Zero Party Data on the Rise as Brands Adjust to the New Normal

Most brands probably look at the era of wanton and unabashed data collection very nostalgically because of the fact that this is the sort of thing that could potentially end up helping them ignore the new reality that they are facing. Between Apple’s App Tracking Transparency feature and numerous...

[ This is a content summary only. Visit our website https://ift.tt/hZRBc7X for full links, other content, and more! ]

by Zia Muhammad via Digital Information World