eyes. Either a lot is being done or too little too late. And when that’s the case, things can really go in the wrong direction.

And in case you’re still wondering, laws for AI regulation are currently underway. We saw in March of this year how the EU gave the green signal to the AI Act. This would better categorize the risks that AI brings and ban uses that aren’t acceptable.

• Also read: Google Search Users Opting Out of AI-Generated Results: Traditional Search on the Rise?

We even saw Biden sign executive orders in the past year where calls were made for more transparency on this front and where the creators of some of the biggest AI models would be held responsible for such acts.

Now, we’re hearing more about how American states like California are taking charge of AI regulation as moves are made to approve close to 30 bills for more regulation in the country, as confirmed by Bloomberg recently.

But the OpenAI CEO says no matter what, the only solution he sees on this front has to do with international agencies offering greater flexibility than local laws, given how fast the world of AI is evolving.

Meanwhile, the reason why agencies are giving rise to these types of approaches is simple. Even the best world experts can only give rise to policies that correctly regulate such events once or two years from today.

Simply put, Sam Altman knows exactly what he is talking about. AI needs to be regulated just like we’re dealing with the likes of aircraft where poor safety can be detrimental.

Remember, any loss of human life is never wanted, and the fact that AI can make that a possibility is scary for obvious reasons. It’s similar to an airplane or any kind of example where many feel they’re happy to have any kind of experimental framework in place.

Read next: Elon Musk Questions Security of Signal
by Dr. Hura Anwar via Digital Information World

Google Search Users Opting Out of AI-Generated Results: Traditional Search on the Rise?

Data from BrightEdge reveals a significant increase in Google search queries without SGE (Search Generative Experience), rising from 25% in April 2024 to 65% before May 2024. This spike coincided with speculation surrounding SGE's potential launch before or during Google I/O. The surge in queries without SGE correlates with Google's opt-in results type, suggesting users' preference for traditional search results over AI-generated content.

Concerns among SEOs heighten as Google SGE transitions from an opt-in experiment to the default experience. Google's strategic testing aims to enhance search results, evidenced by the decrease in SGE size from approximately 1200 pixels in April 2024 to under 1050 pixels in May 2024.

• Also read: A New Research Found Out that Many AI Models Can Feel Empathy Only to an Extent

Furthermore, the format of SGE experienced a decline in April, while apparel carousel results saw an uptick. Although classic search remains pivotal, the emergence of Artificial Intelligence Optimization (AIO) signals a shifting landscape in search dynamics.

As Google continues to refine SGE for optimal user experience, marketers must adapt to the evolving landscape of generative AI search to provide a good search experience to users. But now users have to also adapt to generative AI search.

Read next: Meta Shifts Away From News As Facebook Publisher Referrals Drop 50%
by Arooj Ahmed via Digital Information World

DRAM Prices Set to Surge 13-18% in Q2 2024, TrendForce Forecasts Amid AI Chip Demand

According to market research company, TrendForce, Q2 of 2024 will see a 13-18% increase in DRAM prices. A while back, TrendForce also said that there will only be a slight increase in DRAM prices by 3-8% in Q2 of 2024. But after seeing a 20% increase in DRAM prices in Q1 of 2024, they estimated the prices again. The prices of NAND flash memory were also predicted by the same company but there was only a slight difference in the predicted and actual price. The company had predicted an increase of NAND prices by 13-18% in Q1 of 2024, but they were increased by 15-20%.

There are some of the reasons why there is an increase in prices but the biggest reason is that many companies are now putting their resources to use HBM in AI chips. The thing worth noting here is that DRAM is a lot cheaper than HBM and five times more costly than DDR5. There are many crowding out effects on HBM capacity so many marketers have increased the prices of their stock in Q2 because HBM is expected to get a shortage.

TrendForce also reported that the fastest type of GBM memory which is Samsung’s HBM3e is only going to use 60% of their maximum capacity by 2024 which will constrict DDR5 suppliers. HBM3e production is likely to be increased in Q3 of 2024.

HBM used in AI chips has been sold out for 2024 as well as the majority of 2025 as reported by Nvidia supplier SK Hynix. Micron also reported similar supply constraints for their HBM products in 2024 and 2025. The annual demand of HBM is going to reach 200% in 2024 and 400% in 2025 if this trend continues.

Read next: Counterpoint Research Shows Smartphone Shipment in the US Has Declined in Q1 2024
by Arooj Ahmed via Digital Information World

Most AI Systems Have Become Experts At Deceiving Humans, New Research Proves

While the world of AI was said to be designed to better human lives, a new study is proving how there’s more than meets the eye.

Thanks to this latest review article rolled out in a journal called Patterns recently, authors were able to prove how most AI systems today are skilled at deception and manipulation of the human race.

While they might have been trained for other purposes like providing help or displaying nothing but the truth, the risks of deception run high by these so-called AI systems.

This is why governments are being asked to take action by regulators before the matter seems to go out of hand here, time is of the essence.

Stricter rules of content moderation and regulation must be implemented with immediate effect. But what is baffling is how many AI developers are confused as to why or how this is happening and how it can be prevented.

Why is deception going strong when that was never the intention. Something or someone is calling the shots to prevent AI models from optimal performance that is designed to achieve the right goal.

The study’s researchers felt the need to go through the literature and find ways in which AI systems are spreading false data via learned deception strategies. This is where they have learned to manipulate human minds with ease.

Amongst the findings, another striking point worth mentioning is where authors showed that one system by Meta called CICERO that plays around the theme of diplomacy was doing a great job in terms of creating alliances as that’s the theme it was built around.

But Meta refuses to acknowledge these types of claims, adding how the main purpose was to promote honest and meaningful content that helps people. They never felt that such a system would be called out for backstabbing.

As per the research, the system is far from playing fair. It’s a system built on deception and it has mastered it greatly. It trained AI so well to win but not in an honest manner. Seeing it bluff meant it could fake an attack during the strategy game dubbed Starcraft to defeat other players.

This was in line with other AI systems today that function like this and can misrepresent people’s viewpoints to attain the upper hand to ensure the right negotiations take center stage.

For now, this might appear to be so harmful because if AI systems cheat at games, they can do the same in real life and it’s happening before our eyes. We can see deception spiraling out of control in the future too.

Moreover, some of these systems can even bypass tests that are created to see how safe they are. For instance, during the study, one system managed to play as if it were dead to pass the test of rapid reproducibility and replication.

So yes, the point here that is being proven is that by using cheating during safety tests that are rolled out by humans and regulators, deceptive AI systems could develop a fake sense of well-being and a safe environment and that’s obviously a major problem.

Now it might seem like a small problem right now but the serious risks it has for the future are major and it could give rise to hostile actors carrying out malpractice, rigging of elections, and many other negative ordeals.

What is even worse is humans losing complete control over them as warned by some critics and experts. Now, the authors taking part in this study don’t feel the world has the right kinds of safeguards in place that take such issues seriously via laws like the AI Act implemented in the European Union or even the AI Executive Law by the current Biden administration.

But it still remains to be a factor here worth mentioning that policies are getting rolled out to manipulate and deceive and since developers don’t have the right techniques to control systems, it’s dangerous.

So the take-home message from the study is that if AI deception cannot be halted right now, such systems must come under the classification of being high risk.

Image: DIW-AIgen

Read next: Can Generative AI Be Manipulated To Produce Harmful Or Illegal Content? Experts Have The Answer
by Dr. Hura Anwar via Digital Information World

Meta Shifts Away From News As Facebook Publisher Referrals Drop 50%

It’s quite clear that Meta was not joking when it spoke about walking away from the world of news.

A new report published by Pressgazette based on Chartbeat and Similarweb data is shedding light on how the popular app’s referral traffic leading to publisher sites has dropped 50% YoY.

The stats came as 792 different news and media websites were studied and it was concluded that they were making use of third-party data from tracking sources to give insights about traffic referred to the Facebook app. And the results stand clear on this front.

As mentioned by media outlet Press Gazette, combined traffic from Facebook to sites offering media and news was studied to reveal a massive 58% decline when compared to data from the past six years. Moreover, seeing traffic coming from the Facebook app fall by 50% in the past year also indicates that it might now be slowing down, anytime soon.

The information also sheds light on how Facebook is driving less than 25% of all visits that it possessed in 2018. This was down from 30% to just 7%, clearly proving the point.

It’s also true to mention how small players in the industry are being slammed in a hard manner with referrals from Facebook dropping massively YoY.

Slowly but surely, Meta is trying to reduce how news content is shown online with the firm bidding farewell to news projects as a whole that used to be its main support source provided to news publishers by the end of last year.

Meta says it was searching for means to limit the reach of content that was politically themed across apps so that users would be happier to see positive content as that’s what they want. This also means giving rise to options where users can choose to opt-in via default.

It’s a slow but great shift to the world of updates that pop up via recommendations from AI and most of them have to do with video clips. This means Meta can use AI to limit posts linked to news.

This has a lot to do with the fact that it is not keen on focusing on matters like user engagement which have to do with likes and even comments as the latest source for attaining reach. Now, more time is being spent on huge roles that dictate what an algorithm wants and what is shown to the masses.

Remember, with time, people are not engaging a lot with applications. Due to this, the firm seems to be relying more on entertainment and ensuring users are fixed to screens through updates generated via video.

This also provides more benefit as no more debates and arguments linked to the world of politics are promoted.

As mentioned by the company’s CEO in 2021, the community of Meta spoke about how they wished to see less and less politics and violence through their feeds. It was sad to dampen the entire user experience in general.

This was more evident when we saw Capitol riots ensue when Zuckerberg was ordered to testify in front of Congress and provide responses about what role it played in terms of his apps instigating and promoting the violence.

But that was not the first that that the Meta CEO was called by lawmakers to give replies on a political front. It was the start of Meta’s exploration of getting rid of news and all sorts of politics as a whole and also keeping a firm distance from these kinds of concerns.

This was service as a big hit to publishers and also gave rise to massive shifts. For so long, Facebook was said to be a prompter of disinformation. Did we mention how a third of the population in the US got news through the app online so as one can imagine, the role it played was serious.

This might be why so many Russians and Chinese tend to target this app as their top choice so voting mindsets are influenced in different places via the app’s huge reach.

But if the platform is not displaying news as a whole, it makes things so much more difficult. It also reduced scrutiny for a while and gave rise to content where less negativity in headlines was getting promoted.

If Meta could find ways to better user engagement without such headaches, the app is certainly going to be proud of the efforts of Zuckerberg and family.

The take-home message here is clear. Meta might feel the need to step back from the world of news and any kind of political-themed content if it wishes to steer clear of trouble. While the matter is not a moment of celebration for publishers of news content online, it might mean that social media is going to be a more positive area where users can thrive and benefit.

Read next: Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals
by Dr. Hura Anwar via Digital Information World

Counterpoint Research Shows Smartphone Shipment in the US Has Declined in Q1 2024

According to CounterPoint Research’s Market Monitor Data, the shipments for US smartphones have declined by 8% in Q1 of 2024. The reason for this decline is stronger smartphone shipment in Q1 of 2023 after covid-19 when the shipments started getting back on track. After that, there were continuous declines in the sub-$300 segment due to a number of reasons like carriers pushing for 5G, weakness in the prepaid market and some OEMs pulling away from the market.

• Related: Android vs iPhone: Which Operating System is Dominating the Smartphone Market?

CounterPoint Research’s director for North America, Jeff Fieldhack, says that there is a weak demand for smartphones in the market right now as can be seen from the decreased revenues in Q1 of 2024. There was a decrease in YoY shipment, mainly because of unfavorable YoY comparison between iPhone 14 Pro/Pro Max and other smartphones in Q1 of 2023. Despite this, Apple is still steady with 52% market share in Q1 of 2024 while sub-$300 Android smartphones are seeing a decline in their shipments.

• Also read: CIRP Reports: Nearly Half of iPhone Users Pay for Additional Storage Tiers

Senior Analyst of CounterPoint Research, Maurice Klaehne, said that the decrease in new Android models and devices aiming for 5G have overall decreased the YoY shipment of Android smartphones. The high cost of 5G is also stopping OEMs from competing in the market. Samsung grew a bit of its shipments followed by its S24 series. Samsung’s market share was 31% in Q1 of 2024 and it was the highest since 2020.

Associate Director, Hanish Bhatia said that we can see some growth in YoY shipment in Q3 and Q4 of 2024 because of holidays and some new releases. GenAI is also going to drive out some shipments in upcoming months.

Read next: Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals
by Arooj Ahmed via Digital Information World

Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals

Popular social media app Instagram has been known for being the ‘go to’ place for many enthusiastic creators to get the best returns for creating engaging content.

This is why the subject of creator monetization is not too unfamiliar when it comes down to the app.

The platform’s head was also witnessed mingling with two top creators at a leading event recently where he sat down to praise some platforms like YouTube while dissing others such as Snap in terms of how creators get rewarded.

This might give light to a new program that he teased for his own app called Spring Bonus which again gives creators more returns for their efforts.

The event, as per Business Insider, took place at Meta headquarters, where Mosseri met with Haley Kalil and Hassan Khadair. And that’s when the former and latter gave him insights about how his app compares against other arch-rivals in the industry.

Both stars have mega fanbases featuring millions of followers and they don’t earn from just one app but plenty. And Mosseri didn’t fail to take a dig at Snap for failing to provide creators with sustainable options that earn them close to millions of dollars.

If you happen to be on such a program, and stories give you a chance for growth then great, he explained but he just doesn’t see it in the same race as TikTok, YouTube, and Instagram.

Today, creators are obviously looking out for their best interests. They look for deals that they think are awesome and are manageable and not underwhelming by any means.

For those who might not be aware, programs like TikTok had creators flocking in herds after the announcement of the creator fund as well as its ad revenue share initiative. Both of these sounded like mighty offerings but what they rolled out was a meager sum that could never come under the sustainable income category.

Thankfully, after getting bombarded with massive criticism on this front, we heard more about how the company opted to roll out something extra as its saving grace. The latest creator rewards are said to be far more profitable.

As mentioned by Snapchat in the past, they also have a creator fund that covers creators’ short-form video content. That can be found on Spotlight feeds but with time, the payments became less of a reason to invest time and effort.

Today, Instagram’s head says apps must work with an honest face in regards to how long they intend on a certain offering to stick around. Just this past month, the organization detailed about the Spring Bonus.

• Also read: Research Exposes Digital Advertiser Tactics, Meta and Alphabet's Profit from User Data

As can be seen from the name, it’s not something that the app hopes to launch for a long time or on a permanent front as setting expectations seemed to be the goal here.

Mosseri shed light on how he likes to be real about the app and its offerings and right now, there’s no room for making false promises at all, and staying true to its principles is what Instagram has been about since day one.

Instagram seems to be experimenting and enjoying taking that route. It’s busy rolling out bigger tests with various groups to determine how programs could be scaled so you don’t consider it as some type of temporary fix.

The goal as he added previously was making sure it’s sustainable and if that initiative loses funds then the bonus program would be scrapped and we don’t think anything could be more sensible than that approach.

But wait, things don’t end there. The app’s Bonus Program is not the only thing that Mosseri seemed to have on his mind. There was another idea discussed and that entailed the possibility of subscriptions.

Yes, they might only be limited in terms of relevance to one out of 20 people making content.

The offering is so much more predictable to give creators an income that they rely upon when compared to the likes of deals with brands or the generation of revenue through ads.

This might not seem the best bet for all creators today but the platform is still moving forward with the idea with the launch of two million subscriptions active on this front for creators out there making content right now.

Image: DIW-Aigen

Read next: Microsoft Says Its New AI Bing Search Engine Will Serve Google Tough Competition But Sundar Pichai Disagrees
by Dr. Hura Anwar via Digital Information World

Microsoft Says Its New AI Bing Search Engine Will Serve Google Tough Competition But Sundar Pichai Disagrees

The CEO of software giant Microsoft thinks they’ve got Google sweating bullets after the unveiling of the latest AI-powered Bing search engine.

But those comments don’t seem to tickle Google CEO Sundar Pichai’s fancy who says the company could be least bothered and prefers to work at its own pace instead of dancing to other’s music. The latest on the front was published by the media outlet Bloomberg.

For now, Microsoft is yet to respond to the comments but as revealed by Bing at the start of this year, they are expecting a lot from their AI-powered search engine.

Nadella made it clear how his company had waited close to two decades to compete with the likes of Google and for that reason, they need to celebrate their gains as it was a long time coming.

It’s no surprise that the AI race featuring big tech giants is clearly not an easy one.

And despite the massive amount of investments made by the software giant which has even linked with the makers of ChatGPT, they’re still aching for that rewarding success.

But Google is more flat-footed. We saw ChatGPT roll out in the year 2022 and during that time, the firm launched a code red signal regarding workers serving as potential threats to its search enterprise. The firm was seen making serious changes including refocusing its AI plan right after competition took center stage.

Right after that, we saw the search engine giant roll out its own AI tool Gemini that it says is the future of search. And that would serve as competition for arch-rival Bard from Microsoft.

After that, the firm mentioned major upgrades and Google nearly got serious backlash for false depictions of figures from the past that were rolled out by its picture generator.

From what we can see right now, the company is making headwaves and really hopes to catch up. They are trying to capitalize on the likes of a massive user base while marking AI products across the board.

We even saw the firm explain how it would be designing AI chips and ramping up its ability to roll out upgrades to the cloud and new releases for the cloud as well.

Serious restructuring is arising at the moment and the team is reducing staff to make way for some top priorities, mostly linked to AI. Meanwhile, the year 2023 gave rise to Google cutting out its workforce by nearly 6% amid a massive layoff that came in waves and continues to arise this year as well.

Speaking more on this topic to Bloomberg, the Google CEO added how it’s at the start of building up competition and it hopes to ensure it gets ahead of the AI race with time. They are clear in terms of their goals and what needs to be done next.

But no matter how much Microsoft boasts, it’s still well behind Google. Its dominating position in the world of search reigns the organization as supreme and true leaders in this domain and no rival dance comes near Google’s top-notch position.

Microsoft stands at 3% market while Google owns 97% of the overall market. So year, it’s a major edge and the company has been strong since day one.

Let’s not forget how the search engine giant has several major advantages in terms of its other offerings like Android and even Chrome. So Nadella can boast and brag as much as he wants but there is a lot at stake and Google is certainly in the driving seat in this regard.

Image: DIW-Aigen

Read next: A New Study Talks About How Google SGE Results are Impacted by Verticals
by Dr. Hura Anwar via Digital Information World

A New Study Talks About How Google SGE Results are Impacted by Verticals

Ziptie analyzed 500k queries to find out which patterns trigger SGE results. Google’s search generative experience (SGE) is not available for all user queries and it has different effects on search traffic acquisition, depending on the vertical on which your business operates. The result of the analysis showed that most of the verticals seem to be in 80-90% range with beauty vertical at top with 94% query coverage and financial vertical with 47% SGE coverage.

Health and Finance had the lowest Google SGE, but even with being the lowest, health had 80% query coverage. Google had started the guidelines named Your Money, Your Life to hold websites to a higher standard. These two categories belong to YMYL and Google is using AI to cover YMYL queries. Finance and Investing vertical were only 22% covered by Google in July 2023, but now they are covered 47% as of April 2024. Predictions by Search Engine Journal say that Google will add more SGE results with more data which will bring high quality results.

Users who have been using Google SGE for a while will see a ‘Generate’ button soon rather than Google showing SGE results by default. After comparing default Google SGE results and results from the generate button, it was found that each result ratio is different for each vertical. The auto-generated results don’t want any action from the user's end. The auto-generated results from Google SGE can also put traditional SERPs down. In the health vertical, 68% queries are from Google SGE while only 9% show a generate button. On the other hand, verticals like entertainment and hotels, only 4% to 6% are auto-generated results while 77% of the queries show a generate button.

To estimate Google SGE’s impact on your brand, you need to prioritize Google’s SGE data. Gather the queries that cover 80-90% of your search volume and divide queries that come from auto-generated Google SGE and the ones that come from manual Google SGE. Many SEO teams all around the world want to add Google SGE optimization to their search results. After dividing the queries, optimize the queries into auto-generated buckets and track Google SGE buckets. Once you know the SGE effect on your brand, look into sources.

Brands can only get organic traffic from Google SGE when brands click on a source of AI generated content. According to the vertical you are in, 40% to 50% can make a huge difference. Results that show less sources have higher chances of generating more traffic because of higher click through rate. You have to track the number of sources for your Google SGE queries. Prioritize your SGE optimization for queries which have the least number of sources. Google SGE is working on a new algorithm right now so your rankings will not turn to Google SGE one-to-one.

Read next: AI Skills Essential for Marketers' Success: Microsoft and LinkedIn Report
by Arooj Ahmed via Digital Information World

AI Skills Essential for Marketers' Success: Microsoft and LinkedIn Report

Microsoft and LinkedIn published a report talking about how AI tools and their knowledge is very important for marketers. The "Work Trend Index Annual Report 2024" report which surveyed 31,000 people in 31 countries, revealed that marketers who use AI tools in their jobs are at more advantage in job markets as compared to marketers who do not use AI tools. Many employers believe that use of AI makes marketers more capable and efficient in their jobs. Now many employers on LinkedIn are looking for marketers who possess AI skills.

The report by Microsoft and LinkedIn states that 66% of the employers say that they won’t hire people who do not have any knowledge or skills of AI tools. 71% of them said that they would prefer less experienced individuals with AI skills over experienced individuals with no AI skills. These preferences are mostly seen in fields like marketing and designing. 77% of the employers think that if their employees learn AI skills, they would trust them with big responsibilities. This shows that leaders and employers are ready to trust employees with AI skills and this way employees can also get benefitted.

• Also read: Charting Crypto's Path: Countries at the Forefront of Digital Asset Adoption

Data from LinkedIn also shows that job postings that highlight seeking for AI skills get 17% more application growth as compared to job postings which do not mention AI skills. 54% of the new employees also said that they would prefer an employer who cited access to AI technologies in their job postings. A neuroscience professor at the Wharton School, Michael Platt, mentioned in the report that AI is redefining what it means to be a competitive marketer in jobs nowadays. Only a marketer who has good AI skills can be valuable to a company.

Read next: UK Regulators Demand Action Against Harmful Social Media Algorithms Targeting Children
by Arooj Ahmed via Digital Information World

UK Regulators Demand Action Against Harmful Social Media Algorithms Targeting Children

Regulators across the United Kingdom have finally spoken up against popular social media apps and how their algorithms are targeting young kids in a harmful manner.

The new draft called upon leading tech giants to tame algorithms that come under the term ‘toxic’ due to the spread of viral content relating to themes such as the likes of adult-content, self-inflicted harm, and hazardous eating conditions.

Such services were said to be restricted as they could lead to the spread of dangerous ordeals in today’s society, not to mention a rise in bullying, the spread of hate, and material that markets dangerous acts. And out of those leading the orders included Ofcom says it’s about time action was taken to protect underage users.

This latest order entails close to 40 kinds of practical endeavors entailing age-checks that are of robust origin and also orders for enhanced moderation of content published online.

As mentioned time and time again, the top telecom regulators have repeatedly argued how social media is designed to spread fun and learning but some aspects of society cannot be denied and they are ugly.

Kids are not aware sometimes of what they are getting into and it’s about time leading social media platforms to take accountability for such actions and do better with more responsible behavior.

• Also read: Can Generative AI Be Manipulated To Produce Harmful Or Illegal Content? Experts Have The Answer

This is not something new and parents have been expressing great frustration on this front for quite some time now. They wonder if keeping kids safe is even possible on social media or not, due to such algorithms in place today.

These latest rules are said to come into play by the latter part of next year as per reports published by the BBC. And anyone that opts to break the law would be highlighted and shamed.

As per the latest draft, such regulations are created for services having a huge number of kids that use the service, and therefore their main target audience has been them for a while.

Top tech giants that fall in this category will be required to fulfill risk assessments for kids that showcase the kind of harm they provide and also which amendments they hope to make to provide safer services online.

The news comes after serious criticism from leaked sources such as the Facebook Files where top tech giants are forced into making serious changes in terms of how younger audiences must be handled better to remain safe. Across America, those below the age of 13 were not allowed technically on several platforms such as Instagram and even Facebook. But such limitations were easy to cross over.

As mentioned by the top UK regulator, it’s about time such actions were taken in the better interest of kids against social media apps and algorithms that have been allowed to function for too long without any sort of regulation in place today.

Image: DIW-Aigen

Read next: Report Shows that 64% of the Technical SEOs Do Not Feel that AI is Threatening Their Jobs
by Dr. Hura Anwar via Digital Information World