Sunday, May 1, 2022

Apple’s App Tracking Transparency Shows Little Impact On iOS App Installation Ad Spending As Budgets Grow 65%

The latest report by AppsFlyer has delineated how Apple’s iOS app install ad spending budget has grown by nearly 65%. This was a clear indication to many of how the tech giant’s much-talked-about App Tracking Transparency (ATT) framework for transparency had little effect on the budget. As...

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by Dr. Hura Anwar via Digital Information World

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