Meta Intentionally Delays Its First Smart Glasses Launch While Firm Takes A Step Back From It's Portal Line Of Consumer Products

There was once plenty of hype surrounding Meta’s decision to launch its smart glasses by the year 2014 but it now seems that it’s intentionally delaying that too, according to a new report. The news comes during a time when we heard through a leak from The Information that Meta has even gone...

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by Dr. Hura Anwar via Digital Information World

Meta Puts A Pause On Its New Smartwatch With Built-In Camera As It Focuses On The Metaverse

In what is being described as an interesting twist of events, Meta has reportedly put a pause on the release of its new smartwatch that comes with a built-in camera. The tech giant had mentioned to 9to5Mac in the previous year how Meta was very keen on the release of its smartwatch and it felt...

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by Dr. Hura Anwar via Digital Information World

Two Years After George Floyd Murder, Big Tech Fails to Live Up to Its Promises

Following the social unrest that was caused by the murder of George Floyd by a corrupt police officer, many major tech companies vowed to improve their diversity and inclusion because of the fact that this is the sort of thing that could potentially end up helping solve the racial problems facing...

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by Zia Muhammad via Digital Information World

Google Experiments With New Search Filter Side Bar

Google has expanded its horizons to include several products under its umbrella, but in spite of the fact that this is the case its main product has been and continues to be its search engine platform. The tech giant has been working tirelessly to improve the functionality of its search engine...

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by Zia Muhammad via Digital Information World

WhatsApp Develops New Order Creation Chat Shortcut Among Other Updates

WhatsApp’s main focus these past few years has been to position itself as a central place in which ecommerce can be done because of the fact that this is the sort of thing that could potentially end up allowing it to capitalize on the massive ecommerce trend that has emerged. This instant messaging...

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by Zia Muhammad via Digital Information World

New Data From Snapchat Reveals Usefulness of AR in Marketing Campaigns

Snapchat has become a useful resource for marketers that are trying to tackle younger demographics because of the fact that this is the sort of thing that could potentially end up allowing them to place ads right where the younger crowd happens to hang out in a digital way. In an attempt to help...

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by Zia Muhammad via Digital Information World

Morning Consult Conducted Surveys In 15 Countries To Gauge Opinions On Ad-Based Subscription Tiers Across Streaming Services

Netflix recently made the decision of opening up a new, cheaper, ad-supported tier for consumers. While it’s had mixed reactions across the board, Morning Consult decided to conduct a survey on the matter to really nail down opinions on the matter.

Streaming’s getting sort of expensive, no doubt, especially with just how much content individual platforms have to keep generating to maintain relevance nowadays. With sites such as Netflix, which are already struggling to keep up revenue, relatively drastic measures need to be taken. We already lost MoviePass to a business model that ultimately couldn’t manage both audience expectations and income, pretty sure no one else wants to go down the same way. Well, with Netflix recording the first time its lost subscribers in the past 10 years just recently, it’s decided to help users by providing cheaper options. One of these is a new ad-supported subscription tier, which will allow users to purvey Netflix’s catalog of content at a lower rate, but with ads dispersed in between individual pieces of content (i.e. between episodes, between movies). Of course, with the new tier projected to be released at the end of 2022, things could still change. Maybe they’ll start dispersing advertisements within the individual episodes and movies too.

Advertising’s an annoying beast to deal with, and the internet’s frustration with it is rather high. What with corporation trying to tie it into videos, posts, memes, social media, you name it, everyone’s tired of the unnecessary pandering. Then again, it’s what pays the bills (and a bit too effectively, judging by how many billionaires ads have made of people). Apparently, people have managed to catch onto this as well, and have begun to see ad-related content tiers as a necessity for more affordable entertainment. In surveys that Morning Consult conducted across fifteen countries, fourteen had a higher percentage of individuals willing to settle for cheaper subscriptions even if it meant dealing with ads. Japan was the sole exception, with 48% of individuals having no defined opinion on the matter, 37% settling for ads, and 14% adamantly against them.

Netflix isn’t even the only platform engaging with such services. Almost every major platform such as HBO Max, Disney+, and Amazon Prime will eventually have ad based subscriptions, if they don’t already have them in the first place. Primetime TV and entertainment as a whole is are media built upon advertising; don’t expect them to disappear anytime soon.

Read next: Why Is The World Going Crazy Over The Metaverse? Here Are The Real Reasons Why You’ll Want It Too
by Unknown via Digital Information World