Top Apps Can't Afford to Ignore Apple Search Ads, Here’s Why

Many app makers are using Apple Search ads as an ad platform, and many of the professional as well as newer developers are using huge sums of money on ads on the App Store because it gives them good results. So this is making many marketers wonder whether using Apple Search Ads is important or not, if they want to compete in the App Store? The answer is that it isn't that important to use Apple Search Ads, but if you are not using it, you may be at a disadvantage.

Appfigures analyzed 100 top apps on the App Store in the US to see which apps are using Apple Search ads and which apps are not using it. Last time when Appfigures analyzed this, it was found that non-gaming apps (including TikTok, OpenAI's ChatGPT, Google Photos, NordVPN) use Apple Search ads more than gaming apps. But the situation has changed now because 80 of the top apps and games on the App Store are using Apple Search ads. This means that both gaming and non-gaming apps are using Apple Search Ads and most of them have used it for 30 or less days.

Many games like "Last War: Survival", Royal Match, Monopoly Go, Pokemon Go, and Candy Crush, and almost all games in the top 100 highest grossing apps are using Apple Search ads, which shows how relevant ASA has become. The apps that are not using Apple Search ads are the ones that are spending more on their branding somewhere else, like Hulu, YouTube, Instagram, Netflix, and Disney+.

Read next: Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!
by Arooj Ahmed via Digital Information World

Google Launches AI Mode on Search Labs for More Advanced Reasoning, Thinking, and Multimodal Capabilities

If you thought Google’s AI Overview was innovative, wait until you see its AI Mode.

The search giant just confirmed its testing AI Mode on Search Labs. The latest search mode goes above and beyond AI overviews with a more immersive Google Search AI interface that has the most advanced features. This includes better reasoning, thinking, and more options for multimodal services.

The company just shared that its AI Overviews would be powered by Gemini 2.0 and how the feature is up for grabs to teens. This means they don’t need to log in to access AI replies starting today.

AI Mode is the latest tab on Google Search for those who are a part of the beta testing phase. It just allows you to enter a more AI-like interface. As per Google, AI Mode is useful for questions when more exploration is needed, or when you need to make comparisons and add logic.

It also gives users the chance to explore various topics and attain more comprehensive replies based on AI without people making links and an analysis themselves. AI Mode makes use of a method where queries get fanned out and you see related searches taking place through different subtopics and data sources. As a whole, the results come together as one to produce a reply.

Google mentioned that making use of this method gives searchers more in-depth data than what a classic search would do. It provides more support for things like pictures, voice, and text via these multimodal offerings. At the same time, it provides a more conversational follow-up query that we’ve witnessed inside AI Overviews as well as Gemini.

To access Google’s AI Mode, you need access to Labs. The company shared how it would be providing this to those with the Google One AI Premium subscribers first, and then adding more people after that.

If you’d like to sign up for the testing, you can go to Google Search Labs. If and when successful, you’ll find the AI mode icon right below the home screen’s Search Bar.

The feature will mostly surface relatable links to assist people in finding web pages and material that they didn’t find before. Often. Google will display a new set of links and replies inside AI Mode when compared to what you get on AI Overviews.

Google shared how it was using training models to determine how and when to link and put out the latest data so it’s more useful as well as actionable. Google was asked to display the data within Google Search Console and we hope they can do that soon. Looks like we’re going to have to wait for more widespread access to figure out more details as it’s all very limited at the moment. The real test will be user feedback and hopefully Google can make more tweaks based on that.

Read next: Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!
by Dr. Hura Anwar via Digital Information World

Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!

According to a study published by SparkToro co-founder Rand Fishkin, 126 unique Google searches are performed every month by American desktop users. On average 56 unique searches per month are performed on Google every month. The study also found some other number of searches performed every month by Americans on Google. Over a third of users pushed past 101 searches every month, revealing an intense search habit, while 36% perform 21-100 and 30% perform 1-20 unique searches per month on Google.

The study also found that 86.94% of Americans use Google’s main website (AKA the default homepage of search giant) to perform searches. 10.62% use Google Images, 1.16% use Google Videos and just a mere 0.64% use Google Maps. A tiny 0.38 percent also use Google News, 0.23% use Google Shopping and 0.04% use Google Web as well, hardly a blip on the radar, but hey, someone’s keeping it alive!.

• Also read: Social Media Trends Across Countries: Who Posts, Who Engages, and What Drives Users?

The study only looks at Google searches which happen in tabs or sections, and not the ones which appear when we click on Google Shopping or News in the default Google search tab. This data shows that AI search engines will impact Google’s dominance, but that doesn't seem to be the case in the near future. Google recently shared its data that its annual searches process more than 5 trillion searches per year (i.e.: 158,548 Searches Every Second), cementing its dominance in the search industry.

Take a look at these charts for more insights: 

Read next: Turn It Off Now! Study Proves Netflix Autoplay Steals Your Time
by Arooj Ahmed via Digital Information World

Turn It Off Now! Study Proves Netflix Autoplay Steals Your Time

According to a new study by the Department of Computer Science at the University of Chicago, autoplay features on streaming sites like Netflix are shaping our decisions and extending our screen time.

The study talks about turning off autoplay features and the change it could bring in user behavior. Autoplay feature on sites like Netflix stops users from deviating from streaming and this makes them watch things even if they came to the platform to watch only one episode or so.

The study brought on board 76 participants who were moderate to heavy Netflix users. They were divided into two groups, with half of the group with autoplay features turned off and half of the group with autoplay features turned on. The researchers analyzed the viewing patterns of participants over six months, and it was found that the group that had the autoplay feature turned off spent less time watching Netflix. They also took more time to look at their viewing decisions and think about whether they want to watch more content or not.

About 18 minutes of watching time were decreased when the participants had the auto-play feature turned off. One of the participants said that watching Netflix without auto-play made him realize how many episodes he has watched, but if the auto-play feature was turned on, he might not have paid attention. When the auto-play feature is on, it reduces friction and keeps users immersed in whatever they are watching so they do not get any time to make a conscious decision.

A previous research also called the auto-preview feature a “dark pattern” which manipulates users and makes them prioritize the platform over anything. Half of the participants of the study said that they would turn on the auto-play feature again because it is convenient and makes it easier for them to go to the next content. But one-third of the participants also said that they would keep their auto-play feature turned off so they can reflect on how much content they have watched. It is important for streaming platforms to rethink their auto-play feature integration and turn off auto-play in default settings because it is harmful for many people, especially children.

Image: DIW-Aigen

Read next:

• Even with Reduced Expectations for Ratings, Consumers Actively Contribute Reviews on Google and Social Media

• Social Media Trends Across Countries: Who Posts, Who Engages, and What Drives Users?
by Arooj Ahmed via Digital Information World

Social Media Trends Across Countries: Who Posts, Who Engages, and What Drives Users?

Adobe recently surveyed 1010 social media users from six different countries to find out what their social media habits are and how they differ from each other. According to the survey, Instagram is the top social media platform for users across the globe. It is followed by Facebook, X, TikTok and YouTube. People from Mexico prefer Instagram and X the most, while people from South Africa prefer Facebook and TikTok the most. YouTube is most preferred in Germany, followed by Mexico and the US.

According to the study, people spend 2.3 hours on average per day on social media, with South Africa spending the most hours on social media per day (3.5 hours). 42% of the participants said that they spend less than one hour on social media, while 35% spend 1-2 hours and 16% spend 3-4 hours. 7% of the participants said that they spend more than 4 hours on social media daily. When participants were asked how they feel when they cannot access social media, they answered with boredom (53%), FOMO (22%) and loveliness (14%). Gen-Z were most affected when they cannot have access to social media and 14% of the participants overall said that they rely on social media for their mental well being.

The study also examined the global posting trends on social media and found that users from South Africa post the most per day on social media, with average 3.3 posts. 11% users from South Africa, 10% from Mexico and 8% from the US also reported posting more than 5 posts per day on social media. 41% of the users post images the most on social media, followed by text (31%), stories (19%) and videos (10%). 43% of the participants said that afternoon is the best time to share posts while 32% favored evening posts and 16% favored morning posts.

Sharing personal experiences (73%), staying connected with friends and families (56%) and relieving boredom (38%) were some primary motivations for participants to post on social media. 2 in 3 participants of the survey said that they don't like using filters on their social media posts. The participants who use filters reported using filters like The Glow (25%), Lo-Fi (23%) and Valencia (21%). Overall, 20% of the participants said that they find other people liking and commenting on their posts important, while 37% said that they have deleted a post before because it didn't have sufficient engagement.

Read next: Consumers Are Hitting ‘Unsubscribe’, Here’s Why Brands Are Losing Them
by Arooj Ahmed via Digital Information World

A Powerful Tool for Volatile Markets: An In-depth Analysis of BYDFi's Strategy Trading Features

Recently, Bitcoin's price plummeted below $80,000, marking its lowest point since November 2024. This triggered widespread panic selling, leading to a sharp market downturn. However, within just a week, market sentiment rebounded, pushing Bitcoin back up to around $96,000 before experiencing another pullback. The unpredictable nature of crypto markets, with Bitcoin, Ethereum, and other digital assets undergoing extreme volatility, leaves investors both excited by opportunities and anxious about risks.

In such an uncertain environment, finding a way to achieve consistent profits has become a key focus for traders. BYDFi, a globally recognized crypto exchange, understands these challenges and offers intelligent strategy trading tools designed for automated decision-making and risk management. With a intuitive interface and powerful automation, BYDFi’s tools have become essential for traders looking to seize market opportunities.

Grid Trading: A Profit Machine in Volatile Markets

Grid trading offers a smart and systematic way to profit from volatile markets with minimal effort. Once a user defines a price grid, the system automatically executes batch purchases at lower prices and batch sales at higher prices, ensuring multiple profit cycles in fluctuating market conditions. By continuously leveraging this buy-low, sell-high mechanism, traders can optimize their gains without constant monitoring, making it an ideal choice for short-term investors seeking automation.

Why Choose Grid Trading?

• Ideal for Volatile and Bullish Markets: Tight grids increase trade frequency, while wider grids optimize returns.
• Rules-based approach: Eliminates emotional trading decisions.
• Beginner-friendly: Runs automatically, no need for constant monitoring.

BYDFi Grid Trading Settings:

• Price Range: The maximum price should not exceed 5 times the latest market price, while the minimum price should not be lower than 1/5 of the latest market price.
• Grids Qty: Set between 2 and 99 grids.
• Trigger Price: When the token reaches the set price, the grid strategy activates.
• Take Profit & Stop Loss: Customize settings based on account balance and risk tolerance.

For users unfamiliar with parameter settings, BYDFi offers an AI Strategy feature, allowing traders to replicate high-ROI strategies recommended by the platform.

Martingale Strategy: A Contrarian Approach for Bearish Markets

The Martingale strategy focuses on increasing investment amounts during market declines, averaging down costs through incremental buying, and profiting when the market rebounds. While this strategy requires careful fund management, it remains appealing to high-risk, high-reward investors.

Why Choose the Martingale Strategy?

• Effective in volatile markets: Gradual accumulation reduces average costs.
• Best for Well-Funded Investors: Profits increase as the market rebounds.
• Simple and automated execution: Easy to implement for steady profitability.

Key Martingale Parameters:

• Initial Order Amount Define starting trade size.
• Trigger Price: The price level at which the strategy activates.
• Safety Order Amount&Max Safety Orders : Set the rate and number of additional entries to minimize overall cost.
• Take Profit & Stop Loss: Predefine maximum gain and loss thresholds.

Spot Investment: The Best Weapon for Long-Term Holders

For investors who believe in the long-term value of BTC, XRP, SOL, and other crypto assets, short-term market swings become less relevant. The Dollar-Cost Averaging (DCA) strategy allows investors to systematically allocate funds at regular intervals, reducing the risk associated with lump-sum investments while benefiting from the power of compounding over time. According to BYDFi data, the highest annualized return from a DCA strategy in the past three months was 17017.46%.

Why Choose Spot Investment?

• Perfect for Long-Term Investors: Reduces stress caused by short-term volatility.
• Risk diversification: Avoids the pitfalls of investing large amounts at a single price point.
• Flexible customization: Adjust investment amounts, intervals, or pause/stop at any time.

BYDFi Spot Investment Settings:

• Funding Source: Choose from available fiat or crypto balances.
• Target Assets: Supports up to 10 cryptocurrencies for simultaneous DCA.
• Interval: Options range from hourly to monthly schedules.

Copy Trading: Leverage Expert Strategies with Ease

For novice traders unfamiliar with market trends, copy trading is an efficient and convenient solution. BYDFi brings together top-performing traders, allowing users to select strategies that align with their goals and automatically replicate expert trades.

Why Choose Copy Trading?

• Simplifies trading: No need for extensive market research—just follow proven strategies.
• Access to professional expertise: Increase profitability by mirroring successful traders.
• Leverage amplification: Utilize margin to maximize gains with minimal capital.
• Hands-free execution: Trades are automatically placed without manual intervention.

BYDFi Copy Trading Settings:

• Trader Selection: Choose based on ROI, trading style, and preferred cryptocurrencies.
• Fixed Multiplier vs. Fixed Investment: Adjust based on personal risk tolerance.
• Take Profit & Stop Loss: Customize maximum profit targets and acceptable loss limits.
• Supported Assets: Trade hundreds of token contracts, including BTC, ETH, XRP, DOGE, SOL, and meme coins like PEPE and Trump Coin.

BYDFi supports up to 200x leverage, with flexible margin options (cross/isolated) to reduce liquidation risks and optimize capital efficiency. With a minimum investment of just $10, copy trading is accessible to traders of all levels.

BYDFi: Seize Every Market Opportunity

BYDFi's high liquidity and low fees make it an essential platform for traders worldwide. According to BYDFi co-founder Michael:

“As a globally recognized crypto exchange, BYDFi offers comprehensive spot and derivative trading services. Our strategy trading features cater to various risk appetites and investment goals. Moving forward, we will continue innovating and launching more advanced and differentiated investment strategies and tools. BYDFi remains committed to delivering a world-class crypto trading experience for every user.”

Currently, BYDFi offers exclusive rewards of up to 8,100 USDT for new users.. Additionally, the platform’s 5th-anniversary celebration is set to launch, with exciting rewards and surprises on the horizon. Visit the BYDFi website or download the app to stay updated on the latest promotions.

About BYDFi

Founded in 2020, BYDFi is recognized by Forbes as one of the Top 10 Global Crypto Exchanges, trusted by over 1,000,000 users worldwide. The platform holds multiple MSB (Money Services Business) licenses across various jurisdictions and is a member of South Korea’s CODE VASP Alliance, reinforcing its commitment to compliance and security. All user funds are backed by a 1:1 reserve ratio, with regular Proof of Reserves (PoR) audits to ensure transparency and asset protection.

BYDFi provides 24/7 multilingual customer support, ensuring assistance is always available whenever needed.

• Website: https://www.bydfi.com
• Support Email: CS@bydfi.com
• Business Partnerships: BD@bydfi.com
• Media Inquiries: media@bydfi.com

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by Web Desk via Digital Information World

Has DeepSeek Been Using ChatGPT’s Data Without Permission? New Findings Could Shatter AI Trust!

According to a new study by Copyleaks, an AI detection firm, 74.2% of the texts written by DeepSeek are similar to ChatGPT which suggests that DeepSeek may have been trained on outputs from ChatGPT. Algorithm classifiers and screening technology were used by Copyleaks to look at different styles of texts written by ChatGPT, Gemini, DeepSeek, and Llama. When looking at all those texts, users will find that every AI model has its unique and distinguished style of text but DeepSeek’s outputs seem like they have been generated by ChatGPT.

The head of data science at Copyleaks, Shai Nisan, says that this raises alarming questions about how DeepSeek was trained and if it used ChatGPT’s outputs, it did so without authorization. The research only focuses on writing styles of AI models, and it's just like a handwriting expert matching different handwritings. Now that the data suggests that DeepSeek has a similar writing style to that of ChatGPT, proper investigation has to be made.

If it's true that DeepSeek has been using ChatGPT’s data for training, it would mean that DeepSeek has violated the intellectual property of ChatGPT. This also highlights that there is a need for regulatory frameworks that stop other AI models from using datasets.

This issue is more concerning if we look at how much DeepSeek has impacted the AI market, and there are a lot of questions surrounding its tech. If there is evidence which shows that DeepSeek has used outputs of ChatGPT unauthorized, it could make a significant impact on DeepSeek’s future. OpenAI is already facing criticism for training its AIs on web content without any proper permission, so this adds more complexity. There is an absence of legal standpoints for AI, so it can become an issue as well.

It also suggests that similarities between ChatGPT and DeepSeek can be because of deeper structural ot training similarities which overlapped and AI fingerprinting will be needed for further analysis. If there are more solid evidences found, further investigations will have to be done to decide the future of DeepSeek.

Image: Saradasish Pradhan / Unsplash

Read next: Google Processes 158,548 Searches Every Second, Here’s How Much It Adds Up to in Just One Year!
by Arooj Ahmed via Digital Information World

Google Processes 158,548 Searches Every Second, Here’s How Much It Adds Up to in Just One Year!

Google publicly shared its data for the first time since 2016 to reveal that Google sees more than 5 trillion searches annually. In 2016, Google announced that the platform processes more than 2 trillion searches annually, and now it has grown to 5 trillion, reflecting a 150% increase since 2016. Google also mentioned that the volume of commercial queries has also increased ever since the release of AI Overviews.

Google hasn't shared the data in any numbers to give us any idea about how much that volume has increased. Now that Google has updated its figure that it is getting 5 trillion queries annually, it means that there are 158,548 queries made per second on Google. This means 9.5 million queries per minute, 571 million per hour and 14 billion in a day. This adds up to 417 billion queries per month, which makes more than 5 trillion queries per year.

In 1999, Google used to get 3 million searches per day, which was about 1 billion queries annually, which jumped to 14 billion annual queries in 2000, as per John Battelle's book, “The Search”. From 2001 to 2003, Google used to get more than 55 billion searches on the platform, and this jumped to 73 billion from 2004 to 2008 (because of inconsistent data). In 2009, Google reported getting 1 billion searches per day, while there were no updates from Google about its annual searches for 2010 and 2011. Google reached 1.2 trillion annual searches from 2012 to 2025, which touched 2 trillion from 2016 to 2024.

With the rise of AI models like ChatGPT, Google’s dominance in the search market is being tested. While these tools change how people access information and often provide direct conversational responses, Google continues to manage trillions of queries annually, reinforcing its role in global information flow. By sharing these massive search volumes, Google emphasizes its scale and significance. However, as AI technology evolves, Google’s dominance might face a shift in the near future.

Chart Credit: Irfan Ahmad

Year	Google Searches (per year in billions)	Details
1999	1 billion	Based on 3 million searches per day, as reported by John Battelle in his book, “The Search.”
2000	14 billion	Based on 18 million searches per day for the first half and 60 million for the second half.
2001–2003	55+ billion	Based on reports from Google Zeitgeist during these years.
2004–2008	73 billion	Based on 200 million searches per day in 2004, with "billions" reported in subsequent years.
2009	365+ billion	Based on a Google blog post mentioning over 1 billion searches per day.
2012–2015	1,200 billion (1.2 trillion)	Based on 100 billion searches per month (2012) and 3 billion per day (2015).
2016–2024	2,000+ billion (2 trillion+)	Based on Google confirming it handles "trillions" of searches yearly.
2025	5,000+ billion (5 trillion+)	Based on internal Google data reported in a blog post on AI, personalization, and future shopping.

Time Frame	Search Volume
Every second	158,548
Every minute	9.5 million
Every hour	571 million
Every day	14 billion
Every month	417 billion
Every year	More than 5 trillion

Read next:

• 73% of Marketers Use AI, but 87% Report Performance Issues Impacting Campaigns

• Consumers Are Hitting ‘Unsubscribe’, Here’s Why Brands Are Losing Them
by Arooj Ahmed via Digital Information World

Consumers Are Hitting ‘Unsubscribe’, Here’s Why Brands Are Losing Them

Optimove conducted a survey of 329 U.S. consumers to understand what content tactics cause consumers to unsubscribe from brands. The results reveal that excessive messaging, lack of personalization, and irrelevant promotions are key reasons people opt out.

The most common reason for unsubscribing is seeing the same promotion too often. Fifty-four percent of respondents said they unsubscribe when brands repeatedly push the same offer. Generic content that lacks personalization is another issue, with twenty percent opting out when messages feel impersonal and irrelevant.

Irrelevant promotions are also a major factor. Thirteen percent of respondents said they unsubscribe when brands send offers that do not match their interests or past purchases. Another thirteen percent said they opt out when brands communicate too frequently, even if the content is relevant.

More than half of the respondents, fifty-seven percent to be exact, have switched to a competitor multiple times after feeling bombarded by excessive marketing messages. All this shows, personalization is more important than ever, with seventy-five percent of consumers emphasizing its value. This is a sharp increase from last year's fifty-four percent, showing a growing expectation for brands to deliver tailored experiences.

Seventy percent of consumers have unsubscribed from at least three brands in the past three months due to message overload. More than one in three, thirty-six percent, have unsubscribed from six or more. While eighty-one percent are more likely to open emails that match their interests, sixty percent say they often receive messages at the wrong time. Poor timing can reduce engagement and make marketing efforts feel intrusive.

Fifty-nine percent of respondents trust brands that use AI for personalization, but concerns about data privacy remain. Thirty-two percent of consumers worry about how their data is used. While AI-driven marketing can improve engagement, the report highlights the need for brands to be transparent and give consumers control over how often they receive messages.

Read next: This Study Shows What Happens to Your Brain If You Ditch Your Smartphone for 72 Hours
by Arooj Ahmed via Digital Information World

U.S. Warns: EU’s Digital Crackdown Might Be the End of Free Expression Online!

The head of the FCC is slamming the EU’s Digital Services Act as a threat to censorship while calling it incompatible with America’s free speech ideology.

Brendan Carr did not hold back while swinging at the EU’s content moderation rules. He added how the law poses a serious risk to the region as well due ot excessive regulations related to free speech. Such censorship arising from the DSA is incompatible with the usual free speech ideology that America is built on, he shared.

Tensions continue to go strong between America and the EU have hit a new high ever since President Trump returned to power and his administration bashed the tech laws in the country as overseas extortion.

Now, the country’s capital has unleashed a new threat for taxes as their reply to the EU’s taxes and fines on American companies. The news comes as the region increases probes on Big Tech over antitrust breaches and rules for moderating content online. This entails Facebook, Instagram, as well as X.

The Trump admin has been very clear since day one about how it will speak up against discrimination and also defend the nation’s interest of American companies. In this way, free speech continues to be in retreat as he argued about the COVID-19 pandemic giving governments a major excuse for tighter controls. This was all while Trump was praised for his effort to reverse the issue.

Now Carr is certainly a top pick for Trump, who has been in charge of leading America’s telecom and vowing to fight off any censorship of social media. He’s certainly digging down deep and asking tech giants about details linked to reconciliation with the Digital Services Act and where it lies in terms of free speech. America is clear that it will not tolerate anyone silencing users’ free speech rights or calls for censoring data.

As per the EC spokesperson, the DSA isn’t only about censorship. It has important rules against censorship, and it’s surprising how many are talking about such accusations that it feels are false and baseless.

The main aim right now has to do with digital laws and how they are quintessential for protecting users’ rights. It needs apps to determine the risks linked to freedom of expression, adding that there’s nothing in the Digital Services Act that forces apps to get rid of lawful material.

Image: DIW-Aigen

Read next: UK Opens New Investigation Against TikTok, Reddit, and Imgur for Privacy Concerns Related to Processing Minors’ Data
by Dr. Hura Anwar via Digital Information World

UK Opens New Investigation Against TikTok, Reddit, and Imgur for Privacy Concerns Related to Processing Minors’ Data

The leading UK privacy watchdog just shared how it’s carrying out an investigation against TikTok, Reddit, and Imgur due to serious privacy concerns linked to processing kids’ data.

The country’s Commissioner’s Office for data revealed how it’s now getting into the depths of how the app utilizes kids’ information to roll out recommendations that might give rise to dangerous and explicit material that’s easily visible on feeds.

Meanwhile, separate investigations were rolled out for both Reddit and Imgur, which investigate how they’re using the personal data linked to UK kids to determine the exact age. Such investigations are an integral part of the efforts to determine how companies protect kids. Moreover, it’s a stage that they investigate to see if any data protection laws were violated.

The office claims that if any such evidence was found that these organizations broke the law, then they will be penalized. So the scrutiny is only to see if they are abiding by the data protection rules. The UK says that it has a strong responsibility to keep all kids safe online. And this can only happen if such social media apps are offering the right services and sticking to the regulations that hold them accountable.

The news comes after a study was shared by the ICO which found that more than 42% of all parents in the country felt helpless about limited control over sharing videos online. This includes the amount of data that social media apps collect about kids.

Media outlets asked the respective apps for comments on the subject but failed to hear back. Meanwhile, the privacy watchdog did penalize social media giant TikTok with a fine of $15.9M in April 2023. It says the company violated laws including those related to collecting data of kids below 13 without consent from parents. Then in 2020, the app enabled nearly 1.4M young kids in the UK to utilize the app despite rules stopping them from generating accounts.

Currently, the ICO is examining data violations linked to data protection rules to make sure the firms roll out digital services that keep kids’ privacy safeguarded at all times. If that’s revealed through evidence of breaches made by the companies, then the ICO will sit with them before making the final verdict.

Image: DIW-Aigen

Read next: YouTube Tightens Content Rules to Curb Harmful Trends Among Teen Users
by Dr. Hura Anwar via Digital Information World

School Phone Ban Gains Support but Gen-Z Says It's a Step Too Far

According to a survey conducted among 2,000 American by Talker Research, most respondents think that cell phones should be banned at school, with 71% being in favor of it and 29% opposing it. Texas is going to vote for a mobile phone ban in educational institutions because many Americans are concerned that mobile phones are affecting the learning and well-being of students. 54% of the respondents said that mobile phones should be banned in elementary schools because young students using phones is concerning. 49% said that mobile phones should be banned in middle schools while 45% said that mobile phones should be restricted in high schools.

This shows that many people are aware that children of different ages have different mobile phone needs and it is important to know how much mobile phone use is required in educational institutions for the students to use it in educational settings. A lot of respondents were on the same page about mobile phones being a distraction for the youngest students and they do not even need them in educational institutions.

78% of the respondents are in favor of mobile phone restrictions because they are the biggest distraction for students, 72% are in favor because they do not want students to spend too much on devices and 47% want to stop cyberbullying. 45% of the respondents also said that they do not want students to use AI for their answers and that's why mobile phone restriction is necessary. The people who showed the strongest opposition to this ban suggestion are unsurprisingly Gen-Z, with 41% opposing mobile phone restriction in educational institutions while 26% of Baby Boomers opposed it. Gen-Z have grown around technology that's why this ban may be much harder on them while the generation who didn't have smartphones during their school times may not oppose it that much.

54% of the respondents who have children going to school support a mobile phone ban for all students, while 40% of parents who have children in elementary schools support the ban at that level only. 39% of parents with children in middle school and 34% of parents with children in high schools support the mobile phone ban at respective levels. There were only 19% of parents who are in favor of a complete ban on smartphones in schools while 56% of the respondents are in favor of allowing mobile phone usage in specific settings and times in schools. 11% also said that mobile phone usage should be allowed for educational purposes in school hours while 8% also said that students should have unrestricted access to their mobile phones.

The survey also looked at technological ways to stop mobile phone usage and 54% were in favor of blocking cell phone signals during school hours, but 28% opposed it. People who are in opposition to the mobile phone ban in schools (58%) are mostly concerned about parent-child communication and this shows that mobile phones are also being seen as a safety tool by some people. 27% of the respondents said that children have a right to their devices while 13% are in favor of specific policies around mobile phone use in schools.

Image: DIW-Aigen

Read next: Revenge Quitting to Rise in 2025 as Workplace Frustrations Drive Employees Away
by Arooj Ahmed via Digital Information World

Google AI Overviews Are Secretly Killing Top Pages While Boosting Hidden Ones

According to a study by Terakeet, web pages that are included in Google’s AI Overviews (AIO) gain more traffic, but webpages that do not appear on AI Overviews experience no clicks. The transactional and top-ranked queries get 3.2 times more clicks when they are included in Google’s AI Overviews while informational queries which are lower ranked get 2 times more clicks. Similarly, lower-ranked transactional queries and top-ranked transactional queries get 3.6 times and 3.2 times more clicks respectively as compared to webpages which get excluded by AI Overviews.

The study also found that webpages benefited from Google AI Overviews regardless of the intent. For informational queries, AIO reduces traffic for the top 1-2 positions but increases traffic for lower-ranked 3-10 positions. Webpages for transactional queries get an increase in traffic no matter what their position is on the first page of search results.

This shows that AI Overviews are changing the search behavior by reducing the traffic for top pages so businesses shouldn't only rely on SERP positions now. Adi Srikanth, Senior data scientist at Terakeet, says that AI Overviews is significantly harming some webpages but it is also becoming advantageous to others.

All in all, the presence of AI Overviews completely changes how web traffic behave in search engines and their results pages. This is why education tech company Chegg is suing Google by saying that AI Overviews has negatively impacted the traffic and revenue of their webpage.

Image: DIW-Aigen

Read next: Apple's Siri Upgrade Delayed to 2027 Amid Technical Setbacks and Leadership Struggles

by Arooj Ahmed via Digital Information World

Apple's Siri Upgrade Delayed to 2027 Amid Technical Setbacks and Leadership Struggles

Apple's ambition to reinvent Siri with more natural, upgraded, human-like conversations faces tougher obstacles than anticipated. The long-awaited transformation might not arrive until iOS 20 in 2027, according to Bloomberg's Mark Gurman.

The upcoming iOS 18.5 update will introduce large language model-powered AI enhancements to Siri. But instead of replacing the old system, the upgrade will work alongside it. This split design could limit how fluid and consistent Siri feels in everyday use. The real breakthrough that is combining basic tasks with smarter, context-aware capabilities, was initially planned for iOS 19.4. Now, that milestone appears out of reach for Apple's usual June software reveal at WWDC.

Apple isn't alone in facing these hurdles. Amazon's Alexa overhaul has followed a similar path, requiring a full system rebuild to merge legacy features with AI intelligence. That effort is only just entering early access for select devices.

Apple's situation comes with extra pressure. Engineers inside the company reportedly say its AI models are already straining against technical boundaries. Shortages of the hardware needed to train better models have made progress even slower. Meanwhile, leadership struggles and staff departures have added to the setbacks, all while competitors press forward with faster, more capable AI systems.

The delays raise bigger questions about Apple's role in the AI race. The company built its reputation on polished, seamless products, but in this fast-moving tech space, catching up might not be enough.

Image: DIW-Aigen

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• This Study Shows What Happens to Your Brain If You Ditch Your Smartphone for 72 Hours

by Asim BN via Digital Information World

This Study Shows What Happens to Your Brain If You Ditch Your Smartphone for 72 Hours

Mobile usage has become common in today's world, but a study published in Computers in Human Behavior found that not using a smartphone for 72 hours can change our brain activity in areas which are linked to self-control and reward. Researchers wanted to know how short breaks from smartphones can change our brain functioning because too much smartphone use shares similarities between gaming addiction and substance use. There had been some studies done which talked about differences between light and heavy smartphone users, but this study wanted to know how short-term restriction of smartphones can affect our brain activity.

For the study, the researchers recruited 25 young adults between the ages of 18 and 30 who were regular smartphone users. They were also examined for any mental health conditions or gaming addiction. The study made participants grow through a brain scan called functional magnetic resonance imaging in two sessions. The participants were asked to fill a questionnaire about their smartphone usage habits before the first scan. When the first brain scan was done, they were asked to restrict their smartphone use completely for the next 72 hours.

After 72 hours, participants returned for a second brain scan and again filled a questionnaire about their moods and smartphone cravings. Participants were also shown some blocks of images to monitor responses of their brains to smartphone cues. Some of the blocks contained images of everyday objects, some were pictures of turned off smartphones, and some were pictures of turned on smartphones. The researchers then analyzed the data of first and second scans. They focused on brain regions which were related to attention and reward processing.

The results of the questionnaire, which the participants were asked to fill, didn't show any significant differences before and after 72 hours. But on the other hand, the brain scans showed significant differences. The scans, while seeing the smartphone images (turned off and turned on), showed increased activity in the nucleus accumbens and anterior cingulate cortex, which wasn't there when participants saw images of everyday objects.

The activity observed when participants saw images of smartphones was similar to studies related to substance craving, which suggests that smartphone usage works in a similar way. The study also found a connection between activity in the parietal cortex and craving which suggests that this brain region may influence the urge to use smartphones. The researchers say that even a short break from smartphones can alter the brain activity, but these changes are mostly neural and not behavioral. There are some other limitations to the study, too, like it only focuses on short-term effects and not long-term.

Image: DIW-Aigen

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by Arooj Ahmed via Digital Information World

Hackers Steal Data in Hours Without Encryption as AI Tools Speed Up Cyber Attacks

According to new findings from ReliaQuest’s Annual Cyber Threat Report, hackers only need 48 minutes on average to locate and access key assets after breaching a network, and within a few hours, they steal the data and leave without bothering to encrypt it. Now attackers are also using advanced AI tools for their attacks and the quickest exfiltration time recorded by the hackers was just 4 hours and 29 minutes.

ReliaQuest reported that cyber threats have become more common but quicker as well and defenders do not get enough time to detect and respond when critical data is being stolen. Mist ransomware attacks involve encryption because 80% of the time, attackers only focus on the exfiltration of data. The fastest encryption reported in 2024 was just six hours. Researchers say that advanced security tools and strong backups have made encryption not that important in cyber attacks. Attackers prefer data exfiltration because it is faster and also because encryption is more complex.

The researchers also found that 60% of the time, the stolen days are uploaded to legitimate cloud platforms like Mega, Google Drive, or Amazon S3. Organizations need to rethink their strategies because ransomware attacks are going to get more common in 2025. 85% of the data breaches had compromised service accounts which made attackers remain undetected for a long time. 45% of the attacks happen with the abuse of external remote services like VPNs, and drive-by and phishing attacks remain at the top for attackers to gain initial access.

Image: DIW-Aigen

Read next: Internet Vulnerability Scans Rise, Leaving Outdated Routers at Higher Risk
by Arooj Ahmed via Digital Information World

Internet Vulnerability Scans Rise, Leaving Outdated Routers at Higher Risk

Even if we are casual internet users, our router is still being scanned for vulnerabilities. Most of the scans are harmless and get blocked by basic firewalls, but outdated or poorly secured routers can still be exploited. Oren Koren, the co-founder and CPO of Veriti, says that tools like Censys and Shodan scan the internet to find any exposed devices, ports or systems. Even though most scans happen routinely, some scans can be dangerous as attackers can probe the network and search for weak points and vulnerabilities. The scans are of four types: mapping tools, targeted attacks, spray and pray, and organizational tools.

Chief Product Officer at ThreatLocker, Rob Allen, says that everyone should be concerned with internet scans, but they should be more concerned about modern firewalls blocking low-level attacks than port scanning. Attackers mostly scan for vulnerable ports like Remote Desktop Protocol (RDP) from which unpatched devices and leaked credentials can be exploited. Many of the attackers have accessed devices without authentication by using crafted HTTP requests. Most of the unpatched and older routers are more at risk and even if your security features are in place, zero-day vulnerabilities can still lead to breaches.

Most users ask whether being attacked reduces their internet speed and the answer is no. But attackers can launch a denial of service (DoS) attack which acts like a traffic jam. But DoS is rare and home users are not vulnerable to it because they can easily change their IP address. F5 Labs reports that network scanning activity has increased by 94% last year and this trend is likely to gain momentum. Organizations are being scanned more than 40 million times a month, which shows that higher-value targets face more probes. To keep yourselves safe from port scanning, make sure your firewalls are enabled and all firmware is updated.

Image: DIW-Aigen

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by Arooj Ahmed via Digital Information World

Clean200 List Shows Top Countries and Companies Transitioning to Sustainable Economy

The Carbon Clean200 list by Corporate Knights and As You Show, California-based advocacy groups, shows 200 publicly traded companies that have been transitioning to a sustainable economy. These companies are located in different countries like France, China, and the UK, and have generated $2.5 trillion in revenue from products and services, which has made them reduce their reliance on water and fossil fuels. The Clean200 data shows that major corporations make up 80% of the global market capitalization and their capital expenditures and sustainable revenues have grown more than twice compared to their other revenues in the past five years.

According to the Clean200 list, the top countries that have contributed the most to the Clean200’s performance are China, the US, France, Taiwan and Germany. These countries have tech hardware that is sustainably certified, and have electric vehicles and rail equipment. The top 10 companies that made it to the Clean200 list are Apple, Microsoft, Taiwan Semiconductor Manufacturing Co., Contemporary Amperex Technology, Tesla, and Volkswagen.

Image: Apple Park headquarters / Carles Rabada Unsplash

There were 35 countries that were represented in the Clean200 list, with the US and China taking the lead. Most of the companies on the list are related to the industrial sector, with information technology, consumer discretionary, and materials companies being the most represented. There was a $10,000 investment in the Clean200 in 2016, which has now grown to $29,090 in 2025, while the fossil fuel benchmark has just $17,670.

The Clean200 ranks the world's top companies driving sustainability across sectors. Below is a look at the top 200.

Rank	Name	Country	GICS Sector
1	Apple Inc	United States of America	Information Technology
2	Contemporary Amperex Technology Co Ltd	China	Industrials
3	Microsoft Corp	United States of America	Information Technology
4	Tesla Inc	United States of America	Consumer Discretionary
5	Volkswagen AG	Germany	Consumer Discretionary
6	LG Energy Solution, Ltd.	South Korea	Industrials
7	LG Chem Ltd	South Korea	Materials
8	Schneider Electric SE	France	Industrials
9	Taiwan Semiconductor Manufacturing Company Limited	Taiwan	Information Technology
10	CRRC Corp Ltd	China	Industrials
11	HP Inc	United States of America	Information Technology
12	Daimler AG	Germany	Consumer Discretionary
13	Alphabet Inc	United States of America	Communication Services
14	Li Auto Inc	China	Consumer Discretionary
15	Alstom SA	France	Industrials
16	Merck & Co Inc	United States of America	Health Care
17	Bayerische Motoren Werke AG	Germany	Consumer Discretionary
18	Deutsche Telekom AG	Germany	Communication Services
19	Samsung SDI Co Ltd	South Korea	Information Technology
20	Vinci SA	France	Industrials
21	Vestas Wind Systems A/S	Denmark	Industrials
22	Iberdrola SA	Spain	Utilities
23	Cisco Systems Inc	United States of America	Information Technology
24	Lenovo Group Ltd	Hong Kong	Information Technology
25	GlaxoSmithKline PLC	United Kingdom	Health Care
26	Deutsche Post AG	Germany	Industrials
27	Sungrow Power Supply Co Ltd	China	Industrials
28	Rio Tinto Ltd	Australia	Materials
29	Siemens Healthineers AG	Germany	Health Care
30	Steel Dynamics Inc	United States of America	Materials
31	Nokia Oyj	Finland	Information Technology
32	Acciona SA	Spain	Utilities
33	Hyundai Mobis Co Ltd	South Korea	Consumer Discretionary
34	Johnson Controls International PLC	Ireland	Industrials
35	AT&T Inc	United States of America	Communication Services
36	NIO Inc	China	Consumer Discretionary
37	Banco do Brasil SA	Brazil	Financials
38	Central Japan Railway Co	Japan	Industrials
39	Ricoh Co Ltd	Japan	Information Technology
40	CEMIG	Brazil	Utilities
41	Telefonaktiebolaget LM Ericsson	Sweden	Information Technology
42	Neoenergia SA	Brazil	Utilities
43	Goldwind Science & Technology Co., Ltd.	China	Industrials
44	Adidas AG	Germany	Consumer Discretionary
45	Industria de Diseno Textil SA	Spain	Consumer Discretionary
46	EVE Energy Co., Ltd.	China	Industrials
47	Hanwha Solutions Corp	South Korea	Materials
48	Kering SA	France	Consumer Discretionary
49	Nike Inc	United States of America	Consumer Discretionary
50	China Tower Corp Ltd	China	Communication Services
51	CPFL Energia SA	Brazil	Utilities
52	East Japan Railway Co	Japan	Industrials
53	Fresenius Medical Care AG & Co KGaA	Germany	Health Care
54	Geely Automobile Holdings Ltd	Hong Kong	Consumer Discretionary
55	Essity AB	Sweden	Consumer Staples
56	Abb Ltd	Switzerland	Industrials
57	SAP SE	Germany	Information Technology
58	Intel Corp	United States of America	Information Technology
59	Sumitomo Electric Industries Ltd	Japan	Consumer Discretionary
60	Hewlett Packard Enterprise Co	United States of America	Information Technology
61	Nordex SE	Germany	Industrials
62	Orange SA	France	Communication Services
63	Volvo Car AB (publ.)	Sweden	Consumer Discretionary
64	Bharti Airtel Ltd	India	Communication Services
65	SoftBank Group Corp	Japan	Communication Services
66	Prysmian SpA	Italy	Industrials
67	Outokumpu Oyj	Finland	Materials
68	Abbvie Inc	United States of America	Health Care
69	Orsted A/S	Denmark	Utilities
70	Panasonic Corp	Japan	Consumer Discretionary
71	T-Mobile US Inc	United States of America	Communication Services
72	Enerjisa Enerji AS	Turkey	Utilities
73	Verbund AG	Austria	Utilities
74	Signify NV	Netherlands	Industrials
75	Yadea Group Holdings Ltd	China	Consumer Discretionary
76	Risen Energy Co Ltd	China	Information Technology
77	Ecopro BM. Co., Ltd.	South Korea	Industrials
78	Enel Americas SA	Chile	Utilities
79	Smurfit WestRock PLC	Ireland	Materials
80	Kone Oyj	Finland	Industrials
81	Aperam SA	Luxembourg	Materials
82	Renault SA	France	Consumer Discretionary
83	Astellas Pharma Inc	Japan	Health Care
84	Charter Communications Inc	United States of America	Communication Services
85	XPeng Inc.	China	Consumer Discretionary
86	Commercial Metals Co	United States of America	Materials
87	Trane Technologies PLC	Ireland	Industrials
88	Ball Corp	United States of America	Materials
89	AstraZeneca PLC	United Kingdom	Health Care
90	Gotion High-tech Co Ltd	China	Industrials
91	Dr. Ing. h.c. F. Porsche AG	Germany	Consumer Discretionary
92	DS Smith PLC	United Kingdom	Materials
93	Republic Services Inc	United States of America	Industrials
94	Sanofi SA	France	Health Care
95	WSP Global Inc	Canada	Industrials
96	Companhia Paranaense de Energia	Brazil	Utilities
97	GEM Co Ltd	China	Industrials
98	Takeda Pharmaceutical Co Ltd	Japan	Health Care
99	Asustek Computer Inc	Taiwan	Information Technology
100	Henkel AG & Co KgaA	Germany	Consumer Staples
101	Xylem Inc	United States of America	Industrials
102	West Japan Railway Co	Japan	Industrials
103	Albemarle Corp	United States of America	Materials
104	Konica Minolta Inc	Japan	Information Technology
105	China Three Gorges Renewables Group Co Ltd	China	Utilities
106	Crown Holdings Inc	United States of America	Materials
107	H & M Hennes & Mauritz AB	Sweden	Consumer Discretionary
108	Brambles Ltd	Australia	Industrials
109	BCE Inc	Canada	Communication Services
110	Eiffage SA	France	Industrials
111	Dassault Systemes SE	France	Information Technology
112	Air Liquide S.A.	France	Materials
113	Acerinox SA	Spain	Materials
114	Darling Ingredients Inc	United States of America	Consumer Staples
115	Bridgestone Corp	Japan	Consumer Discretionary
116	GS Yuasa Corp	Japan	Industrials
117	Quanta Services Inc	United States of America	Industrials
118	Beijing Enterprises Water Group Ltd	Hong Kong	Utilities
119	ACS Actividades de Construccion y Servicios SA	Spain	Industrials
120	Ganfeng Lithium Group Co., Ltd.	China	Materials
121	Canadian Solar Inc	Canada	Information Technology
122	Rengo Co Ltd	Japan	Materials
123	FirstGroup PLC	United Kingdom	Industrials
124	voestalpine AG	Austria	Materials
125	Giant Manufacturing Co Ltd	Taiwan	Consumer Discretionary
126	Ecolab Inc	United States of America	Materials
127	Canadian National Railway Co	Canada	Industrials
128	DaVita Inc	United States of America	Health Care
129	Flat Glass Group Co., Ltd.	China	Information Technology
130	Zhuzhou CRRC Times Electric Co Ltd	China	Industrials
131	Newmont Corporation	United States of America	Materials
132	Autodesk Inc	United States of America	Information Technology
133	Manulife Financial Corp	Canada	Financials
134	Xinyi Solar Holdings Ltd	China	Information Technology
135	Broadcom Inc	United States of America	Information Technology
136	Sims Ltd	Australia	Materials
137	Telus Corp	Canada	Communication Services
138	Telkom Indonesia (Persero) Tbk PT	Indonesia	Communication Services
139	Sekisui Chemical Co Ltd	Japan	Industrials
140	Companhia de Eletricidade do Estado da Bahia Coelba	Brazil	Utilities
141	MLS Co Ltd	China	Information Technology
142	Norsk Hydro ASA	Norway	Materials
143	Rivian Automotive, Inc.	United States of America	Consumer Discretionary
144	Posco Chemical Co Ltd	South Korea	Industrials
145	Eisai Co Ltd	Japan	Health Care
146	Tung Ho Steel Enterprise Corp	Taiwan	Materials
147	Pandora A/S	Denmark	Consumer Discretionary
148	Kimberly-Clark Corp	United States of America	Consumer Staples
149	Acer Inc	Taiwan	Information Technology
150	Interconnection Electric SA ESP	Colombia	Utilities
151	Adani Green Energy Ltd	India	Utilities
152	Waste Connections Inc	Canada	Industrials
153	Sonoco Products Co	United States of America	Materials
154	Valeo SA	France	Consumer Discretionary
155	Companhia de Saneamento Basico do Estado de Sao Paulo SABESP	Brazil	Utilities
156	Umicore SA	Belgium	Materials
157	Shimano Inc	Japan	Consumer Discretionary
158	Greif Inc	United States of America	Materials
159	Arcelik AS	Turkey	Consumer Discretionary
160	CapitaLand Investment Ltd	Singapore	Real Estate
161	Engie Brasil Energia SA	Brazil	Utilities
162	Kurita Water Industries Ltd	Japan	Industrials
163	Equinix Inc	United States of America	Real Estate
164	Swatch Group AG	Switzerland	Consumer Discretionary
165	Emirates Telecommunications Group Co PJSC	United Arab Emirates	Communication Services
166	BT Group PLC	United Kingdom	Communication Services
167	China Railway Signal & Communication Corp Ltd	China	Information Technology
168	GFL Environmental Inc	Canada	Industrials
169	Canadian Pacific Kansas City Limited	Canada	Industrials
170	Olympus Corp	Japan	Health Care
171	Camel Group Co Ltd	China	Industrials
172	EDP Renovaveis SA	Spain	Utilities
173	Siemens Ltd	India	Industrials
174	Taiwan High Speed Rail Corp	Taiwan	Industrials
175	Amgen Inc	United States of America	Health Care
176	Pactiv Evergreen Inc	United States of America	Materials
177	Ferrovial SA	Spain	Industrials
178	Xerox Holdings Corp	United States of America	Information Technology
179	SK Telecom Co Ltd	South Korea	Communication Services
180	Etihad Etisalat Company SJSC	Saudi Arabia	Communication Services
181	Delta Electronics Thailand PCL	Thailand	Information Technology
182	Stadler Rail AG	Switzerland	Industrials
183	Rockwool A/S	Denmark	Industrials
184	First Solar Inc	United States of America	Information Technology
185	Andritz AG	Austria	Industrials
186	Cascades Inc	Canada	Materials
187	Advanced Micro Devices Inc	United States of America	Information Technology
188	Longchen Paper & Packaging Co Ltd	Taiwan	Materials
189	Stantec Inc	Canada	Industrials
190	Elia Group SA	Belgium	Utilities
191	Corporacion Acciona Energias Renovables S.A.	Spain	Utilities
192	SMA Solar Technology AG	Germany	Information Technology
193	Puma SE	Germany	Consumer Discretionary
194	Veralto Corp	United States of America	Industrials
195	City Developments Ltd	Singapore	Real Estate
196	Clean Harbors Inc	United States of America	Industrials
197	Solaredge Technologies Inc	Israel	Information Technology
198	Suzlon Energy Ltd	India	Industrials
199	Analog Devices Inc	United States of America	Information Technology
200	Sibanye Stillwater Ltd	South Africa	Materials

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by Arooj Ahmed via Digital Information World