iOS Universal Links for a Seamless App User Experience

One of the more interesting features introduced with iOS 9 was Universal Links. Supporting this feature in your app allows any links to content on the web to be seamlessly opened in the app itself. If it isn’t present on the device, the system falls back to using Safari to open the link.

This is great for a variety of reasons :

• You don’t have to worry about URI schemes and documenting the supported routes/paths.
• It’s secure, because Apple requires the upload of a configuration file to your server (more on this later). Since you have control over this, there is little chance another app can associate itself with your links.
• The same link that routes to your web content can be used and parsed on your app. This makes sharing content easier.
• The fallback just works, which means you don’t have to worry about situations where the app might not be installed.

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by Arvindh Sukumar via SitePoint