ETQ Amsterdam

ETQ Amsterdam commissioned us to design and build a highly converting online store, stripped down to the purest essence. Just like their shoes.
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YouTube Gaming As a Standalone App Soon To Be Merged With The Main YouTube Site, Says Google

Though YouTube’s gaming videos are massively popular among the viewers, the gaming standalone app by YouTube couldn’t manage the same level of engagement as did the videos of gamers on the original app. The views for gaming videos go over a staggering 200 million on the mother site and app, and so...

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by Mehwish Mehmood via Digital Information World

Explore Tab Now To Involve Instagram Shopping

In the near future, more specifically some weeks, Instagram is going to launch a channel for shopping only in the Explorer tab. This is another step in Instagram’s quest to make a prominent name in the world of online shopping and making shopping ubiquitous on the site. This channel will...

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by Mehwish Mehmood via Digital Information World

YouTube To Extend Its Offer Of Membership Benefits To Smaller Creators As Well

If you’re a YouTuber with an insignificant number of subscribers, i.e. less than 100,000, we've good news for you, now YouTube offers small creators the liberty of offering their viewers a monthly membership for $4.99 for exclusive perks in exchange. The minimal number of subscribers needed for...

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by Mehwish Mehmood via Digital Information World

Twitter Will Go Back To The Purely Chronological Timeline

For the upcoming weeks, Twitter will focus on showing users the tweets that are chronologically appropriate, as opposed to the previously used tactic of showing the tweets that the people would want to see, tweets that were considerably more important, or the things that might have liked from the...

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by Mehwish Mehmood via Digital Information World

Growing a Business Is About the Customer, Not the Product

Gary Tramer is the co-founder of successful sales engine enterprises SearchWords and LeadChat, and most recently PoweredLocal, a wireless marketing and data analysis automation system. As an expert in sales, lead generation and conversion maximization, Gary is the perfect person to talk to about how businesses create and grow customer bases.

You Should Never Build a Product Before You Sell It

The first thing most people think about when launching a new enterprise is what they’ll be selling, but what they should really be focusing on is who they’ll be selling to. Although your product is important, no matter how good it is, if people aren't interest in buying it, then your business is likely going to struggle.

When Gary Tramer first became an entrepreneur, the term “start-up” hadn’t even been popularized yet. All he had to rely on for launching a business were past models, all of which told him that a business plan and a well-developed product were the ways to achieve success.

But after spending over $200,000 on development and none on marketing, all Gary and his business partner had achieved was an amazing product that nobody has ever used. The lesson learned was painful but important: never build something before you sell it.

But that doesn’t mean you should give up either.

The hardest part of starting a new business is figuring out why people should care and, more importantly, why they would want to spend their money on it.

Using his personal experience as a door-to-door salesperson, Gary began his first successful enterprise, SearchWords, by signing clients up to SEO packages before he had even created an operating team — testing the product’s viability long before it ever existed.

After three months he had gained over 600 clients that had paid upfront, and three years later that client base had grown to over 6000.

But Gary and his partners soon had a “mass realization” that trying to sell something that directly competed with giant companies like Google probably wasn’t going to work in the long run.

They decided to dig a little deeper, and discovered that one of the main operating issues for SearchWords was converting website visits into actual purchases. And after building a solid client base first, they created a second successful business (LeadChat) out of fixing that problem for people.

Then they did it again by identifying a problem with the LeadChat model — but this time for an ecommerce business.

People asked us “What’s the secret to making ecommerce work?”, and the secret was that Facebook allowed us to target people quite uniquely … We also had an email database that we were growing [so] that we could re-market to people, and we knew everyone visiting the website by using web cookies.

This experience taught Gary Tramer something fundamental about what a successful business looks like. You need customers, but you also need to know them – and collecting data is the best way to achieve that.

The post Growing a Business Is About the Customer, Not the Product appeared first on SitePoint.

by Eleanor Scott via SitePoint

An Inside Look at a Modern Web Browser

#358 — September 19, 2018 Read on the Web Frontend Focus Firefox Reality: Mozilla's 'Mixed Reality' Browser — Reality is an intriguing new browser being built by the mixed reality team at Mozilla to explore using the Web in VR and mixed reality contexts. A first release is now available in the Vive, Oculus, and Google Daydream app stores. The Mozilla Blog An Inside Look at a Modern Web Browser (Chrome, Specifically) — A fantastically illustrated four part series (two parts are up so far - part 2 here) digging into Chrome’s architecture and how it ultimately renders code into functional sites. Mariko Kosaka The Content Infrastructure for All Your Web Project Needs — Don’t want to set up and maintain a CMS but still have to give your colleagues a way to edit or manage content on your site? Contentful can help you with a scalable content infrastructure, array of modern APIs and a customizable editorial experience. Contentful sponsor Web Audio API is Now a W3C Candidate Recommendation — Supported in almost every browser, the Web Audio API spec is now a fundamental part of the Web. Some demos, if you haven’t played with it for a while. W3C The AMP Project's New Open Governance Model — The AMP project has faced a lot of criticism for how it’s helping to reshape the Web, so they’re opening things up a bit with official representation from more companies and open web advocates. Accelerated Mobile Pages Project Chrome 70 Beta and the Shape Detection API — The Shape Detection API consists of three other APIs, the Face Detection API, Barcode Detection API and Text Detection API, all designed to make a device’s shape detection capabilities available to Web developers. Google Flexbox: How Big Is That Flexible Box? — Explores the often confusing issue of sizing in Flexbox. How does Flexbox decide how big things should be? Rachel Andrew What Makes a Good Frontend Developer? — 10 front-end developers, some of who you may know, answer the question. Chris Coyier 💻 Jobs Sr. Front End Engineer - Web Animations (San Diego/Remote) — You enjoy finding cool designs on Dribbble and making them a reality. You have an online profile with some rad CSS and JS animations. MJD Interactive Try Vettery — Create a profile to connect with inspiring companies seeking FrontEnd devs. Vettery 📘 Tutorials Building Donut Progress Charts with Chrome's New Conical Gradients — Support for conic-gradient is currently limited to Chrome 69+. Facundo Corradini The Low Hanging Fruit of Web Performance — A collection of some “fairly easy to do” performance-increasing tactics that have noticable returns. Chris Coyier Create a Serverless Powered API in 10 Minutes Cloudflare sponsor Control Page Scroll in CSS Using Scroll Snapping Alligator Asynchronous Access to HTTP Cookies — The Cookie Store API is available for Origin Trials starting in Chrome 69. Victor Costan (Google) How Browser Rendering Works, Behind the Scenes — A high level walkthrough of how browsers operate. Ohans Emmanuel In New York We Are Doing Live Sessions Again. Get 100 USD Off SMASHINGCONF NYC sponsor Updating a CSS Variable with JavaScript Chris Coyier 🔧 Code and Tools WWWBasic: An Implementation of BASIC for the Web — Forget Chrome or Golang, this is surely Google’s defining product of the moment. Google Pa11y: An Automated Accessibility Testing Tool — Something you can add into your build process. Pa11y The Most Innovative Businesses Are Deploying Apps on DigitalOcean — Experience the developer-friendly cloud platform today with a free $100 credit toward your first project. DigitalOcean sponsor Panther: A Browser Testing and Web Crawling Library for PHP — Uses the W3C’s WebDriver protocol to drive native browsers from PHP. Symfony A Few Lines of CSS That Can Restart an iPhone — A security researcher has found a vulnerability in WebKit that can crash an iPhone or iPad. Sabri on Twitter Workbox: A Collection of JavaScript Libraries for Progressive Web Apps — v3.5.0 just came out. Google

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