96 Percent of Mobile Marketing Consists of Video, Here’s Why

If there is one thing that has truly begun to change the shape and face of marketing, it is the rise of video. It turns out that 91% of businesses are now using video in their various marketing campaigns, as per Wyzowl data. This is a huge increase from the 61% that was seen back in 2016, and it indicates that marketing is becoming ever more central since almost every single business out there seems to find some value in its usage.

With all of that having been said and now out of the way, it is important to note that the reasons behind why video is being used more frequently in marketing are rather diverse. When advertisers were surveyed, 41% of them said that creating videos in house had become easier which could help make their use in marketing more affordable than might have been the case otherwise.

Ease of access seems to have played a huge role in the rise of video in marketing with all things having been considered and taken into account. 34% said that it is easier to make videos than it ever was in the past, which makes their preference for this form of content quite understandable in numerous different ways.

What’s more, marketers tend to prefer video because of the fact that this is the sort of thing that could potentially end up making it easier for them to convince their clients of the value of the marketing campaigns. Decision makers at companies that are hiring marketers clearly feel like they can do a lot with video, which helps to make it a more appealing option.

In spite of the fact that this is the case, a lack of time is a significant factor that is inhibiting further growth of video from a marketing standpoint. That actually presents an opportunity for marketers who can step in to help businesses manage their time and create video based content on their behalf. Hence, 70% of marketers that don’t already offer video are planning to hop on the bandwagon in 2023 which could further stimulate growth in a burgeoning sector of the marketing industry.

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by Zia Muhammad via Digital Information World

Next WhatsApp Update to Bring Two Major Changes to the Table

With WhatsApp now firmly secure in its status as the single most popular instant messaging app in the world after a brief scare from up and coming services, the platform has been making some changes to further optimize the services it can provide to users. There a couple of new features that are currently in the beta testing phase, and both of them are likely going to level up the user experience on WhatsApp.

The first major update that has been noted for an upcoming version of WhatsApp is largely centered around the desktop version of the messaging service. Users will now have a shortcut that will enable them to send pictures and videos without having to open up their app. This will allow for faster image sharing, although users will still have to contend with the file compression that is a standard part of services like WhatsApp.

Previously, users had the option of selecting a file, but they then had to pick through all the different file types until they found what they were looking for. With all of that having been said and now out of the way, it is important to note that users will now be able to scroll through their gallery, similarly to how they user the smartphone app for WhatsApp.

The second update, as per WBI, that is on the cards for WhatsApp has to do with WhatsApp for business. More specifically, the WhatsApp for Business app will now have a communities section because of the fact that this is the sort of thing that could potentially end up bringing the feature to enterprise grade users.

This is a feature that has been requested for a long time, and it is great that WhatsApp has finally gotten around to it.

Both of these updates appear to indicate that WhatsApp is constantly working behind the scenes to tweak and upgrade the app. While the wider rollout of these updates is not currently confirmed, beta testing seems to indicate that the release is just around the corner with all things having been considered and taken into account.

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by Zia Muhammad via Digital Information World

When Do Kids Become More Tech Savvy Than Parents?

Children that were born into a world in which a certain type of tech is commonplace will obviously be more in touch with modern devices than their parents. Adults tend to see tech innovations over the course of their life, but their understanding of these innovations is often not that intuitive. Hence, children are becoming more tech savvy than their parents earlier than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that a recent survey revealed what parents seem to think about all of this. It turns out that 47% of parents are aware that their kids are already more tech savvy than they are. 15% said that this allowed them to get tricked, such as in situations where their kids easily turned off safety settings that they had added to their phones or other devices.

57% of parents also said that they wished they were more tech savvy because of the fact that this is the sort of thing that could potentially end up allowing them to take better care of their children. 66% of parents have never heard of modern internet slang such as OOMF, Face Card and GRWM. That makes them feel alienated from the language of their children, almost as if their kids are speaking in some secret dialect.

In spite of the fact that this is the case, 90% of parents said that they can talk to their children about such things and find some common ground. That is very important, since a lot of parents tend to make the mistake of trying to be too controlling over how their children access the internet. That can make kids go online in secret, and the high degree of tech savvy that they have means that parents would never know.

All in all, it was inevitable that a knowledge gap would occur when it comes to tech savvy. Parents can always learn more about tech if it matters to them, although the speed at which such things change might make that difficult.

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by Zia Muhammad via Digital Information World

Google Called A Durable Monopoly In Search By US Supreme Court As Its $168 Billion Ad Revenue At Stake In Another Case

Google has been dubbed as behaving as a dual monopoly in the world of search by the US Justice Department.

It claims the leading Android maker functions as the gatekeeper of the internet due to these reasons. It was mentioned in a series of newly published court papers that remain unsealed.

The tech giant has been accused further of cementing all monopolies via exclusionary distribution documents that make way for billions of dollars through the likes of search on Google every single day.

And by having a great number of users on a daily basis, the entire mechanism works in a feedback loop that impacts the quality of search results of users as well as the degree of competition taking place.

These court papers were filed in the District of Columbia through Judge Amit Mehta as a reply to the tech giant’s request for a summary. This in turn means a judgment would arise before a trial could begin in terms of antitrust lawsuits being brought out by both federal as well as state officials.

These lawsuits were set out in the latter part of 2020 and included accusations that the search engine giant got great dominance on the web by forcing itself to be a default search engine seen across the Mozilla Firefox Browser as well as Safari, which is Apple’s offering. They managed to do it by arranging another pre-installed search engine on various Android smart devices.

But Google is not backing down without any fight. It argued that all documentations with tech giants Apple and Mozilla weren’t anti-competitive for a number of reasons. And that means these deals don’t stop consumers from resorting to different options in the world of search.

The US Justice Department mentioned that no matter what Google may believe, default settings do end up impacting traffic immensely.

So by being the default search engine, Google is smartly reaching out to so many of its user base as the browser is preinstalled as well as placed so appropriately on an app. Users that have a default browser in place tend to stick to it, even if they are given the chance to make amendments to such settings.

On another front, the country’s Supreme Court is all set to hear out a new case that spells danger for the web’s most attractive business. The case filed against Google talks about whether or not big tech giants have the right to attain content that their respective algorithms end up recommending to others on the platform.

But many big names in the industry feel they are protected by some huge legal shields that give them the right to do so.

However, a lot of the case’s discussion is related to online firms and if the court feels they are responsible legally to answer to the millions of comments, posts, and videos set out by users on a daily basis, then this is certainly news.

What it could also end up doing is affecting the major way through which tech giants like Google make money which is online advertising. Both Google as well as Meta rely on this to generate revenue for their firms and we can only imagine the outcome of this case that Google is looking through the eyes of a very threatening affair.

The lawsuit is brought forward by an American citizen’s family named Nohemi Gonzalez who was reportedly killed in an Attack in Paris in the year 2015. They feel both Google and its YouTube app need to be brought to justice for providing automated recommendations for explicit videos that promote such terrorist activities.

H/T: Bloomberg / MP

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by Dr. Hura Anwar via Digital Information World

Twitter Gives Users Another Setback After Announcing Charges For Two-Factor SMS Authentication

In today’s modern digital world, you can never have too much security and privacy. It’s no wonder why users scramble to pay extra and attain features that guarantee just that.

Twitter users have been securing accounts using a two-factor authentication feature via SMS. But as per new rules, the platform is opting to remove the free-of-cost endeavor, starting March of next month.

So if you wish to attain that extra layer of protection, you’re going to have to pay for it as it’s no longer free of cost and would be offered as a subscription fee. The other option is to eliminate the feature and perhaps opt for something else.

For those that might not be aware, the feature enables users to protect accounts in situations of password theft. Moreover, those that do have the feature enabled can simply access their account after plugging in passwords and codes that are attained via a simple SMS or any other app for authentication. Other features that can be utilized include the likes of the security key.

The firm recently mentioned in a blog post how it was not keen on enabling users to log into the SMS feature method for the 2FA until and unless they join the Blue Twitter Subscription offering.

For those still confused as to what significance it holds, the app is yet to make it necessary for log-ins however experts do feel it’s one of the best means when resorting to a safe and carefree in-app experience.

Twitter went public with the news on Friday where they tweeted that the feature only puts a restriction on the types of methods available for 2FA that aren’t already Twitter Blue members.

The app’s Blue subscription fee currently stands at $8 a month if taken through the web but you’ll have to pay $11 if subscribing via a mobile device like iOS.

The app’s users may alter their 2FA app by entering the settings of their account. After pressing on the likes of security and account access, you’ll see three options enlisted in a space designated 2FA.

The news from Twitter came a few hours after a tweet from Zoe Schiffer came forward about the change.

But users may not be too happy as this looks like another means through which the app is enticing more people to subscribe as advertisers take a step back.

The company has been struggling on the revenue generation front and therefore is trying to search for alternatives by which it can make money without having to rely heavily on ads.

Today, the app’s subscriber count stands at 180,000 in America so as you can imagine, it’s not loved by too many of the app’s people. But it still hasn’t given up hope yet. It wants to offer new blue ticks, more exciting features, and some more options for longer tweets across the board.

Meanwhile, the change also arises at a time when the platform is facing a lot more scrutiny amid complaints from top whistleblowers about how the firm fails to do more to protect its own users on the app.

In 2022, so many complaints arose about how the 2FA system was not even functioning properly. And that’s when the app under the leadership of Musk hoped to search for cases where SMS codes failed to get delivered to respective users demanding it.

Twitter has similar spoke about how the feature is often used and abused by those wishing to inflict harm on the app such as hackers and other bad actors.

These individuals try to gain access to certain codes sent out via texts by transferring a user’s phone number to other devices via a procedure called sim swap.

For security-savvy users Google Authenticator is still a good option to try.

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by Dr. Hura Anwar via Digital Information World

According To This Poll, Bing Chatbot Will Take Up Just 2% Of Google’s Market Share

With the craze of AI-powered technology reaching new heights, both Google and Microsoft have opted to launch their own chatbots.

The news comes after the success seen with OpenAI’s ChatGPT. While Google is yet to announce a timeline for the release of its chatbot named Bard, Microsoft is going full throttle with its new Bing Search Engine.

It has really turned into a massively popular endeavor with huge success at the App Store in terms of record-breaking downloads. A lot of people are holding great expectations with it as they’re put on a waiting list before actually being given the chance to use it.

But a recently published poll on the Twitter platform by Matt McGee is shedding light on some very interesting news. The poll asked users of the app how much market share of Google’s search engine would the new Bing Search end up taking. And most of the responses generated turned out to be less than 5%.

Yes, you heard that right. It’s actually quite interesting when you come to think of it. Moreover, there were at least 560 people who produced a response so not a lot of people did end up taking part. However, the breakdown is definitely very interesting.

60% of respondents opted for the 0 to 5% market share. On the other hand, 20% claimed the answer would be around 6 to 10%. And then 10% said it would be near 11 to 20% but then another 10% felt the answer would be greater than 20%.

The results are awfully interesting, and not what a lot of critics would probably guess. But again, the responses generated were rather low. And to just predict a change in the market based on this isn’t the best way to go about the situation.

At the same time, let’s not forget how Google is a huge search engine so at the end of it all, Bing requires just a fraction of the percentage to produce big bucks. And in case you didn’t know, the Bing Search engine is already a profitable affair for software giant Microsoft. Hence, any major increase is going to be huge for a firm like Microsoft.

What do you think? How big of an impact can Bing end up making on Google’s total market share?

Read next: 70 percent of Americans believe websites will be replaced by apps in the next 10 years
by Dr. Hura Anwar via Digital Information World

Microsoft Says Its New Bing Experience Is Being Loved By 71% Of Its Userbase

Ever since Microsoft went public with its new AI-powered Bing Search experience, we’ve seen some great responses from the masses.

It exceeded many people’s expectations in terms of popularity, generating millions of downloads at the App Store. People were quick to get their hands on the waiting list. But that’s not all.

Software giant Microsoft is also celebrating after new figures have proven more signs of success. According to the firm’s new blog post, at least 71% of its users are loving the new Bing experience. And that too is only in its first week since the launch going live.

The organization claims that most searchers noted having a positive experience and gave it a thumbs-up review. Moreover, you might even be shocked to learn that there were a few chat sessions taking place on the app where the duration went up to two hours! Yes, that’s definitely something to rave about considering you’re working with an interface comprising a Bing chatbot.

Furthermore, the company hailed the new experience by users because they provided a lot of great feedback on how this feature could improve further in the future. They expected that to arise because it is still very new.

Microsoft has outlined since day one that it needs all the feedback it can get to help bring about a more enhanced user experience.

As far as the areas delineated for improvement are concerned, there were quite a few that the company has noted down. This includes answers requiring data on a more timely basis like reports from the finance world or the sports industry.

Similarly, queries linked to social entertainment and general global discovery of the world were another place many felt the chatbot was lacking. Others highlighted how a lot of the answers seemed too repetitive while others spoke about a weird tone being attached to them.

Others shed light on a few technical errors including broken links, inadequate formatting, and also slow speed downloads. And last but not least, searchers felt there was a general lacking of domains linked to travel and booking flights and even sending out mail or sharing news with proper responses.

The company knows that there is a long way to go before they can call it perfect but so far, so good. They have already started working on the major issues based on the feedback so that clearly gives rise to more exciting times ahead.

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by Dr. Hura Anwar via Digital Information World