These are the Top Future Jobs, Cloud Platforms, Tech Skills, Opportunities and Salary Ranges (infographic)

As technology is revolutionizing, the number of tech positions in cloud computing, cybersecurity, and data science are in growing trends. Therefore the team at LinuxAcademy has prepared the list of jobs that are most demanding and highly paid in the tech industry for the current and future period....

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by Amjad Khan via Digital Information World

How to create a Converting Landing Page for your Service using Squarespace

After your strategic marketing campaigns and social media efforts, one of the tried-and-tested methods to capture those potential leads is through a quality website Landing Page.

This Landing Page can act as your Home Page promoting your only service or you could have multiple website Landing Pages, each offering a different service.

In this tutorial we are going to create a Landing Page for a Wedding Photography business focused on a conversion (ie. a potential client contacting you).

To help construct this Landing Page, we ultimately need to answer these 5 common questions a potential client could ask:

1. Does your service solve my problem?
2. How do you deliver your service?
3. Is your service quality?
4. Can I trust you?
5. How can I order your service?

Let’s now visualize what sections would answer those client questions:

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Yay! Squarespace has been kind enough to give One Page Love readers the exclusive coupon OPL10 for 10% Off your first website or domain purchase. (There is a free 14-day trial with no credit card needed, so you can try risk free.)

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Understanding Index Blocks

To achieve a long-scrolling Landing Page layout we need to utilize Squarespace’s Index Blocks (a stacked content area with sections below each other). In this tutorial I am adapting the Sofia Template into a long-scrolling Landing Page for our service. The template comes baked with an Index Block – so an easy starting point. Sofia also features a clean long-scrolling layout with great whitespace.

How to insert an Index Blocks

There are tons of Squarespace templates with Index Blocks set as the home page (see list) but if yours does not, insert a new one using the main navigation:

Then simply continue inserting your sections below each other within your Index Block:

How to edit content within an Index Block

Each section within an Index Block is essentially a blank area for content, where a template would have pre-designed these area with placeholder content. You can edit content by:

1. Hovering over Index Block sections until the section options appear top left, then click edit
2. Now you can hover your cursor within the content area, then select edit on the types content you want to edit
3. To add new content, hover your cursor around content areas, where you will be prompted to insert new content blocks with a dark insert icon. See the dark insert icon highlighted yellow here:

 

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What sections should I use for my Landing Page?

Earlier we visualized 5 sections for introduction, information, portfolio/gallery, testimonials and contact. With conversions in mind, lets relook each question, what content we need and why:

1. Does your service solve my problem?

When a user arrives at your Landing Page we want the introduction copy to identify with their problem.

Someone wanting a photographer for a wedding is probably stressed about finding the right photographer. The day is precious and needs to be captured properly. I’ve answered all immediate concerns with the intro copy followed with an overview covering experience:

2. How do you deliver your service?

Don’t get too wordy here, a simple overview will do and they can request more information. Beneath the overview is a clear day-rate and also information on expedited delivery (probably a FAQ).

 

3. Is your service quality?

Here we want to showcase our talents with quality, Retina-optimized images. A grid of your 6 best photos is a lot more effective than your last 4 years of work (probably including a few average quality images). Squarespace have a convenient Gallery section block with several layout options. Demo’d here is the simple 3 column-grid:

 

4. Can I trust you?

The importance of testimonials is so underrated in Landing Pages and heavily affects conversions. This is your team cheering for you while answering doubts a client could have.

A good testimonial commends your service, a great testimonial highlights parts of your service while answering doubts the client could have.

Note how I answered if the photography would be intrusive and if you capture the fine details:

 

If possible, try include a clear image of yourself (no sunglasses). I’ve added the image to the introduction that show’s transparency, looks professional and builds trust:

5. How can I order your service?

By this point in the scrolling-journey the user should be impressed and convinced you are the right person to hire for their wedding. We end with a clear contact form to capture their details and lock in that successful conversion.

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FAQ: What are the benefits of using Squarespace?

Squarespace is a leading online website builder. What sets them apart from the rest is their superior level of design and customer support. They have a huge support team and are available 24/7. Other main benefits are:

• No Website Hosting Needed - their platform is fast and secure
• Online Content Management - all edits are done within your browser, no software needed
• Easily Drag and Drop Images - unlimited galleries with unlimited bandwidth
• Free Domain Name - when registering for your first website, if you pay annually (renews at standard rate)
• Beautifully Responsive - all templates work for all devices, so you only have to design your website once. Test and preview how your website will appear on a range of screen sizes.
• Blog Sections - can easily be added to start sharing your journey
• Commerce Solutions - are an upgrade away if you want to start selling products
• Email Marketing - gather email addresses, send marketing emails and analyze the reader email activity

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That’s a wrap! Don’t forget your 10% Off coupon: OPL10

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I hope you enjoyed this overview and tutorial on how to building a converting Landing Page for your service. Props to Squarespace for creating a platform where we can create beautiful Commerce websites, easily. If you missed it I wrote a tutorial last month on how to Strengthen your next job application with a Squarespace Cover Page.

by Rob Hope @robhope via One Page Love

How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise [...]

The post How to Optimize Your Ad Budget Between Facebook and Instagram appeared first on Social Media Examiner.

by Diego Rios via Social Media Examiner

How to Deploy and Host a Joomla Website on Alibaba Cloud ECS

This article was originally published on Alibaba Cloud. Thank you for supporting the partners who make SitePoint possible.

Joomla! is a free and open source content management system (CMS), and is one of the most popular among them. According to the official website, Joomla! is built on a model-view-controller web application framework that can be used independently of the CMS, allowing you to build powerful online applications.

One of my personal favorite features of Joomla! is the multi-language support with its large library of language packs. You can also translate the website admin backend with language extensions, helping you to easily localize your website.

This step-by-step guide will walk you through setting up and deploying a Joomla! website on an Alibaba Cloud Elastic Compute Service (ECS) instance with Ubuntu 16.04.

Requirements and Prerequisites

Before we deploy our Joomla! instance, we need to fulfill the following requirements. We need to set up an Alibaba Cloud Elastic Compute Service (ECS) Linux server (Ubuntu 16.04) with basic configurations. You should also allocate administrator (sudo) privileges to a non-root user.

You can refer to this guide for setting up your Alibaba Cloud ECS instance. If you don't have an Alibaba Cloud account, you can sign up for free and enjoy $300 of Free Trial credit.

Installing Joomla on an Ubuntu 16.04 ECS Instance

To install Joomla on our server, we need to first install a LAMP (Linux, Apache, MySQL, PHP) stack.

Step 1: Connect to Your Server

There are many ways to connect to your server, but I will be using the Alibaba Cloud console for simplicity. To do this, go to your instance section and click connect from your created instance. You will be redirected to the Terminal.

Enter username as Root and the password you created. If you didn't create a password, just continue by hitting enter. You are logged in to your server as system administrator.

All the commands in the following sections should be typed in this terminal.

Step 2: Install Apache

To install Apache, update your server repository list by typing command below.

sudo apt-get update

Then install the Apache web server.

sudo apt-get install apache2

Step 3: Install MySQL

Joomla, like most other content management systems, requires MySQL for its backend. So we need to install MySQL and link it to PHP.

To do this, add the following command.

sudo apt-get install mysql-server php7.0-mysql

You'll be asked to enter a MySQL password. Keep the password secure because you will need it later.

Complete the installation process of MySQL with the command below.

/usr/bin/mysql_secure_installation

You'll be asked to enter the MySQL password you just created. Continue with the installation process by making the following selections.

Would you like to setup VALIDATE password plugin ? [Y/N] N
Change the root password ? [ Y/N ] N
Remove anonymous users ? [Y/N] Y
Disallow root login remotely ? [Y/N] Y
Remove test database and access to it ? [Y/N] Y
Reload privilege tables now ? [Y/N] Y

Step 4: Install PHP

Joomla! requires PHP to be installed. Execute the following command to install PHP 7.0 and other required PHP modules.

sudo apt-get install php7.0 libapache2-mod-php7.0 php7.0-mcrypt php7.0-xml php7.0-curl php7.0-json php7.0-cgi

Step 5: Confirm LAMP Installation

To confirm LAMP stack has been installed on your Ubuntu 16.04 server, follow the procedures below.

Open the web browser and navigate to your server's IP address. You'll see the Apache2 Ubuntu Default page.

Note: To check your server's public IP address, check your ECS Instance dashboard. You'll see both private and public IP addresses. Use the public IP address to access your website. If you don't see the public IP address consider setting up an Elastic IP address.

In order to confirm the PHP installation on your server, remove the default page and replace it with the PHP code below. To do this use the commands below.

rm /var/www/html/index.html

Replace with a new file:

touch /var/www/html/index.php
nano /var/www/html/index.php

Enter a sample PHP code below:

<?php
phpinfo();
?>

To check your page, navigate to your web browser and enter the public IP address. You should see information about PHP installation if the LAMP stack is correctly installed on your server.

The post How to Deploy and Host a Joomla Website on Alibaba Cloud ECS appeared first on SitePoint.

by Martin Tumusiime via SitePoint

Grapick : Easy configurable Gradient Picker

Grapick is a easy configurable gradient picker, with no dependencies.

The post Grapick : Easy configurable Gradient Picker appeared first on Best jQuery.

by Admin via Best jQuery

GrapesJS : Open-source Web Builder Framework

GrapesJS is a free and open source Web Builder Framework which helps building HTML templates, faster and easily, to be delivered in sites, newsletters or mobile apps. Mainly, GrapesJS was designed to be used inside a CMS to speed up the creation of dynamic templates.

The post GrapesJS : Open-source Web Builder Framework appeared first on Best jQuery.

by Admin via Best jQuery

Is Google Drive the Answer to your Remote Working Needs? (infographic)

Google Drive may be something you use from time to time with your remote team. But have you considered making it the heart of your operation? Working remotely can get cumbersome when you’re constantly sharing files back and forth with email. Different versions of the same project pass each other...

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by Irfan Ahmad via Digital Information World