Mr Branding
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
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Friday, October 9, 2026
44% of Americans Want AI Price Comparisons, and 37% Bought Products Based on AI Recommendations
Fact-Checked by Irfan Ahmad.
Consumers want some real savings out of AI use while shopping: In a recent Statista Consumer Insights survey published in the Statista Consumer Reality Update 2026, 44 percent of Americans say they wanted AI to compare prices and find them the best value for money.
In this scenario, however, U.S. consumers have already made up their minds about the product they want to purchase. In terms of AI helping with these decisions, 41 percent said they were open to discovering new products to purchase via AI and 34 percent said they were even willing to pay more if AI made a good case for a product. 39 percent said that AI recommendations made a purchase more likely.
Overall, the survey showed that consumers were actually hesitant to let AI make decisions for them instead of just helping with them. 42 percent said they would not trust AI to make these decisions and the remaining share would only do so in certain categories, the largest being clothing and accessories at 27 percent saying they would AI carry out a purchase on its own.
Only 37 percent said they had made a purchase based on AI recommendations in the past year, with 16 percent having made one such purchase and 21 percent having made more than one.
Read next: Why most health apps are biased even before their first lines of code are written
by External Contributor via Digital Information World
Why most health apps are biased even before their first lines of code are written
Many of us use digital health tools every day, such as period trackers, fitness apps or online quizzes to check our mental health.
These mobile apps, wearable devices, and diagnostics often based on artificial intelligence (AI), are shaped by the data they are trained on, and the knowledge and assumptions of the people who build them.
But the datasets behind these digital tools often represent a narrow segment of the population. So the resulting health technologies can cause real harm to those who are under-represented.
For example, algorithms used to diagnose skin conditions are often largely trained on light skin. We’ve known for almost a decade this can result in misdiagnosis in people with darker skin.
These injustices do not remain static. A biased AI algorithm may shape how health care is delivered, which may then inform how subsequent algorithmic models are developed. This creates self-reinforcing loops that can worsen health inequities over time.
Our recent article, which involves collaborators from ten countries, shows a better way of developing these digital tools.
If these tools are to be inclusive, equitable and truly valuable, we need to start having certain conversations even before a single line of code is written.
What’s the issue?
We draw together evidence showing digital health tools are mainly shaped by Western, Eurocentric approaches that may overlook diverse understandings of health and wellbeing.
They’re often built on invisible assumptions about what good health and wellbeing means, whose bodies are considered “normal”, and which forms of knowledge matter.
When it comes to shaping these health tools, technology companies, funders and research institutions hold the power. That is, they often influence which problems are prioritised and whose knowledge is recognised as legitimate.
Often these institutions do not consider the broader social and historical contexts that shape people’s health and wellbeing, which can inadvertently cause harm.
For example, an algorithm was used in US hospitals to identify people with complex medical needs so they could be referred to programs to improve their care.
However, researchers found under 18% of the patients the algorithm assigned extra care to were Black. This number should have been over 46%. The algorithm assigned risk scores based on annual health expenditure. However, Black patients tend to spend less on their health care due to a variety of reasons, including lower socioeconomic status and mistrust in the health-care system, partly driven by systemic racism.
So Black patients had to be significantly sicker than white patients to be flagged for extra care.
We outline how marginalised communities are often not consulted at all about new health technologies, or if they are, only after most key decisions have already been made. This includes consultations about whether digital technology is the best solution for the problem at hand.
We show that assumptions about some communities often prevent them from meaningfully shaping the technologies that directly affect their care. Assumptions might include “they are not digitally literate” or “they will not use this technology”.
We also highlight the tension between what funders and technology developers want or value (for instance, technological advancement and profit) and what communities value or even need.
Then there’s the issue of who owns the data collected as part of developing these health technologies.
For Indigenous and many other marginalised communities globally, their data may represent a cultural and economic asset connected to identity, sovereignty and collective rights.
What would be better?
Even before a single line of code is written, we can examine Western, Eurocentric assumptions about health and health care, by asking:
what counts as health?
whose knowledge is valued?
which forms of wellbeing are prioritised?
who gets to participate in shaping these technologies?
This way, community knowledge, often shared across generations orally, and people’s lived experience can meaningfully complement dominant Western-produced information to shape health technologies.
For example, for many Indigenous communities, health may encompass connections between body, mind, spirit, community and environment.
So AI models that include Indigenous communities’ understandings of the natural environment, climate and human health can help discern patterns of risk or resilience that may otherwise go undetected.
When done well, culturally appropriate digital technologies can have impacts beyond a Western understanding of health. For instance, such digital mental health programs for young Indigenous people help deepen cultural identity and honour traditional Indigenous knowledge. They help improve wellbeing and promote resilience.
Innovators also need to actively explore the values of the communities these technologies aim to serve, and make sure the technology’s values align.
An example comes from developing assistive technologies – those that help people with mobility, communication or cognition, for example.
One study of Indigenous people across Canada, Australia and the US showed people were more likely to adopt technologies when they enhanced family and community involvement in their care and nurtured stronger connections with health-care providers. Users preferred tools that promoted inter-dependence, rather than independence.
Communities should also be able to govern how their data are collected, analysed, linked, interpreted, shared and managed, a concept known as data sovereignty.
Why is this important now?
Building digital health differently requires more than creating technologies that are accessible or technically accurate. It requires changing how we think about health, knowledge, power and value.
This shift is more important than ever as digital health technologies, particularly AI, become increasingly embedded in health-care systems and everyday health decisions.
We thank the following co-authors of the paper mentioned in this article: Laura Vokey, Carrie Van Rensburg, Divya Kewalramani, Sipho Dlamini, Esmita Charani, Hasan Ferdous, Leo Anthony Celi, Chikondi Milanzi, and Anna Schneider-Kamp.![]()
Mahima Kalla, Digital Health Transformation Research Fellow, Centre for Digital Transformation of Health, The University of Melbourne and Noushin Nazarian, PhD Candidate, School of Computing and Information Systems, The University of Melbourne
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Fact-Checked by Irfan Ahmad.
Read next:
• 56% of Consumers Want AI Use Disclosed, While 20% Would Avoid Using the Brand or Leave the Website Immediately Over Undisclosed AI
• Are AI Chatbots Hesitant to Recommend Change? Study Finds Climate-Related Status Quo Bias
• Google’s SynthID Detector Goes Global, But DIW Test Finds Limits in Detecting AI Content
by External Contributor via Digital Information World
Thursday, October 8, 2026
Google’s SynthID Detector Goes Global, But DIW Test Finds Limits in Detecting AI Content
Google is expanding access to its SynthID Detector globally, with the tool available in English to help users check if an image, video or audio file was made with AI from Google or its partners, according to a Google blog post published Oct. 7.
Google introduced an early version of the detector last year to help media professionals verify AI-generated content. The company said its SynthID technology uses imperceptible watermarks across images, video and audio to help people identify AI-generated media.
Since launching SynthID in 2023, Google said it has watermarked more than 180 billion images and videos, along with 240,000 years of audio content.
The detector can check content made with AI from Google and partners including OpenAI, NVIDIA and Kakao, with Apple coming soon, Google said.
The tool joins Google’s built-in verification features in Search, the Gemini app and Chrome browser, which regularly handle more than 1 million requests daily.
Screenshot: DIW. CC BY
In a DIW test, the detector produced different results depending on how the media was submitted. When an image containing Google AI-generated or edited content was uploaded as a standalone image, the detector reported that SynthID was detected and said the media was made or edited with Google AI. However, when a screenshot (such as the one featured in this article), containing a decent part of that same content was tested, SynthID was not detected. This was also the case when the original AI-generated image, which had been identified by SynthID, was placed inside a new image covering more than 50% of its area. The detector said it was unlikely that the media was made with AI from a SynthID partner, while noting that the media could have been generated by a non-partner organization or before a partner adopted SynthID.
Screenshot: DIW. CC BY
Editor’s Note: Post updated with an additional screenshot and DIW test results.
Read next:
• LMU Study Finds People See AI as Aware, But Not Truly Conscious
• Using AI for Health Advice? Know What It Can and Can’t Do
by AI Analysis via Digital Information World
Wednesday, October 7, 2026
Using AI for Health Advice? Know What It Can and Can’t Do
Image: Zulfugar Karimov - Unsplash
The increasing prevalence and accessibility of artificial intelligence means that most individuals have quick, easy access to a wealth of information. It may be tempting to turn to AI for health advice, but it’s important that patients know AI advice is not appropriate in certain circumstances. When used responsibly, these tools can serve as a great starting point for those navigating health questions and concerns—but AI should never be used in place of diagnosis and treatment from a medical professional.
What are some ways AI can be useful in providing basic health information?
An AI chatbot can turn clinical language into plain English. That is useful for a few tasks:
- Lab and imaging language: A chatbot can explain what medical terms like “elevated alkaline phosphatase” or “mild degenerative disc disease” mean.
- Appointment prep: Chatbots can provide a short list of questions on options, side effects, and recovery.
- General education: AI can also provide lifestyle advice for conditions like hypertension or diabetes, or explain what an endoscopy or MRI involves.
AI should not be used to diagnose, triage, or treat a patient without a human medical professional in the loop.
Why might you need to provide context to a chatbot when seeking medical advice?
AI models answer only from what you type. A vague prompt produces a generic reply. Some examples of useful context you should provide to a chatbot might be:
- Who you are, in general terms: Provide the chatbot with your age, sex, and known chronic conditions. A mild headache in a healthy 25-year-old is not the same problem as a sudden headache in a 70-year-old with high blood pressure.
- Timing: Tell the chatbot when your symptoms started, whether they come and go, and what changes them.
- Medications: Telling the bot what drugs you’re taking and naming their classes (for example, an ACE inhibitor) can help the chatbot identify food or drug issues.
While it’s important to give the chatbot context, users should not enter their name, date of birth, address, medical record number, or a clinician’s name. Commercial systems may store queries or have people review them, raising privacy concerns. Describe your situation, but leave out your identity.
Can you give some examples of AI prompts for those looking for medical advice?
From a prompt perspective, I would suggest asking chatbots for explanations or advice on appointment prep. Do not ask for a diagnosis or a change in treatment. For example:
Lab Results
- Risky prompt: “My ALT is 75, and AST is 58. What liver disease do I have, and what supplement should I take?”
- Safe prompt: “What do ALT and AST measure, what commonly causes mild elevations, and what should I ask my primary care doctor?”
Appointment preparation
- Risky prompt: “Diagnose my joint pain and tell me if I have rheumatoid arthritis.”
- Safe prompt: “I have morning stiffness and swelling in my finger joints, and a rheumatology visit. What should I track, and what questions should I ask about testing?”
Prescription questions
- Risky prompt: “Can I stop my blood pressure medicine? My reading today was 120/80.”
- Safe prompt: “How do ACE inhibitors such as lisinopril work, why is daily use still needed when a reading is normal, and what should patients ask before any dose change?”
Can AI provide inaccurate or misleading health information? How can users recognize potential red flags?
Current AI models are built to predict the likely next words. They have no clinical judgment and no responsibility for the outcome. Some common failures:
- Hallucination: Invented doses, studies, or claims stated with confidence.
- Sycophancy: The model accepts your premise. Asking, “Is my fatigue a rare autoimmune disease?” may result in the chatbot agreeing with you instead of considering common causes such as poor sleep or iron deficiency.
We should educate users to treat the reply as unsafe if it does the following:
- Names a diagnosis as certain.
- Tells you to stop or change a prescription, or to swap it for a supplement.
- Cites a study you cannot find at the CDC, NIH, or a medical society.
- Gives casual advice for severe symptoms and never tells you to seek care.
How can someone know when they require medical attention rather than AI assistance?
Do not use a chatbot for an emergency or for a diagnosis.
Call 911 (or your local emergency helpline) for:
- Chest pain or pressure, especially with pain in the jaw, neck, back, or arm, or with sweating or nausea.
- Signs of stroke, such as face drooping, arm weakness, or speech change.
- Severe shortness of breath or blue lips.
- Sudden vision loss, a sudden worst-ever headache, confusion, or loss of consciousness.
- A psychiatric emergency. In the United States, call or text 988 for thoughts of self-harm.
See a clinician if your symptoms last more than a few days, worsen, or require an exam, a prescription, imaging, or blood work. A clinician should also be sought if an infant, young child, or person with a weak immune system has fever or breathing symptoms.
The take-home message is to use the tool to prepare questions for your provider. Diagnosis and treatment should always be provided by a licensed clinician.
Fact-Checked by Irfan Ahmad.
Read next:
• 42% Of Americans Wouldn’t Trust AI To Make Purchases For Them
• Researchers Tracked $80M In Spending On Almost 170 AI-Generated Political Ads This Year, Here’s What They Found
by External Contributor via Digital Information World
Tuesday, October 6, 2026
Researchers Tracked $80M In Spending On Almost 170 AI-Generated Political Ads This Year, Here’s What They Found
The 2026 U.S. midterm campaigns are the first in which AI-generated political ads are regularly appearing on people’s televisions and social media feeds.
We are researchers who have been studying political advertising through the Wesleyan Media Project since 2010. This election cycle – using data from media reports, student coders and AdImpact, a firm that tracks political ad spending – we’ve tracked about US$80 million in spending on almost 170 unique ads that use AI.
What we found has surprised us: AI use spans from hyperrealistic deepfakes to subtle enhancements; Republican sponsors – both candidates and interest groups – are much more likely to use AI than are Democratic sponsors; and, thanks to a patchwork of state legislation, many of these ads do not disclose the use of AI at all.
From deepfakes to subtle edits
An assortment of politicians and watchdog groups have expressed concern about campaigns using generative AI to produce deepfakes – synthetic videos showing people doing things they did not do – that might deceive voters.
We’ve noticed several ads containing hyperrealistic deepfakes of famous politicians, including Donald Trump, Nancy Pelosi, Barack Obama, Kamala Harris and Alexandria Ocasio-Cortez. Ocasio-Cortez, in particular, is a favorite among Republican advertisers, appearing in at least five ads.
We’ve seen deepfakes in which a Republican Senate candidate from Louisiana drives a school bus full of undocumented immigrants, a Republican candidate for governor from South Carolina walks arm in arm with drag queens, and an ad in which Liz Cheney, Mitt Romney and Mike Pence are seen carrying pitchforks on the White House lawn.
People who are not politicians made appearances, too, including a fake Dr. Anthony Fauci, seen running around a state fair with a huge syringe, presumably eager to vaccinate everyone. We’ve also noticed several ads in which AI was used to generate crowds or constituents.
In several cases, AI was used to enhance visuals rather than generate something new. One ad from Chip Keating, a Republican candidate for governor in Oklahoma, includes an AI disclaimer, but it doesn’t specify exactly how AI was used. Ads that use AI to enhance visuals don’t necessarily look different from ads that were created in the pre-AI era, which makes it difficult for viewers to discern whether they depict something false.
A partisan gap
Republicans – both candidates and groups such as super PACs and 501(c) organizations – are much more likely to use AI in their ads than are Democrats, according to our research.
In fact, Republican candidates or pro-Republican groups were behind 80% of the ads we tracked and 83% of the spending.
We can only speculate as to why Republicans dominate the use of AI in political advertising in 2026. In general, Democrats tend to take on a regulatory mindset when it comes to political campaigns, favoring limits on campaign spending and required disclosures. In 2022, for instance, only Senate Democrats and two independents voted to advance the DISCLOSE Act that would have required additional campaign finance disclosures for super PACs, labor unions and corporations. Republicans, by contrast, tend to be more in favor of a free market approach.
These more general philosophies may be reflected in the parties’ use of generative AI for political advertising, something about which voters are worried. Polling shows broad support for more regulation, with 78% of registered voters favoring a ban on AI content that makes deceptive claims about candidates.
Disclaimers all over the map
Because regulation of AI in advertising depends on a patchwork of state legislation, many of these ads are not required to disclose the use of AI. This lack of disclaimers makes tracking AI use in ads challenging. Our team has relied on media coverage and trained student coders to flag ads that are potentially AI-generated.
Across 35 states, only 31% of the ads we tracked – representing 22% of the spending – disclosed the use of AI tools. The wording of these disclaimers was all over the map. For example, one Georgia ad included the disclaimer, “This video has been manipulated or generated with artificial intelligence,” while an Oklahoma ad said, “Political satire. AI-generated images do not depict actual events.” A North Carolina state Senate ad said, “You guessed it! AI was definitely used to generate these silly video clips.”
Laws don’t drive disclosure
Some advertisers voluntarily disclose the use of AI even when they are not required to do so. Sometimes, the opposite occurs – advertisers don’t include disclaimers even when state law requires them to. In fact, we’ve found that a state law that requires disclaimers on ads that use AI has very little relationship with the actual use of disclaimers.
In states without laws governing the use of AI in political ads, 32% of ads contained a disclaimer; by contrast, in states with laws governing the use of AI, 29% contained a disclaimer. This comparison, however, is not perfect, as some of the ads in our database aren’t covered by their state’s law. Some states, such as Colorado, have laws that apply only to candidate deepfakes and thus exclude other uses of AI. In other instances, such as in Louisiana, an AI law was enacted after the ad aired.
Minnesota law generally bans deepfakes in political ads, but an ad featuring synthetic video of Democratic Senate candidate Peggy Flanagan aired in May 2026 anyway. Whether it violated state law is uncertain, as the law requires that the media be “so realistic that a reasonable person would believe it depicts speech or conduct of an individual who did not in fact engage in such speech or conduct.”
Moving forward, the real policy challenge will revolve around transparency, the enforceability of existing laws and simply figuring out what type of disclosure would be helpful to voters.![]()
Travis N. Ridout, Professor of Government and Public Policy, Washington State University; Erika Franklin Fowler, Professor of Government, Wesleyan University, and Michael Franz, Professor of Government, Bowdoin College
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Fact-Checked by Irfan Ahmad.
Read next:
• 42% Of Americans Wouldn’t Trust AI To Make Purchases For Them
• Attention can’t be bought, so brands turn to memes
by External Contributor via Digital Information World
Attention can’t be bought, so brands turn to memes
The funniest post you saw this week may not have come from a friend; it may have come from a brand. Whether it is Kohl’s, Wendy’s, or Netflix, brands are behaving more like internet users than traditional advertisers.
This is no accident. Simply paying for advertising is no longer enough to capture people’s attention when they scroll thousands of posts every day. Brands are increasingly trying to join conversations that people are already having.
Memes, jokes and real-time reactions have become marketing tools. But why are brands investing so much in being culturally relevant rather than simply producing the perfect advertisement?
Advertising in the age of endless scrolling
Traditional marketing often worked through interruption. A television commercial, billboard or social media ad place a message in front of people and hoped they would remember it.
That model still works. Major brands continue to spend heavily on it. But buying advertising space is no longer enough. A brand can reach more people when audiences find its content relatable enough to share.
This is the logic of the attention economy. Decades ago, economist Herbert Simon argued that when information becomes abundant, attention becomes scarce.
Today, every social media feed is a competition for that scarce resource. Brands can buy reach, but they cannot buy people’s willingness to share something.
A post that people voluntarily pass along becomes earned media: content that travels through audiences rather than through paid advertising.
Why do memes attract attention?
Humour is only part of the story. What makes content spread is often the emotion behind it.
A 2012 study on viral content found that content triggering high-arousal emotions, such as awe or anger, is more likely to be shared than content that produces little emotional response.
Amusement can work in much the same way. A good meme gives us a small emotional jolt that makes us want to send it to someone else.
Thus, a clever meme is a form of social currency: passing it on makes us look funny and in on the joke.
When brands successfully participate in that culture, they can feel less like distant corporations and more like another voice in the group chat.
That is the real reason memes work: they earn our attention instead of buying or interrupting it. And being chosen is worth far more than being seen.
Real-time marketing can make this especially powerful. During the recent World Cup, Levi’s responded to its stadium name being covered up for the tournament by changing its social media profile pictures to mimic the concealed logo.
The 2013 Super Bowl blackout offers another famous example. During the unexpected power outage, Oreo posted its “You can still dunk in the dark” message.
The post worked because it was timely, simple and connected to what millions of people were already watching.
The line between funny and cringeworthy
For every brand that gets it right, many others get it wrong.
A meme that lands can make a brand feel human. One that misses can make it look as though the brand is desperately trying to be relevant.
Common mistakes include using outdated memes, forcing products into unrelated jokes or adopting a tone that does not fit the brand.
Gucci’s 2017 #TFWGucci campaign, for example, was criticised for making memes feel forced and inconsistent with the luxury brand’s identity.
IHOP faced a different problem in 2015 when it posted a stack of pancakes with the caption “flat but has a GREAT personality”. The joke was widely criticised as sexist. IHOP deleted the post and apologised.
There is even a phrase for brands that try too hard to sound like internet users: “How do you do, fellow kids?”.
Sometimes, the smartest marketing decision is not to join the conversation at all.
When the audience becomes the content
The shift is bigger than a fashion for funny posts. It reflects a change in what brands are competing for.
Reach can still be bought. Attention, however, increasingly has to be earned.
Some brands go further by making consumers part of the content itself. Spotify Wrapped gives users personalised summaries of their listening habits, which millions then share on social media.
Spotify provides the format; users provide the jokes. A listener might share their results alongside a joke about spending 200,000 minutes listening to the same artist. The company creates the template, while the audience turns it into something worth sharing.
Consumers are no longer simply receiving branded content. They are distributing, adapting and sometimes creating it.
That changes what marketers need to understand. The challenge is no longer simply how to communicate a message clearly, but whether the audience will find it relevant enough to pass on.
Every December millions share theirs unprompted, and the internet does the rest, like the screenshots claiming you spent 200,000 minutes overthinking. The brand supplies the canvas, the audience supplies the meme, and the listener becomes the medium either way.
That rewrites the job. The winning skill is no longer a bigger budget or a cleverer thirty-second script. It is cultural literacy: knowing what a community finds funny, what it finds tired, and when a brand has no business speaking at all.
For the next generation of marketers, the brief is moving from “how do we say this well” to “why would anyone pass this on.”![]()
Farhan Mutaqin, PhD Researcher, University of Edinburgh and Almukantar Fikriansyah, MSc Marketing (cand.) at The University of Edinburgh
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Fact-Checked by Irfan Ahmad.
Read next:
• OpenAI Is Adding Watermarks To ChatGPT Text While Expanding Ads
• Apple’s Siri AI Can Access More of Your iPhone. Here’s How to Limit It
by External Contributor via Digital Information World
OpenAI Is Adding Watermarks To ChatGPT Text While Expanding Ads
OpenAI is making two notable changes to ChatGPT, which now reaches 1.2 billion people each week globally.
The company is adding invisible watermarks to eligible AI-generated text in the European Union while expanding its advertising system with visual ads during image generation.
The company announced the changes on Oct. 5, saying the text watermarking rollout responds to the EU AI Act, while the new visual advertising format is intended to give businesses another way to promote products and services inside ChatGPT.
Image: Gavin Phillips - Unsplash
ChatGPT Text Will Get Invisible Watermarks In The EU
Over the coming weeks, OpenAI plans to add an invisible watermark to eligible ChatGPT and Codex text output for users across all plans in the EU, where the service had 159.1 million average monthly active recipients.The technology, called textGrain, adds an invisible statistical signal through the model's word choices. OpenAI says a detector can analyze the resulting text to determine whether it contains an OpenAI watermark.
API customers worldwide can also opt in to watermarking for select models, although the feature will remain off by default for the API, OpenAI said in its news release.
OpenAI is initially limiting access to its text watermark detector to approved researchers and expert organizations.
The technology has important limitations. OpenAI's tests found that replacing 10% of words with synonyms reduced detection from about 92% to 66%, while replacing 25% reduced it to 17%. Shorter text and content with less flexibility in word choice, such as mathematics, can also be harder to detect.
OpenAI also says a watermark does not establish who owns text, who is responsible for it, how much a human contributed, or whether the content is accurate. A missing watermark does not prove that a person wrote the text either.
Anthropic has taken a similar approach with Claude. The company said future Claude models will generate watermarked text to help determine whether Claude was involved in producing it, citing the EU AI Act. Anthropic says its watermark does not identify a person, organization or conversation.
OpenAI Is Also Expanding ChatGPT Ads
Separately, OpenAI is testing a new visual advertising format that will initially appear during image generation in ChatGPT.The test is scheduled to begin later this month in the U.S. with an initial group of advertisers. OpenAI says the ads will be clearly labeled and kept separate from the image being generated. It also says advertising does not influence ChatGPT's answers.
Image: OpenAI
OpenAI is expanding the measurement infrastructure around these ads at the same time. Integrations with Hightouch, Tealium and LiveRamp allow advertisers to send conversion data from their existing systems to ChatGPT Ads.
The company also lists attribution partnerships with AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, along with full-funnel and advanced measurement partners Fospha, Measured and INCRMNTAL.
OpenAI is also working with Haus, Measured and WorkMagic on geo-based experiments intended to help measure the causal impact of advertising. Its brand-suitability work includes DoubleVerify and Integral Ad Science, which are developing evaluation pilots around OpenAI's advertising safeguards.
Some early results cited by OpenAI come from these partners. DV Rockerbox reported that WeightWatchers' attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark. WorkMagic reported statistically significant lift for wellness brand Dose, while Triple Whale reported that 93% of Portland Leather's visitors from ChatGPT Ads were new. These figures are partner-reported findings presented by OpenAI.
• Advertising is coming to AI chatbots — and it could influence the answers you get
• Apple’s Siri AI Can Access More of Your iPhone. Here’s How to Limit It
by AI Analysis via Digital Information World








