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In this post, I'll show you how to redirect a page or URL in WordPress. You'll learn how to set up automatic redirects, manual redirects and wildcard redirects in WordPress.
There are a number of times when you might need to redirect a post, page or URL in WordPress.
Maybe you’ve changed the slug for a post or page. Maybe you’ve amended your permalink settings. Or maybe you’ve written a new post and want to redirect an old post to that.
In all of these cases, you’ll need to set up a redirect. This tells browsers to go to the new URL instead of the old one.
To set up redirects, you’ll need to install a plugin. In this guide, I’m going to show you how to do it with the Redirection plugin.

Setting up redirects isn’t ideal. It slows things down for the user, because the browser will go to the first URL, get the redirect message, then go to the second URL. And there is a risk that you’ll set up the redirect wrong, or simply forget to do it after changing a URL. Not only that, but links coming through a redirect aren't worth as much for SEO—Google just doesn't value them as highly.
So it’s a good idea to avoid changing your URLs altogether.
To minimize changing URLs, make sure you optimize them right from the start:
There are a few different kinds of redirect that you might want to set up for WordPress. The kinds you'll most likely be using are:
Let’s take a look at each.
If you haven't already installed the Redirection plugin for WordPress, do so now. When you first install the Redirection plugin, it gives you the option to automatically track changes to URLs and to set up redirects. It will also check the revisions to your existing posts and pages and set up redirects from old slugs you might have used for them.
In the screenshot below it’s picked up on a change to an existing post’s slug and added a redirect from the old slug to the new one.

If I make any changes to my slugs or URLs after activating the plugin, it will track those and automatically set up the redirect. Below you can see the Redirection screen after making more slug changes.

Sometimes the plugin won’t pick up on the redirect you need, maybe because you want to redirect one post to another or you want to redirect a URL on your domain to a different domain.
In this case, you’ll need to set up a manual redirect.
Go to Tools > Redirection and scroll down to the Add new redirection section.

In the Source URL field, type or paste in the URL you want to redirect from. In the Target URL field, type or paste in the URL you want to redirect to. In the Group field, either leave it as Redirections (the default) or select Modified posts if you’re directing from an old post to a newer version. This will give browsers information telling them what kind of redirect it is.
Finally, click the Add Redirect button and your manual redirect will be added to the list of redirects.
Use a wildcard redirect when you want to redirect a set of URLs which share certain elements. For example if you change your permalink structure, a wildcard redirect will send anyone using a link using your old structure to the same link using your new structure.
For example, if you’ve changed your permalink structure for posts from /blog/post-name to /category/post-name, you’ll need to use a wildcard redirect to ensure anyone using the old links is redirected to the new URL.
Wildcard redirects use something called Regex, which lets you create advanced redirects. You’ll need to enable Regex functions first.
Go to Tools > Redirection and scroll to the Add new redirection section of the screen.

In the Source URL field, type the old path to categories, with a wildcard. It needs to take the form /oldslug/(.*)$. The entry for Target URL needs to take the source /newslug/$1. Then click the Add Redirect button.
If you change the URLs in your WordPress site or create a new post to replace an old one, you’ll need to set up a redirect. Depending on the changes you've made, you might use an automatic redirect, manual redirect, or wildcard redirect. In this post you learned how to create redirects for different circumstances.
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