Navigation bar that sticks as you scroll, animating a slider which indicates the page section you are currently looking at. Written with SCSS, Javascript, and jQuery.
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Tuesday, January 9, 2018
Sonia Rykiel
by via Awwwards - Sites of the day
The Podcast Explosion - #infographic
In the past four years, the amount of people who listen to podcasts has nearly doubled, from 12 percent of the U.S. population in 2013 to 24 percent today. And this growth has benefited the ad industry too: in the past two years, podcasting ad revenue has grown by double digits from $69 million in...
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by Web Desk via Digital Information World
[ This is a content summary only. Visit our website http://ift.tt/1b4YgHQ for full links, other content, and more! ]
by Web Desk via Digital Information World
Midnight
Clean One Pager with great whitespace for Midnight – a dark theme plugin for Sketch built by Danny Lai and Yi-Ming Liu.
by Rob Hope @robhope via One Page Love
Monday, January 8, 2018
The Road to Success – 30 Habits, Qualities and Secrets - #infographic
There are certain habits and qualities you can develop to position yourself toward success. When it comes down to it, one of the most important success qualities is focus -- in fact, 80 percent of successful people focus on reaching a single goal, rather than on many things at once. It’s also...
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by Web Desk via Digital Information World
[ This is a content summary only. Visit our website http://ift.tt/1b4YgHQ for full links, other content, and more! ]
by Web Desk via Digital Information World
How to Make Money on Instagram - #infographic
Instagram is one of the fastest-growing marketing channels nowadays; that’s why anyone can make money easily with some smart ways and a few simple techniques. Earn money through Instagram and be one of those people who made fortune from it, by creating a well-maintained Instagram account that...
[ This is a content summary only. Visit our website http://ift.tt/1b4YgHQ for full links, other content, and more! ]
by Web Desk via Digital Information World
[ This is a content summary only. Visit our website http://ift.tt/1b4YgHQ for full links, other content, and more! ]
by Web Desk via Digital Information World
Don’t Just Satisfy Your Users, Love Them
A month or so ago, I was driving into work listening to the Design Story Podcast, when I heard Mauro Porcini, Chief Design Officer at PepsiCo, talking about not just satisfying our users, but loving them.
This really resonated with me because I’ve been thinking of a way to explain the importance of going beyond just having empathy for users—especially because designers often talk about empathy but then proclaim that they are here to solve your (the user’s) problems.
Having just started a new role, I’m working on creating design principles with my team as a way to align and communicate our fundamental team beliefs. The idea of ‘loving’ users was one of the principles we instantly agreed upon.
When you think about the people you love, you want the very best for them. You want to make things delightful and keep them magical. There is great joy in spending time with those you love, the relationship involves an element of surprise, and sharing experiences to build understanding is key. Love has a far greater emotional connection than empathy; as designers, we can leverage this way of thinking to provide more immersive, engaging experiences for our users.
As we spend time with users, observing them with intent can help us identify their pain points, goals and desired outcomes. Taking time to know them and build relationships uncovers their unarticulated needs. Understanding the reasoning why, beyond just knowing the what, provides an opportunity to truly delight users—more than fulfilling a single need—and involving them throughout the process cultivates a strong, authentic relationship.
Designers still need to be grounded in the business and avoid any impression they spend more time advocating for the user than learning and understanding the goals of the business. Loving the user also means being transparent about business constraints—it means making users aware of business realities that may prevent some of their needs from being solved, or even prevent them form appearing on the roadmap altogether. It’s up to us to explain how solving specific user needs and providing an emotional experience will translate to exceeding business goals.
In the podcast, Mauro said: “As designers, if we make the people we design for feel the love, then we will receive the love back, and our business will benefit from this big-time.” As we look ahead to 2018, I challenge you to find new ways to keep the magic alive for your users, so they feel the love.
This post was originally published for UXmas – an advent calendar for UX folk. Catch up on all posts from 2017 at uxmas.com
The post Don’t Just Satisfy Your Users, Love Them appeared first on UX Mastery.
by Andy Vitale via UX Mastery
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