Do you use Facebook ads? Want to learn the latest strategies? To discover what’s changed with Facebook ads and how to get better results, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]
This post Facebook Ads Strategy: How Marketers Need to Alter Their Techniques first appeared on .
- Your Guide to the Social Media Jungle
This jQuery plugin allows you to produce animations at the mouse click. animateClick comes with 5 animations to enhance your button clicks or clicks on any element in your webpage. The plugin allows you to define the color and size of the animations as well.
The post animateClick : jQuery Animations Effect on Mouse Click appeared first on jQuery Rain.
Slider Maker creates Layered Sliders, Galleries, Carousels, Slideshows using a beautiful & easy graphical tool.
The post Slider Maker : Visual Editor to Create Sliders appeared first on jQuery Rain.
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Features:
The post jQuery Metal Clone Plugin appeared first on jQuery Rain.
Managing versions of a project is useful. Even if your project is private, it’s always a good thing to be able to retrieve an old version, if (for instance) the new one is broken for some reason.
To manage versions of a project, we can create a new folder for each new version but, today, we have great tools that allow us to do far better.
One of these tools is Git. Git is great for managing versions of a project, whether you’re alone working on this project or not. This tool can be used on a single computer without any problem. However, if you want to share your code between several computers, you’ll need a Git server. That’s what we’ll build in this tutorial.
First I’ll explain what we’ll build, and why we need it. Then, we’ll see concretely how to build our server with a Raspberry Pi. Finally, we’ll see how to use our server.
In this case, you need a place to send your modifications, so they can be retrieved on the other computers. This place is a server.
With this server, the process will be as follows:
A Git server is basically a computer connected to the Internet on which we can store Git repositories. Any computer can be used for that and, here, we’ll use a Raspberry Pi, as it has the advantage of being a very low cost option, while giving good performance.
There are various services around the Web that allow us to share Git repositories—like GitHub, which is one of the most popular.
The problem is that repositories on services like these are often public. Sometimes, we don’t want to share our code publicly, but rather to share it with just a few people (or even just another computer we own).
Some services like GitHub offer private repositories — so that you can choose who sees your code — though they’re not free. That’s why creating our own server can be a good idea.
Just to be clear, though: we’re not attempting to replicate GitHub with a simple Raspberry Pi. The server we’ll create is a very simple one, with all the features Git has, but no more. So there won’t be the facility for things like pull requests, or even a graphical interface.
Even if simple, though, this server will be far from useless. I currently have a Git server on my Raspberry Pi. I use it to share code between my desktop and my laptop. I use GitHub for some projects, but not for all of them. For some private projects, or for experimental things I don’t want to share for now, I use my little server. That way, I can work from any computer without having to publicly share my code.
There are several versions of the Raspberry Pi, from the very small and cheap Raspberry Pi Zero to the recent and powerful Raspberry Pi 3. Which should you choose for your Git server?
I didn’t test on a Raspberry Pi Zero, so, to be honest, I won’t be able to say if this one is sufficient (I think it is, though). However, the very first version of the Raspberry Pi is largely enough and, as the Pi 2 and 3 are available, maybe you can find the first Raspberry Pi for a small price, so it’s a good option to think about.
Anyway, the Raspberry Pi is just a motherboard. Whatever version you choose, you will need at least a case to protect it, a power source (via microUSB, like a smartphone), an SD card to store the OS (a classical SD card or a microSD following the version of the Pi you chose) and a way to connect the Pi to the Internet. Depending on the Pi you have, you can connect it through Ethernet, directly via Wi-Fi (for the Pi 3) or with a Wi-Fi key.
Now that you have everything you need for this project, let’s see how to get a Git server from this small computer!
Continue reading %Setting up Your Raspberry Pi as a Git Server%
This article was originally published on Growth Everywhere.
Did you know that there are only 7 Internet software/services with over 1 billion monthly active users (MAU)?
Just take a look at this:
If you’re looking for growth in your business, the right places to look are where your target audience is already hanging out. You probably won’t be able to advertise to people directly on MS Office or Windows, but you do have a shot at finding them on platforms such as Google Search, Facebook, and YouTube.
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In this post, we’ll give you 7 surprising ways to scale your revenues using paid advertising this year. Some of them involve the channels above, some don’t.
Remember, it’s about finding your right target audience.
Ready? Let’s go!
I’ve been preaching YouTube advertising for the past few years and I still feel strongly about it (after all, we were able to add about $6M in annual run rate for a company just solely on YouTube ads). Here are the key points on why I think it’s particularly effective:
You can read more on YouTube advertising in my previous posts here:
Gmail advertising is a relatively new format that Google brought back recently and it seems like it’s here to stay this time. We’ve seen click-through rates as high as 75% and clicks as low as $.10.
But what about conversions?
On a client campaign targeting a $150 cost per acquisition (CPA), we were able to acquire leads for as low as $7.
You read that right.
You can read our Gmail advertising guide to learn how to get started.
Facebook Lead Ads is a relatively new format and for the time being, it’s mobile-only.
Here’s what it looks like:
The concept is simple:
On a recent campaign, we compared Facebook Lead Ads to a conversion optimized campaign and here’s a small sample of the results for the same client that had a target CPA of $150:
On the conversion optimized campaign, our CPA was a little higher at $115.
What this all means is that Facebook Lead Ads is worth exploring further. On the surface level, it intuitively makes sense: if you’re able to fill out a form within the app, the conversion rate should be higher. However, your mileage may vary.
Here are two downsides to Facebook Lead Ads right now:
One thing we truly believe is that you’re going to be seeing A LOT more paid content distribution. Facebook naturally likes it when people share content because people tend to engage with it by liking, commenting or re-sharing.
In terms of engagement, direct product advertisements don’t do as well because people are naturally turned off by ads. Just think about this: Derek Halpern of Social Triggers says that 20% of your time should be spent on developing a piece of content. The other 80% should be spent on promotion.
Let’s try to break this down with some simple numbers.
You can learn about how to get started with Facebook paid content promotion here.
Continue reading %7 Surprising Ways to Scale Your Marketing Efforts in 2016%
