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The need for creative workers is exploding, and the freelance gig economy has never been healthier — one in three Americans do independent work and demand is rapidly growing around the world. Competition for creative jobs is fiercer than it has ever been and you need to get noticed. If you’re a creative, how do you stand apart from your peers, grab the attention of a potential client, and build a successful, independent career?
One of the best ways is to create a powerful, beautiful, and compelling portfolio website. Whether you’re a freelancer, independent worker, or business owner, a strong portfolio is both your calling card and your showcase — it’s the proof of your past skills, experience, and achievements. It gives your clients a reason to hire you.
The days of just "throwing up a few links" onto a website and calling it a portfolio are, thankfully, fading into the past. Now, if you want to stand out, you need a portfolio website that’s stylish, well-designed, beautiful, easy-to-read, and that works across all devices.
In other words, you need a Squarespace portfolio website. Squarespace provides a 14 day trial, so you can follow along with this tutorial for free. After your trial, use code SITEPOINT at checkout to get 10% off your first order.
Here’s how to build one.
Why It’s Important to Have a Beautiful Portfolio Website
Potential clients have vast choice when it comes to finding and hiring freelancers and other creatives. That makes your portfolio website an incredibly important part of your success. Your Squarespace portfolio website will:
- Let you prove to clients what you can do — you can share your unique skills, approaches, and experience, together with the strongest examples of your work.
- Improve your marketing — a good Squarespace portfolio website can help you with search engine optimization (SEO) and other marketing techniques. It will get your profile in front of more potential clients.
- Help you meet your desired rate — excellent work demands higher fees. When you can show the value of what you do, clients are more likely to pay better rates.
- Put you ahead of your competitors — most clients will be comparing several freelancers. If your Squarespace website looks, feels, and performs better than your competition, that gives you an advantage.
- Provide a consistent way for clients to learn about you — in addition to your work, your website will tell clients about your approach, experience, services, contact details, and several other key areas.
- Act as a great place for people to find out more information — a Squarespace portfolio website works well as an online resource you can refer clients to. When you’re applying to roles you can link to your website so they can learn more.
Planning Out Your Squarespace Portfolio Website
Creating a portfolio website is easy with Squarespace, but it still makes sense to plan your website out before you start building it. Think about each of the following areas and make notes of what you’re going to do for each one.
What Pages Are You Going to Include on Your Portfolio Website?
When it comes to portfolio websites, there are certain pages you must have, and others it's nice to have.
"Must have" pages include:
- Home page — the front page of the website for when people arrive there.
- Contact page — details of how to get in touch with you.
- Services page — the various services you provide, with some details on each.
- Portfolio master page — the portfolio page which links to your other work.
- Individual portfolio pages — more detail on your portfolio items. For example you might have a page dedicated to each individual project you’ve worked on.
Optional pages include:
- About page — information on you, your skills, approach, experience, and expertise.
- How you work page — details of your work process and how you interact with clients.
- Clients page — information on clients you’ve worked with, together with examples.
- Testimonials page — feedback from clients on how your services have improved things for them.
- Pricing page — some freelancers and independent workers openly publish their rates.
- Blog pages — you may decide to publish a blog on your website, this can help with SEO.
Create a simple "site map" that includes all the pages you want to add to the website.
What Tone, Style, & Approach Is Your Website Going to Use?
Your website pages and content are "what" you’re going to say, but it’s also vital to understand “how” you’re going to say it. You need a consistent style, approach, look, and feel across your entire website. Here’s how to think about it.
How do you represent the creative industry you’re in?
A coder or developer will have a different approach to a writer or designer. Think about what a potential client would expect to see from your website and develop your tone and approach around that. Use language that’s appropriate for the reader and represents you and your industry in the best possible way.
What do you need to tell your potential clients?
Clients have very specific needs from freelancers. They need reassurance that you have the right skills, approach, and experience they’re looking for. They need to know that you will deliver high-quality work to their timescales and budget. They are looking for a professional who will be communicative and give them reassurance and peace of mind. Think about how you can use your portfolio website to provide that information.
Most importantly, tell your clients how you solve their particular problem. Clients want solutions, so make sure that’s what you provide. Let them know how you will deal with their "pain points." Show them what the benefits are for hiring you.
How can the design and layout of your site enhance the client experience?
This is where a Squarespace portfolio website really stands apart. The style and design of your website has a big subconscious influence on your website visitors. If your site is a joy to navigate around and read, that leads to a better user experience, which extends to an improved view of your services. Look at Squarespace designs and templates that present your website in the best possible way.
Think about your "personal brand" — create an identity around yourself as an independent creative. Make clients feel excited to work with you.
What assets and media will you need?
Once you know the style and design of your website, you can create assets like pictures, illustrations, files, and other media to show your website and work in the best possible way.
How to Build a Portfolio Website Using Squarespace
When it comes to building your website, we’ll assume you know the basics of:
- Creating a Squarespace account.
- Signing into Squarespace.
- Adding pages to your Squarespace website.
- Adding content to individual pages.
- Using other parts of the Squarespace web builder interface.
If you’re not sure about any of these areas, Squarespace has an excellent online help system and comprehensive customer support that’s available 24 /7.
Decide on the Right Style for Your Portfolio Website
From the Squarespace menu, select Design > Templates.
You’ll find a selection of over 50 professionally designed, mobile-responsive templates you can choose from. Try out a few different designs to see what works for you.
From the design menu you can also change the logo and title, amend fonts, colors, padding, typeface styles, margins, and more. If you’ve got some basic Cascading Style Sheets (CSS) knowledge, you can easily change other individual elements of the designs too.
Continue reading %How to Create a Beautiful Portfolio Website with Squarespace%
by Paul Maplesden via SitePoint
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