Happy New Year One Pager by ladies watch brand DeLaneau featuring a gorgeous kaleidoscope background.
by Rob Hope via One Page Love
Wednesday, February 10, 2016
Using Psychology to Boost Your Conversions in 2016
Last year there was a lot of focus on UI and UX design but what about the psychological motivations of user interactions?
While we don't talk of 'psychology-driven design' on the web, advertising agencies have been keen students of the public mind from their earliest days. Unsurprisingly, they often have a psychologist or two on the payroll.
So, that leads to the question: can you use psychology to boost your web conversions? The answer is: absolutely. Why not try it this year as you get your site off the ground.
Challenge The Positively
Positive reinforcement – or the idea of rewarding good behavior – is as old as civilization itself. While some might see it as a manipulatory practice, the fact is good design changes minds. But how do you work it into your conversions?
Each January we see plenty of "buy one - get one free" offers – but don't be afraid to offer a little more. You want to challenge your visitor because most people like a good challenge.
Try crafting your words to make yourself appear a little "vulnerable" as the Maintenance Free does in the image above. You want your visitor to say "challenge accepted".
One of the simplest methods to achieve this is the "100% guaranteed or your money back" but also try to think outside of the box. Try alleviating their fear of commitment with a high reward. Perhaps the pitch is: "we're 100% certain that you'll enjoy your membership that we bet our house on it".
Ok, maybe not quite that big but you get the point.
Offer More Choices
Narrowing the number of consumer choices has its place but it can also prove to be restricting to some. Inversely too many choices can create what is known as the "paradox of choice". This is caused by offering too many options which in turn paralyzes and overwhelms the consumer making them unhappy.
It's crucial to find a balance between the 'paradox of choice' and the one-way street. That will usually mean offering 2-3 choices of action instead of just one. Your user is more likely to find a choice that best suits them and ultimately convert.
For example, your goal may be to encourage users to download your app. Rather than only offering them the download option, you might want to offer three CTAs, in this case, which you might title "See Live Demo", "View Features" and "Download Now". The actual labels and the executable action is entirely up to you.
Establish Countdowns
Deadlines are motivating. When it comes to trying to get potential consumers to actually consume initiating a countdown can be beneficial especially this time of the year.
Consider the driving force behind the annual Black Friday sales. Sure, the huge markdowns are important but the core component is the subconscious fear that is instilled within the masses'. It's 'FOMO' - Fear Of Missing Out.
Scarcity drives demand and that demand turns into sales, so consider using "limited time" messaging for your product or service. The objective with designing countdowns is to encourage people to commit to a decision.
Try this as a test. The next time you propose a movie night with friends, be sure to add a time ultimatum e.g. "I need to know by lunchtime tomorrow". You'll probably be surprised to see that you'll get more decisive answers without actually having to do much work. It works the same with design.
Don't Beat Around the Bush
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A lot of websites are bound to pop up in the first two months of this year, some of them legit and others not so much so users are going to be wary. This is why you must be upfront. Let potential converts know what you want and what they should expect during and after conversion.
Sharing any pertinent information or even information that may not be as crucial lets the user develop trust for you and your business. The more trust that you receive the more the likelihood of conversion increases.
In his book Psychological Foundations of Trust, psychology researcher, author and professor, Jeffry A. Simpson wrote:
"Trust involves the juxtaposition of people’s loftiest hopes and aspirations with their deepest worries and fears".
While it is hard to gain trust it is very easy to lose it due to these underlining complications of worry and fear.
Providing descriptive text is just one way to share information. Showing a visual guide either animated or static to show how they should go about their conversion is another viable option. There are many options aside from these so there really isn't any excuse to be secretive.
Continue reading %Using Psychology to Boost Your Conversions in 2016%
by Gabrielle Gosha via SitePoint
Dogma
Real minimal One Pager for Dogma design studio that features a simple (click) slider showcasing their work. Good reference to a less-is-more approach to choosing what work to sample.
by Rob Hope via One Page Love
Free Course: How to Use Swift on Linux
Even though it's barely a year old, Swift is already popular with programmers for its flexibility and expressiveness. And now, Apple has made Swift and its toolchain open source, allowing it to be used on non-Apple platforms!
In our new course, How to Use Swift on Linux, you will learn how to get Swift installed on Linux and write a basic open-source Swift application. The course consists of just seven bite-sized video lessons, so you can easily fit it in around your other commitments. And best of all, it’s free.
What You’ll Learn
In this course, Envato Tuts+ instructor Derek Jensen will help you take open-source Swift for a test drive.
You'll learn how to get up and running with Swift on Linux, natively or via a virtual machine, and you'll write a simple cipher application for the Linux command line. All in under an hour! Is it possible? Absolutely. Watch the quick introduction video below to find out more.
Watch the Introduction
Take the Course
To take this free course, simply go to the course page and follow the steps to create a free account. If you already have an account, just log in and you’ll be able to get started right away.
You can also get an idea of what's possible with this language by checking out the Swift apps on Envato Market.
by Andrew Blackman via Envato Tuts+ Code
Introducing: The Ultimate CSS Survey
As many of you are aware, CSS can be a controversial topic. There are many different syntax preferences, workflow options, and tools – and these kinds of things are often debated and discussed at length in books, blog posts, and forums.
As SitePoint’s HTML & CSS editor, I’m always interested in finding out the habits of front-end developers in the industry, especially in relation to CSS standards, tools, and preferred syntax. So with that in mind, I’ve put together a survey that I hope will become the industry’s definitive source for getting data and trends on a number of different items related to CSS development.
A 3-Part Survey
The survey was quite lengthy when I first drafted the questions, so we discussed it and decided it would be best to divide it up into three themed sections. This will make it easier to get more developers to fill it out and even if someone doesn’t fill out all three parts, we’ll still have some of their data.
The three parts are divided up as follows:
- Skills and Habits (25 questions)
- Tools and Workflow (27 questions)
- Standards and Learning (20 questions)
As you’ll probably agree, the 70+ questions in total would be far too long for a single survey, so it only makes sense to divide it up and allow everyone to fill it out at a more reasonable pace. I’m guessing each survey will take about 10–15 minutes to fill out, give or take.
So without further ado, here it is: The Ultimate CSS Survey, Part 1 - Skills and Habits:
http://ift.tt/1PCIgSx
Continue reading %Introducing: The Ultimate CSS Survey%
by Louis Lazaris via SitePoint
Learn Photography and Image Editing from the Pros for $69
Mastering Instagram's filters doesn't make you a photographer. But the Adobe KnowHow All-Inclusive Photography Bundle will. Save 93% off the regular price and grab it for $69 at SitePoint Shop.
The 14 courses in this bundle will take you through every step of getting great shots. Master wedding photography, black and white photography, portraits, night photography, travel photography, and more. You'll learn your way around a DSLR camera, even shooting HD video with it. Once you've got some shots to play with, dive into the Adobe courses. You'll learn how to use Adobe Lightroom and Photoshop to polish your photos, add watermarks, manage color in an image, and more.
Think beyond the Instagram filter. Get the Adobe KnowHow All-Inclusive Photography Bundle for $69.
Continue reading %Learn Photography and Image Editing from the Pros for $69%
by SitePoint Offers via SitePoint
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