Tuesday, February 10, 2015

Even More WordPress Plugins for Successful Content Marketing

Let's begin today with a little trip down memory lane...


In part one of WordPress Plugins for Successful Content Marketing, I covered off the first two phases of any content marketing program. Plugins for phase one (the strategy, planning and organisation phase) included those designed to assist with content curation, powerful editorial calendars that enable seamless collabration, and even tools to assist with content marketing research.


Plugins for phase two (content curation and audience engagement) featured tools that enable you to create easy-to-use content templates, interactive list posts with audience voting enabled, and even e-marketing campaigns.


Today, I'll take a look at the next three phases of any content marketing program: social sharing, content amplification, and monitoring and evaluation.


Continue reading %Even More WordPress Plugins for Successful Content Marketing%




by Sally Wood via SitePoint

UI Patterns: What’s in a (User)Name?

When learning to design for the web, there are two lessons that I hold very dear and important.


The first one is - Everything is a rectangle


It helps to think of everything as rectangles. Take any web page and you can instantly visualize the grid, if you can blur out the content and look for rectangles. This principle has helped me understand and design for the web better.


The other principle warrants some discussion first.


Name-in-app-bar pattern


Displaying a username on the app bar in either web and mobile apps, is a common and interesting problem to analyze. The physical dimensions of the screen dictates that the username portion has a finite amount of space it can occupy. The problem is obviously accentuated in devices of smaller sizes.


We also know that usernames -- possibly more than any other data type -- can vary the most wildly. From


There are a variety of solutions for this problem.


Facebook


I chose Facebook as an example for this, because the usernames are a central component of this app. I wouldn't know the last names of a lot of my friends had it not been for Facebook. For an app that was built on the idea of using your full name, it is quite interesting that it only displays the user's first name on the app-bar.


Facebook header bar

The intention could be personalization. Calling someone by the first name makes the communication more personal. It is also a convenience because that space might not be practical for longer usernames.


Here's how Facebook handles this design problem:



  • They display first names only on desktop home screen, which is odd

  • They don't display usernames on mobile home screen, but do display full username in the settings screen

  • The can display a fairly long first name on desktop (24 characters, 175 max-width on my 1366px screen)


Medium


My immediate thought when it comes to truncating usernames was, where else is the username so important that it can't be truncated? Publishing, of course.


All articles are works of an author and their names are as important as the content itself. It is core to the application and I went on to investigate how a fairly popular publishing medium (wink) would handle this scenario.


As it turns out, medium handles this in a pretty interesting manner.


Medium's header

  • The top right on the app bar does not use the usernames at all. Just the avatar. This is what you would notice if you were reading content.

  • But, while writing an article, the avatar is displayed twice in the app bar. In the left, it also includes the username.

  • Usernames here are given ample space and can be insanely long

  • On smaller screens, username is given priority and the rest of the menu items get kicked down


Medium on smaller screens

OneDrive


I also took a look at OneDrive because they handle this in a pleasantly surprising fashion. Not only does it display the full user name, but it handles multiple use cases really well.


Desktop OneDrive

One drive facilitates the full user name on long screens. As it is, the names can be really long and have a lot of space.


On mobile, the entire app bar becomes minimal including logo and menu options.


One Drive's mobile banner

But the surprise was when I deliberately made the username super long just to see what happens. It cleverly responds by hiding the menu options to make room for the username.


Important menu choices like create and upload are hidden behind ellipses and space is made to accommodate a super long username. While this is an edge case and I am thrilled by the solution, I can't help nitpicking on why this decision was made.


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by Vinay Raghu via SitePoint

Human Themes

We started Human to create simple yet beautiful themes that are easy to install, load fast and are optimized for mobile and advertising.




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Portfolio of Jesper Dahlqvist

Portfolio of Swedish designer Jesper Dahlqvist




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Odery – Love Every Beat

A Odery é uma das mais tradicionais fabricantes de baterias do ramo. Desde de 2009 com fábrica também na China, expande seus horizontes, passando a produzir em série. O Site é um espelho desse crescimento.




by csreladm via CSSREEL | CSS Website Awards | World best websites | website design awards | CSS Gallery

Amazing.com

We help people build businesses.




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Sathyr

Sathyr is a parisian graphic design studio created in 2015 by Salome Mauvois and Thierry Fousse. We love colorful and well-thought designs.




by csreladm via CSSREEL | CSS Website Awards | World best websites | website design awards | CSS Gallery