This Week in Mobile Web Development (#142)

Read this on the Web Mobile Web Weekly January 25, 2017   #142 Holly Schinsky recommends Offline-First Web and Mobile Apps: Top Frameworks and Components — Implementing offline-first apps can be challenging, but these tools can help make the developer’s job easier. Bradley Holt Chris Brandrick recommends Making Responsive HTML Email Coding Easy With MJML — This step-by-step tutorial covers how to create a responsive email using open-source framework MJML. Nicolas Garnier Sponsored Level up from Hybrid — Upgrade to JavaScript Native and native controls. Build truly native mobile apps w/ Angular or JavaScript. Free and Open Source. NativeScript Brian Rinaldi recommends Best Practices for Long Scrolling — A few best practices to follow to make sure that long scrolling sites meet user expectations. Nick Babich Holly Schinsky recommends Google’s Progressive Web Apps Turn Mobile Sites Into Android Apps — Chrome’s new Progressive Web Apps bridge the gap between a mobile site and a dedicated app, and they’ve just gone live on Android. Adam Ismail Holly Schinsky recommends Is App Indexing For Google Worth The Effort? — A case study showing how implementing app indexing for Google search affected the traffic to one company’s app. Bryson Meunier Brian Rinaldi recommends Google AMP Carousels Are Multiplying — There are a growing number of single-source AMP carousels in Google search results for AMP-enabled publishers. Barb Palser Chris Brandrick recommends Protecting Hybrid Mobile Apps with Ionic and Jscrambler — How to integrate Jscrambler’s JavaScript code protection into an Ionic app’s build process. Jscrambler Brian Rinaldi recommends Adding Unit Tests to Your NativeScript App — A look at unit test framework support in NativeScript and how to get started adding unit tests. Rob Lauer Holly Schinsky recommends Creating a Music Player Interface in Ionic 2 — How to build a visually pleasing custom music player interface with Ionic 2. Josh Morony Brian Rinaldi recommends Working with IonicDB — IonicDB is a simple data storage system, like Parse, for mobile applications (though not specifically limited to them). Raymond Camden Holly Schinsky recommends Write Once Use Everywhere with React Native — React is advertised as ‘learn once write anywhere’. This post shows how to create a react native app that can run on the web in a ‘write once use everywhere’ fashion. Amogh Banta Holly Schinsky recommends React at 60 FPS — Techniques for optimizing your apps built with React. Particularly important on mobile. Andrey Okonetchnikov Holly Schinsky recommends 5 Reasons Why I Chose React Native Over Traditional App Development — Why one developer chose React Native over other alternatives for building his mobile app. Pav Sidhu Chris Brandrick recommends Ready for Realtime and Scale: Announcing Realm Mobile Platform 1.0 — The Realm Mobile Platform (version 1.0) is now generally available and ready for production use. Realm Chris Brandrick recommends Thoughts After Designing and Prototyping a Native App in HTML L Daniel Swakman Brian Rinaldi recommends Crater Conf Mobile 2016 — All the talks from the 2016 conference including topics such as mobile web dev, Cordova, React Native and NativeScript. Josh Owens Holly Schinsky recommends A Challenger for Ionic: Aurelia Framework7 — How Aurelia and Framework7 can be used together to provide a great developer experience for building hybrid apps. Alexander Flenniken Chris Brandrick recommends Ionic 2.0.0-rC.6 released Brandy Carney Curated by Brian Rinaldi and Holly Schinsky for Cooperpress. Cooperpress is located at Office 30, Fairfield Enterprise Centre, Louth, LN11 0LS, UK Update your email address or stop receiving MWW here

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Get Started Building Your Blog With Parse.js: Migration to Your Own Parse Server

Slam - Lookbook Capsule F/W 17

Let the wind guide you to your ancestral inspiration. Here's Slam Lookbook Capsule Collection Fall/Winter 2017.
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5 Snapchat Metrics to Improve Your Snapchat Marketing

Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. #1: [...]

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- Your Guide to the Social Media Jungle

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LeadGen

'LeadGen' is a very impressive One Page HTML template that includes a powerful Landing Page builder. There are over 30 pre-made demos covering nearly every industry imaginable. This demo seen here is my favorite - the product showcase - featuring gorgeous big imagery, generous whitespace and good typography with clear call-to-action buttons. Definitely one of the slicker template offerings I've seen and what value for money at only $15!

by Rob Hope via One Page Love

How To Make Money On YouTube: 9 Ways Influencers Monetize Their Video Content (infographic)

YouTube is gaining popularity every year, with over a billion users all around the world, it offers tons of hours of videos and it generates billions of views every day. This social media channel has become a phenomenon and for this reason, nowadays YouTube stars are often more influential than...

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Imperfect Personas

If you’ve done any UX work at all, you’ve probably worked with and created personas.

Personas are fictional, archetypal characters that represent the users of a site or product. Personas can be very useful: they can help us see a design from new perspectives, make decisions, and uncover blind spots.

Sometimes, personas are based on existing user behaviour and your own research. They can also be invented fictions, intended to model the different kinds of users for a completely new design—something for which there aren’t any users yet, and so no existing behaviour to model.

Either way, there’s often a blind spot built into the personas: they’re too perfect. I don’t mean that they’re too well made, but that the characterisation is usually sanitised, representing an idealised state of being.

The mid-30s stay-at-home mother personas never have troubled marriages, difficulty with their kids, or worries about ageing parents—unless those problems are directly relevant to the thing being designed. For a medical-information design, sure, the personas all have medical worries. But the personas for an online retailer almost never do.

Your instinct may be to reject such things as irrelevant. But think about it: our actual users, the ones for whom we’re trying to design these experiences, do have stresses and worries in their lives. After all, they’re human. And those stresses and worries, being part of them, are also a part of their interaction with everything in their lives. If that includes your design, then they will interact and react within the complete context of their messy, human lives.

When our personas fail to include stresses and worries that have little or nothing to do with whatever we’re creating, we’re actually blinding ourselves.

The bright smiles of a thousand cheery stock photos distract us, and the narrowly focused descriptions lead us astray. We’re more likely to think of our personas, and thus our users, as behavioural puzzles to be solved rather than as complete humans.

So as you write your personas and scenarios, don’t drain the life from them: be raw. Bring in snippets of users’ anecdotes if you have them, and include emotion wherever you can. Whoever picks these personas up down the line should feel as compelled to help them as you do.

 

This article was originally published for UXmas – an advent calendar for UX folk. Catch up on all 24 posts at uxmas.com.

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by Eric Meyer via UX Mastery