The study analyzed 10,000 keywords and looked at the ones which have been ranking in top 20 positions with informational intent. Google Search Console and Google Ads data was seen along with Ziptie data to see which keywords and queries were triggering AI Overviews.
The study revealed that 31.6% of queries triggering AI Overviews are question-based, and the average query length for AIO-triggering searches is 4.29 words. This suggests that longer, informational searches are more likely to generate AI Overviews. Year-over-year data shows a decline in organic CTR from 1.41% to 0.64% when AI Overviews appear, reducing organic traffic opportunities. Paid CTR has also dropped across the board, indicating that changes in SERP design and user behavior are affecting both organic and paid search performance.
The study found that when websites appear in AIO, organic click through rate increases to 1.02% from 0.74% and paid click through rate also goes up to 11% from 7.89%. Click through rate also becomes an all time low when AIO appears on Google, both for organic and paid search. When AI Overviews don’t show up, click through rates appear to be in good shape.
Glenn Gabe found a way to track AI Overviews data correctly. It was revealed that GSC data for AI Overviews is hard to access but if you have a manual action, you are able to track it now. He has explained it more in his post called The Twiddler that Didn't Twiddle.
Read next: UC Berkeley Researcher Criticizes Billion-Dollar AGI Race, Says AI Can’t Know Everything
by Arooj Ahmed via Digital Information World
No comments:
Post a Comment