Snapchat Is Beta Testing Brand Profiles with 30 Advertisers, Plans To Expand the Feature to All Brands by the End of This Year

For the first time, Snapchat will allow brands to have their own profiles on the platform. The company has announced a beta test and states that the brand profiles will be permanent homes for companies on Snapchat that pools their assets like e-commerce stores and Lenses. On Wednesday, the company...

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by Arooj Ahmed via Digital Information World