A group of American lawmakers is going public with a revised version of a bill that they hope can serve as the bridge to better communications in the media world.
According to them, the bill will allow for better negotiations of news media groups with leading digital firms like Google and Facebook.
The act has been given the title, Journalism Competition, and Preservation. It’s designed to delete legal obstacles linked to newsgroups while conducting negotiations. They also hope it can bridge all the gaps and ensure fair terms for those platforms that routinely get access to their news for free.
The news was confirmed by a press release statement coming forward from Bipartisan US lawmakers. This particular group entails the likes of different senators as well as judiciary committee members hailing from both US parties.
Before we forget, we must add that this bill is not entirely new. We’ve seen an older version of it come forward in the year 2021. And at that time, it received opposition from various trade industry groups that belonged to the likes of both Meta and Google.
Now, the new and improved bill is stated to include news publishers that entail a workforce of no more than 1500 employees working full-time duties. Similarly, there would be news broadcasters that weren’t affiliated with any particular network.
This way, all groups, and interested parties would gel better together and win a range of great deals thanks to Facebook, Google, and so many other leading news media group names.
The legislation would have been applicable to any print organization, digital news platform, and broadcasting company that entails the right editorial workforce and publishes weekly.
H/T: Reuters
Read next: Data shows Amazon remains behind Google and Facebook in the advertising market
by Dr. Hura Anwar via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Wednesday, August 24, 2022
Tuesday, August 23, 2022
Twitter Is Promoting Its Audio-Based Social Media Features Via A New Pop-Up Featuring Spaces, Stations, And More
Twitter has added an introductory pop-up to the platform, attempting to help users familiarize themselves with all audio-oriented features that they can experience.
For the unaware individual, these mostly stem from Twitter's dive into Spaces, a podcast/Livestream combination that heavily borrowed from the premise of social media platform Clubhouse; it also hoped to emulate the resulting success, with relatively mixed results. However, to even emulate such success would be a dead end. The audio social media platform experience, while attracting a lot of attention (and even some praise from this very writer in the early days), ended up much more similar to a gimmick or fad. Its fading popularity was not helped by Clubhouse's disastrous gathering of white supremacists, neo-Nazis, and other radical hate groups. While Clubhouse is still enjoying limited attention (and enjoy is truly an odd word choice, considering the groups that cohabit through the platform), its heyday is very much over. The podcast social experience is done with.
Or, more accurately, would have been done if not for Twitter clinging on as hard as the platform can.
Despite other social media sites losing interest as soon as possible. The short-form text-posting site Twitter is not only sticking to its guns, but it's also raising the stakes. Twitter's been steadily adding actual podcasts to its repertoire of audio content, has tested Stations; which are accumulations of different audio content curated for a user's taste, and is still actively promoting Spaces. The new pop-up includes all of these features, with the platform and its Devs defending their vision of audio content with a mild sense of vehemence.
I honestly don't understand why Twitter seems to believe in access so much. With the popularity of TikTok, Instagram Reels, and YouTube Shorts, it's abundantly clear that social media is a visual game above all else. While podcasts are incredibly popular nowadays, they don't necessarily benefit from being restricted by being inside Twitter. Who knows, however? Maybe one of these days, Twitter will get a new "Only Murders In The Building" type podcast and will be catapulted to social media success.
Read next: Twitter Is Testing A Tweet View Counter And Tags For Accounts Verified Via Phone Numbers
by Arooj Ahmed via Digital Information World
For the unaware individual, these mostly stem from Twitter's dive into Spaces, a podcast/Livestream combination that heavily borrowed from the premise of social media platform Clubhouse; it also hoped to emulate the resulting success, with relatively mixed results. However, to even emulate such success would be a dead end. The audio social media platform experience, while attracting a lot of attention (and even some praise from this very writer in the early days), ended up much more similar to a gimmick or fad. Its fading popularity was not helped by Clubhouse's disastrous gathering of white supremacists, neo-Nazis, and other radical hate groups. While Clubhouse is still enjoying limited attention (and enjoy is truly an odd word choice, considering the groups that cohabit through the platform), its heyday is very much over. The podcast social experience is done with.
Or, more accurately, would have been done if not for Twitter clinging on as hard as the platform can.
Despite other social media sites losing interest as soon as possible. The short-form text-posting site Twitter is not only sticking to its guns, but it's also raising the stakes. Twitter's been steadily adding actual podcasts to its repertoire of audio content, has tested Stations; which are accumulations of different audio content curated for a user's taste, and is still actively promoting Spaces. The new pop-up includes all of these features, with the platform and its Devs defending their vision of audio content with a mild sense of vehemence.
I honestly don't understand why Twitter seems to believe in access so much. With the popularity of TikTok, Instagram Reels, and YouTube Shorts, it's abundantly clear that social media is a visual game above all else. While podcasts are incredibly popular nowadays, they don't necessarily benefit from being restricted by being inside Twitter. Who knows, however? Maybe one of these days, Twitter will get a new "Only Murders In The Building" type podcast and will be catapulted to social media success.
Read next: Twitter Is Testing A Tweet View Counter And Tags For Accounts Verified Via Phone Numbers
by Arooj Ahmed via Digital Information World
The amount of people that play with remote is the highest in Brazil
While browsing the internet we often come across videos of YouTubers playing games and live streaming them. There we see that most of them have at least 2 or maybe 3 monitors and we all wonder why they have those when they can do the same with just one screen.
Users all over the world use a technique called cloud gaming that lets them stream their games from their PC or laptop to their mobile phone. This feature has started canceling out traditional gaming methods that required expensive pieces of hardware etc.
This feature made its first appearance in 2006 with the games on the PlayStation 3 being able to be streamed to the PlayStation Portable, which was a far less powerful hand-held device through a stable Wi-Fi connection. Later in 2014, some of the heavy but specific games were available to be streamed onto mobile phones, and then two years later in 2016; those games were available for streaming on Windows and Mac as well. According to the insights based on a study by Statista called Global Consumer Survey Special: Gaming & eSports, this feature is only used by a huge minority of users these days despite its popularity in the days of the PlayStation.
In Brazil, 54% of respondents said that they use a secondary screen for their gaming purposes by streaming it to other devices like smartphones, tablets, and the like. Almost half of the respondents from China, which also happens to be the largest place for the revenue collection of the gaming industry in the world, said that they use another device to play games.
Respondents from more first-world countries like South Korea, the USA, and Germany, which also happen to be the countries that hold the fourth, second, and fifth spots on the chart of the gaming industry in terms of revenue.
In Germany, only a quarter of people stated that they used remote gaming or another device to play games. Meanwhile, in the United States, a third of respondents claimed that they use their mobile phones to stream the gameplays that they play on their PCs. Even though remote play cannot be exactly called mobile gaming it is an undisputed fact that mobile phones play a huge role in the gaming industry in general and are a vital part of it.
The chart showed that Brazil had the largest number of users making use of remote play throughout the country. The chart was based on data that was collected from a survey that was conducted by Statista from August 2nd to August 6th of this year. The survey questioned 1,000 people from the ages of 16-64 so they were the people who had at least occasionally played games on their phones or mobiles.
The survey found out that in China a rough 51% used remote play while playing games. In other countries like South Korea (28%), Germany (24%), and the United States (35%), and the United Kingdom (33%) the percentage remained low and did not come up over 40%.

Read next: Streaming Takes Over Cable And Broadcasts To Hold Highest Share For Total Daily Viewing
by Arooj Ahmed via Digital Information World
Users all over the world use a technique called cloud gaming that lets them stream their games from their PC or laptop to their mobile phone. This feature has started canceling out traditional gaming methods that required expensive pieces of hardware etc.
This feature made its first appearance in 2006 with the games on the PlayStation 3 being able to be streamed to the PlayStation Portable, which was a far less powerful hand-held device through a stable Wi-Fi connection. Later in 2014, some of the heavy but specific games were available to be streamed onto mobile phones, and then two years later in 2016; those games were available for streaming on Windows and Mac as well. According to the insights based on a study by Statista called Global Consumer Survey Special: Gaming & eSports, this feature is only used by a huge minority of users these days despite its popularity in the days of the PlayStation.
In Brazil, 54% of respondents said that they use a secondary screen for their gaming purposes by streaming it to other devices like smartphones, tablets, and the like. Almost half of the respondents from China, which also happens to be the largest place for the revenue collection of the gaming industry in the world, said that they use another device to play games.
Respondents from more first-world countries like South Korea, the USA, and Germany, which also happen to be the countries that hold the fourth, second, and fifth spots on the chart of the gaming industry in terms of revenue.
In Germany, only a quarter of people stated that they used remote gaming or another device to play games. Meanwhile, in the United States, a third of respondents claimed that they use their mobile phones to stream the gameplays that they play on their PCs. Even though remote play cannot be exactly called mobile gaming it is an undisputed fact that mobile phones play a huge role in the gaming industry in general and are a vital part of it.
The chart showed that Brazil had the largest number of users making use of remote play throughout the country. The chart was based on data that was collected from a survey that was conducted by Statista from August 2nd to August 6th of this year. The survey questioned 1,000 people from the ages of 16-64 so they were the people who had at least occasionally played games on their phones or mobiles.
The survey found out that in China a rough 51% used remote play while playing games. In other countries like South Korea (28%), Germany (24%), and the United States (35%), and the United Kingdom (33%) the percentage remained low and did not come up over 40%.

Read next: Streaming Takes Over Cable And Broadcasts To Hold Highest Share For Total Daily Viewing
by Arooj Ahmed via Digital Information World
WhatsApp allows status updates visibility within the chat list, just like Instagram stories, but it is now available for some beta users
A while ago, we informed WhatsApp users that the instant chatting app is working on a feature that will allow users to see friends and family status updates within the chat list. If you ponder a bit, the feature is similar to another Meta-owned app, Instagram, in which stories can be seen from the direct message (DM) list.
Now, the feature is fully developed and is available for Android version 2.22.18.17 to limited beta users, as reported by the website responsible for WhatsApp updates, WABetainfo. The screenshot manifest how users can view a status update uploaded by a contact instantly within the contact lists while seeking chats. All you need to do is, tap on the display picture of the contact, which represents a green circle around it, and directly view the status update from there. Whereas, if you intend to chat with a contact, just tap on the chat cell to start a conversation like you normally do.
Moreover, it is not a big deal if you find the status visibility update within the chat list unsuitable. You can simply disable this feature by tapping the mute status updates option on WhatsApp. However, it is important to note that WhatsApp has not officially disclosed this update, but the feature is accessible for some beta testers. However, it is expected to be available for more beta users for iOS shortly.
Apart from this, several other updates are coming on WhatsApp, including an important update that will allow users to restrict the ability to take screenshots of those images and videos sent to the contact at a one-time. This screenshot blocking feature is under development, and we don’t know when it will be launched.
Furthermore, we have also heard that WhatsApp had released a Windows native application earlier. Specifically, they have done this to optimize desktop OS. Another thing is that WhatsApp has started rolling out the ability to recover deleted messages. This would help in getting back those messages that have been deleted accidentally. Along with this, WhatsApp had already provided complete control to the users to select whom they want to share their profile picture, Last seen, and status updates.
With all of such features, we can say that WhatsApp gives users a free hand to decide whether to hide or show their information on WhatsApp.
Read next: WhatsApp has come up with two new privacy features and they are cool to say in the least
by Arooj Ahmed via Digital Information World
Now, the feature is fully developed and is available for Android version 2.22.18.17 to limited beta users, as reported by the website responsible for WhatsApp updates, WABetainfo. The screenshot manifest how users can view a status update uploaded by a contact instantly within the contact lists while seeking chats. All you need to do is, tap on the display picture of the contact, which represents a green circle around it, and directly view the status update from there. Whereas, if you intend to chat with a contact, just tap on the chat cell to start a conversation like you normally do.
Moreover, it is not a big deal if you find the status visibility update within the chat list unsuitable. You can simply disable this feature by tapping the mute status updates option on WhatsApp. However, it is important to note that WhatsApp has not officially disclosed this update, but the feature is accessible for some beta testers. However, it is expected to be available for more beta users for iOS shortly.
Apart from this, several other updates are coming on WhatsApp, including an important update that will allow users to restrict the ability to take screenshots of those images and videos sent to the contact at a one-time. This screenshot blocking feature is under development, and we don’t know when it will be launched.
Furthermore, we have also heard that WhatsApp had released a Windows native application earlier. Specifically, they have done this to optimize desktop OS. Another thing is that WhatsApp has started rolling out the ability to recover deleted messages. This would help in getting back those messages that have been deleted accidentally. Along with this, WhatsApp had already provided complete control to the users to select whom they want to share their profile picture, Last seen, and status updates.
With all of such features, we can say that WhatsApp gives users a free hand to decide whether to hide or show their information on WhatsApp.
Read next: WhatsApp has come up with two new privacy features and they are cool to say in the least
by Arooj Ahmed via Digital Information World
YouTube Offers Users A More Optimized Experience With An ‘Explore’ Page For Its Podcasts
YouTube is on a mission of giving its subscribers and content creators a more optimized experience. And it’s kickstarting the initiative by launching podcasts as a simple ‘Explore’ page.
For those who may not be aware, the platform organically turned into the ideal location for podcasts. Be it listening, watching, or simply distributing content related to it, many viewers loved it. Therefore, it makes sense why Google has decided to hop on the optimized experience bandwagon in this regard.
Just a few months back in March, we saw the company come forward with its leaked presentation. This spoke about some major plans for a destination page on the platform with the following credentials: youtube.com/podcasts.
Now, it’s live and running, getting attached via links to a new Explore Page. Right by its side, you’ll also find health, beauty, lifestyle, music, movies, shows, live gaming, fashion, and more. While the company says it first went live last month, it’s slowly but surely expanding to others.
We did check today and that’s when we found that not everyone has access to it but soon, it should be there.
The feature is present on both mobile and desktop versions of the app. And at this point in time, we can safely say it’s quite rudimentary.
You can see carousels that are expanded to feature a ‘show all’ option in case you wish to see all the popular episodes. There’s a tab for recommendations and even one for popular creators in the world of podcasts.
Throughout the page, you’ll find plenty of other links to popular subjects like sports, television, comedy, crime, music, and movies. And while browsing, you’ll find that you’re not really going through any optimized content.
But once you tap, it opens up a regular player for Android and the user won’t be forced into entering default by accessing the Listening Controls tab that is up for grabs for premium users.
You’ll also be able to take advantage of bigger buttons and handy shortcuts such as save, like, and adjustments for playback speed too.
With time, the app hopes to make the whole experience a lot more optimized with time. Many of us are definitely looking forward to seeing what YouTube Music will have to offer in this regard.
We see YouTube Podcasts being amalgamated into this, instead of being available for users as a separate entity. And we might be a little sad about that because we loved how convenient and efficient that used to be.
H/T: 9to5G
Read next: YouTube is Trying Out A New Feature On The App That Will Help You In Navigating New Content
by Dr. Hura Anwar via Digital Information World
For those who may not be aware, the platform organically turned into the ideal location for podcasts. Be it listening, watching, or simply distributing content related to it, many viewers loved it. Therefore, it makes sense why Google has decided to hop on the optimized experience bandwagon in this regard.
Just a few months back in March, we saw the company come forward with its leaked presentation. This spoke about some major plans for a destination page on the platform with the following credentials: youtube.com/podcasts.
Now, it’s live and running, getting attached via links to a new Explore Page. Right by its side, you’ll also find health, beauty, lifestyle, music, movies, shows, live gaming, fashion, and more. While the company says it first went live last month, it’s slowly but surely expanding to others.
We did check today and that’s when we found that not everyone has access to it but soon, it should be there.
The feature is present on both mobile and desktop versions of the app. And at this point in time, we can safely say it’s quite rudimentary.
You can see carousels that are expanded to feature a ‘show all’ option in case you wish to see all the popular episodes. There’s a tab for recommendations and even one for popular creators in the world of podcasts.
Throughout the page, you’ll find plenty of other links to popular subjects like sports, television, comedy, crime, music, and movies. And while browsing, you’ll find that you’re not really going through any optimized content.
But once you tap, it opens up a regular player for Android and the user won’t be forced into entering default by accessing the Listening Controls tab that is up for grabs for premium users.
You’ll also be able to take advantage of bigger buttons and handy shortcuts such as save, like, and adjustments for playback speed too.
With time, the app hopes to make the whole experience a lot more optimized with time. Many of us are definitely looking forward to seeing what YouTube Music will have to offer in this regard.
We see YouTube Podcasts being amalgamated into this, instead of being available for users as a separate entity. And we might be a little sad about that because we loved how convenient and efficient that used to be.
H/T: 9to5G
Read next: YouTube is Trying Out A New Feature On The App That Will Help You In Navigating New Content
by Dr. Hura Anwar via Digital Information World
Google Flags Parents’ Accounts For Abuse When They Uploaded Images Of Their Sick Kids Without Clothing
In what is being termed a controversial matter, critics are raising their concern over Google’s AI after one incident opened many people's eyes.
The case was related to a father who uploaded images of his child suffering from a medical condition. He had an infection in the groin region so to assist doctors in diagnosing his medical illness, the dad followed the nurse's instructions for an online consultation.
But a shock came when Google went about flagging his account on the basis of potential child abuse. The whole scenario got out of control and we saw the case being reported to higher authorities and the police as well.
This led to an entire investigation as reported by the New York Times recently as the dad’s account was shut down, followed by a report being filed. But was that really necessary? Well, we’re not sure about that but one thing that has really opened many people’s eyes is how Google lacks the criteria to differentiate the good from the bad.
Labeling innocent pictures with the tag ‘child abuse’ and then adding it into its digital library too, be it personal phones or cloud storage, has really left so many questions in people’s minds.
Just last year, we saw similar concerns come about when it was announced that blurring lines of what should be kept private could actually have deleterious consequences. The move came when tech giant Apple went public with its Child Safety plan.
Through this move, Apple was seen scanning pictures locally across Apple devices, right before they were added to its iCloud. The pictures were then matched with the database CSAM. Whenever a sufficient number of matches were outlined, the content would get reviewed with the aid of a human moderator.
After reviewing the content, the account holder would be suspended if there was proof of it belonging to CSAM. See, the accounts would be removed if it was proven to be illegal.
But as you can expect, the move came with plenty of controversies. The EFF which works on a non-profit basis blasted Apple as they felt it had the capability of opening a new door into users’ private lives. It also meant that all images on iCloud would be less protected instead of actually serving as an improvement.
Therefore, Apple was left with no choice but to put the move on hold, we’re talking in terms of the scanning part. But after the launch of iOS 15.2, we saw another optional feature come about related to child accounts. There was even an option restricted to family sharing plans too.
When a parent provides their consent on the child’s account, the app would analyze any image attachments and see if the photos had any form of nudity. Still, the messages would be secure via end-end encryption.
Any controversial image would be blurred out, with respective warnings being provided. In addition to that, a list of resources would be included to provide online safety too.
This particular incident that began this whole issue started off during the Pandemic when a dad named Mark clicked images of his sick son’s infected groin region. He needed the assistance and was requested by a nurse to follow these steps, right before a proper doctor’s consultation. In the end, the doctor diagnosed the case and provided respective antibiotics, and that’s it.
But to Mark’s surprise, Google issued him with warning statements after just two days that his account was locked as they don’t allow harmful content. They also stated that it was a major violation of policies too.
The father ended up losing all his Google images, accounts, and phone number too.
While providing protection to young kids against abuse is pivotal, critics are now debating whether scanning all images of a user for unreasonable reasons can’t be allowed.
Read next: Google has just fended off one of the largest cyberattacks ever made on a company
by Dr. Hura Anwar via Digital Information World
The case was related to a father who uploaded images of his child suffering from a medical condition. He had an infection in the groin region so to assist doctors in diagnosing his medical illness, the dad followed the nurse's instructions for an online consultation.
But a shock came when Google went about flagging his account on the basis of potential child abuse. The whole scenario got out of control and we saw the case being reported to higher authorities and the police as well.
This led to an entire investigation as reported by the New York Times recently as the dad’s account was shut down, followed by a report being filed. But was that really necessary? Well, we’re not sure about that but one thing that has really opened many people’s eyes is how Google lacks the criteria to differentiate the good from the bad.
Labeling innocent pictures with the tag ‘child abuse’ and then adding it into its digital library too, be it personal phones or cloud storage, has really left so many questions in people’s minds.
Just last year, we saw similar concerns come about when it was announced that blurring lines of what should be kept private could actually have deleterious consequences. The move came when tech giant Apple went public with its Child Safety plan.
Through this move, Apple was seen scanning pictures locally across Apple devices, right before they were added to its iCloud. The pictures were then matched with the database CSAM. Whenever a sufficient number of matches were outlined, the content would get reviewed with the aid of a human moderator.
After reviewing the content, the account holder would be suspended if there was proof of it belonging to CSAM. See, the accounts would be removed if it was proven to be illegal.
But as you can expect, the move came with plenty of controversies. The EFF which works on a non-profit basis blasted Apple as they felt it had the capability of opening a new door into users’ private lives. It also meant that all images on iCloud would be less protected instead of actually serving as an improvement.
Therefore, Apple was left with no choice but to put the move on hold, we’re talking in terms of the scanning part. But after the launch of iOS 15.2, we saw another optional feature come about related to child accounts. There was even an option restricted to family sharing plans too.
When a parent provides their consent on the child’s account, the app would analyze any image attachments and see if the photos had any form of nudity. Still, the messages would be secure via end-end encryption.
Any controversial image would be blurred out, with respective warnings being provided. In addition to that, a list of resources would be included to provide online safety too.
This particular incident that began this whole issue started off during the Pandemic when a dad named Mark clicked images of his sick son’s infected groin region. He needed the assistance and was requested by a nurse to follow these steps, right before a proper doctor’s consultation. In the end, the doctor diagnosed the case and provided respective antibiotics, and that’s it.
But to Mark’s surprise, Google issued him with warning statements after just two days that his account was locked as they don’t allow harmful content. They also stated that it was a major violation of policies too.
The father ended up losing all his Google images, accounts, and phone number too.
While providing protection to young kids against abuse is pivotal, critics are now debating whether scanning all images of a user for unreasonable reasons can’t be allowed.
Read next: Google has just fended off one of the largest cyberattacks ever made on a company
by Dr. Hura Anwar via Digital Information World
45% of Consumers Downsized Their Lifestyles Due to Inflation
Retailers are feeling the heat of inflation, and many such as Walmart are offering hefty discounts because of the fact that this is the sort of thing that could potentially end up keeping sales up and the revenue coming in albeit lower than what it usually would be. With all of that having been said and now out of the way, it is important to note that retailers are not alone in feeling the adverse impacts of inflationary pressures on the prices of goods in the economy.
Consumers are also being affected by inflation, and a study conducted by NCSolutions 45% of American citizens are no longer able to afford their lifestyle and have therefore had to do some downsizing with all things having been considered and taken into account. 85% of the individuals who participated in this survey stated that inflation was a big concern for them, and 58% expect prices to get even higher as the year continues to progress.
46% of these consumers also stated that they are cutting down on non-essential purchases, and 60% are being more careful about what groceries they buy often by opting for cheaper off-brand alternatives. 43% of consumers now look for discounts so that they can buy products from their favorite brands which suggests that they are not able to afford the same products quite as easily.
60% of Americans have noticed shrinkflation, namely through the decreasing size of CPG product packaging, and that the product prices are still the same. 69% are also noticing a lower than usual number of products on store shelves, and 36% feel like they don’t have as many brands to choose from.
All of this data might lead some retailers to reduce their marketing, but in spite of the fact that this is the case NCS recommends that they should do the opposite. Informing consumers about products can help keep the wheel turning and spur continued consumption on their part. Much of inflation related decreased spending is related to stress, and seeing retailers actively promoting products can do a lot to ease the tension felt by American buyers.
Read next: This New Study Reveals How Brand Loyalty is On the Decline
by Zia Muhammad via Digital Information World
Consumers are also being affected by inflation, and a study conducted by NCSolutions 45% of American citizens are no longer able to afford their lifestyle and have therefore had to do some downsizing with all things having been considered and taken into account. 85% of the individuals who participated in this survey stated that inflation was a big concern for them, and 58% expect prices to get even higher as the year continues to progress.
46% of these consumers also stated that they are cutting down on non-essential purchases, and 60% are being more careful about what groceries they buy often by opting for cheaper off-brand alternatives. 43% of consumers now look for discounts so that they can buy products from their favorite brands which suggests that they are not able to afford the same products quite as easily.
60% of Americans have noticed shrinkflation, namely through the decreasing size of CPG product packaging, and that the product prices are still the same. 69% are also noticing a lower than usual number of products on store shelves, and 36% feel like they don’t have as many brands to choose from.
All of this data might lead some retailers to reduce their marketing, but in spite of the fact that this is the case NCS recommends that they should do the opposite. Informing consumers about products can help keep the wheel turning and spur continued consumption on their part. Much of inflation related decreased spending is related to stress, and seeing retailers actively promoting products can do a lot to ease the tension felt by American buyers.
Read next: This New Study Reveals How Brand Loyalty is On the Decline
by Zia Muhammad via Digital Information World
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