Thursday, February 2, 2023

This New Google Maps Feature Might Help EV Owners Plan Their Trips

Electric vehicles are widely thought to be the next big trend in the automotive industry, but in spite of the fact that this is the case they are still at the very start of their market journey. This means that finding charging stations for EVs can still be a bit of a concern for consumers, and they have to put more thought into planning out their trips than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that Google Maps might be bringing a new update to its Android app that will make things a lot easier for EV owners around the world, as per 9to5G. This is a part of their Android Automotive push, of which Google Maps is a pretty integral part.

One crucial thing to note here is that this functionality will now be expanded to EV users who aren’t using Android Automotive as of right now. The way this works is that they will be able to plan their trips by making it so that they know about all of the recharging stations that they would come across along the way.

Updates like this are useful because of the fact that this is the sort of thing that could potentially end up allowing EV users to get to their destinations without worrying about finding charging stations. Automatic route planning will also be on the cards, so this is clearly a step in the right direction with all things having been considered and taken into account.

Whether or not this updated Google Maps app will include other types of functionality from Android Automotive remains to be seen. Features like estimated battery life are quite essential to people who drive around in EVs, and chances are that Google would want to help them out with that.

This could put Google front and center in the EV revolution, despite not offering such cars themselves. We might see more EV users turning to Android due to the nature of this update and how convenient it can make everything.


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by Zia Muhammad via Digital Information World

Wednesday, February 1, 2023

Predicting The Ageing Of Lithium-Ion Batteries Using AI May Prolong Their Lifespan, New Study Claims

There’s nothing worse than your lithium-ion battery dying without providing a signal that informs the user of what went wrong.

Therefore, we thought it would be interesting to see how such cells are turning into an integral component during the rise of electric mobility, despite such characteristics. And it’s all thanks to researchers who are now working to predict their aging with the help of AI-powered technology as a means to prolong their lifespan.

These cells are very successful in terms of their function. But their major downfall is a decrease in function with time due to degradation. And that is not only restricted to aging but also due to everyday tasks like charging and discharging which many experts deem cycling aging.

Batteries also tend to degrade when users are not making use of them. This process is better known as calendar aging and it takes place during storage or when cells aren’t getting used properly. This is based on three factors that include the resting temperature, rest time duration, and also the resting state of charging.

Knowing that most electric vehicles would spend most of their time in a parked position, estimating their capacity degradation through such means is essential. It’s how users can get a better idea of the battery life and make way for different mechanisms that circumvent the whole idea.

Therefore, so many researchers are busy setting out advanced machine algorithms that correctly estimate the process of calendar aging for these cells.

The news comes after research was published by the European Union’s Horizon program in 2020 where scientists took on new steps by comparing accuracy from two new algorithms on a wider spectrum of commercial chemistries for lithium-ion cells.

This drew attention to aging data from around six different types of chemistries linked to batteries. The latter was aged in the likes of temperature chambers using voltages of various kinds. And to further protect them from the likes of aging, the team was seen investigating the efficiency linked to machine learning algorithms.

But the real question has to do with how such algorithms really end up working in today’s time. It ends up rolling out reliable results but they vary by a huge amount in terms of their operations.

One example is the XGBoost which is supervised through the likes of machine learning that is used for matters like regression or even classification issues.

Then we’ve got the likes of ANN which is adaptive through artificial means and makes use of base elements dubbed connections and neurons. It alters global inputs in a manner that gives rise to predicted outputs.

To better understand the performance here, researchers are using different metrics to determine the severity of errors between the likes of values both measures and predicted. So the smaller the value, the greater the precision or accuracy.

In conclusion, we witnessed testing proving how XGBoost could be used in a successful manner to forecast the calendar aging of batter chemistries with very little error. But algorithms like ANN were not as great and could only produce satisfactory results for certain batteries and thier respective chemistries.


Read next: Toyota Wins the Battle of Being the Longest Lasting Car - Concerning Miles
by Dr. Hura Anwar via Digital Information World

Influencer marketing budget is set to go up in 2023

The latest survey conducted by Open Influence shows that the ongoing year will be the year of influencer marketing. Out of 150 marketing leaders who took part in the survey, 64 percent of them revealed that marketers are planning to increase the budget.


Using influencers to market products is now being followed by several brands. Lately, these brands have started to spend almost a million dollars on such promotions. Almost seventy-seven percent of the brands aim to hold a long-term contract with content creators and influencers, as it helps the brand form a stronger link with its customers.

While 40 percent of marketers believe that the whole hiring procedure is easy, some brand marketers find it difficult as most of the time, the influencer they are looking for is not available. To counter it and stabilize the return on investment, paid advertisements are also being used on social platforms.

Meta’s Instagram and ByteDance’s TikTok are the two largest influencer marketing applications. While Instagram is ahead of TikTok, apparently the short video platform is growing at a much faster pace. When it comes to the most used platform for influencer marketing, Instagram is leading the chart with 76 percent, followed by another Meta-owned platform, Facebook, with 67 percent, and then TikTok at third with 59 percent.
In terms of the common content platform, Open Influence’s data shows that short videos are doing pretty well in 2023 for brand promotion, with over 57 percent, followed by picture media at 47 percent, and then long videos at 37 percent.

The influencer who will be contacted by the brand for promotion is shortlisted mainly because of their follower count. Influencers and creators with the largest number of followers are likely to be reached out to by most brands. However, follower count is not the only factor; to find the targeted audience, relatable influencers are hired, followed by aspirational ones.

As it has already been revealed that 2023 will be the year of influencer marketing, it can be expected that brands will be experimenting with new ways to promote their products through such marketing strategies.



Read next: LexisNexis shared the list of companies with the most AI patents
by Arooj Ahmed via Digital Information World

Most SEOs won’t recommend using AI to write their content

Mordy Oberstein, head of the search engine optimization at Wix, conducted a poll on his Twitter account on January 18, 2023. The question was whether SEOs would recommend using artificial intelligence to their clients. Survey results showed that most people would prefer humans to write content instead of AI.

Out of 684 people who took part in this poll, 66.4 percent of them did not approve of AI as a content writer, while the remaining 33.6 percent would recommend AI for the job.

Even tech giant Google is not in favor of Artificial Intelligence writing content and believes that the content goes against the guidelines.

According to an article published by John Mueller, a Search Advocate, content produced by artificial intelligence falls into the spam category. John stated this while addressing a query about the Generative Pre-trained Transformer, an AI bot. While debating about the use of bots, Mueller explained that anything written by the chatbot will fall in the “auto-generated” section, which under Google’s rule book, accounts for actions being taken against it.

He further added that Google needs human assistance to identify content generated by such AI bots. If the webspam team detects any such content, then the required actions will be taken.
Artificial intelligence has become a common tool for some content writers. Instead of spending days completing an article, users are taking assistance from the AI chatbot. While most people would debate whether AI-generated content is perfect, John Mueller had a different response. He believes that an AI-written piece of content is nothing more than just shifting words around and using synonyms. Those who use such tools would edit the content to make it more appealing to humans. Whereas manual writers have different approaches toward their content. Which makes it unique and more appealing.

Mordy Oberstein, after the poll ended, opened his forum for discussion. The forum had a variety of responses regarding the use of AI writers. And while some of them believed that, under certain conditions, AI writers should be preferred, others did not. And some of them believe that both can work simultaneously if a user lets AI write the content and then edits it.


Read next: These Personality Traits Could Make People More Susceptible to Fake News
by Arooj Ahmed via Digital Information World

Trouble For Tech Giants As EU Harshens Customer Data Handling Practices With Strict Compliance Of GDPR

Since May of 2018, we’ve been hearing a lot about the GDPR and how it would really be a game changer for top tech giants in the industry that function in Europe.

Any organization that falls under the likes of the EU and takes care of customer data handling would need to comply with the likes of the GDPR. And in case they don’t, well, they would be required to face serious prosecution that comes with the great burden of financial penalties.

But the task linked to issuing such fines and keeping businesses disciplined has often been put on the shoulders of their respective local governments. This is very true in places like Ireland where firms like Meta are undergoing operations under Ireland’s law. For this reason, what we observe is a massive delay in penalties and processing of financial punishments like fines. And what you get is a bottleneck and a poor means of forcing regulations.

But with the new reports coming forward today, the European Commission claims it’s super keen on changing things for the better. It has made it a big requirement for various regional governments to send forward reports linked to how investigations about GDPR violations are taking place six times each year. Moreover, such reports provide overviews of bigger-scale investigations and those taking place across the border. This entails both timelines and steps of the procedures involved.

The mightiest impact would be in those nations that have big tech giants operating across the border such as France, Ireland, Netherlands, and even Luxembourg. The governments here would be accountable in terms of how they plan to progress with their respective investigations regarding the failure of compliance with the GDPR in place.

Today, the Irish Government argues how it’s so hard to process such huge complaints that they receive on a routine basis. They even mention how such claims tend to become so complex and need a lot of investigation. This is without even considering how there are plenty of cross-border issues that are received on a routine basis.

The EU is very firm on its words and it has punished a lot of tech companies in the past for not abiding by its rules and regulations. Therefore, we can easily see why leading organizations would be looking at this very seriously.


H/T: WashingtonPost

Read next: Business Openings Surpass Pre-Pandemic Highs, Here’s What That Means for Search Ads
by Dr. Hura Anwar via Digital Information World

The 5 best ways to ask for (and get) that big raise you deserve

It's tough to ask for a raise, even when we deserve it.

The reasons why we're so reluctant to demand a higher wage include fear of rejection, self-esteem issues, or feelings of inadequacy. And many of us don't know how - or when - to ask for one.

And that's why NetCredit put together its latest piece of research. It explains everything you need to know about requesting and getting that raise.

How to Ask for a Raise (in Five Different Scenarios)

Here's a breakdown of how you can put those tips into action.

Five reasons why it's OK time to ask for a raise

Asking for a raise is all about timing. And if you want more money, then you need to bring something to the negotiating table that shows your worth or proves you deserve a bigger slice of the money pie.

Here are five common workplace scenarios that are ideal times to talk about a raise…

Scenario one: You're doing more work

This one is pretty obvious. Because if you're doing more work (or work that comes with much greater responsibility), then it's only fair that you get paid more.

But it's not always as simple as that. As we said, asking for a pay bump is about timing.

So don't start talking about a raise a few days after you start your new duties. It screams that you're only doing it for the money. Most companies don't like this. Instead, they value people willing to take on responsibility for responsibility's sake and because they believe in what their company is doing.

Instead, use the first few months as your trial period. Focus on doing your best work, smashing targets, and adding real value. Prove yourself, then ask for that raise.

Most employment experts advise waiting around six months before asking for a meeting about a pay rise.

Scenario two: You're being underpaid

There's an easy way to determine if you're being paid enough - and by enough, we mean in line with the average salary for your job role and responsibilities.

All you need to do is Google it! Sites like Glassdoor, Payscale, Indeed, and Salary.com are ideal resources for seeing how your monthly pay packet compares to your industry peers.

Hard and well-researched data like this is precisely what you need when entering pay negotiations with your company. It puts you in a strong position from the outset. It shows that you're serious, understand your worth, and know there are other companies willing to pay more for what you can do.

Scenario three: You've moved up the career ladder

Don't presume that your next promotion will come with a raise. Because you could be in for an unpleasant surprise. A study by leading recruitment agency Robert Half found that nearly 4 out of 10 promoted people don't receive the automatic pay rise they expected.

But why?

Some take it as a given and don't ask. Others feel too nervous about bringing up the subject. After all, 'talking money' is an uncomfortable experience for many people.

But if you want more money, you need to discuss the prospect of more money.

If you get offered a step up the ladder, request a full breakdown of the remuneration packet, including benefits and add-ons, before agreeing to take it.

And don't feel shy about asking for a little more. As long as your request is reasonable and justifiable, the worst thing your employer can do is say no. If that happens, use it as an opportunity to set a timeline for when you can renegotiate your salary.

For example, you and your supervisor could agree to revisit the subject in six months. It's an excellent compromise for both parties and an even better way to keep you focused on producing your best work.

Scenario four: It's annual review time!

Most annual performance reviews will involve a discussion about pay. But remember, the main focus of the evaluation is your performance. That's why they called annual performance reviews and not annual pay reviews.

If you've performed adequately or a little bit better than adequately, then asking for a pay rise right now might not be the best idea.

Asking for a pay bump based on an average or standard performance shows a lack of self-awareness that your supervisor won't appreciate.

Pay rises are reserved for the stand-out, high-level performers who have gone above and beyond, exceeded expectations, and absolutely crushed their targets.

If you're that person, bring along a list of all your achievements, KPI reports, and sales figures to the meeting. Don't tell your boss you deserve a pay rise; show them the evidence proving that you deserve one.

Scenario five: Closing the gender pay gap

The gender pay gap is real - there's no doubt about that fact. A report by the UK Parliament found that the median pay for employees was 14.9% less for women than for men in 2022.

But not all pay disparities between men and women can be attributed to institutional sexism.

So before you start talking about the gender pay gaps impacting your salary, do all of the necessary research and due diligence.

Again, this is one of those scenarios where facts and data are your best (and most persuasive) friends.

You need to consider skill sets, knowledge, experience, number of hours worked, overtime, performance bonuses, and levels of responsibility. If all those align with someone of the other sex getting paid more than you, then get in there and demand (politely, of course) that raise. Because you deserve it.

What to do if you don't get that raise

The conversation about a potential raise might not go how you want it to. As such, it's important to prepare yourself for a negative outcome and, more importantly, react positively.

Here are a few do's and don'ts to consider

Make sure you...
  • Stay positive
  • Set future targets to help you achieve your goals
  • Consider other roles at other companies
  • Ask for constructive feedback
And don't...
  • Let your standards or output fall
  • Take it personally
  • Sulk, complain, or feel resentful. You’re better than that!
You know what you're worth. And these tips will ensure your pay packet reflects it!

How to ask for a pay rise in 5 common scenarios (step-by-step guide)

Read next: Uncovering the Hidden Poverty: A Charted Look at the World's Working Poor by Country
by Web Desk via Digital Information World

Twitter Takes Emoji Responses in DMs to the Next Level with Vast Choices

Twitter is testing a variety of emoji reaction choices in Direct Messages (DMs). This new feature will allow users to react to messages in DMs with a wider range of emojis, beyond the current heart and thumbs up.

Twitter first introduced emoji reactions in DMs in 2020, giving users the ability to express their emotions in a more playful and fun way. The platform has since become increasingly focused on improving the user experience in DMs and has been experimenting with several new features.

The expanded emoji reactions are part of Twitter's ongoing efforts to make DMs a more engaging and interactive space. By offering a wider range of emojis, users will be able to better express their emotions and react to messages in a more meaningful way. The expanded emoji reactions will allow users to express a wider range of emotions, such as sadness, anger, or surprise, which will make the overall experience of using DMs more personal and engaging.

The feature is currently being tested with a small group of users, and Twitter is seeking feedback from this group to see how they are using the expanded emoji reactions and how they can be improved. Twitter is also evaluating how the feature performs in terms of user engagement and overall satisfaction.

Twitter has always been known for its simplicity and ease of use, and the company is committed to preserving these qualities in DMs. The expanded emoji reactions are designed to enhance the user experience without adding any additional complexity to the platform. The expanded emoji reactions are intuitive and easy to use, and users will be able to access them directly from the chat screen.

Besides this, Twitter's major targets are set to close to one billion users per month. Currently, the platform is home to only 253 million active users. To host a good number of users, Twitter is constantly working on several updates such as updated bookmarks, tweet sight counts, and some new algorithms. With these new updates and features, the founder has high hopes of climbing +200% within several months.

In conclusion, Twitter's expanded emoji reactions in DMs are a positive step forward for the platform. It will allow users to express their emotions in a more meaningful way, and it will make DMs more fun and engaging. The feature is currently being tested with a small group of users, and Twitter is seeking feedback to see how it can be improved. Keep an eye out for the expanded emoji reactions in DMs, as they are sure to become a popular feature among Twitter users.
Read next: Twitter Moves Ahead With Major Plans To Transform Itself Into A Payment Platform
by Arooj Ahmed via Digital Information World