Wednesday, October 7, 2026

Using AI for Health Advice? Know What It Can and Can’t Do

By Xiaoqian Jiang, Houston's Health University

Image: Zulfugar Karimov - Unsplash

The increasing prevalence and accessibility of artificial intelligence means that most individuals have quick, easy access to a wealth of information. It may be tempting to turn to AI for health advice, but it’s important that patients know AI advice is not appropriate in certain circumstances. When used responsibly, these tools can serve as a great starting point for those navigating health questions and concerns—but AI should never be used in place of diagnosis and treatment from a medical professional.

What are some ways AI can be useful in providing basic health information?

An AI chatbot can turn clinical language into plain English. That is useful for a few tasks:

  • Lab and imaging language: A chatbot can explain what medical terms like “elevated alkaline phosphatase” or “mild degenerative disc disease” mean.
  • Appointment prep: Chatbots can provide a short list of questions on options, side effects, and recovery.
  • General education: AI can also provide lifestyle advice for conditions like hypertension or diabetes, or explain what an endoscopy or MRI involves.

AI should not be used to diagnose, triage, or treat a patient without a human medical professional in the loop.

Why might you need to provide context to a chatbot when seeking medical advice?

AI models answer only from what you type. A vague prompt produces a generic reply. Some examples of useful context you should provide to a chatbot might be:

  • Who you are, in general terms: Provide the chatbot with your age, sex, and known chronic conditions. A mild headache in a healthy 25-year-old is not the same problem as a sudden headache in a 70-year-old with high blood pressure.
  • Timing: Tell the chatbot when your symptoms started, whether they come and go, and what changes them.
  • Medications: Telling the bot what drugs you’re taking and naming their classes (for example, an ACE inhibitor) can help the chatbot identify food or drug issues.

While it’s important to give the chatbot context, users should not enter their name, date of birth, address, medical record number, or a clinician’s name. Commercial systems may store queries or have people review them, raising privacy concerns. Describe your situation, but leave out your identity.

Can you give some examples of AI prompts for those looking for medical advice?

From a prompt perspective, I would suggest asking chatbots for explanations or advice on appointment prep. Do not ask for a diagnosis or a change in treatment. For example:

Lab Results

  • Risky prompt: “My ALT is 75, and AST is 58. What liver disease do I have, and what supplement should I take?”
  • Safe prompt: “What do ALT and AST measure, what commonly causes mild elevations, and what should I ask my primary care doctor?”

Appointment preparation

  • Risky prompt: “Diagnose my joint pain and tell me if I have rheumatoid arthritis.”
  • Safe prompt: “I have morning stiffness and swelling in my finger joints, and a rheumatology visit. What should I track, and what questions should I ask about testing?”

Prescription questions

  • Risky prompt: “Can I stop my blood pressure medicine? My reading today was 120/80.”
  • Safe prompt: “How do ACE inhibitors such as lisinopril work, why is daily use still needed when a reading is normal, and what should patients ask before any dose change?”

Can AI provide inaccurate or misleading health information? How can users recognize potential red flags?

Current AI models are built to predict the likely next words. They have no clinical judgment and no responsibility for the outcome. Some common failures:

  • Hallucination: Invented doses, studies, or claims stated with confidence.
  • Sycophancy: The model accepts your premise. Asking, “Is my fatigue a rare autoimmune disease?” may result in the chatbot agreeing with you instead of considering common causes such as poor sleep or iron deficiency.

We should educate users to treat the reply as unsafe if it does the following:

  • Names a diagnosis as certain.
  • Tells you to stop or change a prescription, or to swap it for a supplement.
  • Cites a study you cannot find at the CDC, NIH, or a medical society.
  • Gives casual advice for severe symptoms and never tells you to seek care.

How can someone know when they require medical attention rather than AI assistance?

Do not use a chatbot for an emergency or for a diagnosis.

Call 911 (or your local emergency helpline) for:

  • Chest pain or pressure, especially with pain in the jaw, neck, back, or arm, or with sweating or nausea.
  • Signs of stroke, such as face drooping, arm weakness, or speech change.
  • Severe shortness of breath or blue lips.
  • Sudden vision loss, a sudden worst-ever headache, confusion, or loss of consciousness.
  • A psychiatric emergency. In the United States, call or text 988 for thoughts of self-harm.

See a clinician if your symptoms last more than a few days, worsen, or require an exam, a prescription, imaging, or blood work. A clinician should also be sought if an infant, young child, or person with a weak immune system has fever or breathing symptoms.

The take-home message is to use the tool to prepare questions for your provider. Diagnosis and treatment should always be provided by a licensed clinician.

Fact-Checked by Irfan Ahmad.

Read next: 

• 42% Of Americans Wouldn’t Trust AI To Make Purchases For Them

• Researchers Tracked $80M In Spending On Almost 170 AI-Generated Political Ads This Year, Here’s What They Found


by External Contributor via Digital Information World

Tuesday, October 6, 2026

Researchers Tracked $80M In Spending On Almost 170 AI-Generated Political Ads This Year, Here’s What They Found

By Travis N. Ridout, Washington State University; Erika Franklin Fowler, Wesleyan University, and Michael Franz, Bowdoin College

Image: Theo Laflamme - Unsplash

The 2026 U.S. midterm campaigns are the first in which AI-generated political ads are regularly appearing on people’s televisions and social media feeds.

We are researchers who have been studying political advertising through the Wesleyan Media Project since 2010. This election cycle – using data from media reports, student coders and AdImpact, a firm that tracks political ad spending – we’ve tracked about US$80 million in spending on almost 170 unique ads that use AI.

What we found has surprised us: AI use spans from hyperrealistic deepfakes to subtle enhancements; Republican sponsors – both candidates and interest groups – are much more likely to use AI than are Democratic sponsors; and, thanks to a patchwork of state legislation, many of these ads do not disclose the use of AI at all.

From deepfakes to subtle edits

An assortment of politicians and watchdog groups have expressed concern about campaigns using generative AI to produce deepfakes – synthetic videos showing people doing things they did not do – that might deceive voters.

We’ve noticed several ads containing hyperrealistic deepfakes of famous politicians, including Donald Trump, Nancy Pelosi, Barack Obama, Kamala Harris and Alexandria Ocasio-Cortez. Ocasio-Cortez, in particular, is a favorite among Republican advertisers, appearing in at least five ads.

We’ve seen deepfakes in which a Republican Senate candidate from Louisiana drives a school bus full of undocumented immigrants, a Republican candidate for governor from South Carolina walks arm in arm with drag queens, and an ad in which Liz Cheney, Mitt Romney and Mike Pence are seen carrying pitchforks on the White House lawn.

People who are not politicians made appearances, too, including a fake Dr. Anthony Fauci, seen running around a state fair with a huge syringe, presumably eager to vaccinate everyone. We’ve also noticed several ads in which AI was used to generate crowds or constituents.

In several cases, AI was used to enhance visuals rather than generate something new. One ad from Chip Keating, a Republican candidate for governor in Oklahoma, includes an AI disclaimer, but it doesn’t specify exactly how AI was used. Ads that use AI to enhance visuals don’t necessarily look different from ads that were created in the pre-AI era, which makes it difficult for viewers to discern whether they depict something false.

A partisan gap

Republicans – both candidates and groups such as super PACs and 501(c) organizations – are much more likely to use AI in their ads than are Democrats, according to our research.

In fact, Republican candidates or pro-Republican groups were behind 80% of the ads we tracked and 83% of the spending.

We can only speculate as to why Republicans dominate the use of AI in political advertising in 2026. In general, Democrats tend to take on a regulatory mindset when it comes to political campaigns, favoring limits on campaign spending and required disclosures. In 2022, for instance, only Senate Democrats and two independents voted to advance the DISCLOSE Act that would have required additional campaign finance disclosures for super PACs, labor unions and corporations. Republicans, by contrast, tend to be more in favor of a free market approach.

These more general philosophies may be reflected in the parties’ use of generative AI for political advertising, something about which voters are worried. Polling shows broad support for more regulation, with 78% of registered voters favoring a ban on AI content that makes deceptive claims about candidates.

Disclaimers all over the map

Because regulation of AI in advertising depends on a patchwork of state legislation, many of these ads are not required to disclose the use of AI. This lack of disclaimers makes tracking AI use in ads challenging. Our team has relied on media coverage and trained student coders to flag ads that are potentially AI-generated.

Across 35 states, only 31% of the ads we tracked – representing 22% of the spending – disclosed the use of AI tools. The wording of these disclaimers was all over the map. For example, one Georgia ad included the disclaimer, “This video has been manipulated or generated with artificial intelligence,” while an Oklahoma ad said, “Political satire. AI-generated images do not depict actual events.” A North Carolina state Senate ad said, “You guessed it! AI was definitely used to generate these silly video clips.”

Laws don’t drive disclosure

Some advertisers voluntarily disclose the use of AI even when they are not required to do so. Sometimes, the opposite occurs – advertisers don’t include disclaimers even when state law requires them to. In fact, we’ve found that a state law that requires disclaimers on ads that use AI has very little relationship with the actual use of disclaimers.

In states without laws governing the use of AI in political ads, 32% of ads contained a disclaimer; by contrast, in states with laws governing the use of AI, 29% contained a disclaimer. This comparison, however, is not perfect, as some of the ads in our database aren’t covered by their state’s law. Some states, such as Colorado, have laws that apply only to candidate deepfakes and thus exclude other uses of AI. In other instances, such as in Louisiana, an AI law was enacted after the ad aired.

Minnesota law generally bans deepfakes in political ads, but an ad featuring synthetic video of Democratic Senate candidate Peggy Flanagan aired in May 2026 anyway. Whether it violated state law is uncertain, as the law requires that the media be “so realistic that a reasonable person would believe it depicts speech or conduct of an individual who did not in fact engage in such speech or conduct.”

Moving forward, the real policy challenge will revolve around transparency, the enforceability of existing laws and simply figuring out what type of disclosure would be helpful to voters.The Conversation

Travis N. Ridout, Professor of Government and Public Policy, Washington State University; Erika Franklin Fowler, Professor of Government, Wesleyan University, and Michael Franz, Professor of Government, Bowdoin College

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Fact-Checked by Irfan Ahmad.

Read next:

• 42% Of Americans Wouldn’t Trust AI To Make Purchases For Them

• Attention can’t be bought, so brands turn to memes


by External Contributor via Digital Information World

Attention can’t be bought, so brands turn to memes

Farhan Mutaqin, University of Edinburgh and Almukantar Fikriansyah

The funniest post you saw this week may not have come from a friend; it may have come from a brand. Whether it is Kohl’s, Wendy’s, or Netflix, brands are behaving more like internet users than traditional advertisers.

This is no accident. Simply paying for advertising is no longer enough to capture people’s attention when they scroll thousands of posts every day. Brands are increasingly trying to join conversations that people are already having.

Memes, jokes and real-time reactions have become marketing tools. But why are brands investing so much in being culturally relevant rather than simply producing the perfect advertisement?

Image: kevin zhao - Unsplash

Advertising in the age of endless scrolling

Traditional marketing often worked through interruption. A television commercial, billboard or social media ad place a message in front of people and hoped they would remember it.

That model still works. Major brands continue to spend heavily on it. But buying advertising space is no longer enough. A brand can reach more people when audiences find its content relatable enough to share.

This is the logic of the attention economy. Decades ago, economist Herbert Simon argued that when information becomes abundant, attention becomes scarce.

Today, every social media feed is a competition for that scarce resource. Brands can buy reach, but they cannot buy people’s willingness to share something.

A post that people voluntarily pass along becomes earned media: content that travels through audiences rather than through paid advertising.

Why do memes attract attention?

Humour is only part of the story. What makes content spread is often the emotion behind it.

A 2012 study on viral content found that content triggering high-arousal emotions, such as awe or anger, is more likely to be shared than content that produces little emotional response.

Amusement can work in much the same way. A good meme gives us a small emotional jolt that makes us want to send it to someone else.

Thus, a clever meme is a form of social currency: passing it on makes us look funny and in on the joke.

When brands successfully participate in that culture, they can feel less like distant corporations and more like another voice in the group chat.

That is the real reason memes work: they earn our attention instead of buying or interrupting it. And being chosen is worth far more than being seen.

Real-time marketing can make this especially powerful. During the recent World Cup, Levi’s responded to its stadium name being covered up for the tournament by changing its social media profile pictures to mimic the concealed logo.

The 2013 Super Bowl blackout offers another famous example. During the unexpected power outage, Oreo posted its “You can still dunk in the dark” message.

The post worked because it was timely, simple and connected to what millions of people were already watching.

The line between funny and cringeworthy

For every brand that gets it right, many others get it wrong.

A meme that lands can make a brand feel human. One that misses can make it look as though the brand is desperately trying to be relevant.

Common mistakes include using outdated memes, forcing products into unrelated jokes or adopting a tone that does not fit the brand.

Gucci’s 2017 #TFWGucci campaign, for example, was criticised for making memes feel forced and inconsistent with the luxury brand’s identity.

IHOP faced a different problem in 2015 when it posted a stack of pancakes with the caption “flat but has a GREAT personality”. The joke was widely criticised as sexist. IHOP deleted the post and apologised.

There is even a phrase for brands that try too hard to sound like internet users: “How do you do, fellow kids?”.

Sometimes, the smartest marketing decision is not to join the conversation at all.

When the audience becomes the content

The shift is bigger than a fashion for funny posts. It reflects a change in what brands are competing for.

Reach can still be bought. Attention, however, increasingly has to be earned.

Some brands go further by making consumers part of the content itself. Spotify Wrapped gives users personalised summaries of their listening habits, which millions then share on social media.

Spotify provides the format; users provide the jokes. A listener might share their results alongside a joke about spending 200,000 minutes listening to the same artist. The company creates the template, while the audience turns it into something worth sharing.

Consumers are no longer simply receiving branded content. They are distributing, adapting and sometimes creating it.

That changes what marketers need to understand. The challenge is no longer simply how to communicate a message clearly, but whether the audience will find it relevant enough to pass on.

Every December millions share theirs unprompted, and the internet does the rest, like the screenshots claiming you spent 200,000 minutes overthinking. The brand supplies the canvas, the audience supplies the meme, and the listener becomes the medium either way.

That rewrites the job. The winning skill is no longer a bigger budget or a cleverer thirty-second script. It is cultural literacy: knowing what a community finds funny, what it finds tired, and when a brand has no business speaking at all.

For the next generation of marketers, the brief is moving from “how do we say this well” to “why would anyone pass this on.”The Conversation

Farhan Mutaqin, PhD Researcher, University of Edinburgh and Almukantar Fikriansyah, MSc Marketing (cand.) at The University of Edinburgh

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Fact-Checked by Irfan Ahmad.

Read next: 

• OpenAI Is Adding Watermarks To ChatGPT Text While Expanding Ads

• Apple’s Siri AI Can Access More of Your iPhone. Here’s How to Limit It


by External Contributor via Digital Information World

OpenAI Is Adding Watermarks To ChatGPT Text While Expanding Ads

Fact-Checked by Irfan Ahmad

OpenAI is making two notable changes to ChatGPT, which now reaches 1.2 billion people each week globally.

The company is adding invisible watermarks to eligible AI-generated text in the European Union while expanding its advertising system with visual ads during image generation.

The company announced the changes on Oct. 5, saying the text watermarking rollout responds to the EU AI Act, while the new visual advertising format is intended to give businesses another way to promote products and services inside ChatGPT.

ChatGPT adds EU watermarking for eligible text while OpenAI broadens visual ads and attribution infrastructure.
Image: Gavin Phillips - Unsplash

ChatGPT Text Will Get Invisible Watermarks In The EU

Over the coming weeks, OpenAI plans to add an invisible watermark to eligible ChatGPT and Codex text output for users across all plans in the EU, where the service had 159.1 million average monthly active recipients.

The technology, called textGrain, adds an invisible statistical signal through the model's word choices. OpenAI says a detector can analyze the resulting text to determine whether it contains an OpenAI watermark.

API customers worldwide can also opt in to watermarking for select models, although the feature will remain off by default for the API, OpenAI said in its news release.

OpenAI is initially limiting access to its text watermark detector to approved researchers and expert organizations.

The technology has important limitations. OpenAI's tests found that replacing 10% of words with synonyms reduced detection from about 92% to 66%, while replacing 25% reduced it to 17%. Shorter text and content with less flexibility in word choice, such as mathematics, can also be harder to detect.

OpenAI also says a watermark does not establish who owns text, who is responsible for it, how much a human contributed, or whether the content is accurate. A missing watermark does not prove that a person wrote the text either.

Anthropic has taken a similar approach with Claude. The company said future Claude models will generate watermarked text to help determine whether Claude was involved in producing it, citing the EU AI Act. Anthropic says its watermark does not identify a person, organization or conversation.

OpenAI Is Also Expanding ChatGPT Ads

Separately, OpenAI is testing a new visual advertising format that will initially appear during image generation in ChatGPT.

The test is scheduled to begin later this month in the U.S. with an initial group of advertisers. OpenAI says the ads will be clearly labeled and kept separate from the image being generated. It also says advertising does not influence ChatGPT's answers.

Image: OpenAI

OpenAI is expanding the measurement infrastructure around these ads at the same time. Integrations with Hightouch, Tealium and LiveRamp allow advertisers to send conversion data from their existing systems to ChatGPT Ads.
The company also lists attribution partnerships with AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, along with full-funnel and advanced measurement partners Fospha, Measured and INCRMNTAL.

OpenAI is also working with Haus, Measured and WorkMagic on geo-based experiments intended to help measure the causal impact of advertising. Its brand-suitability work includes DoubleVerify and Integral Ad Science, which are developing evaluation pilots around OpenAI's advertising safeguards.

Some early results cited by OpenAI come from these partners. DV Rockerbox reported that WeightWatchers' attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark. WorkMagic reported statistically significant lift for wellness brand Dose, while Triple Whale reported that 93% of Portland Leather's visitors from ChatGPT Ads were new. These figures are partner-reported findings presented by OpenAI.

Read next: 

• Advertising is coming to AI chatbots — and it could influence the answers you get

• Apple’s Siri AI Can Access More of Your iPhone. Here’s How to Limit It

by AI Analysis via Digital Information World

Monday, October 5, 2026

48% of Americans Are “Career Cushioning” as Workers Prepare for Backup Careers

By TalkerrRsearch.


Image: Jason W - Unsplash

According to a new study, 48% of Americans are “career cushioning” — exploring what backup options they have if their current job didn’t meet their expectations.

The new poll of 2,000 American office workers found 77% of them have started to prepare for their backup career, just in case something happens in their current career.

Workers said they’d be motivated to pursue their backup career if it allowed them to do something they actually enjoy (29%), allows for a better lifestyle or less stress, even at the same pay (29%) and if they lost their current job (29%).

Meanwhile, 52% of respondents haven’t considered a backup career, with many of them stating they feel held back by not having the time (27%), worries over being too old to start over (26%) and fears about having to start at an entry-level position again (20%).

Although workers believe in preparing for a second career, the study commissioned by TripleTen and conducted by Talker Research, revealed 91% have stayed in their current job for the past two years.

Workers said they feel optimistic (27%), calm (20%), excited (19%) and hopeful (18%) about the stability of their jobs. And 54% believe there’s low or no risk of them losing their current job or needing to find a new one within the next two years.

However, nearly half of those who have stayed put (46%) said their responsibilities and duties have significantly changed over the past two years. Those changes include learning new technologies (36%), facing economic shifts (24%), picking up extra work for peers (20%) and even layoffs (18%).

“Today’s workforce is changing quickly, and the ability to adapt has become an increasingly valuable career asset,” explains Victor Menin, Ed.D., Vice President of Enrollment at TripleTen. “Developing skills beyond the immediate requirements of your current position can create opportunities and provide a path forward when circumstances change. You don’t have to be planning a career change today to benefit from having skills that can open doors to one tomorrow.”

The poll found 79% have learned new skills for their current job that they didn’t previously know — from using AI chatbots for everyday work tasks (34%) to using AI features built into their work software (33%) and keeping up with new technology and business lingo (30%).

As a result, many of them believe the skills they recently learned have given them more confidence (44%), a better sense of job security (36%) and led them to teach peers the same new skills (30%).

And most of those who learned new skills (87%) believe the skills will still be relevant two years from now.

To learn new work-related skills, respondents said they were provided training by their employer (47%), took online courses (32%), turned to free tutorials (30%), used an AI chatbot as a tutor (27%) or had a colleague teach them (21%).

Of those polled, 48% said they work in management positions. According to them, 82% would rather train their current employees to learn new skills for their job than hire someone new.

Similarly, 87% believe their organization would play a role in paying for their employee to retrain in a new role in the organization — 52% willing to fully fund it.

Reviewed by Irfan Ahmad.

Read next:

• Workers With Fewer Job Options Report More Workplace Discrimination Across 32 Countries, Study Finds

• Meta wants people to use ‘AI agents’ to do daily tasks for them. Here’s why that’s a problem

• Google AI Overviews Appeared In 13.7% Of Searches, With 11% Unsupported Claims And Potential Publisher Revenue Risks
by External Contributor via Digital Information World

Google AI Overviews Appeared In 13.7% Of Searches, With 11% Unsupported Claims And Potential Publisher Revenue Risks

By Sara Savat, Washington University

Since its launch in 1998, Google, the world’s leading search engine, has transformed how people find information online. For years, search results appeared as ranked lists of sources: Google decided what to show, but users decided what to read and whom to trust.

However, the advent of Google AI Overviews has fundamentally changed that paradigm. Today, when a user searches anything from “How long do I boil eggs?” to “How do I lower my cholesterol?” there’s a good chance the response will lead with a single artificial intelligence (AI)-generated summary. This change gives Google unprecedented editorial control over what users read and know, according to Jacob Montgomery, a professor of political science in Arts & Sciences at Washington University in St. Louis.

“Google is now writing answers, not just ranking them, and it does this for billions of searches,” Montgomery said. “Yet we know very little about how the system works. When does an overview appear? Which sources does it draw on? Are the summaries accurate? And what happens to the rest of the web when people no longer click through? Our goal was to answer these basic questions.”

A forthcoming paper, to be presented at the October 2026 ACM Internet Measurement Conference, offers the broadest independent audit of Google AI Overviews to date — examining AI Overview activation patterns, source selection, whether claims matched their sources and the potential impact on publishers’ advertising revenue. The co-authors are Umar Iqbal, an assistant professor of engineering at WashU McKelvey Engineering, and Haofei Xu, a graduate student in the WashU Division of Computational and Data Sciences.

Conversational searches most likely to trigger AI Overview

Altogether, the researchers ran 55,393 Google searches on trending topics over 40 days, from March 13 through April 21, 2026. They collected each AI Overview, its citations, the first-page search results displayed with it and the content of cited webpages.

The research showed AI Overviews appeared for 13.7% of all queries, but the rate varied sharply based on how users worded their search. Nearly 65% of question-form queries produced an overview, compared with 9.5% of other searches. Longer searches also were more likely to trigger AI-generated answers. Among non-question searches, the activation rate rose from 9.9% for one-word queries to 38.7% for queries of six words or more.

This pattern suggests people seeking explanations in natural language rather than key word searches are more likely to encounter AI-generated material, Montgomery explained. Topic also mattered. Overviews appeared for 46.1% of hobby and leisure searches and 39.9% of science queries, but for only 7.5% of political searches and 9.6% of law and government queries, suggesting Google’s triggering logic relies on undisclosed editorial discretion.

Study Finds Google AI Overviews Often Lack Full Grounding And Could Hurt Publisher Traffic
Image: Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact. CC BY

Credible sources don’t guarantee claims

Across 61,212 citations, the domains cited by AI Overviews received higher average credibility scores than the traditional first-page results shown for the same searches. The overviews also relied less heavily on user-generated content.

Still, 29.8% of the cited domains did not appear in the first-page results. The researchers said the difference indicates that Google uses a source-selection process for its AI summaries distinct from its conventional search-ranking system. An average overview cited about eight sources.

Credible sources, however, did not guarantee that the generated summary represented them accurately. The team separated the overviews into 98,020 verifiable claims and checked each one against the cited webpages. About 89% were clearly or broadly supported by the sources. The remaining 11% included claims not found in the cited text the team was able to collect (7%) or claims that contradicted the cited source (4%).

The authors cautioned that the 11% error rate should be treated as an upper limit. Their pipeline could not fully capture content posted by ordinary users, such as Reddit threads, forum posts and YouTube videos. Rapidly changing information, such as weather forecasts and school closings, also may have been updated between the Google overview and when researchers captured the page.

Only 41.9% of the overviews were fully grounded, meaning every verifiable claim was supported by the available cited text. Because some cited pages could not be fully collected, this figure is likely conservative.

“Google’s summaries generally draw on credible websites, which is good news. But quality sources are not enough,” Montgomery said. “In a meaningful share of cases, we could not find support for a claim in the pages Google cited. Readers still need to check what they’re told, even when the citations look trustworthy.”

AI Overviews could affect advertisers, publishers

Finally, the study also examined the financial stakes for publishers. When an overview answers a question directly, publishers may lose the visit that generates advertising, subscription or sales revenue. In this study, more than half of the cited webpages displayed advertising.

The researchers didn’t directly measure traffic or revenue losses. However, they found that 2.2% of search pages containing an AI Overview also displayed a Google-sponsored ad, including 39 pages where an ad appeared above the overview. That arrangement, they wrote, may preserve Google’s ad revenue while giving users less reason to visit the publishers whose content informed the answer.

“Google’s AI Overviews are built on content that publishers pay to produce, and many of those sites depend on advertising revenue,” Montgomery said. “If people get their answer from the overview and never click through, those publishers lose the visit and the revenue. We did not measure that loss directly, but the incentives are worrying. Over time, Google and publishers will need to work out licensing or revenue-sharing arrangements, or the sites that AI Overviews rely on may not survive.”

Fact-Checked by Irfan Ahmad.

Read next:

• ETH Zurich Researcher Calls for More Rigorous Evidence When Interpreting Human-Like Behaviour in AI Systems

• Which AI Apps Collect the Most Data? Meta AI Collects 33 of 35 Data Types, Followed by Muse, Gemini and ChatGPT

by External Contributor via Digital Information World

Friday, October 2, 2026

ETH Zurich Researcher Calls for More Rigorous Evidence When Interpreting Human-Like Behaviour in AI Systems

By Florian Meyer, ETH News, Eidgenössische Technische Hochschule Zürich

AI safety researcher Anna Hedström studies at the ETH AI Center how the safety risks of AI systems can be reliably assessed and investigated using scientific methods.
Image: Betterimagesofai Yasmin Dwiputri, CC BY

Do AI systems really deceive us, or are we simply misinterpreting their behaviour? Anna Hedström, a researcher at ETH Zurich, studies AI risks, misplaced certainty and the limits of contemporary AI safety research. She also discusses how controllable highly capable AI systems really are.

Recent safety tests have shown advanced AI systems making misleading statements, concealing information, or attempting to prevent their own shutdown. Such findings regularly generate headlines. But what do they actually mean? Do they really point to a form of deception or self-preservation in AI systems? Or are humans too quick to interpret the behaviour of language models through a human lens?

In a recent position paper, Anna Hedström and colleagues from ETH Zurich argued that many claims about human-like misbehaviour in AI systems rest on insufficient evidence. The researchers therefore call for more rigorous evidence when interpreting observed anthropomorphic behaviour in AI systems. She also reflects on current questions regarding the controllability of AI systems that bypass safeguards, as well as on how safety can be embedded throughout the AI development process rather than being added only at the end.

Can AI really deceive us, or is it simply making mistakes?

Anna Hedström: There is no simple answer. An AI system can certainly appear as though it is trying to deceive us. Terms such as deception originate in philosophy and usually assume an intention to mislead.

We cannot simply transfer them to AI systems: to measure deception for safety purposes, we have to turn it into a technical definition, in practice a label in a dataset. This is a necessary step, but it is a lossy process, and we may lose the most important aspect, which is intent. Problematically, the public rarely has a way of knowing how lossy that definition is.

Can researchers also deceive themselves into thinking that an AI is trying to deceive them?

Probably. That is another issue that our safety methods can confuse deception with things that merely resemble it. For instance, we may classify a model’s answer as deceptive because it is false, or because a model followed an instruction to play a role, such as being sarcastic. These answers resemble deception but say nothing about intent. As a result, an AI-generated response may appear deceptive even if it is merely incorrect.

What problems arise when we describe AI behaviour using human concepts?

Human concepts can distort our picture of the risks in two ways. We may misread the cause of a behaviour and overestimate the risk. One well-known recent study reported that models showcase shutdown resistance, which many read as self-preservation. Follow-up work showed that much of this came from ambiguous instructions and incentives to complete the task. Similarly, we may underestimate other potential harms. Some of the most serious failures have no human analogue at all: they arise when agents are given permissions and interact with real systems.

Still, anthropomorphising artificial systems is a useful starting point, as long as we remember that it is a starting point. Risks that we cannot name are difficult to study systematically, discuss as a society or build safeguards against.

What do you propose in order to establish reliable evidence of human-like misbehaviour in AI systems?

We propose separating three kinds of claims. In our recent work, we borrowed the idea from medicine and climate science, where evidence is graded. The first is behavioural evidence: a descriptive claim about what a model does in a controlled setting. The second is functional evidence: the consequences of that behaviour and any harms it may cause. The third answers the causal question of why: what inside the model, in its training, or data, causes the misalignment.

These levels help calibrate the policy response. A behavioural finding is a reason to monitor, a functional one a reason to restrict deployment, and a causal finding may even justify a pause. When the stakes are high, acting on uncertain evidence can be correct. Stating it as certain is not.

Highly capable AI systems have recently made headlines after bypassing safeguards in test environments and accessing external platforms or websites. How controllable are such AI systems?

Not reliably. I think the Hugging Face incident this summer is a clear case of where we lost control. During an internal test, OpenAI models escaped their sandbox, broke into Hugging Face's servers to locate the benchmark's answers, and then repeatedly attacked OpenAI's own infrastructure. We know about it mainly because Hugging Face chose to report it. That transparency is valuable, but it is not systematic oversight.

And just this week, new model releases were stopped because it proceeded without permission and misreported its actions.

These models are hard to control because they live in harnesses, with tools, memory, browsers, code and the agency to act on their own. Risk compounds with every tool we add and every permission we give. Frontier AI companies also run very large numbers of agents with enormous computing budgets. With enough agentic attempts, even unlikely strategies eventually succeed.

Where does the greatest risk lie?

We usually test safety on the model as it comes out of training, not at how it is later used. When discussing risks, we should not think of AI as an isolated, static object. When agents act over long sequences of interactions and decisions, new behaviours may emerge and existing safety mechanisms may become less effective.

For example, the effects of safety training that teaches a model to refuse problematic requests may weaken over time. Likewise, the persona a model adopts can shift. We refer to this as safety drift. Many incidents arise precisely because AI systems encounter situations in deployment for which they were never explicitly trained.

What are the consequences of that?

When future AIs get faster and gain more direct access to the physical world, the drift could lead to a loss of control that is harder to reverse.

Another risk is more subtle. Incidents in which models escape or deceive make headlines, but we talk much less about how these systems quietly disempower users. Each conversation seems harmless, but over time they shape what we read and write, how we form opinions, and gradually also how we think. Across millions of users, small shifts in individuals become shifts in society as a whole. The computer scientist Jaron Lanier warned about this subtle behaviour modification many years ago.

How is AI safety research attempting to reduce such risks today?

A model is traditionally trained in stages, each with its own goal: pre-training teaches fundamental capabilities, instruction tuning teaches it to follow requests, and alignment with human values comes only at the end, through safety measures such as training the model to refuse harmful requests and adding safeguards that restrict certain behaviours.

Today, attention within the safety community is shifting towards a different question: what if safety enters every stage, starting with the training data it learns from? To know whether a model's tendency to misbehave is caused by its data, arises through instruction tuning or is triggered by its tool usage, we need to address safety across the entire model development process.

“Scaling laws roughly predict how capable a model will be, but not how safe” — Anna Hedström.

Where are the biggest gaps in current research?

For capabilities, we have something called scaling laws. They let researchers estimate in advance how performance improves with more data and computing power. Unfortunately, we do not have a predictive science of safety.

At the start of a training run, we cannot tell how deceptive or power-seeking the model will be. Nor can we say how much sycophancy will come out if we train on a given type of data. We would like to be able to ask early on: should we stop training here and take another trajectory?

There is also a transferability gap. On modest computing budgets, researchers in academia usually study models with billions of parameters. Frontier models are estimated to have trillions of parameters, are architecturally different, employ specialised sub-networks that are switched on per request, and are generally closed. Whether what we learn about deception or emergent misalignment transfers at that scale is an open question.

Is there a way to improve this?

Interpretability research, which studies what happens inside a model, offers some promising signals. But as our work at ETH Zurich shows, sometimes results are cherry-picked and may not generalise well when tested systematically across domains and models.

Which safety strategy currently appears most promising?

As I mentioned, models now act inside harnesses, so no single technique will be enough on its own. I find the International AI Safety Report's answer, defence in depth, a productive one. It means layering protections: curated training data mixtures, interpretability and safeguards in applications, monitoring after deployment and reporting incidents.

Misuse, malfunctions and systemic risks are not the same problem, so we should not expect one universal fix for all of them. And AI safety is not just a technical problem: it also depends on social resilience, that is, how well our public institutions can absorb and recover from failures.

Public debate often focuses on extreme scenarios in which highly capable AI could cause severe and lasting harm to society, or even threaten humanity itself. How do you assess such risks?

I think it is equally problematic to rule out such risks categorically or to present them as inevitable. The problem is not assigning a probability to existential threats, but putting one down too confidently. It not only confuses the public and polarises the debate but leaves people desensitised when real threats come.

AI researchers have also been notoriously bad at predicting the risks of their own work, so some humility about any such forecast seems wise. We already have thousands of documented reports of AI causing real harm. The open question is which risks deserve most attention. We do not want to dilute limited safety resources to poorly evidenced threats.

What is currently missing for effective AI safety?

We do not yet have a complete picture of the risks coming from frontier AI companies. Today, few rules require them to disclose safety incidents. There are, of course, understandable reasons, such as commercial secrets or privacy constraints. But AI safety is a public good, so where models fail belongs in the open. Why not more openly share which alignment methods work and which do not? Companies may compete on capabilities. We should not compete on safety.

That is why, as AI safety researchers, we recently launched a public call to align model developers on the principle that the scientific community should be given open access to safety-training recipes, evaluations, and evidence of misaligned behaviours. That frontier AI companies recently began publishing cases of deceptive model behaviour is a step in the right direction. But it is still on a voluntary basis. As in aviation and medicine, reporting serious incidents should not be optional.

What role do you see for academic institutions in AI safety research?

Whether people use AI or not, whether they fear for their jobs or their privacy, or welcome the change, they will absorb the risks and live with the consequences. That is why we need independent institutions with enough funding, talent and compute to not only react to incidents that make the news, but also anticipate future ones.

Allowing embedded evaluators in the labs, as suggested by Anthropic’s CEO Dario Amodei, could be one such example, but we also need neutral, third-party voices with the freedom to take the long view needed to build up a science of misalignment. For emerging risks such as models exploiting loopholes in tasks, or escaping sandboxes, we need to know whether claims are replicable and consequential, or whether more evidence is needed.

The world deserves an open, calibrated view of what has gone wrong and what could go wrong next. Academia, whose main goal is to serve the public, can play a part in that. Science is not here to complicate the story but to simplify it.

About the Expert

Anna Hedström is an AI safety researcher and Postdoctoral Fellow at the ETH AI Center. She has worked in both academia and industry. Her research focuses on the misalignment of AI systems and on interpretable AI, whose behaviour can be understood and scrutinised by humans.

One of her recent projects is Apertus Claritas, a platform built around the Swiss-made fully open language model Apertus. The project explores how open safety research can help us better understand and reduce the risks associated with AI systems.

Fact-Checked by Irfan Ahmad.

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• Meta wants people to use ‘AI agents’ to do daily tasks for them. Here’s why that’s a problem
by External Contributor via Digital Information World

Meta wants people to use ‘AI agents’ to do daily tasks for them. Here’s why that’s a problem

By Francesco Bailo, University of Sydney and Rob Nicholls, University of Sydney

Image: Meta

Meta wants users to turn to a cute artificial intelligence (AI) “agent” throughout the day to carry out common tasks for them, such as booking flights or doing their shopping.

The company’s new Muse agent shot to the top of the app charts after chief executive Mark Zuckerberg showcased it at a conference last week. Billed as having “no learning curve”, Muse can order groceries online, call customer service, send emails, book appointments and plan travel on a user’s behalf.

Agents are systems which use chatbot-like large language models and reinforcement learning to complete tasks and achieve user-designated goals.

They have come a long way in the past 12 months, from DIY hobbyist projects to more polished personal assistant apps, with “rogue agents” carrying out some high-profile hacks and system breaches along the way. Meta’s entry into the field means they are now starting to hit the mainstream.

Massive spending, second place

Meta has been trying to find its place in the fast-moving world of AI. In 2025 the company spent US$14.3 billion to bring in entrepreneur Alexandr Wang from Scale AI, then comprehensively rebuilt its internal AI systems. All told, the company spent US$72 billion on AI and other capital expenditure in 2025, and expects that figure to double in 2026.

The results have been respectable, but not world-beating. According to one popular ranking, Meta’s latest AI model, Muse Spark 1.2, is still behind the frontier Claude and GPT models from Anthropic and OpenAI.

That may not matter. Anthropic and OpenAI are chasing professionals and businesses willing to pay for the most capable model for coding, research and analysis. (OpenAI’s recently launched Dots agents, for example, target a paying clientele wanting help with business tasks.)

Meta also plans to offer some pro-grade paid AI services, but its bread and butter is something else. In the June quarter, 3.6 billion people used Facebook, Instagram, Messenger or WhatsApp every day.

Those people do not need the smartest model. They need one that is easy and approachable.

Meta’s Muse Spark model only needs to be good enough to run the Muse agent. The company is promoting Muse as “built for everyone”, including people who lack experience with technology.

Zuckerberg has said users will soon be able to create a cute anthropomorphic avatar for their Muse agent and video chat with it in real time, too. He also unveiled a keychain-sized device for talking to the agent without a phone.

From checking to delegating

For two decades, Meta’s business model has relied on habit. Notifications, endless feeds and the lure of other people’s approval turned “checking Facebook” or “checking Insta” into a reflex.

Muse is an attempt to build a new reflex. Instead of scrolling, you hand over a chore.

The design invites attachment. Users can give their agent a name and choose how it looks and communicates.

Every successful transaction builds a little more trust. The settings also let users change how often the agent needs to ask permission before acting.

The keys to everything

For now, Muse’s reach is limited. It is only available in the US so far.

It has “connectors” to link your agent to your email, calendars and consumer services such as restaurant bookings, music and shopping. It cannot log into your bank, or medical or tax accounts.

However, Meta plans to add more connectors over time — and roll the product out to international markets.

As people get used to using an agent, they will hand it more tasks and spend more time with it. In the same way social media evolved from actual social networking to an ever-present tool to fill idle moments and manage our moods, AI agents may end up managing the vast galaxy of interfaces that govern modern life.

Muse is also an attempt to head off the threat to Meta’s existing position posed by competing AI agents. If agents take off, they could become users’ main interface with the online world – and gather even more information about users and their preferences than social media platforms do, which whoever owns the agent could then sell to advertisers.

A record that invites scepticism

Meta says privacy is built in to Muse. Each Muse agent runs on its own dedicated virtual machine called Muse Secure VM. This houses both the agent and the person’s data.

Zuckerberg has also promised an optional higher security standard under which even Meta cannot access what is in a user’s agent.

Meta’s record on data privacy gives reason for doubt. In 2018, the Cambridge Analytica scandal revealed that a consulting firm had harvested data from up to 87 million Facebook users for political profiling. In 2019, the US Federal Trade Commission imposed a US$5 billion penalty on Meta over privacy failures.

Meta has also been accused of designing its products to maximise the amount of time people, including children, spend using them. Earlier this year, the company paid up to almost US$18 billion, without admitting wrongdoing, to settle a lawsuit from 29 US state attorneys-general who alleged Instagram and Facebook were engineered to keep teenagers hooked.

Early signs

Muse is restricted to over-18s, but raises the same question in a different form. A cute agent with a name that people consult throughout the day could build a stronger habit than a feed.

Concerns about Muse are already beginning to come up. Users who do not want their interactions used to train Meta’s models must find the data controls and switch that off themselves. One journalist reported Muse had read private messages stored on his Mac.

So far, there is little in the way of rules and regulations governing the design or operation of AI agents. There is still time for those rules and regulations to be created – but once billions of people are relying on one company’s agent to run their lives, the chance to shape how it behaves will have passed.The Conversation

Francesco Bailo, Senior Lecturer in Data Analytics in the Social Sciences, Deputy Director of the Centre for AI, Trust and Governance, University of Sydney and Rob Nicholls, Senior Research Associate in Media and Communications, University of Sydney

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Fact-Checked by Irfan Ahmad.

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• Cornell Researchers Find Change.org Petitions Became Longer With AI Assistance Without Improving Outcomes

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by External Contributor via Digital Information World

Thursday, October 1, 2026

Cornell Researchers Find Change.org Petitions Became Longer With AI Assistance Without Improving Outcomes

By Tom Fleischman, Cornell Chronicle

Image: ChangeORG - DIW

The change was obvious – but in the end, things stayed about the same.

Cornell researchers took advantage of online petition website Change.org’s gradual rollout of an artificial intelligence writing tool to gauge AI-enhanced language’s impact on petition outcomes.

The effect on outcomes? Negligible, at best.

Analysis of 1.5 million petitions showed that the AI writing assistance altered the wording of petitions, increasing their homogeneity and length, but did not improve petition outcomes, according to a research team that included Mor Naaman, the Don and Mibs Follett Professor of Information Science at Cornell Tech, the Jacobs Technion-Cornell Institute at Cornell Tech and the Cornell Ann S. Bowers College of Computing and Information Science.

“That was a surprise for us,” said Isabel Corpus, a doctoral student in information science and lead author of “Introducing AI to an Online Petition Platform Changed Outputs but Not Outcomes,” which published Sept. 30 in Nature Human Behaviour.

“There is this existing research that shows AI-generated text is persuasive, it’s believable and it can be creative, sometimes more so than people writing alone,” Corpus said. “And then on top of that, we would expect that a platform would integrate a tool that would improve outcomes, so we were surprised that it didn’t.”

In addition to Corpus and Naaman, co-authors included Allison Koenecke, assistant professor of information science at Cornell Tech and Cornell Bowers; and Eric Gilbert, professor in the School of Information at the University of Michigan.

Naaman said he heard about Change.org’s introduction of an AI writing assistant a few years ago from an employee of the site. When they looked into it, Corpus discovered that the tool was being rolled out gradually in English-speaking countries – first in the U.S., Great Britain and Canada, and 11 weeks later in Australia. That stagger allowed the team to measure the AI impact by comparing petitions written before and after the introduction of the tool across the different countries.

The researchers hypothesized that, since all four countries followed similar trends in petition style and outcomes prior to the AI tool’s release, differences in trends during and after the 11-week rollout period – Oct. 2 through Dec. 15, 2023 – could be attributed to the AI tool.

Although he couldn’t say for sure, Naaman suspects the AI writing assistant Change.org employed was trained, in part, on successful petitions the site hosted previously. “We saw in the data that those [AI-enhanced] petitions had the markers of what was successful in the past,” he said, noting that Change.org was one of the first online platforms to directly employ an AI writing assistant.

The team measured the effect of AI on lexical style using three main features: lexical diversity, by calculating the ratio of unique words to total words; readability, determined by measuring the number of words per sentence and syllables per word; and petition length, including text and title.

What stood out was the consistent effect on lexical features: Petitions written with AI’s help were longer, with more complicated and varied words.

“We also saw a lot of homogeneity in the language of the titles,” Corpus said. “Petitions started calling for people to ‘implement,’ ‘mandate’ or ‘urge,’ whereas before we rarely saw that these words were used.”

Using two metrics to gauge petition effectiveness (the share of petitions that reach one comment in 30 days; and the share that reach 10 signatures at the time of data collection), the researchers found that outcomes did not improve compared to pre-AI levels, and in some cases worsened. The share of petitions that reached one comment after 30 days post AI in fact decreased by around 5% relative to the pre-AI baseline.

Naaman said the team had a few theories as to why AI-assisted petitions didn’t fare any better than exclusively human-written ones. For one thing, people are suspicious when they feel something is written by a “robot,” although he admitted this was very early in the era of AI writing helpers such as ChatGPT. “People didn’t have their AI radars as high in 2023,” he said.

More likely, he said, AI-generated petitions tended to be less specific and detailed, and the petitioners likely are less committed to sharing their plea more broadly if it was, at least in part, written for them.

“From our research, it seems that people don’t sign a petition because they’re browsing on Change.org,” Corpus said. “They sign a petition or engage with a cause because someone they trust, or an organization they trust, shares it with them. So if there’s a decline in shares, then we would expect there to also be like a decline in engagement.”

Support for this research came from a Cornell Bowers Deans’ Excellence and Hopper-Dean Fellowship.

Fact-Checked by Irfan Ahmad.

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Only 31% of Americans Like Trying Innovative Tech, Compared With 50% in China and 48% in Indonesia

By Mathias Brandt, Statista

Technologically innovative products aren’t for everyone, as the latest edition of Statista's "Consumer Insights" shows. When asked whether they like trying out innovative tech products, only 31 percent of roughly 60,000 surveyed Americans answered "yes". In stark contrast, one in two Chinese consumers is willing to try out new, innovative gadgets, devices, or home appliances. This level of curiosity is only matched by one country – Indonesia. However, there are also countries that are even less tech enthusiastic than the United States, as a glance at this Statista chart shows. Interestingly, in Japan, only 13 percent are keen to try out new technology – which is quite remarkable for one of the world’s most technologically advanced nations.

Who Likes To Try Out Innovative Tech Products?

Fact-Checked by Irfan Ahmad.

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• Study Identifies 88 Websites Hosting AI-Generated Non-Consensual Intimate Imagery and Maps Their Infrastructure
by External Contributor via Digital Information World

Study Identifies 88 Websites Hosting AI-Generated Non-Consensual Intimate Imagery and Maps Their Infrastructure

By Lancaster University

Cloudflare appeared most frequently among infrastructure providers, while 93.2% of AI-NCII sites were discoverable through Google Search.
Image: Egor Komarov - Unsplash

 For the first time, researchers have identified and named the key players facilitating the growing problem of AI-generated explicit sexual imagery online.

The creation and sharing of AI-generated non-consensual intimate imagery (AI-NCII) has increased rapidly due to the ease with which the content can be generated and shared via websites, social media and private messaging platforms, many with end-to-end encryption.

In 2023, estimates suggested 500,000 such videos existed online. By 2025, this number was estimated to be 8 million, mostly targeting women and girls.

The study entitled ‘The Backbone of Abuse’, published in the Journal of Online Trust and Safety, is led by Sarah Morgan from Lancaster University with co-authors Dr Sophie Nightingale, also from Lancaster, and Professor Hany Farid of Dartmouth College.

Sarah Morgan said: “Anyone with a single photo online can be quickly and easily targeted in content that falsely depicts them in sexual or intimate contexts, of any nature, without their consent. Emerging evidence demonstrates the wide-ranging and persistent harms of this digital abuse.”

In 2024, an investigation by Channel 4 News found that almost four thousand famous people were listed on five of the most visited deepfake pornography websites, these included female actors, journalists, musicians, TV stars and YouTubers whose faces were superimposed onto pornographic material using AI. In addition, industry analysis showed there were over four billion views of 40 of the most visited deepfake pornography sites.

This research is the first attempt to identify and name the key players facilitating—either knowingly or unknowingly— the technological infrastructure holding up sites hosting AI-NCII. Infrastructure refers to the technologies and architecture - such as website hosting, domain name servers, and content delivery networks - that enable a website to deliver content to users and without which sites cannot successfully function.

In addition, the team captured contextual data relating to each site, finding that some sites hosted hundreds of thousands of such videos, and sites primarily targeted Hollywood and Hindi-film industry stars, K-pop idols, and well-known feminists and activists, with nearly all content featuring females.

The team identified 88 sites hosting AI-NCII of which 38 exclusively hosted the content. Five key players emerged as the dominant infrastructure providers enabling the sites to function, with Cloudflare being the most recurring name.

They also assessed if any sites were found by Google Search and revealed that 93.2% were easily discoverable in a search.

The study also highlighted that Namecheap, WordPress, and Proton Mail were the dominant providers for domain registration, content management systems, and email services, respectively.

Laws are being implemented in various countries, including England and Wales, which criminalise sharing, creating, and/or soliciting AI-NCII but lead researcher Sarah Morgan said this is not enough.

“Such legislation will offer some deterrence. But what further steps can be taken to prevent this abuse from occurring in the first place? Can we cut the distribution supply? This abuse needs to be prevented—putting pressure on the technology platforms that distribute such content to the public may be our most optimal chance of reducing the wildfire spread of AI-generated sexual abuse.

“We call on the infrastructure providers facilitating AI-NCII-hosting sites to take a firm stance on this abusive content: they should block sites that exclusively host AI-NCII and suspend services of sites that host AI-NCII within a larger offering until good-faith efforts are made to remove the abuse.

“They should deploy preventative safeguards, such as utilising perceptual hashing to extract digital signatures of confirmed AI-NCII content and stop its redistribution, and block or suspend their services for sites which are known to be hosting AI-NCII.”

Dr Sophie Nightingale adds that it is also time to stop blaming the targets of AI-NCII.

“All too often the victims of abuse that is sexual in nature are attributed responsibility—there is an urgent need to change this. Blame should be assigned to the perpetrators who create, distribute, and facilitate the sharing of fake content that has potential to ruin lives.”

Lancaster University researchers are also examining the impacts and harms of NCII. If you want to have your say on how this abuse could be tackled, or to share your own experiences, please take this confidential survey.

Key Finding on AI Chatbots: As part of the same evaluation, the researchers also tested four major AI chatbots (Gemini, ChatGPT, Claude, and Grok), finding positive news: all four strictly enforced safety guardrails and refused to generate, link to, or assist in locating deepfake pornography.

Fact-Checked by Irfan Ahmad.

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