Ruby/Rails Code Smell Basics 04

New Research Reveals Paid Social Media Effectiveness

Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find Promoted Social Posts and Ads Effective In fall 2015, the Content Marketing Institute (with MarketingProfs) surveyed 3,714 [...]

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- Your Guide to the Social Media Jungle

by Suzanne Delzio via

Rezo Zero

Rezo Zero is a creative studio that is specialized in brand strategy and digital creation. We will work with you to design your brand identity and make it evolve in a consistent and modern fashion on each and every connected device.
by via Awwwards - Sites of the day

Products Comparison Table with CSS & jQuery

A responsive table to compare and filter through multiple products with css and jquery.

The post Products Comparison Table with CSS & jQuery appeared first on jQuery Rain.

by Admin via jQuery Rain

Hamburgers : Tasty CSS Animated Hamburgers

Hamburgers is a collection of tasty CSS-animated hamburger icons. Also included is the source as a Sass library. It’s modular and customizable, so cook up your own hamburger.

The post Hamburgers : Tasty CSS Animated Hamburgers appeared first on jQuery Rain.

by Admin via jQuery Rain

Content Distribution Quick Win Strategies Part 2 – LinkedIn, Outbrain & StumbleUpon Campaigns

The ever-increasing competition on the web has forced business and marketers to be creative than even in their content marketing endeavors. No wonder, a large section of marketers today create content of unprecedented quantity and quality.

But, marketers across the globe are faced with the challenge of getting their brand’s content in front of their target audiences. In fact, even the best of content marketing efforts are rendered ineffective without a strategic content distribution strategy. No matter how much time, efforts and resources you invest in creating a high-quality, engaging and though-provoking content, without proper distribution, it’s in dead water.

But content distribution isn’t as simple as it sounds. It’s more of a science than a typical business practice. It’s about getting the perfect balance of your brand message, content type, and audience targeting in order to grab maximum eyeballs for your content.

Given that content distribution is no mean feat and it takes time to grab eyeballs for your content, how will you ensure that your content becomes a hit with your target audiences right from the get-go? Thanks to the ever-increasing number of paid media, with the right distribution strategy, you can reach more consumers than ever before.

Paid content distribution strategies can spur engagements right from the outset, even before your content starts receiving traction. It’s also an amazing way to lease a new life and give an extra push to your existing, evergreen content target audiences.



In the first installment of this two-part series, we covered the benefits of Facebook’s ‘Boost a Post’ feature and Twitter Ad campaigns.

In this second and the last installment of the series, we’ll dive into:

1. LinkedIn Direct Sponsored Content
2. Outbrain Content Discovery
3. StumbleUpon Paid Discovery

So, without further ado, let’s explore how you can effectively harness the power of these three popular content distribution strategies and get your content reach audiences everywhere, boost brand awareness, promote thought leadership, and drive leads.

by Guest Author via Digital Information World

10 In-demand Tech Skills that Don’t Involve Coding

Learning how to code can be daunting. Frustrating. Perhaps even scary. However, the tech industry is huge. If you suspect that coding isn’t for you, know that there are many technical jobs out there that don’t even require coding.

Below are 10 in-demand technical skills that don’t involve writing a single line of code!

1. Data Analysis

All things data are hot right now. (HBR named Data Science The Sexiest Career of the century.) This career can take lots of forms. Some data analysts do know programming languages (like R or SAS). But analyzing data can happen in a ton of ways.

A lot of data analysis is all about using tools like Microsoft Excel and even Google Analytics. Familiarize yourself with these tools, and use them to compile and study data on personal projects like your blog or social media, to see if it’s something you enjoy. (Hint: if you enjoyed math/statistics in school, you’ll probably enjoy data analysis!)

2. Software Testing

This job entails putting programs through a variety of tests to catch bugs and determine whether the software meets specifications or requirements. Some software testing is automated, but there’s still a lot of value in hiring people to test it manually: machines can’t gauge how enjoyable the user experience is, only actual users can!

Testers should be able to work with developers and explain what parts of the program worked and didn’t work for them, but they don’t necessarily need to be well-versed in programming terminology.

3. Technical Support

You already know what this one is: helping people use software, answering questions, manning phones. Technical support can be internal (within a large organization, helping coworkers) or external (helping customers). In many cases, soft skills like communication and problem-solving are much more important for tech support specialists than hard technical knowledge – and you probably won’t run into any situations where you need to know JavaScript or Python.

4. Rapid Prototyping

This sub-specialization in the UX/UI field is all about wireframing applications quickly. It can be as simple as a quick sketch or as complex as a full prototype: the point is to have various design options for a website or application idea, and incorporate feedback to refine the final product.

Usually, rapid prototypers will have input from the rest of their team: developers, stakeholders, testers, etc., as well as the users the product is being built for.

5. Command of Adobe Products

Tools like Photoshop, Illustrator, and InDesign allow you to wireframe websites, make blog graphics and social media graphics, and more.

Knowledge of these programs is desired in design roles primarily (and ideally you’ll have them more or less mastered if you’re an aspiring designer). However, these skills can help you and increase your desirability in other fields too, like marketing and even writing. (Like, being able to make nice graphics to accompany your blog post.)

6. Search Engine Optimization (SEO)

SEO helps websites rank higher in search result pages. Best practices in SEO are constantly changing: what worked a few years ago certainly doesn’t hold true today. A person with SEO know-how stays on top of the latest trends.

SEO primarily falls under the marketing umbrella. But it’s also a handy skill for web designers/developers, as well as those who write on the web. Making your website or writing SEO-friendly can increase traffic and get you more online exposure.

There are more technical aspects of SEO, which may involve getting dirty in website files. There’s also lots of data in SEO, so using some data analysis skills from point one may come in handy! On the completely non-technical side, there’s content creation: writing SEO-friendly web content or articles.

Continue reading %10 In-demand Tech Skills that Don’t Involve Coding%

by Laurence Bradford via SitePoint