Facebook Overtakes Instagram In Creator Popularity For 2023 But TikTok And YouTube Still Reign Supreme

A new report is shedding light on the top apps for 2023 in terms of creator favorites.

Today, the world of social media is bringing about advantages galore to those that understand its potential and make the most of the opportunities set out in front of them.

This new study has proven how Facebook continues to gain great popularity points and has even gone as far as surpassing Instagram as the favorite platform for creators in 2023.

The report was seen breaking down the statistics as 660 US-based creators were enrolled in the survey and it even outlined which app was giving creators the chance to make the most funds.

But the news may sound great for Meta but new data proves how it’s still not quite up to the mark to where we see YouTube and TikTok. The former and latter are still in the lead as creators can’t get enough.

So, does this mean Facebook is making a comeback? Well, actually yes. The Influencer Marketing Factory seems to be doing everything right as it featured the study that had American-based influencers that were surveyed in the month of April.

Today, it’s 17% of creators call the Facebook app their favorite and it’s above the previous status from the past where figures stood at just 14%. One leading content creator by the name of Veronica Cannady proved why it is that she calls Facebook her favorite over Instagram.

TikTok is heading the race as the most loved app of 2023 for creators but there was a point in time, nearly two years back when we saw TikTok and Instagram tie. But ever since they opted to alter their platform’s algorithm and tools for monetization, it’s been a game changer with people being skeptical about the innovation.

But the question is related to why are we witnessing a rise in the popularity of Facebook all of a sudden. A leading social media expert had her say, listing down three main reasons why the app is seeing a huge rise.

For starters, Meta brought the TikTok competitor called Reels to its Facebook application in the year 2021. This was right before the huge claim of Facebook had to do with content and engagement not being high enough as other leading social media platforms. Moreover, with Reels, there are quite a few videos that entail plenty of traction.

Secondly, the app provides creators with an array of monetization tools. As per the platform, quite a few other people began to roll out features for monetization with Facebook being no exception.

Today, Meta has made sure the app has a range of tools for money-making so creators can share in making money through ads related to short and long-form content. This also has to do with subscriptions and payments for engaging with posts on the app.

Lastly, creators are really enabling diversification of their target audiences and various content across several platforms. And that entails Facebook too. Plenty of young generations are on the rise in terms of making great content. And they were not too active in the past as they managed to create their own audience. These people turn to the app today to create their own audience and ensure back-up plans are in place including a possible ban on TikTok.

TikTok and YouTube still lead because this is where creators can make the most money and with good income options on offer, it’s hard to say no. And that’s exactly why creators are skipping Instagram and resorting to Facebook because that’s where they can make more funds.

Take a look at the infographic below for more insights on 2023's creator economy.

Read next: The World’s Most Downloaded Apps For April 2023 Revealed
by Dr. Hura Anwar via Digital Information World

Experts Raise The Alarm Against AI Voice Cloning As Scams Reach An All-Time High

The world of AI is as good as it is bad and a new report by security experts is raising the alarm against voice scams supported by AI technology.

The ordeal appears to be super prevalent and very convincing to some people as it sounds like you might be speaking to a loved one. But in all reality, it’s far from that. The in-depth report has a lot of people at a standstill as it digs into how the entire cloning process works. Similarly, it talks about how scams such as these have become so common and the likelihood of falling into them is much easier now than before.

This includes some light on the average costs linked to it and how one can prevent it and steer clear of all voice scams built using AI technology.

Just last month, we really witnessed some shocking but so well-curated AI scams that many deemed to be frightening. One of those was linked to call spoofing where loved ones popped up on a victim’s device as the one initiating the call. Meanwhile, another one utilized an AI voice clone to extort random funds from the mother so the daughter would be released who was not kidnapped.

Therefore, experts feel it might just be a short while away before we’re seeing attackers bring together call spoofing with clones using AI technology. Therefore, this is right where the McAfee report has popped up.

It features AI voice scams that are designed to produce awareness of a threat with several methods to both stop it from happening and provide the necessary protection. But how does the world of AI voice cloning work.

Thanks to highlights from McAfee, voice scams are a combination of imposter scams that were around for so long. But they’re super convincing and it has to do with scammers making use of a person’s voice and asking them for funds in cases of emergency or acting like you’re holding someone for ransom purposes.

AI voice clone tools are cheap in cost and so readily available. It’s not only quite fast but also so simple as many malicious parties are now utilizing voice clones. They can simply get sample audio to enable this as people share voices across various social media apps. And the more that’s shared online, the simpler it is for actors to search for a voice and clone it too.

As one can expect, voice cloning might appear to be something new and we’ve witnessed some huge stories from the real world arise regarding such scams. But in all reality, the study by McAfee proved how they are indeed growing more common with time.

On average, around 25% of the world’s population who took part in the survey claim to have gone through such a scam related to the world of AI voice scam or they were aware of people who they personally knew that had been affected by such scams.

Nations like India really have been affected immensely where around 47% of people in the study claim to know an individual who was affected.

As far as the accuracy is concerned, well, you’ll be amazed at how they’re 95% accurate as so many cases from the public revealed how such voices sounded like a person was cloned. In a certain case, there was a cybercriminal demanding money for a kidnapping that never took place. Clearly, it’s become even harder now than ever to differentiate real from fake people.

Sadly, 77% of respondents claim that they lost money in such scams and the figures can range between $1000 to $15,000. In total, such imposter scams enabled a theft worth a whopping $2.6 billion.

Read next: AI Chatbots Are Taking Over The World As Downloads Reach Millions Across The App Store
by Dr. Hura Anwar via Digital Information World

LinkedIn Looks To Add More AI Elements Including Generative AI Feed Posts Through Its Suggestions

It appears the professional social media app LinkedIn is not just going to stop experimenting with AI elements.

The leading networking platform LinkedIn is keen on having trials related to generative AI feed posts. And that would be made possible through the suggestions seen by the composer.

The news comes to us thanks to a recent example that was put out by top researcher Nima Owji. He proved how the company’s AI update assistant was prompting a lot of people to share great ideas present across the system. This would get plenty of suggestions and give rise to a new draft through posts on the app.

And that appears to be not so great right now, considering how one of the suggestions has to do with what are users’ opinions about some new trends in the industry. Moreover, we’re seeing plenty of generative AI tools pick up the pace and turn out to be great opinion generators across the board. It’s a great pathway related to seeing a lot of bs on the feed of the app.

As it is, LinkedIn happens to be famous possessing a lot of wannabe entrepreneurs that share the hustle culture and provide enough advice too. This is further inspired by the likes of brave species including Gary Vaynerchuk. However, we failed to see some great charisma linked to a leader of the business world who is very stern in all of his dealings.

The allure that social media comes with has plenty of people talking and they are constantly posting simple highlights linked to their everyday life. And that’s probably the worst thing related to the world of LinkedIn. Some members are trying hard to present a professional version of themselves and that entails humorous-themed bad advice.

You are curious about how to move ahead of time and how to get your boss impressed. And that is what enables you to slay competition.

We cannot even start to imagine how generative AI offerings are going to assist in terms of making such huge improvements regarding this theme. But if people are starting to put out more and more opinions based on AI technology, then what is the point of all of this? Remember, we’re not going to be seeing real individuals share real insights on the app.

If people just put out comments that are machine-generated, it won’t assist in generating new prospects on who they really happen to be and what knowledge they possess, and what they’re bringing to the table in terms of a business relationship.

ChatGPT is most likely to do this as it puts out some major posts on social media that are suggestions based on what your activity has been like on the app.

But seeing how it gets integrated into the app will surely be so interesting. Computational giant Microsoft who is the owner of LinkedIn is very keen to wedge the world of generative AI across different apps that it owns and this does not seem to be an exception.

It’s keen to ride that early wave which continues to be the center of attention and has ended up making Bing the leading search engine so much more relevant again.

It does appear that this might not be the first tool of its kind. More are coming forward and whether we adore it or not, one thing is for sure. We’re going to be dealing with quite a few bots that continue to talk to one another while other people watch while giggling and imitating one another.

Read next: AI Chatbots Are Taking Over The World As Downloads Reach Millions Across The App Store
by Dr. Hura Anwar via Digital Information World

Meta is expanding its use of generative AI with new sticker creation tools for Instagram

As per the recent leak, social media giant, Instagram is experimenting with a new generative Artificial Intelligence-based stickers update within the platform. This new feature will allow consumers to create their unique stickers using this technology.

This update will turn out to be a source of creativity for consumers as they can make stickers of their choice with AI's assistance.

The following techniques are intended to function by producing numerous variations of a certain design and then scoring each one according to predetermined standards like color, shape, and general appeal. The user is then shown the top designs for selection.

The app has been onto this update for some time. It has been paying attention to current technologies in recent years, and these updates are examples of such focus.

The following update can turn out to be a game-changer for Instagram, as AI is currently the talk of the town. Also, stickers play an important role in unleashing consumers' creativity within the platform. By allowing them to create their stickers, the platform is giving them even more tools to express themselves and connect with their followers.

Moreover, the update is most likely to be engaged with brands and internet influencers for marketing objectives. Creating unique and aligning stickers to the brand will allow them to stand out and engage with their audience in new ways.

Still, AI's impact on creativity seems to be a question mark in many places. As per many experts, reliance on this technology can kill creativity and limit creative expressions among individuals.

The company hasn't still announced the final release date of this feature. It is currently in testing phases and is hoped to be rolled out soon to all individuals.

Thus, to sum up, the latest update of Artificial Intelligence-based stickers carries a strong potential to be the game changer for the king of social media. Further, it will provide a variety of tools and experiences to its consumers to unleash and bring out their creativity. However, it raises some doubts about its impact, but it remains a mystery how the consumers will respond and react to this upcoming update.

Image: Alessandro Paluzzi
Read next: 52% Of Search Experts Believe AI Will Be Very Important In The Future For Delivering Relevant Search Results
by Arooj Ahmed via Digital Information World

Be Aware of the Alarming Rise of Phishing Scams Attacking Your Business

The latest Avast survey uncovers phishing attempts are becoming increasingly prevalent and are directed at your company more frequently than ever before.

According to a recent study, the frequency of spoofing and scamming attacks climbed by a shocking 40 percent during the early months of 2023 compared to the exact span of the previous year.

According to the Avast Threat Report, cybercriminals are increasingly using a popular hacking tactic in which they imitate well-known brands and trick targets by claiming they are entitled to a rebate. In fact, this has become the most widely used method of raid in the existing threat landscape.

According to findings, this particular kind of hacking saw a 25% in the United Kingdom. Notably, a specific fraud concerning emails vowing refunds for undelivered packages experienced a substantial wave in frequency during this time. In addition to making false refund promises, the fraudulent emails mentionedearlier also had attachments. Once downloaded and started, these attachments would enable the installation of destructive malware like the infamous data stealer RedLine.

To deploy the information crook, the assaulter employed a variety of methods, including distributing OneNote or Adobe Sign documents. In the case of the former, the files included add-ons that could control the malicious download process. As for the last, detractors used the honest service by delivering a link to host the malicious program, thereby fooling easy targets into downloading it.

Researchers recently reported that the ultimate objective of these kinds of assaults is to obtain valuable private data that may then be utilized for fraud. This critical finding was recently uncovered by investigators, highlighting the grave risk posed by these increasingly refined cyber threats.

According to Jakub Kroustek, the Spyware Research Director (RD), has the vision that one's data has no value is a grave untruth. In reality, scammers devote significant time and resources to swipe such data precisely because it carries immense value to them. This emphasizes the need that people and organizations to maintain alertness and use strong security measures to protect their confidential data.

In today's digital landscape, it is now extremely difficult to believe any message or communication on the outside, regardless of its obvious source. Even messages that seem to be from trusted individuals such as friends, bosses, or prominent brands may be fraudulent, thanks to the constantly shifting strategies used by fraudsters. This unfortunate fact was recently underlined by experts, highlighting the need for constant circumspection and warning when navigating the digital; world.

Read next: New Alert Issued Against Trojan Android Apps On Google Play Store That Secretly Run And Decrypt Malicious Payloads
by Arooj Ahmed via Digital Information World

AI Chatbots Are Taking Over The World As Downloads Reach Millions Across The App Store

AI chatbots are really taking over the world and if you fail to believe us, well, you might want to take a closer look at the App Store data.

Figures for downloads are skyrocketing in the App Store and this is not the first time that we’ve said something like this. In fact, we agree that such things will not last forever but by the looks of it, it’s super hot at this moment in time.

What’s hot is how there are millions of people installing it and the dollars are coming in hot. And while we do see quite a lot of apps with the chatbot theme present around us, making it big on the App Store, this one is on a new level altogether.

The past few weeks in particular have been great and it’s quite in demand right now too. Many wonder why they did not get their hands on it in the past and if you’re one of them, what are you waiting for?

So many chatbots from the AI world are setting forward major native interfaces for the ChatGPT tool and they make use of crazy pricing strategies. They’re charging a little more than what such AI tools charge on the web. And this particular web interface is quite simple and most of us are carrying out chat in this regard as well. A point does come where you wonder how things can be this easy right?

Well, you’re wrong in that aspect. We make use of Explorer to figure out which apps have the AI and chatbot terms aligned against their names. And there were plenty making the $1 million target each month across the App Store. There were a total of five different chats doing just that.

They included the likes of AskAI, Genie, AI Smith, AI Chat, and ChatOn. This particular list is ranked out thanks to revenue at the start of the year.

Meanwhile, as per recent estimates, the top five applications located on the Million Clue ended up making an earning total of $20 million in terms of net revenue, thanks to the App Store in the month of January.

This is the net so we’re talking about what happy developers ended up keeping and were able to reinvest in things like advertisements. Tech giant Apple received $8 million in terms of its fees.

Developers make use of so many different types of apps and therefore, you end up guessing how many years they actually took to create them. And we’ll give you a hint of how that period was not very long at all.

• Also read: The World’s Most Downloaded Apps For April 2023 Revealed

Coming down to its daily revenue and how it changed with time, we can see how it has come a long way in terms of where it began and where it happens to be present at this moment in time.

At the start of this year, the group proved how it was earning a combined total of $2.9 million of net revenue. All such platforms happened to be around and there was this exception linked to Ask AI.

The combined total went up to around $3.9 million by the month of March and this further shot up to $9.8 million in the month of April.

This is all net so it’s the final deal of what developers would end up keeping.

There is even another AI-related application that many witnessed rising up the charts in the period called Ninja AI. By the looks of it, the popularity is rising.

H/T: AppFigures

Read next: 2023 Is Proving To Be A Strong Year For Twitter As Mobile Revenue Peaks Despite Fall In Downloads
by Dr. Hura Anwar via Digital Information World

The World’s Most Downloaded Social Media Apps For April 2023 Revealed

A new month means a new beginning but it also marks the chance to glance over the previous month’s performance. And today, we’re taking a look at the most downloaded apps on the Google Play Store and App Store for April 2023.

It’s time for analysts to crunch up the figures and rank the apps as the most installed platforms by users from all over the world. And we’d just like to inform you that there were not any major surprises.

The news comes to us thanks to App Intelligence who did a great job at laying down the statistics regarding the matter. The numbers have been crunched and they’re being ranked as per the most downloaded applications so let’s take a look!

Instagram isn’t very interesting as there are no surprises related to how it’s the most downloaded application around the globe. The same was true for March and we’re seeing it be the same for April as well.

The month of April ended with a staggering 44 million new figures for downloads from the Apple App Store as well as the Play Store by Google. But right behind that was TikTok and as expected, it was great to see its sibling Facebook ending the month on another high with just 38 million downloads.

Both Instagram and arch-rival TikTok has been a couple for quite some time now so we were forced to see through the most downloaded articles in which period they weren’t associated with one another and the very close competition they included. And that went as far back as the year 2021 March.

But do not worry, the app was close behind Facebook and that had nearly 37 million downloads across April, thanks to estimates provided.

Both WhatsApp and CapCut were rounded out of the leading five apps for the month of April across both of these stores and that added a staggering 31 million and 27 million for users in both of these pools as per the recent estimates.

CapCut is really trying hard to make it big and we’re seeing it rise to dominance for quite some time now. And there is a very good reason why. This video editor is making waves in the market that has a lot of cash and there are not too many competitors out there today.

Others like Splice and Facetune are also present but CapCut may really win the race and take them over, thanks to the competition provided by TikTok.

It was revealed how April really brought great success for CapCut as it turned out to be the most downloaded application from the App Store and more than 50% of its downloads happened to be from there.

With time, it was slowly but surely in the charts for revenue too. And we do feel it could make it up big in terms of dominance and be much ahead of others during the summertime.

Other than this app called CapCut, April was not too interesting. Both Meta and Android maker Google were leaders across the list and we do expect that to happen.

Meanwhile, the estimates did also prove how the top ten most installed applications around the globe were seen making their way toward 270 million devices in the month of April. That’s a huge 12% decline from the month of March and it’s quite noticeable if you ask us. Clearly, not a lot to hide in that regard.

With May arriving, it’s going to see if trends remain the same or if some major changes do come forward.

H/T: App Figures

Read next: Nearly 25% of Global Phone And US Calls Are Spam or Fraud
by Dr. Hura Anwar via Digital Information World