Ask the UXperts: What Stakeholders Need to Know About Psychology — with Susan Weinschenk

Every day we make design decisions based on what we know about people – how they think, work, play.

You may not have a degree in psychology, but you’ve probably learned (unconsciously and intuitively) about people just from your experience with what does and doesn’t work in design. But do your stakeholders know what you know? What do the stakeholders need to understand about human psychology in order to understand why you are making the design decisions you are making?

In this session Susan will give us the tools to manage the expectations of our stakeholders and to make sure they have the information they need to make the right decisions for your target audience.

The Details

• Where: Our dedicated ‘Ask the UXperts’ Slack channel (You’ll need to request an invitation if you haven’t yet joined our Slack channel)
• When: 2pm Wednesday 15 March PST or 8am Thursday 16 March AEDT (or find out what time that is for you)

Meet Susan  Weinschenk

Susan Weinschenk has a Ph.D. in Psychology, is Chief Behavioral Scientist and CEO at The Team W, Inc, and an Adjunct Professor at the University of Wisconsin.

She consults with Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Clients include Medtronic. Walmart, Disney, Amazon, and the European Union Commission.

 

How to Ask Your Questions

If you can’t make the live session but have questions, we’d love to collect them ahead of time and we’ll ask Susan on your behalf. You can ask them in the comments below. We’ll publish the responses (along with the full transcript) in the days following the session.

Here are a few questions to get you started:

1. How can we convince stakeholders that what they think is a good idea might not be a good idea for our target audience?
2. How much information do stakeholders need in order to understand our design decisions? Is there a tipping point?
3. Can you recommend any resources that will support me in talking with my stakeholders?

How does Ask the UXperts work?

These sessions run for approximately an hour and best of all, they don’t cost a cent. We use a dedicated public Slack channel. That means that there is no audio or video, but a full transcript will be posted up on here in the days following the session.

The post Ask the UXperts: What Stakeholders Need to Know About Psychology — with Susan Weinschenk appeared first on UX Mastery.

by Sarah Hawk via UX Mastery