Thursday, February 18, 2021

Facebook introduces new resources to help ad marketers prepare for the upcoming challenges they will have to face due to Apple’s new updates

Apple’s IDFA is a resettable device identifier for advertisers, that is installed into a user’s iOS device, it contains the users ID and is used to track their activities in apps. Apple is yet to install more changes into this. Apple and Facebook are not really on good terms with Apple coming up...

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by Arooj Ahmed via Digital Information World

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