Who’s the Highest Earning Instagram Influencer in 2022?

Influencer marketing is going through its heyday, and most brands are scrambling to work with the most famous influencers in the world. A good example of the power that influencers wield can be seen with Cristiano Ronaldo. While giving a press conference, the football star pointedly moved two bottles of Coke away from him and replaced them with water. This immediately resulted in a massive $4 billion decrease in the market cap of the soft drink giant, and that just goes to show the impact that people like him can have.

With all of that having been said and now out of the way, it is important to note that Ronaldo’s influence is not a fluke. He is the highest paid influencer in the world by far, receiving an incredible $2.4 million for a single Instagram post. No other influencer crosses the $2 million mark, although it’s fair to say that they do quite well for themselves.

Coming in second is Kylie Jenner who gets approximately $1.84 million for a single post on Instagram. Following close at her heels is Ronaldo’s arch rival in the football world Lionel Messi, although he falls well behind in the influencer category with a comparatively low $1.78 million per Instagram post with all things having been considered and taken into account.

That shows how excelling in one’s craft is not always going to guarantee the big bucks. Ronaldo and Messi are widely thought to be equals from a football standpoint, but that didn’t stop Ronaldo from surpassing his rival in the world of influencer payments.

Kylie Jenner is the highest earning member of the Kardashian-Jenner clan, but she’s not the only oone on this list with her sister Kim coming in at 6th place with $1.69 million. She is surpassed by Selena Gomez and Dwayne “The Rock” Johnson, who earn $1.74 million and $1.71 million respectively per post. Ariana Grande also makes the list with $1.69 million, followed by Beyonce at $1.39 million. The list is rounded off by two other members of the Kardashian-Jenner family, namely Khloe Kardashian with $1.32 million and Kendall Jenner with $1.29 million per Instagram post.

H/T: Statista

Read next: The Pandemic Greatly Increased IT Knowledge in Companies According to This Report
by Zia Muhammad via Digital Information World

The People Aged 18-25 Are More Into Big Tech Companies Like Google And Amazon, But Facebook And Instagram Do Not Stand Anywhere

A recent MorningConsult survey revealed that Gen Z between the ages 18-25 favors big tech companies like Amazon and Google while Facebook and Instagram do not hold much importance to them. This news has come as bad news for Meta's CEO Mark Zuckerberg as he has worked a lot on Meta to make it a big place for Gen Z. The main goal for Meta was to appeal to young people but this doesn't seem to work as those youngsters are more inclined towards Google, Amazon, etc.

This little survey did not only affect Mark Zuckerberg but also the employees working for Meta. The CEO of Meta has told his employees that a big hiring freeze is going to happen in the coming days, and there is also a big chance of decreasing salaries and budget cuts.

There are also some other brands like Band-aid, Twix, and Dollar Tree that youngsters love using instead of Instagram and Facebook. According to the rankings, Dollar Tree came in at 14 spots, Twix at 24, and Band-Aid at 28. In comparison to this, Instagram was ranked at 29 spots and Facebook didn't even make it to the top 40. YouTube was at the top, and then Google, Netflix, and Amazon followed. This shows that none of Meta's projects made it to higher ranks.

Meta is even working on a lot of things to make its apps better, it introduced a reel feature to Instagram. Billions of dollars were spent to achieve some goals. This is not the only challenge for Meta as it is competing with some of the big apps like TikTok. Now a report has shown that many reels on Instagram have no big engagements like they have on TikTok. Now all Meta can do is a big hiring freeze and cut back budgets because the big budgets aren't helping Meta in surpassing its competitors. Other tech companies like Google, Microsoft, and Uber are also going to cut their budgets after Meta's.

Read next: Survey Reveals That US Citizens Find Newer Entrepreneurs To Be More Influential Than Older Ones
by Arooj Ahmed via Digital Information World

The Pandemic Greatly Increased IT Knowledge in Companies According to This Report

The global pandemic that is still ongoing created a lot of paradigm shifts, but not all of them have fully come to light yet. The folks over at Vanson Bourne were recently commissioned by ManageEngine to conduct a large scale study that analyzed the role that IT plays and chart a course for its future evolutionary path. It turns out that AI is helping matters greatly here, and many workers who previously worked in non-IT related departments acquired significant IT knowledge during the lockdowns.

Over two thirds of workers (or 76% to be precise) who don’t work in fields related to IT said that their knowledge increased during the pandemic. Remote work played a role in that, but with all of that having been said and now out of the way it is important to note that nearly half of decision makers feel like a lack of training continues to be a significant hurdle.

48% cited that their employees don’t have enough training, and 47% also stated that they lack basic knowledge about technical matters with all things having been considered and taken into account. 52% wanted more technical training for their marketing departments, 45% said the same for finance, and 43% agreed that their sales departments would benefit from such knowledge as well.

All of this seems to suggest that the notion of IT as a separate niche or department is slowly becoming obsolete. As IT and tech continues to become essential in work processes, we might see a trend emerging wherein everyone would have at least some specialized IT knowledge at least when it comes to their field.

That would be quite interesting because it would turn the notion that IT requires skilled and dedicated workers on its head. There would always be a need for an IT department, but we might see this requirement shrinking in the coming decades and it may eventually become a relic of the past. Decentralization is also on the cards, since that can give companies access to a much wider pool of workers than might have been the case otherwise.

Read next: Infographic Shows US Citizens Find Newer Entrepreneurs To Be More Influential Than Older Ones
by Zia Muhammad via Digital Information World

According To The Latest Survey, VPNs Are The New Door To Cyberhacking

Virtual private networks (VPNs) are the new trend amongst cybercriminals. Cybercriminals are increasingly using VPNs to access data from large as well as small firms.

This groundbreaking discovery was brought forward by the cyber security researcher at ZScaler.

Just recently, news came forward about security patches of Cisco, which showed some of the greatest vulnerabilities. These include RCE attacks and Denial of Services in VPN routers.

VPN is the most dangerous tool ever since the shift of work to hybrid and remote environments. Simple exploitation of a VPN gives the hacker as much power to launch ransomware, phishing attacks, and Denial of Services. When there are 500 known VPN vulnerabilities, and thousands more that could be undiscovered, we should think twice before enabling any VPN.

There have been numerous instances of VPNs being the demise of big names. For instance, recently, 18GB worth of connection logs were made accessible to the public by BeanVPN apps.

Another example is the 5.7 billion entries outed through a Chinese VPN network. One instance that was different than the others is the Uber security breach where one employee accidentally gave up access to all of the internal systems.

The last one emphasized the importance of having just one infected device that will give way to cybercriminals launching their programs. To confirm these statistics, cybersecurity firm Zscaler has noticed a 44% increase in exploitation ever since remote and hybrid environments have been adopted. So how to overcome this?

Cyber security professionals swear by VPN networks that have a highly systematic approach. They consider VPNs that require employees and third-party access to the corporate network. They require a high cost of security and infrastructure and a lack of visibility into user activity as well.

The risk of such attacks increases in larger organizations. These companies tend to provide secure VPN access to their employees. This means they are well aware of third-party connections. However, with companies with more than 2000 employees, with secure VPN access to customers as well, the risk just keeps increasing.

The risk is even greater in multinational companies where security systems are spread across the globe. To overcome such risks, organizations are actively adopting the zero-trust model. As for those that are not, it is better to thoroughly research the VPN you plan on using before going for just any single one.

Read next: Global uncertainty has increased amid Covid – mounting innovation

by Arooj Ahmed via Digital Information World

$736 Million Was Spent On Social Media Channels By UK Investors Between May And August

According to Pathmatics/Senior Tower's study, major countries in Europe have spent over $1.5 Billions on Social Media marketing across various apps. The countries include the United Kingdom, France, Spain, Italy, and Germany, and $736 million alone were spent by UK Investors. State of Social Analyzing, which put forward this report about how UK Investors are interested in spending millions of dollars on different social media channels to advertise different businesses.

If we talk about music, Amazon Music and Spotify have been the most downloaded music apps in the UK. The ad strategy of these two apps has been impressive so far. Facebook, the major channel of Amazon Music, had 88% of its budget dedicated to the app. 11% of the budget goes to Instagram. Spotify has dedicated its ad budget to four different channels. 20% on Facebook, 18% on Snapchat, and 17% on TikTok. Most of the ads on Spotify are story type and that's 50% of them. Spotify doesn't work on keyword advertisement, rather it creates different categories for the users to choose from. It focuses on content that the audience wants like the podcasts on the user's interests.

The gaming Industry is also an important field for social advertising. Advertisers in the UK spend 53% of the total ad spending on social channels. According to Vodoo's app data, it was known that Snapchat and Instagram have a strong relationship with ad spending and new downloads. This ad spending reached its highest in June and was more than 400,000 in that time.

Now we can see that many European advertisers are benefiting from their investments in different channels, many other people may also see the potential and start investing in big channels like Snapchat and TikTok. It is predicted that the investments are going to be increased in the upcoming months because of the developing interest of many people in these channels. One thing is for sure Tiktok and Snapchat are getting bigger channels and their worths are increasing day by day.

Read next: Global uncertainty has increased amid Covid – mounting innovation
by Arooj Ahmed via Digital Information World

YouTube Offers Subscription To Its Standalone Add-On Channels Without Purchasing A Base Plan

YouTube says it’s now giving users the chance to take on a subscription plan for add-on channels that don’t require them to sign up for the app’s $65 base plan.

There are a total of 20 channels up for grabs that you can avail yourself of easily without a sign-up. Moreover, you’re going to be given the chance to select between the likes of Showtime, NBA League Pass, and even HBO Max. Other than that, Epix and Starz are also going to be up for grabs as they’ll be rebranded at certain destinations.

YouTube TV appears to be following in the footsteps of channels like Apple TV, Roku, Sling TV, and even Amazon Prime Video. These will all be a new part of its subscriptions for standalone channels.

This particular base plan costs around $65 and is very much like a cable-style television ordeal. There are about 85 channels and you won’t be needing that for access to such channels via this service.

In addition to that, users that opt-out from this can continue to avail advantages of the features on offer by YouTube TV like unlimited DVR space, three streams taking place simultaneously, and around six profiles per home.

For a lot of people, it would be unnecessary to make such a subscription for standalone channels via services such as these when they’ve got their own apps to avail. However, you’ll be amazed to learn that this does come with quite a few benefits. And that’s true if you end up subscribing to more than just a few.

The features can be accessed via one particular app that is going to be available on several different platforms as compared to just the single standalone apps designated for Shudder and more. We also find managing all of your subscriptions using just one bill would be super useful as well.

Read next: Top YouTuber Mr. Beast Reveals He Was Given An Offer Of $1 Billion To Sell His Empire But Refused
by Dr. Hura Anwar via Digital Information World

Apple CEO Tim Cook Throws Shade On Facebook’s Metaverse And Its Complex Workings

The battle between tech giants Apple and Meta has always been interesting to witness. And today, we’re bringing you some facts about a recent interview with the Apple CEO who seemed to be throwing shade on Facebook again.

Tim Cook is currently touring Europe and that’s when he sat down for a one-on-one interview with a leading news outlet of the Dutch called Bright. As one can imagine from the Apple CEO, there seems to be a major focus on the world of AR. And then there’s plenty of talk about climate change and coding too.

As far as the world of augmented reality is concerned, Tim Cook says that the number of AR apps continues to increase as we speak. They’re flourishing on the App Store but that doesn’t mean there isn’t space for the world of technology to go much further.

At the moment, AR apps can be found conveniently but their potential can reach new heights, the Apple CEO says. He added how AR technology affects everything we see today. Just the thought of being able to teach using AR and put things on display in that way is mindblowing. Even the field of medicine can be transformed with such modern means.

He also adds how we’re going to stop and look back at how much this form of technology has revolutionized the world. It’s actually quite interesting he adds. But something that we found to be so much more interesting was his take on the Metaverse.

Meta has been seen doubling down on it for a while now but Tim Cook doesn’t see what Meta sees. Instead, he claims that if you ask the average common man what it means, they’ll lack an understanding of the concept.

Moreover, Cook feels that making people understand something is just so quintessential. And he was sure people lacked a basic understanding of the project.

Other bold comments by Cook were related to how the world of virtual reality is an amazing innovation but you can’t live your entire life in that manner.

You can really have yourself immersed in that. And it’s going to be utilized in a great manner. But you certainly don’t wish to live life according to that. He continued by stating how VR is great for a set period of time. But you can’t communicate through it too well. Hence, he was not against it but just offered his point of view on it.

Other than the usual comments regarding climate change and the coding that comes with it, Cook was seen touching down on some basic opinions of the entire political process and the associated climate regarding the context.

He felt strongly how technology has what it takes to tackle plenty of problems affecting humanity today. Being politically correct, he did take a moment to acknowledge the efforts of others that serve them. He added that he’s certainly not one of those but has a different role.

This comprises empowering people with all kinds of products that enable them to carry on with things that wouldn’t have been possible otherwise. Be it making them more creative or adding greater productivity to life, the list is endless. And that just means leaving the world of today in a better shape than the way we initially found it.

We’re not quite sure about how Meta is going to take this comment as it does come with a pinch of salt. Nevertheless, he is the CEO of Apple, and just like anyone else, he’s got the right to this opinion.

Photo: Tim Cook / Twitter

Read next: Many Businesses Are Still Using A Password As A Security Measure And This Is Something That Should Be Avoided At All Costs
by Dr. Hura Anwar via Digital Information World