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- Your Guide to the Social Media Jungle
Have you ever been in a rut with your design process?
Maybe you’re churning out the same solutions to every problem.
Or you just can’t nail the way forward for your product.
To move ahead, you probably need to find a new perspective. At Standard Life, we realised we needed new ways of working to keep our competitive edge. This meant building a culture of innovation from the ground up.
One of the ways we keep the ideas flowing and the approaches fresh is through innovation sprints.
An innovation sprint is a 1-2 week workshop, where a cross-functional team explores a problem from new angles, comes up with new ideas, then iteratively prototypes and tests them.
The first part of our innovation sprint is ideation. We use immersive insights and assumption-busting to kick-start the design process. This helps the team challenge assumptions about the product, its users, and generate new ideas.
Insights (right) and Ideas on left and centre.
If you’re lucky enough to be coming to Mobile UX London 2017, we’ll walk you through these techniques IRL in our workshop – we hope to see you there!
If you can’t make it, fear not. Here’s how to you can run your own immersive insights and assumption-busting workshops to spark your team’s collective imagination.
Immersive insights are about immersing your team in examples of innovative or unexpected ways of solving challenges related to the problem you are working on.
These examples should be drawn from outside your industry.
To prepare: Research insights in advance of the workshop.
Involve your team, by asking them to do their own research and send you insights. Print out the insights (an image and a short description of the problem solved) and place them around the room where your workshop will take place.
During the workshop: Spend time discussing each insight, and how it could be applied to your problem. Record all ideas on post-it notes.
Challenge your team to think in a different way by asking them to list their assumptions about your product or users. Then consider what it would be like if these assumptions were untrue.
During the workshop:
You can use a combination of immersive insights an assumption-busting in the same workshop to generate new ideas to test.
Depending on the scope of your problem, set aside between 2 hours and half a day in a design workshop setting.
An example of an ideas wall we use in our innovation sprints.
Here are the steps to follow in your workshop:
And there you have it, the first step towards a new perspective.
We hope to see you at our Mobile UX London workshop on 10 November.
Mobile UX London combines expert speakers with compelling topics to deliver a day of focused opportunities for learning and networking through quality presentations and practical workshops.
Last minute tickets are still available at mobileuxlondon.com
The post How to Bring Disruptive Innovation to Your Design Process appeared first on UX Mastery.
