Creating personal connections with your customers is one of the most impactful things you can do to be successful—even more impactful than improving your product’s quality or credibility.
Why? Because people don’t make decisions rationally; they make them emotionally. That means if you can develop a relationship with your customers, they’ll be far more likely to forgive mistakes, make additional purchases, continue their subscription, recommend you to their friends, family, and acquaintances, and so on.
To get you started, I’ve rounded up four creative ideas for creating those personal connections.
Continue reading %How To Win Customers And Influence Them%
by Aja Frost via SitePoint
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