Here’s How to Uncover Your Next Great Business Idea

I’m going to let you in on a secret…

… Entrepreneurs are not geniuses.

You might look at famous entrepreneurs and think "I could never have an idea like that.” You’re wrong. And that’s a good thing. The truth is that you do already have an idea for a viable business, you just don’t know it yet. In this guide, we’re going to explore what those ideas might be, and how you can uncover them.

We’re going to start with a simple premise — that you can create a good business idea from what you already know and love. We’re going to explore your skills and interests, and see if we can combine those into something interesting. It might not be a world shattering premise, or even something you decide to execute on, but that’s not the point. What it will do is teach you how thinking objectively about your approach and skills can get you into the habit of coming up with promising ideas and give you the confidence to do that, and keep doing it.

We’ll start with your own skills, talents, interests, and experience, because it’s something you already have a great deal of knowledge about. You don’t need to do any research to find out what you already know and like — what we’re going to do is combine these in interesting and unusual ways, to see if anything fascinating and business-worthy comes out.

I’ve designed this guide to be easy to use, but it’s up to you how you use it. Feel free to mix and match, jump around, and use it in a way that’s comfortable for you. Remember, it’s the way you think about and use this process, rather than the outcome that’s important.

By the time we’re done, you’ll be able to:

• Understand all your main skills and how you could use them in business.
• Create a list of the things you care about.
• Work out the interests and skills that are most important to you.
• Create shortlist of ideas you can explore further.

Let’s get into it…

We’re going to:

1. Explore and list your key skills
2. Explore and list your interests
3. Prioritize the things that are most important to you
4. Combine your skills and interests to create business ideas
5. Explore next steps

Explore and List Your Key Skills

Grab a pen and some paper, and start writing down your key skills. What is a skill? Well, essentially it’s:

• Something you’ve learned to do or are naturally good at.
• Is something you can actively "do" or practice.
• Might have been learned in a formal setting.
• Gives you a capability to achieve something.

Explore the various areas of your life and work to find skills you’re good at. These don’t just need to be "hard" skills like computer programming or carpentry — they can include “soft” skills like parenting or being a good party planner.

Write down anything you think is relevant. This doesn’t have to be an exhaustive list, but you should aim for a fair number of skills. Try to get a good selection across work, academia, your personal life, your social life, and your hobbies.

Be precise in capturing your skills. Instead of saying "The Arts," you might say ”Oil Painting” or instead of “Parenting” you might say “Child Development.”

Examples of Skill Areas

Here are some of the areas you can think about when you’re exploring your skills list.

• Qualifications and formal education — e.g. college or university studies, further education, formal tuition and academic training.
• Vocational skills — e.g. carpentry, mechanics, engineering, internships, apprenticeships, trade skills, construction, plumbing etc.
• Business and career skills — e.g. financial management, administration, HR, sales, operations, projects, marketing, management, leadership.
• Soft skills — e.g. social skills, pastimes, research, languages.
• Skills learned from hobbies and interests — e.g. creativity, sports, crafts, arts, playing an instrument.
• Life skills — e.g. child care, cooking, driving, home improvement.

You can expand on your list by:

• Looking at your CV, resume, or LinkedIn profile.
• Thinking about your employment history and the skills you needed.
• Reviewing your qualifications, certifications, and training.
• Seeing the skills you use every day.
• Talking to your friends about the skills they think you have.

The important thing is that by the end of this stage, you should have a good list of skills you’re confident in. Below, you can see an example of a skill list.

Explore and List Your Interests

Just like with your skills, we’re now going to think about and list your interests. What counts as an interest?

• It’s something you choose to do in your spare time, whatever that is.
• It’s a pastime, hobby, or a way to enjoy yourself.
• It’s something that excites, inspires, or entertains you.
• It’s something you care about.

Start thinking about and writing down your interests — you’ll want to put these in a different list to your skills. Explain your interests in the right amount of detail, and remember that sometimes your skills and interests might be the same. That’s fine, capture them in both lists.

Examples of Interest Areas

Here’s some inspiration for the types of areas you can think about:

• Business and work — e.g. budgeting, finance, investing, productivity.
• Entertainment — e.g. gaming, films, reading, drama, music, theatre.
• Technology — e.g. tablets, phones, computers, popular science.
• Home — e.g. model making, cooking, bread making, metalworking.
• Hobbies and pastimes — e.g. handicrafts, sports, fashion.
• Other — e.g. travel, pets, volunteering.

You can expand on your list by:

• Looking at Facebook and Meetup interest groups.
• Talking to your friends about shared interests.
• Keeping a quick diary of the things you do each day for a couple of weeks.

You might not be able to get all your skills and interests noted down in a day, that’s fine. You can revisit your lists once or several times until you’ve captured the stuff you think is important. Below, you can see an example of an interest list.

Prioritize What’s Important to You

You’ll have two separate lists, one for your skills and one for your interests. Chances are you’ve got quite a few entries on each list, which is why this step is important — you’re going to prioritize them, so when you start combining skills and interests, you’re not looking at thousands of ideas!

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by Paul Maplesden via SitePoint