Pushing Push – Have Notifications Come of Age?

A push notification is an alert that pops up on a user’s device, notifying them of something they may want to pay attention to in an app. This could be a message from another user, reminder, timely offer, or an announcement about recently added content or features.

Used wisely, push notifications are one of the best methods to drive app engagement and continued use. Leveraging push can mean the difference between someone forgetting they installed your app to keeping it used consistently.

Abusing push can have the opposite effect. Broadcast too often or send messages that lack relevance or value and you’ll turn users off, leading to uninstalls.

This guide highlights some of the recent push innovations you should be considering for your apps, presents some best practices, and closes with resources and providers to keep in mind when working with push.

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by Dave Albert via SitePoint