Sunday, April 11, 2021

New research suggests that the impact of updated IDFA prompt on iOS will not be as bad as it is predicted

Apple’s upcoming IDFA (Identifier for Advertisers) can be launched on any day, and advertisers are expecting the worst of it. Because the digital marketing industry is predicting that users will turn off data tracking completing with the up-front prompt that will be displayed on applications on iOS...

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by Arooj Ahmed via Digital Information World

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