Tech Nation's survey shows 1.4m digital jobs in UK have been created and the industry is set to grow faster than the average rate of the economy. But one in three digital businesses still report a lack of local digital talent and say it hinders business growth. Problem? From a digital marketing perspective, somebody has to pay the price for a lack of product knowledge (often the advertiser) and if Adobe reports 69% of all SEM spend was on Google then it raises questions on how much of that spend was spent in error.
Imran Sq is an expert who started working with adwords back when advertisers could only pick from search and display campaigns. His goal back then was set to grow Google through market share, revenue and product uptake via their first external support operation; thousands of campaigns, hundreds of advertisers, digital agencies and internal staff trained later - launched the training consultancy Minds Nebula and this article covers his journey to fill the growing AdWords knowledge gap.
by Irfan Ahmad via Digital Information World
