Social and Short Form Video Ads Preferred By 63% of Mobile Marketers

An omnichannel advertising platform by the name of Mediaocean just put out a report called the 2022 Market Report and 2023 Outlook. This report has revealed that there is an increased emphasis both on social media advertising as well as ads placed next to short form videos such as those found on TikTok as well as YouTube. This report compiled answers from around 600 professionals working in the field, and this can shed some light on what the marketing landscape might look like in 2023.

With all of that having been said and now out of the way, it is important to note that three main trends were noted in this report. 63% of marketing professionals said that they are going to prioritize ad spending on TikTok and other short form video and social media platforms. 54% said that CTV and streaming were important avenues for them to place ads on, and 47% cited ecommerce as providing them some marketing opportunities that they would be looking to explore next year in 2023.

These three trends are definitely going to impact marketing decisions moving forward. With so many consumers starting to utilize ecommerce everywhere, marketers are well placed to start advertising products directly to them. Amazon is likely going to benefit here because of the fact that this is the sort of thing that could potentially end up making it a much more tantalizing advertising platform than might have been the case otherwise.

49% of marketers who responded to this survey said that they plan to improve social channel execution, which would mean working with a larger team of creatives. 52% also recognized that performance metrics were even more important, and that will shift their focus on 2023 with all things having been considered and taken into account.

This report also highlighted some of the major challenges that marketers are going to be facing moving forward. 37% of marketers said that they don’t feel prepared for a cookieless world. The deprecation of third party tracking is resulting in a lot of marketers failing to generate the data they need to provide targeted ads, with increases in consumer privacy creating walled gardens that many advertising executives are finding to be impenetrable.

32% of marketing professionals also stated that they are finding it more difficult to measure the effectiveness of the campaigns that they are implementing. A similar proportion, or 32% to be precise, said that losing access to third party data was hampering their efforts quite a bit.

Another really interesting concern among marketing professionals is the rise of ad blindness. This is where consumers intentionally block out ads or ignore them while scrolling through social media feeds or surfing the web. 29% are concerned about consumer ad avoidance, and that might force them to shift their strategies in the coming year to make their ads more visible and less likely to get skipped over.

29% also said that they are having some trouble with talent retention. Working with content creators has become ever more important for them, and retaining this talent has become more challenging due to increased demand. It will be interesting to see how the ad industry reacts to these challenges.









Read next: Mobile Ad Growth Rate Predicted to Decline by 7.5% in 2023

by Zia Muhammad via Digital Information World

Americans Find It Easier To Relate To Strangers Online Than Those In Real Life, New Study Claims

A new study is diving deep into the minds of Americans and how they feel about meeting people online as compared to the real world. And you’ll be astonished to learn how many feel there is no platform as great as TikTok.

As revealed through this research, more than 70% of Americans feel it’s so much simpler to relate to strangers found in communities online than those seen in the real world.

This particular survey comprises 2,000 American adults and it showed that communication through the world of visual and written means really helped them communicate better.

Moreover, around 40% of internet users say they could go on chatting for hours with pals virtually than in person for a huge period of time. And there is a strong sense of community here while discussing the likes of movies and books, and more online.

As far as looking at gender trends is concerned, it’s the men who feel so much more pressure than females in terms of going through the latest book to help keep up with others in society.

Most of the polls showed how activities such as reading, gaming, and visual arts led the pack in terms of being the most popular activities out there today.

This particular survey has been conducted by ThriftBooks which also went on to prove how so many social platforms are the location where you’d find more recommendations and reviews for various television shows and series, movies, and even books. Meanwhile, 70% of Americans were keen on learning about books because they had been discussed online. And you’d be shocked to learn how many turn to online platforms for reading books as compared to watching a movie.

With the good comes the bad. And you’ll be amazed to learn how many young individuals were outlined as being enveloped in a new feeling of FOMO or the fear of missing out when getting so engaged throughout online communities. This is usually linked to movies and television series.

But it’s Gen Z who fears the most missing out on their books more than on matters linked to television series and musical concerts as well as events in the world of sporting.

Another interesting point in this study is how some people make use of the world of social media to use their rights of bragging. You’ll see them going on and on about a book they’ve read or how many episodes from a series they ended up binge-watching at the end of it all. It’s so interesting how different shared interests really unites people in this world

Read next: 51% of Millennials Feel Behind on Professional Goals
by Dr. Hura Anwar via Digital Information World

How Can You Prevent Chatbot Scams? This New Step-By-Step Guide Is The Answer

It’s no surprise that with time, the internet is becoming more and more unsafe. Users are failing to protect themselves online and really lack the awareness required to keep their information guarded and protected at all times.

This compounded by the fact that threat actors are picking up the pace and becoming more advanced with their techniques for phishing scams and hacking issues does not make matters easier.

You’ll find malware arising in such a sophisticated way that it’s hard to tell real from fake. Then comes the advancements related to AI-powered tools and technology where you’re dealing with fake profiles that disguise themselves as authentic. There are chatbots that make up a huge proportion of users on popular social media apps. And while tech giants are doing everything in their power to rid them, it’s a really complicated affair, as highlighted by SecurityOrg in its recent report.

Out of all the matters discussed above, chatbots are the most liable to make users fall into their traps. The reason being is simple. They are convenient and available throughout the day, not to mention how efficient they can be in getting your queries answered and tasks completed. But the sad part is how few people know about the threats they come with. As mentioned in the study, 60% of readers had zero knowledge of chatbots and what their capabilities entailed.

So how can you protect your information online? There are ways to share details with chatbots without being at risk of exploitation. We’ve got a great step-by-step guide that has been created by the experts, delineating some fabulous tips for your security on the web. Protecting your account details and other sensitive information hasn’t been easier than this. So let’s take a look!

Steering clear of chatbots and spotting fraudulent activity online has never been easier.

One of the greatest ways to stay safe is to restrict chatbots solely to web pages that you’ve navigated yourself toward. If you happened to be sent to a website via a link that arose from a suspicious text or email, it’s best to avoid and close it immediately.

When you get an email and it entails links hinting toward a chatbot, it’s best to confirm the source address before pressing on anything. For instance, if a sender claims to be from a leading brand, the from address needs to coordinate with the website address of the brand.

Remember only to press on links and open them up when there is a sender that you’re aware of. It’s super tempting for so many people to take on offers that claim you’ve won the lottery or received a cash prize or a new iPhone device through a lucky draw you never took part in. Obviously, it’s a scam and such messages do end up being disastrous for online users. They come with short URLs or entail poor grammar as well. These are too good to be true and it’s disastrous for you in the long term.

Any messages that claim to be suspicious should make you want to realize that an internet search is necessary. If it’s authentic, it needs to be on the company’s webpage. But in case it’s not, then you’ll find more news regarding the scam and zero information in case it’s a fraud.

Frequent calls, texts, and more featuring suspicious links can really be a huge sign about what you’re getting yourself into and it’s never a good idea. You need to adjust settings for your internet connection to try and better conduct filtered searches and rid of spam phone calls or texts.

There are similarly many options for downloading apps that rid shady numbers or text messages. Do make others aware and speak to those that might be a little more experience in the industry regarding online practices to be really sure about the chatbot, instead of having blind faith.

Read next: What’s the Most Innovative Country in the World? Hint: It’s Not the US
by Dr. Hura Anwar via Digital Information World

Google Makes Use Of AI-Powered Technology To Decipher Bad Handwriting Of Doctors

The frustration linked to being a patient and not understanding what’s written on a prescription is annoying, to say the least.

It’s all thanks to doctors’ handwriting that makes the situation a bizarre one to be in.

But Google is answering people’s prayers linked to this matter by introducing a new technique powered by AI technology to decode what’s written. After all, the search engine giant wants you to embrace the wonders of digital technology with open arms.

This means text that was once deemed unreadable is going to be so much simpler to comprehend and we can’t think of anything that would be better than that.

The company says it’s working by the side of specialists in the world of pharmacology to set out a solution that makes prescriptions hard to read and understand. It also highlighted how the issue was a serious one and really needed a lot of attention.



Doctors setting forward treatments is definitely not a joke and when the patient can’t read what’s written, it’s just an inconvenient ordeal to be in. This particular announcement was made during Google’s 8th India event.

Google says that it already has the technology required to decipher text from images but what really was the matter here is how the difficult prescriptions have a format that’s unstructured in short. There are so many clues that only a specialist in the field could end up deciphering.

With the new machine learning model and technology thanks to Google, which has to do with AI-powered technology, we can well identify and even put certain medications in the spotlight that are seen in handwritten prescriptions. This is what Google is promoting and boasting and what could be better?

In one particular kind of prototype, Google’s executive says they showed how any person could click an image of the prescription and put it on the app of Google Lens. This processes information and highlights which medications are seen across notes.

Read next: Google Witnesses Record-Breaking Traffic After Argentina Wins This Year’s FIFA World Cup
by Dr. Hura Anwar via Digital Information World

WhatsApp Fans Delighted as Meta Rolls Out New Feature For Those Who Accidently Click ‘Delete For Me’

Just the thought of clicking on the ‘Delete For Me’ option and not being able to revert that change has made a lot of WhatsApp users live in regret. And if you happen to be one of them, well, Meta has some great news for you.

The tech giant is putting forward a new feature that allows you to go back in time and fix the mistake and the news is being loved across the board.

Meta is famous for launching all sorts of avatars and giving users the chance to hold chats with one another through WhatsApp but this new feature coming soon to the platform is definitely one that some feel was a long time coming.

Meta’s head who is also the head for WhatsApp shed more light on the news regarding hitting the Delete for Me button when the real intention was pressing the Delete For Everyone button.

He added how this can be so frustrating and until today, there was just no way possible to reclaim the text that’s now deleted from your app forever. Could there be anything more frustrating than this, well, we don’t think so?

This is why a new Undo feature is coming forward so you can eliminate this worry forever. So what happens when you press on the feature accidentally? Well, you are again asked if you really wish to do that, so it’s like the system is double-checking your decision.

If yes, press yes but if not, click on No and you’ll be good to go. Just be mindful of not making the same mistake twice because there’s simply no solution for something like this. How’s that for a sigh or relief?

WhatsApp has gone on further to make claims linked to adding a new Undo feature to its chat messenger. But please don’t be surprised or get worried in case you don’t happen to witness it right this moment. WhatsApp is known for causing more commotion than when the actual release takes place.

But with that being said, the company is hoping to launch the feature for both users of iOS and Android with time. So in a few weeks, we all should be benefiting from it. Hence, stay tuned and be sure to use the feature wisely.

Read next: WhatsApp Beta For Android Has A New Update For Users Which Will Keep Disappearing Messages
by Dr. Hura Anwar via Digital Information World

As Per Elon Musk's Poll He Should Step Down As Twitter Chief But There’s No Successor

Elon Musk recently conducted a new poll to see if users felt someone else should take the lead as Twitter’s new chief. And the results are out.

The majority of votes wanted Musk to step down as the head of the platform and the billionaire vowed to obey the commands and wishes of those who voted. But now, he claims that even if he were to step down, there is no successor for the role.

He continued to mention how no one was willing to take a new position. The news comes as one Twitter user asked the billionaire who would be replacing him as he assumed the current app’s chief had someone in mind.

You’ll be astonished to learn that the answer was no one because no person is in the pipeline.

The comments were made on the same respective day that the Twitter poll was announced because that’s just how fast the results came into effect.

Clearly, he is in no frame of mind to abide by these results as the poll really closed on Monday, and nearly 58% of people who responded ended up doing so in favor of him stepping down as the firm’s CEO.

Twitter is yet to respond to the request for comments that were made outside of the regular hours for operation. Moreover, we saw him speak in the past about how Tesla wished to sell some shares to try and save the current state of Twitter which isn’t looking appearing to be too great in shape.

The app really needed to increase subscriptions as it felt that a mighty period of recession was coming forward. It was just not too clear who would be the head as Musk informed a judge in Delaware recently how he is working on limiting his time on the platform and looking for a new boss for the firm with time.

Musk mentioned through further tweets that the real query is not linked to searching for a CEO but the quest is to find a leader who can really lead the app in the best of ways and keep it alive.

The Tesla CEO did leave with a few words of wisdom including how important it is to be careful of what you wish for because you might end up getting it all. Twitter is yet to respond to a request by Insider for respective comments that were made but’s clear where he stands on the debate.

Read next: Twitter Introduces Square-Shaped Brand Profiles As It Revamps Its Verification Initiative
by Dr. Hura Anwar via Digital Information World

What’s the Most Innovative Country in the World? Hint: It’s Not the US

With research and development spending tripling in the past 20 years to reach the staggering sum of $2.4 trillion, it has become clear that countries are emphasizing innovation in whatever way they truly can. The US used to be the global leader in innovation spending back in the 1960s, comprising 70% of global R&D spending in that era.

In spite of the fact that this is the case, many other countries have entered the fray thereby reducing America’s share to just 30%. The UN just put out its innovation index which assigned a score to various countries based on 7 pertinent factors.

The first of these categories was Business Sophistication, which gauged how much foreign investment a country received as well as its own spending on business related R&D. Second was Market Sophistication which factored in how big a country’s GDP was as well as the level of competition in its market.

Infrastructure was yet another factor, as was Human Capital which measured the quality of the research institutions as well as government spending per student. The ease of doing business, creative output as well as knowledge and tech output rounded off the list.

With all of that having been said and now out of the way, it is important to note that Switzerland topped the list with a score of 64.6. That might come as a surprise, but Switzerland has topped the list for the past twelve years thanks to its world class IP laws as well as strong links between academic institutions and industrial ones.

The US missed out on the top spot despite R&D spending in excess of $700 billion and four out of the five highest R&D spenders being located there. It still managed to reach number 2, with a score of 61.8.

• Also read: Study reveals the most innovative U.S cities of 2022

Sweden came in at a close third with 61.6, followed by the UK with 59.7. The Netherlands rounded off the top five with 58. Following the Netherlands we had the highest scoring country from Asia, namely South Korea, with a score of 57.8. Singapore was not far behind with 57.3, confirming that these two nations are driving much of the innovation outside of Europe and the US. Germany, Finland and Denmark rounded off the top ten with scores of 57.2, 56.9 and 55.9 respectively.

Zeroing in on South America, one might assume that Brazil would be the most innovative country in that region. However, Brazil’s score of 32.5 was surpass by Chile’s 34. Chile has a huge tech industry of 8,000 companies which is useful because of the fact that this is the sort of thing that could potentially end up driving a lot of innovation. The least innovative country in South American turned out to be Ecuador.

Moving on to the Middle East and Central Asia, Israel managed to reach the top spot with an impressive score of 50.2. That is thanks in no small part to 5% of its GDP being focused on R&D, the highest proportion out of any country in the world. Kuwait performed dismally despite being wealthy, with a paltry score of just 9 which put it at the bottom of the rankings.

H/T: VisualCapitalist

Read next: Americans Have Less Working Hours But Their Pay Is Higher than The Poor Countries in Which Workers Have Long Working Hours
by Zia Muhammad via Digital Information World