Mr Branding
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Tuesday, April 28, 2026
Canva Fixes Design Tool After Reported “Palestine” to “Ukraine” Change, Audit Underway
"this shouldn't have happened and we're very sorry for your experience!", Canva said in a response to a user.
The issue was first highlighted on X by user @ros_ie9 and was later reported by The Verge and Gizmodo this week. According to those reports, the behavior appeared to affect the word “Palestine” specifically, while related words such as “Gaza” or “Israel” were reportedly unaffected.
Image: ros_ie9 / X
A separate statement provided to Gizmodo said the company had launched an audit into how the issue happened and was reviewing its internal testing processes to detect and prevent unexpected outputs in the future. Canva also said the problem was isolated and did not affect designs broadly.
The company has not publicly explained what caused the substitution or which technical layer triggered it.
That question has drawn attention because Magic Layers is promoted as a tool for converting flat designs into editable layers, allowing users to manually adjust text and visual elements after processing. Users reported that the wording changed during that process without being requested.
The incident has also received attention because Canva publicly promotes its AI governance framework, Canva Shield, as focused on safe, fair, and secure AI. In its January 2026 update, Canva says its generative AI products go through "rigorous safety reviews", certain prompts involving political topics are automatically moderated, and the company works to reduce bias and improve fairness in AI outputs.
Online discussion following the reports focused on whether the issue reflected a model error, moderation behavior, or another system failure. Some users argued that AI tools should preserve original content exactly when performing layout conversion, while others said companies remain responsible for unexpected outputs regardless of whether the issue came from training data, moderation layers, or external model providers.
The incident follows previous criticism of wider AI systems across the technology and social media industry involving disputed or politically sensitive outputs related to Palestinian Muslims, including earlier concerns involving chatbot responses and image generation tools from other major platforms.
DIW has contacted Canva with follow-up questions about the root cause of the Magic Layers issue, whether third-party AI systems were involved, how the company’s audit classified the problem, and what specific safeguards have been added beyond the additional checks already mentioned. Canva has not publicly specified a timeline for the completion or publication of the audit findings. No further response had been received at the time of publication.
Note: This post was improved using a generative AI tool.
Read next: When AI relationships trigger ‘delusional spirals’
by Asim BN via Digital Information World
Monday, April 27, 2026
When AI relationships trigger ‘delusional spirals’
New Stanford research reveals how chatbot bonds can create dangerous feedback loops – and offers recommendations to mitigate harm.
Image: Luke Jones - unsplash
Perhaps to the surprise of their creators, large language models have become confidants, therapists, and, for some, intimate partners to real human users. In a new paper, AI researchers at Stanford studied verbatim transcripts of 19 real conversations between humans and chatbots to understand how these relationships arise, evolve, and, too often, devolve into troubling outcomes the researchers describe as “delusional spirals.”
These conversations can spin out of control as AI amplifies the user’s distorted beliefs and motivations, leading some people to take real-world, dangerous actions.
“People are really believing the AI,” said Jared Moore, a PhD candidate in computer science at Stanford University and first author of the paper, which will be presented at the ACM FAccT Conference. “As you read through the transcripts, you see some users think that they’ve found a uniquely conscious chatbot.”
Programmed to please
Part of the problem, the researchers say, is that AI models are trained from the outset to “align” with human interests. AI has been programmed to please and to validate. When combined with AI’s well-known tendency to hallucinate, it adds up to a potentially toxic formula.
“AI can be sycophantic,” Moore says. “And that’s a problem for some users.”
The researchers say delusional spirals result from a pattern in which a human presents an unusual, grandiose, paranoid, or wholly imaginary idea and the model responds with affirmation, encouragement, or, in some cases, aid in constructing the person’s delusional world, all while offering intimate reassurances that can sound all too human.
Things then escalate as the model offers an endless stream of attention, empathy, and reassurance without the all-important pushback a human confidant, therapist, or lover would typically provide.
These stakes are not abstract. In the team’s dataset, Moore and colleagues witnessed how delusional spirals led to ruined relationships and careers – or worse. In one case, a participant died by suicide when the conversation grew “dark and harmful,” Moore explained.
“Chatbots are trained to be overly enthusiastic, often reframing the user’s delusional thoughts in a positive light, dismissing counterevidence, and projecting compassion and warmth,” Moore said. “This can be destabilizing to a user who is primed for delusion.”
Warning signs of delusional spirals
Moore says delusional spirals derive from a few specific hallmarks: an AI that encourages grandeur and uses affectionate interpersonal language, and a human’s misperception of AI sentience. Meanwhile, chatbots are ill‑equipped to respond to suicidal and violent thoughts.
It is less a matter of “the evil AI,” Moore said, than a miscalibrated social calculus built into the models. Systems tend to extend conversations to defer to their interlocutors, thereby making them better assistants. At the same time, they don’t have ways to tap the brakes on a spiraling conversation or to route an unstable person toward help.
“There is a mismatch between how people actually use these systems and what many chatbot developers intended them – trained them – to be,” Moore says.
What can be done
In light of these clear and concerning risks, Moore and colleagues conclude their paper with remedial recommendations. AI developers could include metrics in their testing of a model’s tendency to facilitate delusional spirals and, potentially, add detection filters to the models themselves that raise red flags on potentially harmful uses of AI. The researchers acknowledge that privacy concerns could stand in the way of that strategy.
“I think AI developers have a vested interest in addressing this concern about the use of their models in ways they likely never even intended or imagined,” Moore noted.
On a policy front, the researchers say that lawmakers should reframe alignment as a public-health issue requiring new standards for flagging sensitive conversations, greater transparency into AI “safety” tuning, and clear rules for crisis escalation when a user demonstrates tendencies toward self‑harm or violence.
“When we put chatbots that are meant to be helpful assistants out into the world and have real people use them in all sorts of ways, consequences emerge,” said Nick Haber, an assistant professor at Stanford Graduate School of Education and a senior author of the study. “Delusional spirals are one particularly acute consequence. By understanding it, we might be able to prevent real harm in the future.”
This paper was partially funded by the Stanford Institute for Human-Centered AI.
This story was originally published by Stanford HAI.
This post was originally published on Stanford Report and republished here with permission.Reviewed by Irfan Ahmad.
Read next:
• How emoji use at work can determine how competent your colleagues think you are
• You probably wouldn’t notice if an AI chatbot slipped ads into its responses
by External Contributor via Digital Information World
How emoji use at work can determine how competent your colleagues think you are
Image: Emojisprout / unsplash
You’ve typed it, deleted it and typed it again. You need to let your colleague know there’s a problem with a project at work. Should you use a grinning face — 😄 — in that Slack message to soften the blow, or an angry face — 😠 — to show your distress?
If you’ve experienced this type of internal debate, you’re not alone. Instant messaging now dominates workplace communication, with 91 per cent of businesses using two or more chat platforms. But when we instant message, we can’t see our colleagues’ facial expressions. We try to compensate with emojis, using them as stand-ins for non-verbal cues.
But do emojis actually help, or can they backfire?
My recent study, conducted with colleagues at the University of Ottawa and published in Collabra: Psychology, reveals that emoji choice matters. The emoji you pick, and whether it matches the tone of your message, may impact both how competent your co-workers think you are, and how appropriate your message is for the workplace.
The research project
We asked 243 research participants to read short workplace instant messages from a hypothetical co-worker.
The messages varied on three dimensions: the emotional tone (positive, negative or neutral), the emoji attached (a grinning face 😀, an angry face 😠 or none) and whether the sender was described as a woman or a man.
Participants rated how competent they thought the message sender was. They also rated how appropriate the message felt for a professional setting.
No emoji is often the safest bet
Overall, messages with no emoji received the highest ratings for competence and appropriateness. A neutral “Can I have Tuesday off?” read as perfectly professional. So did a more positive: “Just attended another super-effective presentation.”
When the sender added a 😀 to either message, the ratings held steady. This is likely a reassuring finding if you’re someone who likes using emojis to sprinkle warmth into your messages.
On the other hand, when the sender added a 😠, competence and appropriateness ratings dropped.
This finding was remarkably consistent: across positive, neutral and negative sentence content, the no-emoji version was either the top-rated option or statistically tied for first place.
Match emoji and message tone
But the real story is that emojis need to match the tone of your message. A grinning face 😀 attached to “Someone broke the printer again” came across as less competent and less appropriate than either a negative emoji or no emoji at all.
Here, the mismatch may have created the impression that the message was passive-aggressive or insincere.
Notably, an angry face 😠 paired with a negative message fared better than one tacked onto a positive or neutral one. However, sending that same negative message with no emoji still outperformed the congruent but angry version.
For negative messages, emojis that fit the emotional tone of the text don’t really help. Those that clash actively hurt.
Women rated women more strictly
We also tested whether the sender and participant gender changed any of this. For competence, they didn’t — which is notable given evidence that women are judged more harshly for expressing negative emotion in face-to-face workplace settings.
One possibility is that text-based communication mutes the impact of gender enough to blunt that bias. When gender cues are reduced to a name or profile picture at the top of a chat window, rather than continuously signalled through appearance or voice, recipients may simply process them less.
For appropriateness, we found a small but significant effect: women rated negative emojis from women senders as less appropriate than men did. It’s a modest finding, but it aligns with research suggesting that women sometimes hold other women to stricter professional standards — an interesting thread worth pulling on in future work.
Small choices carry weight
The key takeaway for emojis at work is this: match, don’t mask. A positive emoji appended to a positive or neutral message is fine, but using one to sugarcoat bad news may detract from perceptions of competence.
Negative emojis are generally riskier than their positive counterparts, but if you’re going to use one, at least make sure the message underneath is genuinely negative. And when in doubt, the plainest option — no emoji — almost never hurts.
We’re still collectively figuring out the norms of digital professional communication. Of course, a controlled study with undergraduates reading hypothetical messages can only tell us so much about your workplace messaging thread. Workplaces will all have their own norms to navigate, and most of us run private experiments every day in our chat apps.
Studies like this one suggest that the small choices — a grinning face here, or an angry face there — may carry more weight than we think. The good news is that the underlying principle is pretty intuitive: say what you mean, and let the emoji agree with you.![]()
Erin Leigh Courtice, Postdoctoral Research Associate, Department of Psychology, Toronto Metropolitan University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Reviewed by Irfan Ahmad
Read next:
• You probably wouldn’t notice if an AI chatbot slipped ads into its responses
• Study Finds Language Models Can Distinguish Between Realistic, Unlikely, Impossible, and Nonsensical Events
by External Contributor via Digital Information World
Saturday, April 25, 2026
Meta and Microsoft have joined the tech layoff tsunami – but is AI really to blame?
Meta and Microsoft are the latest software companies to announce big cuts to their global workforce. Both companies are also making big investments in artificial intelligence (AI).
The link seems obvious. Meta’s chief people officer, Janelle Gale, said the job cuts – about 10% of staff or almost 8,000 workers – serve to “offset the other investments we’re making”. Meta boss Mark Zuckerberg has previously spoken about a “major AI acceleration” with spending in excess of US$115bn planned this year.
Microsoft is also betting big on AI. The company also just announced early retirement packages for about 7% of its US workforce.
The two tech giants join Atlassian, Block, WiseTech Global and Oracle, who have all made similar announcements this year, each evoking AI without outright blaming it.
What is happening here? How we understand these layoffs depends on what we think AI is, and what implications it will have. Broadly speaking, there are three ways of looking at it: that AI is superintelligence, that it’s mostly hype, and that it’s a useful tool.
The end of white-collar work?
In the first view, AI is emerging superintelligence. It is a new kind of mind, that learns, reasons, and will soon outperform humans at most cognitive tasks (hint: it’s not!).
The job losses are not just a corporate restructuring. They are an early tremor of something seismic.
In February 2026, AI entrepreneur Matt Shumer put this view vividly – comparing the current moment to the strange, quiet weeks before COVID-19 broke into global consciousness. Most people, he argued, haven’t yet realised we are facing an “intelligence explosion”.
The essay drew significant criticism. Commentators noted it contained little hard data and read at times like a pitch for Shumer’s company’s own AI products.
But it captured a genuine anxiety. Something real is happening in software engineering, at least, where tasks are well-defined and success is easy to verify.
But the leap to “all white-collar work will be automated” is a big one. The view that AI is a kind of universal mind that learns and improves itself is far-fetched.
And most professional work is far messier than coding: ambiguous briefs, competing stakeholder interests, outputs that are hard to verify, and shifting success criteria. Coding may be a canary in the coal mine, but coal mines and boardrooms are very different places.
Are tech companies winding back hiring sprees?
The second view sees the conversation around AI as mostly hype. AI is being invoked as cover. Companies that hired aggressively during the pandemic boom, and now face financial pressure, are blaming AI as the more palatable explanation.
OpenAI CEO Sam Altman called this dynamic “AI washing”: companies blaming AI for layoffs they would have made regardless.
For example, Meta announced in March it would shut down its Metaverse platform Horizon World by June. Reality Labs, the division developing the technology, employed 15,000 people as of January 2026.
We don’t know in detail the make-up of the present job cuts, so Meta may just be repackaging earlier failiures as AI-driven productivity gains.
Another cynical reading suggests that laying off workers in the name of AI is a way to drive up stock prices. When Block invoked AI and cut nearly 4,000 roles, its stock jumped the following day.
Announce AI-driven layoffs and you may find investors reward you for being future-focused. It is a historically familiar trick: technology has repeatedly served as convenient cover for financial restructuring.
Are layoffs a way to make staff use AI?
The third view is more nuanced. It sees AI as a powerful tool, but one that companies will need to transform themselves to take advantage of.
This has implications for what jobs are needed and in what quantities. We think this view has the most merit.
On this reading, the tech leaders believe AI will change how software gets built. But they don’t know exactly how.
So they do what tech companies often do when faced with uncertainty: they create pressure. They cut headcount staff, expect those remaining to produce just as much as before, and force teams to find ways to meet those expectations using AI.
It’s not a bet that AI will do everything, but that the pressure will force humans to work out how to use AI to increase productivity.
This also lines up with industry experience. For example, Google chief executive Sundar Pichai claims a 10% increase in engineering speed from AI adoption across the company. This could tally with cuts of around 7-10% of total workforce for most of the mentioned companies.
What this means for knowledge workers
These three views are often presented as mutually exclusive. In practice, all three expectations exist simultaneously. The honest answer to “what is really happening here” is probably “a bit of everything”.
What is true is that software development tends to be an early indicator of broader shifts in knowledge work. Productivity benefits from AI are real for those who adopt it. Yet adoption is unevenly distributed, and lags in less technical industries.
In this context, the ability to understand AI and make good decisions about how and where to use it is becoming a baseline professional skill.
The workers most at risk are not necessarily those whose tasks can be replicated by AI. They are those who wait for pressure to arrive from outside rather than getting ahead of it now.
We will have answers to the question of whether AI is mostly hype or a useful tool in the next few years.
If Meta, Microsoft, and their peers rehire staff with different skills, redesign workflows, and emerge genuinely more capable, the case for useful AI looks good. If they simply pocket the payroll savings, the cynics were right.
If you want to know where tech companies are going, don’t look at what they cut – watch what they hire.![]()
Kai Riemer, Professor of Information Technology and Organisation, University of Sydney and Sandra Peter, Director of Sydney Executive Plus, Business School, University of Sydney
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Reviewed by Irfan Ahmad.Read next: Researchers: Chatbots are biased and should not be used for political advice
by External Contributor via Digital Information World
Friday, April 24, 2026
Researchers: Chatbots are biased and should not be used for political advice
Image: Salvador Rios / unsplash
Danes are increasingly turning to artificial intelligence for advice on everyday challenges and problems, and this of course also includes political questions – especially during an election.
However, a new research brief by researchers from the University of Copenhagen affiliated with CAISA – the National Centre for Artificial Intelligence in Society – shows that chatbots are not as neutral as many of us might believe.
“Our study shows that all of the most popular chatbots tend to favor certain parties when they are asked who one should vote for. At the same time, they exhibit a general political bias,” says Stephanie Brandl, lead author of the study and Tenure Track Assistant Professor at the University of Copenhagen. She adds:
“This obviously makes them problematic to use for political advice in connection with an election such as the one we have just been through in Denmark.”
Centrist or Left of Centre
Stephanie Brandl and her colleagues tested the political bias of several of the most widely used language models, including the models behind ChatGPT and Google’s Gemini. Using Altinget’s candidate test from the 2022 Danish general election, they examined where the models place themselves politically.“Overall, all of the tested chatbots place themselves at the centre or to the left of centre on the political spectrum. In a Danish context, they cluster close to parties such as the Social Democratic Party and The Alternative. This is also confirmed by research carried out by some of our colleagues in Germany, Norway, and the Netherlands,” says Stephanie Brandl.
Recommending some parties far more often than others
In another experiment, the researchers asked a number of chatbots to recommend parties to fictitious voters constructed using the political candidates’ responses from the candidate test. Here too, the recommendations proved to be far from evenly distributed.In particular, the Red–Green Alliance, the Moderates, and Liberal Alliance were recommended disproportionately often, while parties such as the Conservative People’s Party, Venstre (the Liberal Party of Denmark), and the Denmark Democrats were not suggested as first choice at all by some models.
“It’s not that a chatbot openly says, ‘vote for this party.’ But political biases can manifest themselves in more subtle ways, for example in which arguments are emphasized, or which parties are recommended more frequently,” explains Stephanie Brandl.
Lack of transparency is a democratic problem
According to the researchers, it is not possible to see why a chatbot recommends a particular party, or which assumptions and data its answers are based on.At the same time, most of the chatbots are trained primarily on English-language sources, typically American ones, which means that we don't actually know how knowledgeable they are about Danish politics. This increases the risk of errors.
“Taken together, this means that we have no way of verifying the answers produced by language models, because their underlying information is hidden behind a digital wall. This makes it nearly impossible to critically assess the information one is presented with – which is otherwise a core function in a democratic society,” says Stephanie Brandl, who concludes:
“We hope that over time it will be possible to develop more reliable and secure alternatives to the chatbots we have today. But until that happens, we encourage people to use large language models critically and with caution.”
Read more about study in CAISA's research brief Who would ChatGPT vote for and why should we care?
Data were collected in February and March 2026, and the researchers tested several leading chatbots, including models from ChatGPT, Gemini, Llama, Mistral, Gemma, and Qwen.
The researchers did not provide the models with any special background information in advance but tested them based on the data the models were already trained on. The language models were asked to take positions on political statements from Danish candidate tests from 2022 and 2026.
The statements were mapped along two political dimensions: economic left/right and libertarian/authoritarian – that is, positions on both economic policy and values related to freedom and authority.
This post was originally published on University of Copenhagen and republished here with permission.
Reviewed by Irfan Ahmad.
Read next:
• AI Voices Are Easier to Understand than Human Voices
by External Contributor via Digital Information World
What we lose when artificial intelligence does our shopping
Americans spend a remarkable amount of time shopping – more than on education, volunteering or even talking on the phone. But the way they shop is shifting dramatically, as major platforms and retailers are racing to automate commercial decision-making.
Artificial intelligence agents can already search for products, recommend options and even complete purchases on a consumer’s behalf. Yet many shoppers remain uneasy about handing over control. Although many consumers report using some AI assistance, most currently say they wouldn’t want an AI agent to autonomously complete a shopping transaction, according to a recent survey from the consultancy firm Bain & Company.
As scholars studying the intersection of law and technology, we have watched AI-assisted commerce expand rapidly. Our research finds that without updated legal measures, this shift toward automated commerce could quietly erode the economic, psychological and social benefits that people receive from shopping on their own terms.
Caveat emptor
Part of shoppers’ hesitation is about privacy. Many are unwilling to share sensitive personal or financial information with AI platforms. But more profoundly, people want to feel in control of their shopping choices. When users can’t understand the reasoning behind AI-driven product recommendations, their trust and satisfaction decline.
Shoppers are also reluctant to give away their autonomy. In one study involving people booking travel plans, participants deliberately chose trip options that were misaligned with their stated preferences once they were told their choices could be predicted – a way of reasserting independence.
Other experiments confirm that the more customers perceive their shopping choices being taken away from them, the more reluctant they are to accept AI purchasing assistance.
Although the technology is expected to get better, there have been some well-publicized missteps reported in financial and tech media. The Wall Street Journal wrote about an AI-powered vending machine that lost money and stocked itself with a live fish. The tech publication Wired cataloged design flaws, like an AI agent taking a full 45 seconds to add eggs to a customer’s shopping cart.
The business case for AI shopping
Consumers have good reason to be cautious. AI agents aren’t just designed to assist; they’re designed to influence. Research shows that these systems can shape preferences, steer choices, increase spending and even reduce the likelihood that consumers return products.
And companies are hyping these capabilities. The business platform Salesforce promotes AI agents that can “effortlessly upsell,” while payments giant Mastercard reports that its AI assistant, Shopping Muse, generates 15% to 20% higher conversion rates than traditional search – that is, pushing shoppers from browsing to completing a purchase.
For companies, the appeal is obvious. From Amazon’s Rufus app and Walmart’s customer support to AI-enabled grocery carts, companies are rapidly integrating these tools into the shopping experience.
Assistants with names like Sparky and Ralph are being promoted as the future of retail, while technologists are calling on companies to prepare their brands for the era of agentic AI shopping.
The real concern is not that these systems might fail, but that they may succeed all too well.
The human side to shopping
AI shopping agents do offer considerable benefits.
For example, they can scan numerous products in seconds, compare prices across sellers, track discounts over time, sift through thousands of product reviews, and tailor recommendations to the user’s preferences and needs. They can even read through terms of service and privacy policies, helping consumers detect unfavorable fine print.
But there’s more at stake than these considerations.
While consumers have reason to focus on privacy and control, AI shopping agents carry some overlooked emotional risks, such as squashing the joy of anticipation. Psychologists have shown that the period between choosing a purchase and receiving it generates substantial happiness – sometimes more than the product or experience itself. We daydream about the vacation we booked, the outfit we ordered, the meal we planned. Automated buying threatens to drain this anticipatory pleasure.
This anticipation connects to another value: a sense of personal and ethical authorship. Even mundane shopping decisions allow people to exercise choice and express judgment. Many consumers deliberately buy fair-trade coffee, cruelty-free cosmetics or environmentally responsible products. The brands and products we choose, from Patagonia and Harley-Davidson to a Taylor Swift tour shirt, help shape who we are.
Shopping, moreover, has a communal dimension. We browse stores with friends, chat with salespeople and shop for the people we love. These everyday interactions contribute considerably to our well-being.
The same is true of gift-giving. Choosing a gift involves anticipating another person’s preferences, investing effort in the search and recognizing that the gesture matters as much as the object itself. When this process is outsourced to an autonomous system, the gift risks becoming a delivery rather than a meaningful gesture of attention and care.
Keeping human agency alive
AI shopping agents are likely to become part of everyday life, and the regulatory conversation is beginning to catch up, albeit unevenly.
Transparency has emerged as a central concern. Past experience with recommendation engines shows that undisclosed conflicts of interest are a real risk. The European Union has proposed a disclosure framework around automated decision-making, although its implementation was recently delayed. In Congress, U.S. lawmakers are considering bills to require companies to reveal how their AI models were trained.
So far, consumers seem to want to choose their own level of engagement – a signal that shopping, for many people, is more than just the efficient satisfaction of preferences. Perhaps the least-settled, yet most crucial question is whether AI shopping tools will be designed and regulated to serve users’ interests and human flourishing – or optimized, as so many digital tools before them, primarily for corporate profit.![]()
Mark Bartholomew, Professor of Law, University at Buffalo and Samuel Becher, Professor of Law, Te Herenga Waka — Victoria University of Wellington
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Reviewed by Irfan Ahmad.
Read next:
• In the Age of AI: What Makes Art Meaningful?
• The 35 Logo Redesigns That Boosted Web Traffic
by External Contributor via Digital Information World
Thursday, April 23, 2026
Pamphlets, radio, and now Iran’s AI‑generated Lego videos: the new frontier of information warfare
While AI technology is new, information warfare is as old as conflict itself. For millennia, humans have used propaganda, deception and psychological operations to influence adversaries’ decision-making and morale. In the 13th century, for instance, the Mongols destroyed entire cities just so word of mouth would spread to the next, with the goal of breaking morale and forcing it to capitulate before troops even arrived.
As technology has progressed, it has opened new frontiers in information warfare. From the Second World War to the 1991 Gulf War, planes dropped leaflets to spread rumours and propaganda. During the Vietnam War, English-language radio shows presented by Hanoi Hannah (real name Trịnh Thị Ngọ) taunted US troops with lists of their locations and casualties to lower morale. Radio propaganda also demonstrated its devastating effect when it was used to guide the Rwandan Genocide in 1994.
Cable TV came next. The 1991 Gulf War was the first major conflict broadcast on a 24 hour news cycle as opposed to the evening news. Instead of daily updates in bulletins or newspapers, people at home began receiving a continuous stream of information and images that was invariably biased towards national interests. This technological shift defined public perceptions of the war, and led historians to dub it the “CNN War”.
What we are witnessing today is the next step in this evolution – from print, radio and TV to social media. If the First Gulf War was the CNN war, the 2025 and 2026 conflict between the US, Israel and Iran can be thought of as the first TikTok War, and the first major AI War.
AI has ushered in new forms of information warfare that target perceptions, information environments, and trust itself. AI-generated videos in particular have fundamentally altered how states and non-state actors wage information warfare, manipulate populations, and compete not only in the Gulf, but in a global arena.
This “synthetic media” is frequently deployed and spread to falsify footage of real-world events – from devastating military attacks that never really happened to fake videos of officials pleading for a ceasefire.
But this technology also convincingly and easily creates propaganda material that is obviously fiction. The most notable example is Iran’s viral Lego videos that have repeatedly – and very successfully – mocked Israel and the US throughout the war.
Digital weapons
To fully understand the disruptive potential of AI videos, we can go back and look at the futurist speculation of dystopian science fiction novels. Science fiction author William Gibson coined the term “cyberspace” in his 1983 novel Neuromancer, describing it as a “consensual hallucination” – not reality, but rather a “graphic representation of data abstracted from banks of every computer in the human system”.
But when digital tools like AI videos and social media are used as weapons, the barrier between cyberspace and physical reality becomes permeable. They no longer create virtual reality, but what French media theorist Jean Baudrillard called “hyperreality”. This term describes a state in which the distinction between reality and a simulation of reality collapses, where the simulation feels “more real than real”.
Bauldrillard’s work is underpinned by the concept of “simulacra”: copies or representations of something that really exists. He classified simulacra in three orders. The first order is the pre-industrial counterfeit – a faithful copy or replica of a real object – while the second is the mechanically mass-produced object.
Third order simulacra are simulations, or signs with absolutely no physical form. Take Iran’s Lego videos, which depict scenes such as Trump and Netanyahu using the Iran War as a pretext to distract from the Epstein files while worshipping the pagan Canaanite deity Baal. They have nothing to do with the intentions of the Danish company that makes the ubiquitous plastic brick toys, and yet they have gained enormous traction as viral meme propaganda – both in the West and around the world.
AI is the message
Media theorist Marshall McLuhan’s oft-quoted phrase “the medium is the message” argues that, irrespective of the messages transmitted by media – be it newspaper, radio or TV – the medium in and of itself also tells us something.
The content of Iranian, US and Israeli AI videos are, naturally, entirely different, as each seeks to undermine their opponents’ narratives. But the medium of AI videos shared on social media also sends a message: these videos transcend an adversary’s borders in ways that previous media could not.
Unlike the pamphlets, radio broadcasts and TV networks of before, AI’s production and consumption are geographically unbound. Anyone can make and view it anywhere – whether in Tehran, Tel Aviv, Washington or anywhere else in the world. What this has created is a new era of borderless, decentralised, viral, digital public diplomacy.
Deepfakes, propaganda and ‘truth decay’
Unlike Iran’s Lego videos, AI deepfakes are realistic but entirely fabricated content, making it difficult for viewers to discern truth from falsehood. Early iterations were crude and easily identifiable, but modern deepfakes have reached a level of photorealism and vocal authenticity that can deceive even experienced observers and automated detection systems.
During the so-called “12-Day War” in 2025 in Israel and Iran, AI deepfakes and video game footage sought to replicate real combat. Fabricated visuals included scenes of destroyed Israeli aircraft, collapsing buildings in Tel Aviv and its airport, while others showed Israeli strikes on Tehran that left a crater in an intersection and sent cars flying.
But believability isn’t always paramount. One widely-shared image of a downed Israeli F-35 fighter was taken from a flight simulator game. The plane was obviously too large compared to the bystanders on the ground, but this didn’t stop the image from going viral (it got 23 million views on TikTok) or from being spread by networks sympathetic to Russia seeking to demonstrate the vulnerability of American-made aircraft.
In total, the three most viewed deepfake videos during the 2025 war received 100 million views across social media. One deepfake video that circulated on Facebook even depicted Israeli officials pleading for the US to enforce a ceasefire, claiming “we cannot fight Iran any longer”.
This content was disseminated on TikTok, Telegram and X, where the AI chatbot Grok failed to identify fabricated videos that used footage from other conflicts.
Legal scholars have coined the phrases “liar’s dividend” and “truth decay” to characterise this ongoing trend towards fabricating reality. These terms refer to a media landscape where AI-driven fakes cast even legitimate evidence into doubt, eroding trust to the point where any image or medium can now be dismissed as a deepfake.
The most recent 2025 to 2026 wars demonstrate that, as states race to develop drones, missiles and defence systems, a parallel arms race is unfolding online. The digital revolution, coupled with advances in AI, has exponentially increased the speed, scale and sophistication of information manipulation. This conflict heralds a new era of information warfare, one where AI technologies are weaponised to influence, disrupt and destabilise adversaries.
Ibrahim Al-Marashi, Adjunct Professor, IE School of Humanities, IE University; California State University San Marcos
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Reviewed by Irfan Ahmad.
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by External Contributor via Digital Information World






