Adobe Stock Will Change the Way You Work

Depending on how long you've been around, you probably use stock photography every day. It doesn't matter if you are a print designer or a website design, or you create mockups, stock photos are an essential part of creating a professional design for your client.

Adobe recently announced that they had acquired Fotolia, for the sole purpose of providing quality stock photography to Adobe Creative Cloud members in a unique way. After months of integration work, the result is Adobe Stock Now, not only do Creative Cloud members who want to access and manage a huge library of stock content, the integration of Creative Cloud with Adobe Stock also solves some problems that have plagued designers for years.

The Typical Scenario

Think of how many times you have been working on a client project that required high-level stock photography.

• You spend time searching for just the right image.
• You either pay per download, you purchase credits, or you have a certain number of allotted downloads per month.
• You spend your valuable credits downloading an image only to realize it just won't work.

It's frustrating, and it's a waste of money, but you add the image to a folder on your hard drive, hoping to be able to use it somewhere else. You end up scrapping the image and wasting your time, your money, and your revenue.

How Adobe Stock Solves This

While you are inside of Photoshop CC, you can click to link directly to the Adobe Stock website. When you arrive, you can search for images with specific keywords, which is typical of any professional stock photography site.

When you find the right image, you can add the watermarked image directly to your Creative Cloud library, which makes the image immediately available in your Photoshop CC, Illustrator CC, or InDesign CC (and Premiere Pro CC and After Effects CC) apps, where you can easily add it to your design. You can try out the watermarked version, adding effects to it, and making sure it is right for your creative vision - all before making a purchase.

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by James George via SitePoint