Meta Trials eBay Integration on Marketplace Amid EU Antitrust Compliance Efforts

Meta announced a trial allowing select Facebook users in Germany, France, and the U.S. to access eBay listings directly on its Marketplace platform. Transactions, however, will be completed on eBay's website.

The move comes as Meta seeks to address European Union antitrust concerns. Last year, the EU fined Meta nearly 800 million euros ($824 million), citing anticompetitive practices tied to Marketplace. Regulators alleged Meta restricted competition by linking Marketplace with Facebook and gaining an unfair advantage through advertising-related data.

The trial will feature listings across various categories, chosen based on shopping trends and quality. Buyers will use eBay’s platform for completing purchases, benefitting from its protections, including the money-back guarantee.

This initiative may help Meta comply with EU requirements while exploring cross-platform opportunities that could benefit both Facebook users and eBay sellers.

Image: DIW-Aigen

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by Asim BN via Digital Information World