The second most favorite smart speaker among US consumers is Google Home which is liked by 23% of respondents and runs on Google Assistant. HomePod, which runs Siri, and Nest, which runs Google Assistant, are liked by 16% of respondents each. Bose, which runs Google Assistant as well as Alexa, is a favorite of 11% of Americans. 11% of Americans also love JBL LINK Series smart speakers running Google Assistant and Siri.
The survey also found that 75% of the people in the US do not own a smart speaker which shows that there is no room for market growth. Out of all the US adults who own a smart speaker, six in ten of them said that they own the whole system.
The dominance of Amazon Echo in the US smart speaker market aligns with broader industry trends, where ecosystem integration plays a crucial role in consumer preference. Amazon’s aggressive push into smart home connectivity, along with Alexa’s vast skillset and compatibility with third-party devices, has solidified its lead. However, Google’s advancements in AI and Apple’s focus on privacy and premium audio could reshape the landscape in the coming years. With 75% of Americans yet to adopt smart speakers, future growth may depend on new innovations, improved AI capabilities, and deeper integration with everyday digital experiences.
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by Arooj Ahmed via Digital Information World
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