Croppie – jQuery Image Cropper

Croppie is a fast, easy to use jQuery image cropping plugin with many configuration options.

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Customer Journey Maps: A Day in the Life of a Customer

How do you measure customer engagement? Likes, clicks, and purchases are often the default metrics to turn to, but they don’t tell the whole story.

You need to know how much customers feel they’re in a relationship with your product, business or brand to truly measure customer engagement.

Is your product part of your customers’ daily lives? Does it fit harmoniously and instinctively into their world? Customer engagement is pivotal to UX design because of this, and one of the best tools to examine it is the customer journey map.

The customer’s perception is your reality. — Kate Zabriskie

What is a Customer Journey Map?

A customer journey map examines the relationship between a customer and an organization, brand, or product over time. It’s a research-based tool which takes all touchpoints and channels of interaction into account.

Now, you might be wondering how this is at all possible when no two customer journeys are the same. Rest assured in the knowledge that the goal is not to map out every single customer journey; it’s to generalize and give an insight into the “typical” journey of a customer. Doing so will not only provide insight into current interactions, but also shed light on the potential for future interactions with customers.

Customer journey maps can help you explore what customers think, feel, see, hear and do in relation to your business. This makes them invaluable when trying to provide stakeholders with an education into what customers perceive when they interact with your business. They have the ability to raise some interesting “what if” questions, possible answers to them, and — ultimately — some ways to improve the overall user experience.

Adam Richardson of Frog Design puts it like this in Harvard Business Review:

The more touchpoints you have, the more complicated — but necessary — such a map becomes. Sometimes customer journey maps are “cradle to grave,” looking at the entire arc of engagement.

As you can probably tell, this means customer journey maps are incredibly powerful and relevant across your entire organization. They can help align colleagues across UX design, marketing, customer service, sales, and logistics departments (just to name a few!) and enhance the holistic understanding of how customers should be treated. In this way, customer journey maps can help to break down operational silos and start to get the wheels turning in regards to a wider, customer-focused communication strategy.

Some Preparation is Required

You will need to do some preparation to get the most out of your customer journey map. Before you start to create one, you should try to have an understanding of the following:

• User personas: You won’t know if you’ve created a typical customer journey if you don’t know the general stories behind it.
• Timescale: The length of a customer journey largely depends on the type of product it involves. You’ll want to know whether to measure the journey over a week, year, or lifetime before you start!
• Customer touchpoints: What your customers do and how they interact with your brand.
• Channels in which actions occur: Where your customers interact with the business — be it via email, social media, or in-person, for example.
• Moments of truth: Any interaction during which a customer may form an impression of your brand or product are known as moments of truth.
• Any other actors: Friends, family, or colleagues may influence how a customer feels about a brand or product, and may therefore alter the customer experience.

The post Customer Journey Maps: A Day in the Life of a Customer appeared first on SitePoint.

by Mads Soegaard via SitePoint

Yo! Podcast #000 – Introduction Yo!

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Transcription

Yo! Friends – This is a short tale on how the Yo! Podcast came about and what to expect from the upcoming show.

Since the break of Yo! S1 on YouTube I’ve been deeeep in research, trying to understand why people like Podcasts so much?

While some like a short burst of Inspiration others like hiking in the mountains and getting lost in slow, soothing 2hr conversion btw 60 years old scientists.

Fair enough but reflecting back to Yo! season 1… colorful, informative, punk rock and the odd goof. I created the show I’d want to see and I’m super proud of it.

The Yo! Podcast will be exactly how I’d want a show interviewing designers, developers and makers. I want intermissions, SFX, high fives….. even the odd true or false quiz to bring out the personality of the guests. Hell yeah!

As always please keep sending feedback. I know I get a bit excited when it comes to those music levels.

Hope you’ll join with me on this Yo! journey, thanks for listening.

by Rob Hope @robhope via One Page Love

Google will soon introduce the Reading Mode to its desktop browsers

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by Saima Salim via Digital Information World

Twitter videos are now on ‘automatic loop’ mode

Twitter is changing its video format by enabling auto-loop for videos shorter than 60 seconds. Previously, the loop mode was available only for videos under seven seconds. The news was first tweeted by Matt Navarra on his profile where it received acclamation from most users. However, one...

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by Saima Salim via Digital Information World

Reddit lags behind other social networks when it comes to valuable users

Reddit boasts 330 million monthly active users and recently it bagged another honor by raising $300 million in funding, giving the company a $3 billion valuation. However, with annual revenue of $100 million, Reddit has the least valuable users, compared to other social networks. In fact,...

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by Saima Salim via Digital Information World

New Google Docs API Is Here To Automate Your Tasks

Google is going to bring some relief for all of you who are tired of editing the Google Docs files every time, especially in case of bulk content. With the integration of the new API, developers can now automate certain tasks for companies who depend a lot on the online office suite. REST API in...

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by Daniyal Malik via Digital Information World