This LinkedIn study gives insights into the strategies planned by B-to-B global marketing leaders for the next 6 months

With the ongoing economic crisis, nearly half of the business-to-business global marketing leaders agree that their business has been affected in a number of ways. However, over seventy-six percent of them are confident in the marketing strategies they have planned for the next six months.

The study is based on data collected from LinkedIn. According to the findings observed after overviewing 1,700 global marketing heads, the confidence shown by them may vary from region to region. While ninety-four percent of the survey participants from India showed a positive attitude towards their strategy, on the other hand, only 56% of those from the United Kingdom showed trust in their future plans.

India was followed by Saudi Arabia with 92% and then the United States of America with 91% of respondents showing confidence in their future ideas.

One thing upon which everyone agreed was to build their brand. Sixty-seven percent of them are planning to spend more on this, while fifty-two percent think the stronger the brand is, the more sales they can cash in, and thirty-eight percent believe a strong brand attracts more customers.

The study also showed that having long-term planning is not the only thing that leads to building a brand; explaining these strategies to their respective shareholders is also important. However, 30% of these survey participants believe that their collaborators do not understand the process.

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Twenty-eight percent intend to use the next six months to improve their understanding of their customers, while twenty-two percent may reconsider their plans. The upcoming campaigns will mostly be based on customer satisfaction, better brand promotion and showing their struggle to maintain their spot in the market.

According to Tom Pepper, senior director at LinkedIn marketing solutions, watching brand leaders be positive despite the economic crisis is a good thing as they are still focusing on ways in which their brands can grow. Taking steps such as spending less on ads is a good step, but only for the short term. Hence, they should keep putting in effort to build their brand.

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by Arooj Ahmed via Digital Information World

For half of Americans, Wi-Fi and electronics are now essential for living

A recent study conducted by One Poll for WithSecure has shown that almost half of Americans find themselves dependent on electronics and WiFi.

The survey was based on data recorded from 2,000 adult US citizens, who believed that while food and water are necessary for survival, there are many other factors without them they cannot live. These factors included medicine, on which almost 55% of the participants agreed; the other factor was found to be electricity, with the support of 53% of the citizens; and lastly, petroleum products such as gasoline, with 51% of the survey participants agreeing on it.

Survey results further revealed that this supply chain issue is influencing their way of living and their jobs as well. According to one of the survey participants, infant milk formula is getting harder to find, while another one said that they had to minimize their grocery budget.

On the other hand, online grocery shopping has also become common for US citizens as, on average, they now buy one-third of these items through online means, and most of them are people between 35 and 44 years of age. While many predictions are surfacing on the Internet that the supply chain crisis might get better soon, 34% of the participants still believe that the situation will continue for another 2 years and 30% agree that it may get even worse.

The data also revealed that 7 out of 10 participants had a basic idea of the terminologies associated with the economy, whereas only 59% of them were exactly familiar with the concept. Similarly, based on inflation and downturn, 64% and 57% of the respondents chose the best definition.

According to Paul Brucciani, the cyber security advisor for the research team, people who work in the supply chain are susceptible to getting attacked by cyber attackers, and this is why their respective companies should take measures to prevent it from happening.

Though the age difference between the survey participants may have led to different sources of news through which they get their news about recent events, still they were all well-informed about the rising inflation problem.

In terms of cloud storage security for their data, 37% of them felt secure, while 37% of them preferred privacy over everything, and 33% of them wanted cloud storage to be available on more devices.

51% of citizens expressed concern about being attacked, and 46% were concerned about sensitive data falling into the wrong hands.

Paul Brucciani stated that measures such as two-factor authentication and using strong credentials while backing up the data from time to time can prevent their data from several incidents.

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by Arooj Ahmed via Digital Information World

Confusing Matters At Twitter As Tech Giant Asks Some Of Its Fired Employees To Return While Hiring More

You may have heard about the mega-firing spree involving Twitter and how it managed to lay off 50% of its workforce. It’s all thanks to billionaire Elon Musk and his mega $44 billion acquisition of the firm.

It even sacked leading executives and the CEO under the orders of Musk who is now calling out all of the shots. But you’ll be amazed to learn that there has been a sudden turnaround. The firm is requesting dozens of fired workers to return and it has the world baffled.

As reported by Bloomberg, those coming back were reportedly fired by mistake and hence are being given a second chance to serve at the company. Meanwhile, so many others had been allowed to leave before the company’s management came to the realization that the work experience of such individuals would be crucial to bringing Elon Musk’s vision to life.

A news report from Platformer noted that a Twitter employee even spoke to other co-workers that were fired if they would ever consider returning back. And there is some speculation about how both Android and iOS would be used for further assistance.

Today, Twitter’s headcount stands at about 3700 workers, much smaller than what it was before that hiring spree took place. All of these people are getting pushed by Musk himself to bring about more fruitful results. This has caused so many employees to sleep their way during office hours.

And the best example is linked to Twitter’s blue subscription. This would enable users to display a blue tick across their accounts on the app for $8, let alone so many others benefits.

But those who were fired are now slamming the firm. They claim that there was a lack of notice provided before they got fired. Musk also mentioned how a huge decline in Twitter revenue was recently seen. He is yet to get into the nitty-gritty details of how much the platform has lost in this period. But one thing is for sure, so many huge firms have put a halt on their advertising partnerships with the company.

Meanwhile, Twitter is currently looking for more employees that could fill up to 90 vacant positions in the company. The news is a shocking turn after it fired half of its workforce on the weekend.

At least 92 different open roles had been highlighted on its Careers Page on Saturday. And a lot of these slots were based in San Francisco.

A total of seven roles had been advertised, and most of them were based in the city of London. This took place around two weeks back. Meanwhile, six of the positions were for software engineers.

The Tesla CEO took over complete ownership of Twitter last week and immediately gave managers the task to make lists of people they felt were no longer required and hence would be getting the boot soon.

Seeing so many advertisers cut ties with the app because it would now be having tiers regarding content moderation just goes to show how many people disapprove of Musk’s innovative plans.

Then on Friday, we saw Elon Musk mention how strong of a commitment he had toward moderating and how it would remain unchanged. Meanwhile, in a separate tweet, he claims that there was literally no choice left for him but to carry on with his firing spree as the app was at a loss of a good $4 million each day.

So as you can see, it’s definitely not easy for Twitter to sit back and watch figures drop. But now that they’re hiring more people and recalling others just makes one question where the app is really headed.

Read next: After Twitter, Meta Gears Up For Major Layoffs That Could Affect Thousands Of Employees
by Dr. Hura Anwar via Digital Information World

After Twitter, Meta Gears Up For Major Layoffs That Could Affect Thousands Of Employees

We’ve been hearing a lot about Twitter’s firing spree and how thousands were told to leave the corporation through a simple email that decided their fate.

But you’ll be shocked to learn that it’s not the only tech giant coming forward with that decision. Facebook’s parent firm Meta is also gearing up for a mega layoff spree that could go as far as leaving thousands without any job. The news was recently unveiled by the Wall Street Journal.

These layoffs could potentially affect so many who have been serving in the corporation for years, the report went on to explain. Hence, it would highlight this as the first-ever reduction in headcount to occur in the company’s history.

Last September, we heard about the firm reporting a headcount of nearly 87,000 employees as a part of their workforce. But that’s expected to reduce significantly.

For now, there have been no comments returned by Meta’s spokesperson on the matter. Instead, he shifted the topic and focused more on the firm’s earnings report that came out late last month.

In the year 2023, we are all set to focus on investments linked to a small figure of high-priority areas related to growth. Therefore, a few teams would end up growing meaningfully but other teams would stay flat and even shrink in the past year. As a whole, the end of 2023 is the year to look out for. We could be seeing the same size or a smaller Meta emerge than what is visible today.

As Meta says, 2023 is the year for investments for the firm. They hope to expand on areas that they call a high priority. This means some teams would expand while the majority of the rest would either stay flat or reduce further in the upcoming year.

Let’s not forget how Meta’s shares have also fallen by nearly 73% this year. And that’s probably the lowest that we’ve seen since the early part of 2016.

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by Dr. Hura Anwar via Digital Information World

What Was the Top Trending Google Search Every Year?

Google Search has become a vital aspect of how people stay informed about current events and pop culture occurrences. Checking out Google Trends can therefore be a great way to figure out what was on people’s minds in any given year because of the fact that this is the sort of thing that could potentially end up highlighting the keywords that were used more often at that time. Visual Capitalist just put out a report that shows what the top trending topic was by year.

With all of that having been said and now out of the way, it is important to note that the new millennium started off with a bang, with men searching for the notorious terrorist Osama Bin Laden the most and the most popular search for women turned out to be Britney Spears. Movies like Harry Potter and Shrek were also dominating Google’s search engine, and Nokia was the most popular mobile phone brand in that era.

Athletes like David Beckham continued to be hot topics in Google Search, and the Simpsons was a popular search query in 2002 which indicates the cultural relevance of the animated TV show with all things having been considered and taken into account. New stories were dominated by information coming in from Iraq, and the Sims was first released in 2002 as well which put it on the path to becoming one of the highest selling video games of all time.

Iraq’s news coverage continued to be popular through 2003, and Britney Spears also made a resurgence in this year. The most popular athlete in 2003 turned out to be Kobe Bryant, and anime imagery from Dragon Ball Z and Sailor Moon also came to the fore for the very first time.

2004 saw a lot of coverage focusing on Iraq’s dictator Saddam Hussein, and American president George W. Bush was also a trending topic given his successful reelection bid. The iPod also broke into the scene in 2004, indicating Apple’s future dominance, and the iPod mini and MP3 players became trending topics in 2005 as well.

The latter half of the 2000s saw the birth of our modern world with Steve Jobs and the iPhone trending as well as MySpace which became the first big social media platform followed by Facebook. Barack Obama also became a hugely influential figure starting with his successful election to the US presidency in 2008, and the subprime mortgage crisis also made the search term “bailout quite popular”.

The trending topics on Google each year can give an overview of whatever was on people’s minds. It is interesting to see how our searches have changed, but their general niches have remained consistent.

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by Zia Muhammad via Digital Information World

11% of Tech Workers Have Left Their Jobs, Here’s Why

We are currently in the midst of a period that is being referred to as the Great Resignation, which refers to the higher than usual level of tech workers who are quitting their jobs with all things having been considered and taken into account. Tech jobs are known for being high paying, but in spite of the fact that this is the case around 11% of tech workers who responded to a recent survey by Compucom said that they have left their jobs for other opportunities.

The people who responded to said survey included 1,000 IT employees long with an additional 1,000 that worked in a remote or hybrid capacity. 20% of these workers have faced 18 issues per week on average with workplace tech, and this results in them losing upwards of 100 minutes of productive time on a weekly basis. With all of that having been said and now out of the way, it is important to note that this is just one problem that is leading to the great resignation, and there are several more at play as well.

Websites that are slow to load have also been cited as an immense hurdle by 35% of IT workers, and 28% apiece mentioned restricted access to vital resources while working from home and constantly having to restart their systems as major issues. 25% of tech workers also faced constant issues with their mics and audio systems that made harder for them to take part in meetings than might have been the case otherwise, and 23% also felt hindered by having to enter a password whenever they wanted to update their systems.

79% of tech workers have started using their own personal tech devices because of the fact that this is the sort of thing that could potentially end up allowing them to circumvent the old tech provided to them by employers. This is a huge security risk, since personal devices might not have the same kind of security protocols and that can lead to malicious actors being able to hack into them and subsequently into company servers.




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by Zia Muhammad via Digital Information World

Around 9 in 10 of Internet Users Do Not Password-Protect Their Wi-Fi

Your Wi-Fi is just like your home which needs a Wi-Fi password as a lock to secure it from a third party accessing your Wi-Fi information unless you want it to.

Regardless of its significance, a study shows that 89% of internet users do not protect their Wi-Fi connection through a password. Moreover, just 3% of users password-protect their Wi-Fi network, while 7% of them are unsure if they even have a Wi-Fi key.

In addition to this, PC Matic has highlighted survey-based data about 2,500 people across the United States; belonging to different categories of Wi-Fi networking users, featured in the 2022 Password Hygiene and Habits Report. Almost one in 9% of people who use Wi-Fi networks are not habitual in changing their passwords. Approximately, 37% of users haven’t set their passwords since the setup, but thankfully the rate of these users is gradually decreasing. Then comes the 9%, who are fully unaware of the existence of Wi-Fi passwords.

An unsecured Wi-Fi connection is an open area for cyber-criminals to access; the user ID and passwords of your account, launch a malware attack on your device, and redirect you to a harmful webpage where your personal information; address, credit card, and bank details, can easily be leaked. The data collected can be used in illicit ways. Internet Service Providers are held responsible for all the leakage of confidential information and can be charged as criminals in the eyes of law.

However, you could perform some steps to assure network security. The utmost step is to come up with your own strong, long, and easy-to-remember password, install anti-malware software and keep it updated which safeguards your Wi-Fi password. Secondly, enable a two-factor authentication method for signing in to the network or account via any other source. Thankfully, a new and advanced feature of a separate guest network is introduced in some routers through which your primary network will be saved and the devices belonging to your guests can easily be operated on it.

So if you were unknown of the importance of network security and are clueless about how it works, this article will prove to be the best guide for you. By implementing the above-mentioned security measures, you can enjoy the features of your Wi-Fi without any worries.

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by Arooj Ahmed via Digital Information World