LinkedIn has changed a lot - by not changing at all.
LinkedIn is known for its overly serious work environment but it isn’t the most favorable environment for Gen Z. Since the site has turned into a henhouse with everyone posting whatever comes to their mind, it has turned into a shitposting (cough... decent word... Trashposting) hub.
A while back, a user posted a picture of uncooked chicken in a coffee machine as a way of saving his company’s food expenses instead of dining out at a hotel. He also commented that that’s his way of getting promoted. We’re not sure if people are dumb or just plain bored but more than half the audience at LinkedIn believed it.
Now, not only did they believe it but the user also got a lot of calls from reporters asking if he got promoted for saving food expanses. Furthermore, people even went ahead to claim this practice as unhygienic, refusing to believe that the picture was meant to be a joke. Not an actual practice.
This is just a single example of what a laughing stock LinkedIn has turned into. LinkedIn also has a ton of CEOs posting their routines. The thing about these routines is that no human being is capable of carrying out such a routine. Unless he’s some superhero with time-controlling powers or supersonic speed.
An example we found included a CEO that posted his morning routine that consisted of 31 hours worth of activities before he gets ‘his day started.’ There is no better way to showcase what a laughingstock the site has become other than this.
While this is a genuine problem, this is bringing like-minded employees to their potential workplaces. CEOs that post such content are not only giving major irresponsible vibes but are also creating a fun online space. Now their choice of platform may not be the best but it does bring like-minded employees to apply. These employees believe that having a workspace with such a chill atmosphere is the way to go!
So while this might be a bad thing for LinkedIn, it is working out well for all the CEOs looking for humble employees.
What we’re concerned about is LinkedIn’s future. The site is a major turnoff for all of Gen Z since it does not have room for any creativity. The site looks and feels boring. No one would even want to log onto a site that not only feels stuffy but is full of people who are boasting 24/7, not to mention this new Trashposting trend going on.
For a site that’s aim is to create a platform that is serious and disciplined, and works as the top recruitment site, LinkedIn is surely heading toward failure.
Read next: What Are the Best Cities for Freelancers in 2023?
by Arooj Ahmed via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Saturday, January 7, 2023
EU Firms Were Fined Over $3 Billion For Violating Data Protection And Privacy Laws And Meta Paid 80% Of It
A new report is shedding light on a massive array of companies in the EU being fined huge sums in the past three years. The tech firms paid a mega total of 2.83 billion Euros (i.e. $3 Billion Dollars) for 1400 cases launched against them.
Most of the lawsuits filed had to do with cases registered for failing to obey data protection policies. Out of those huge fines put forward, it was good to see the figure be much lower than that witnessed in the previous year.
But the reason why the year 2022 is standing out so much is linked to the severity of charges put forward on one single tech giant and that is Meta. You’ll be amazed how the report highlights the tech giant Meta paid 80% of those fines administered.
This particular data comes to us thanks to EnforcementTracker and remember, not every single case out there today is actually made public. Meanwhile, while the biggest sum charged for such violations was believed to be in the third quarter of 2021, Q3 of 2022 was definitely very significant too. This is where we saw the likes of fines starting from 430 million Euros.
The biggest sum charged for such violations in Q3 was also worth a glance and it stood at nearly 430 million Euros. Seeing Meta fined huge amounts on a repeated basis really proved how most penalties were paid through the pockets of the tech giant.
The DPC who is based in Ireland imposed a mega 405 million Euros fine on Meta in September of last year. In this particular case, it had to do with two major issues being found in the processing of personal information linked to immature users on the Instagram app.
Sensitive details like a child’s email ID and phone numbers were set out publicly while using the app’s business account feature. Meanwhile, Instagram set out profiles of young kids on a public basis, thanks to their default settings.
In the same way, we saw another huge sum of 265 million Euros come forward by a similar entity in November of last year where Meta was slammed for breaking two articles of the data protection law by the EU. This is when details from Facebook users arose from different parts of the world and were then seen being scraped away from profiles put in the public eye.
On that note, Meta was being scrutinized intensely and the DPC released a new reprimand and order that forced the firm to allow processing into compliance by setting out a new array of remedial actions that had a specific deadline.
Meta was seen making adjustments within a certain timeframe and so far, it wouldn’t be wrong to mention that fines worth 1 billion Euros were made for violating the laws of the GDPR.
So as you can see from this particular report, ever since the year 2018, the body that handles Europe’s framework linked to data protection ends up impacting various businesses that operate within the European Union.
Since such behavior is highlighted to be extra-territorial, this GDPR rule is applying to firms present outside the European Union. This particular legislation is designed to work up a fight against numerous data subjects instead of governing firms.
But you also have to remember that such behavior by the EU might seem to be a lot but it’s also necessary as the world works to establish a stronger connection. And therefore it’s getting so much harder to stay anonymous, thanks to social media platforms.
H/T: Atlasvpn
Read next: The US states where hackers launch the most cyberattacks and steal the most money
by Dr. Hura Anwar via Digital Information World
Most of the lawsuits filed had to do with cases registered for failing to obey data protection policies. Out of those huge fines put forward, it was good to see the figure be much lower than that witnessed in the previous year.
But the reason why the year 2022 is standing out so much is linked to the severity of charges put forward on one single tech giant and that is Meta. You’ll be amazed how the report highlights the tech giant Meta paid 80% of those fines administered.
This particular data comes to us thanks to EnforcementTracker and remember, not every single case out there today is actually made public. Meanwhile, while the biggest sum charged for such violations was believed to be in the third quarter of 2021, Q3 of 2022 was definitely very significant too. This is where we saw the likes of fines starting from 430 million Euros.
The biggest sum charged for such violations in Q3 was also worth a glance and it stood at nearly 430 million Euros. Seeing Meta fined huge amounts on a repeated basis really proved how most penalties were paid through the pockets of the tech giant.
The DPC who is based in Ireland imposed a mega 405 million Euros fine on Meta in September of last year. In this particular case, it had to do with two major issues being found in the processing of personal information linked to immature users on the Instagram app.
Sensitive details like a child’s email ID and phone numbers were set out publicly while using the app’s business account feature. Meanwhile, Instagram set out profiles of young kids on a public basis, thanks to their default settings.
In the same way, we saw another huge sum of 265 million Euros come forward by a similar entity in November of last year where Meta was slammed for breaking two articles of the data protection law by the EU. This is when details from Facebook users arose from different parts of the world and were then seen being scraped away from profiles put in the public eye.
On that note, Meta was being scrutinized intensely and the DPC released a new reprimand and order that forced the firm to allow processing into compliance by setting out a new array of remedial actions that had a specific deadline.
Meta was seen making adjustments within a certain timeframe and so far, it wouldn’t be wrong to mention that fines worth 1 billion Euros were made for violating the laws of the GDPR.
So as you can see from this particular report, ever since the year 2018, the body that handles Europe’s framework linked to data protection ends up impacting various businesses that operate within the European Union.
Since such behavior is highlighted to be extra-territorial, this GDPR rule is applying to firms present outside the European Union. This particular legislation is designed to work up a fight against numerous data subjects instead of governing firms.
But you also have to remember that such behavior by the EU might seem to be a lot but it’s also necessary as the world works to establish a stronger connection. And therefore it’s getting so much harder to stay anonymous, thanks to social media platforms.
H/T: Atlasvpn
Read next: The US states where hackers launch the most cyberattacks and steal the most money
by Dr. Hura Anwar via Digital Information World
Google Search Makes Minor Tweaks to Make User-Experience More Better in 2023
Google is working on improving user experience as its main motto for 2023. It started by making two minor tweaks. The first one is related to product listings while the second one focuses on article structure.
A new feature has been tested by the tech giant that lets you see the price history of a product. The price history is a part of the price listings user interface. When a user goes onto the price listing section, what they previously saw was the price along with a few other features, as spotted by SaadAK.
What the users would now see is an extra button on the top of that section. When clicked on, a new area showing a graph would be featured. The graph will show the price history for that particular product for the past few months.
For instance, if a shoe’s price dropped significantly in December and then raised again in January, the price history will show it with the help of a graph.
This feature hasn’t been rolled out to everyone yet. We are excited to see this however we’re not sure if everyone does need this. But it would be a good metric to determine the worth of the product we’re looking to buy.
The second feature isn’t for everyone but it is good news for the writers. Google has removed the 110-character limit from the structure of the headlines. Now users wouldn’t be limited to 110 characters only.
This doesn’t mean users are supposed to put up a 300-character title since Google still is displaying a guideline. The guideline says to use a concise title, as long titles may be truncated on some devices.
This is an upgrade from the hard limit set previously. It gives users more flexibility and a chance to let their creative juices flow. What we love is that Google also guides users to use concise topics for the betterment of the search engine as well as their good.
These tiny tweaks might not seem like much, but in the long run, they do have an impact on users. We look forward to seeing similar features to improve user experience.
Read next: MrBeast’s Mindblowing 2022 Challenges On YouTube Saw Him Give Away $3 Million In Cash
by Arooj Ahmed via Digital Information World
A new feature has been tested by the tech giant that lets you see the price history of a product. The price history is a part of the price listings user interface. When a user goes onto the price listing section, what they previously saw was the price along with a few other features, as spotted by SaadAK.
What the users would now see is an extra button on the top of that section. When clicked on, a new area showing a graph would be featured. The graph will show the price history for that particular product for the past few months.
For instance, if a shoe’s price dropped significantly in December and then raised again in January, the price history will show it with the help of a graph.
This feature hasn’t been rolled out to everyone yet. We are excited to see this however we’re not sure if everyone does need this. But it would be a good metric to determine the worth of the product we’re looking to buy.
The second feature isn’t for everyone but it is good news for the writers. Google has removed the 110-character limit from the structure of the headlines. Now users wouldn’t be limited to 110 characters only.
This doesn’t mean users are supposed to put up a 300-character title since Google still is displaying a guideline. The guideline says to use a concise title, as long titles may be truncated on some devices.
This is an upgrade from the hard limit set previously. It gives users more flexibility and a chance to let their creative juices flow. What we love is that Google also guides users to use concise topics for the betterment of the search engine as well as their good.
These tiny tweaks might not seem like much, but in the long run, they do have an impact on users. We look forward to seeing similar features to improve user experience.
Read next: MrBeast’s Mindblowing 2022 Challenges On YouTube Saw Him Give Away $3 Million In Cash
by Arooj Ahmed via Digital Information World
Google’s New Ad Cleverly Urges Apple To Adopt The RCS Standard And Fix Pixelated Images And Videos
Google is calling out tech giant Apple in public to adopt the RCS standard but this time around, it’s doing it in a more clever manner.
The tech giant has rolled out a giant new billboard that urges the iPhone maker to take on the RCS messaging system. The ad came on New Year’s Eve and it’s currently placed in Las Vegas.
This particular ad says that although the ball might have dropped in 2022, the company doesn’t need to drop the ball in terms of fixing pixelated images and videos. It is similarly seen following lines of the RCS code so that Apple can think about getting the ball rolling.
The news comes to us thanks to one TikTok user that goes by the name of Uptin. He shared a video of the advertisement that was displayed across the digital billboard that’s located in Las Vegas’ Harmon Corner.
Uptin was seen making notes on TikTok about how nearly 55% of Americans have an iOS device and next in line is Android with a staggering 44% market share across America. It’s a clear message for those that pay heed.
Android is asking Apple through a giant LED display that interoperability through such devices is necessary and it paves the way for great messaging experiences via such platforms.
It’s a pressure campaign starting against the iPhone maker regarding texting matters that are seen between the likes of both Android and iPhone devices. We first saw Google send out a clear message in August of last year to adopt RCS texting via a campaign that comprised ‘get the message’.
The RCS or Rich Communication Services that Google brags about is standard for the industry as compared to the usual SMS or MMS. It’s called out of data and arose during the 1990s as well as the 2000s.
Then in the year 2008, we saw it being chosen as the best replacement for SMS. And today, it’s operating across the internet and not the usual carrier’s bandwidth. This means the RCS is doing a better job at sending out GIFs as well as pictures and video content in high resolution while also allowing for group texts too.
In December last year, Google did carry on with this campaign of its against Apple where it made a happy birthday post that was for SMS and it turned 30 last year.
Read next: Google Showcases New User-Friendly Way To Switch From Connected Devices To Play Desirable Audio
by Dr. Hura Anwar via Digital Information World
The tech giant has rolled out a giant new billboard that urges the iPhone maker to take on the RCS messaging system. The ad came on New Year’s Eve and it’s currently placed in Las Vegas.
This particular ad says that although the ball might have dropped in 2022, the company doesn’t need to drop the ball in terms of fixing pixelated images and videos. It is similarly seen following lines of the RCS code so that Apple can think about getting the ball rolling.
The news comes to us thanks to one TikTok user that goes by the name of Uptin. He shared a video of the advertisement that was displayed across the digital billboard that’s located in Las Vegas’ Harmon Corner.
@uptin First time I’ve even seen an ad for android and it’s going all out
♬ Funny Song - Cavendish Music
Uptin was seen making notes on TikTok about how nearly 55% of Americans have an iOS device and next in line is Android with a staggering 44% market share across America. It’s a clear message for those that pay heed.
Android is asking Apple through a giant LED display that interoperability through such devices is necessary and it paves the way for great messaging experiences via such platforms.
It’s a pressure campaign starting against the iPhone maker regarding texting matters that are seen between the likes of both Android and iPhone devices. We first saw Google send out a clear message in August of last year to adopt RCS texting via a campaign that comprised ‘get the message’.
The RCS or Rich Communication Services that Google brags about is standard for the industry as compared to the usual SMS or MMS. It’s called out of data and arose during the 1990s as well as the 2000s.
Then in the year 2008, we saw it being chosen as the best replacement for SMS. And today, it’s operating across the internet and not the usual carrier’s bandwidth. This means the RCS is doing a better job at sending out GIFs as well as pictures and video content in high resolution while also allowing for group texts too.
In December last year, Google did carry on with this campaign of its against Apple where it made a happy birthday post that was for SMS and it turned 30 last year.
Read next: Google Showcases New User-Friendly Way To Switch From Connected Devices To Play Desirable Audio
by Dr. Hura Anwar via Digital Information World
TikTok Launches New Feature Where Users Can Tag Movies Or TV Shows In Their Videos
Leading social media app TikTok has recently partnered up with IMDb to put forward a new feature of video tagging.
The platform is giving users the chance to tag movies and even their favorite television shows in a video of their choice through a specific link.
This particular link in question directs the viewers to one dedicated page on the app and even provides IMDb-provided details regarding a particular title and a collection of related videos on the app.
TikTok creators are also now allowed to save titles to the Favorites tab that’s located on their profile.
This feature was launched today to users across the US and UK but don’t worry because this feature by IMDb and the app would be hitting other nations soon. Hence, now creators can make their video, select any link, and then include either Movie or TV. This brings them to the IMDb section that entails more than 12 million films and series of their preference. After publishing, you’ll see one title selected that appears right above a certain caption.
TikTok’s new feature by IMDb will be super helpful to those that wish to search for things linked to their favorite films and series. As it is, the number of fans and followers on the app turns into a total of 25 billion views for hashtags that entail a similar theme.
This includes FilmTok, TVTok, and MovieTok so as you can see, the feature was a long time coming.
The app released a public statement today that mentioned how excited it was to bring this new offering to users. It’s the newest firm that relies on IMDb data to jet out new experiences for users. And it wouldn’t be wrong to call this the most innovative collaboration out there today.
Showing what you love on the TikTok app makes sense and the platform continues to strive to discover what users want and bring it forward to them as per their liking.
Now customers can decide what they love to see and hear on the app. Similarly, the launch is a great chance to assist other leading media firm market their titles in a more effective manner. This includes the likes of Netflix, Paramount, Warner Bros, and A24 as just a few of the firms that are urging more and more people to watch newly published titles.
Read next: TikTok Rolls Out Video-Scrubbing Thumbnails So Users Can Find Specific Parts Of Long Videos
by Dr. Hura Anwar via Digital Information World
The platform is giving users the chance to tag movies and even their favorite television shows in a video of their choice through a specific link.
This particular link in question directs the viewers to one dedicated page on the app and even provides IMDb-provided details regarding a particular title and a collection of related videos on the app.
TikTok creators are also now allowed to save titles to the Favorites tab that’s located on their profile.
This feature was launched today to users across the US and UK but don’t worry because this feature by IMDb and the app would be hitting other nations soon. Hence, now creators can make their video, select any link, and then include either Movie or TV. This brings them to the IMDb section that entails more than 12 million films and series of their preference. After publishing, you’ll see one title selected that appears right above a certain caption.
TikTok’s new feature by IMDb will be super helpful to those that wish to search for things linked to their favorite films and series. As it is, the number of fans and followers on the app turns into a total of 25 billion views for hashtags that entail a similar theme.
This includes FilmTok, TVTok, and MovieTok so as you can see, the feature was a long time coming.
The app released a public statement today that mentioned how excited it was to bring this new offering to users. It’s the newest firm that relies on IMDb data to jet out new experiences for users. And it wouldn’t be wrong to call this the most innovative collaboration out there today.
Showing what you love on the TikTok app makes sense and the platform continues to strive to discover what users want and bring it forward to them as per their liking.
Now customers can decide what they love to see and hear on the app. Similarly, the launch is a great chance to assist other leading media firm market their titles in a more effective manner. This includes the likes of Netflix, Paramount, Warner Bros, and A24 as just a few of the firms that are urging more and more people to watch newly published titles.
Read next: TikTok Rolls Out Video-Scrubbing Thumbnails So Users Can Find Specific Parts Of Long Videos
by Dr. Hura Anwar via Digital Information World
Friday, January 6, 2023
Is Your Country a Hub of Ultra Rich? Here Are The Top 5 Countries With The Most Millionaires In The World
Do you know the world has a mere 543 billionaires in 2023? We have to be honest, we thought the number was going to be a little bigger. The number of millionaires, however, is a little larger. There are 62,483 millionaires in the world with the US being home to the most millionaires.
According to recent statistics compiled by VisualCapitalist, the US has 5 countries with the most millionaires in the top 10 list. The second place is taken by China, Europe comes in third, while the last place is scooped by Australia.
The wealthiest country is New York which is counting millionaires. It might not come to most as a surprise but the real estate value of New York is also mind-blowing. The total wealth of the country exceeds a whopping $3 trillion. It is also known as the financial hub of the US. The heart of New York is its Stock Exchange. The country currently has 345,600 millionaires residing in it.
The country with the second-most number of millionaires is Tokyo. It is known as the economic center of Japan as it supports most businesses and financial ventures there. 304,900 millionaires have chosen Tokyo to be their home and have established companies like Sony and Honda. It is also home to the largest stock exchange in Asia.
The third on the list is San Fransisco. The country is home to the most billionaires on our list today - 62. It has 276,400 millionaires at the moment and is one of the largest tech hubs in the world. The infamous Silicon Valley is also found in San Fransisco which is the heart of all the tech ideas. According to analysts, this country could host the most millionaires by 2024.
Fourth on the list is London. For the past decade, London had the most millionaires in the whole world, but now the country has leveled down and acquired the fourth position on the global list. It has come to light that most millionaires have simply flown out of the area towards more opportunistic and tax-friendly states. Today, it has 272,400 millionaires.
Last on the list is Singapore. Now we do know that it is one of the top tourist destinations for the past decade or two but surprisingly, it also hosts the fifth largest portion of millionaires. It has 249,400 millionaires and is the second richest country in Asia. The country is known for its strong economic growth and favorable work environment.
The reason for analyzing the economic conditions of these countries is to assess where the world stands financially. Since these millionaires also represent that particular country’s economy, it is a good indicator concerning the utilization of resources.
Read next: A New Survey Shows the Most Used Apps by Gen Z, YouTube Takes the Top Spot
by Arooj Ahmed via Digital Information World
According to recent statistics compiled by VisualCapitalist, the US has 5 countries with the most millionaires in the top 10 list. The second place is taken by China, Europe comes in third, while the last place is scooped by Australia.
The wealthiest country is New York which is counting millionaires. It might not come to most as a surprise but the real estate value of New York is also mind-blowing. The total wealth of the country exceeds a whopping $3 trillion. It is also known as the financial hub of the US. The heart of New York is its Stock Exchange. The country currently has 345,600 millionaires residing in it.
The country with the second-most number of millionaires is Tokyo. It is known as the economic center of Japan as it supports most businesses and financial ventures there. 304,900 millionaires have chosen Tokyo to be their home and have established companies like Sony and Honda. It is also home to the largest stock exchange in Asia.
The third on the list is San Fransisco. The country is home to the most billionaires on our list today - 62. It has 276,400 millionaires at the moment and is one of the largest tech hubs in the world. The infamous Silicon Valley is also found in San Fransisco which is the heart of all the tech ideas. According to analysts, this country could host the most millionaires by 2024.
Fourth on the list is London. For the past decade, London had the most millionaires in the whole world, but now the country has leveled down and acquired the fourth position on the global list. It has come to light that most millionaires have simply flown out of the area towards more opportunistic and tax-friendly states. Today, it has 272,400 millionaires.
Last on the list is Singapore. Now we do know that it is one of the top tourist destinations for the past decade or two but surprisingly, it also hosts the fifth largest portion of millionaires. It has 249,400 millionaires and is the second richest country in Asia. The country is known for its strong economic growth and favorable work environment.
The reason for analyzing the economic conditions of these countries is to assess where the world stands financially. Since these millionaires also represent that particular country’s economy, it is a good indicator concerning the utilization of resources.
Read next: A New Survey Shows the Most Used Apps by Gen Z, YouTube Takes the Top Spot
by Arooj Ahmed via Digital Information World
Accenture Discovers That Both Consumers and Organization's Engagement in the Metaverse is Fueling
The metaverse is getting a lot of attention as businesses are finding new ways to utilize it. Accenture predicts that this involvement can generate a $1,000 Billion prospect for future business.
As consumers and companies move toward a more connected and immersive digital world, the multiverse will become an important platform for businesses. A survey done in LV Tech Show recently shows that more than 50% of consumers see it as economic viability for content creation and monetization. The higher authority of affiliated firms believes that it will be important to the growth of their organization over time.
The market for metaverse hardware is large and open, with consumers showing a lot of interest in what can be done with immersive technologies. As such, users (75%) are very clear in their desire for easy-to-use interfaces, access to a wide variety of applications, and personalization capabilities as per the research.
Younger consumers are more interested in using the multiverse to enhance personal interests and experiences while older consumers are looking to improve interactions with health professionals.
Almost half (47%) of the people using Metaverse, the decentralized, blockchain-based virtual world platform that launched in 2017, are gamers. As a gaming platform, it is attractive to 50% of consumers. However, more than half say they intend to use it for other products and services in the media. In reality, 52% of players have at least once engaged with it.
Twenty-seven percent of respondents said they would be interested in using the multiverse to engage with others in exploring new ideas, whereas video game players showed the greatest awareness and enthusiasm for it.
Users are particularly drawn to products that make it easier for them to conduct daily jobs and activities. The next phase of our digital lives will be carried in by the metaverse as a spectrum of technology and life form experiences, according to a co-founder of Accenture.
Kevan Yalowitz said that users are considering the multiverse as an important tool that, when incorporated into their life, can expedite how they accomplish chores and enhance productivity. Businesses that can provide real experiences that meet users' expectations in important niche markets would benefit from being early adopters in the fast-developing virtual world market.
As more than 1 million publications on the topic were published in the past year, Accenture claimed that there is a significant amount of market discussion about the virtual world.
Of all those publications, just fifteen percent discuss customer expectations. Due to this, Accenture conducted its poll. However, they view it as a useful factor that, when incorporated into their daily routines, may enhance efficiency by simplifying the way they do work.
Functionality is now highly valued by users despite appearance. They prioritize user-friendly displays (seventy percent) and a broad range of apps (sixty-nine percent) 10 percentage points more than dazzling headphones and the opportunity to customize avatars.
Instead of searching for cutting-edge technology and features that, though cool, aren’t all that practical, consumers want access to a wide range of basic yet improved quality that serves them in their daily lives.
Read next: PR May Help B2B Firms Establish Their Brands But Most Of Them Overlook It As Per This Study
by Arooj Ahmed via Digital Information World
As consumers and companies move toward a more connected and immersive digital world, the multiverse will become an important platform for businesses. A survey done in LV Tech Show recently shows that more than 50% of consumers see it as economic viability for content creation and monetization. The higher authority of affiliated firms believes that it will be important to the growth of their organization over time.
The market for metaverse hardware is large and open, with consumers showing a lot of interest in what can be done with immersive technologies. As such, users (75%) are very clear in their desire for easy-to-use interfaces, access to a wide variety of applications, and personalization capabilities as per the research.
Younger consumers are more interested in using the multiverse to enhance personal interests and experiences while older consumers are looking to improve interactions with health professionals.
Almost half (47%) of the people using Metaverse, the decentralized, blockchain-based virtual world platform that launched in 2017, are gamers. As a gaming platform, it is attractive to 50% of consumers. However, more than half say they intend to use it for other products and services in the media. In reality, 52% of players have at least once engaged with it.
Twenty-seven percent of respondents said they would be interested in using the multiverse to engage with others in exploring new ideas, whereas video game players showed the greatest awareness and enthusiasm for it.
Users are particularly drawn to products that make it easier for them to conduct daily jobs and activities. The next phase of our digital lives will be carried in by the metaverse as a spectrum of technology and life form experiences, according to a co-founder of Accenture.
Kevan Yalowitz said that users are considering the multiverse as an important tool that, when incorporated into their life, can expedite how they accomplish chores and enhance productivity. Businesses that can provide real experiences that meet users' expectations in important niche markets would benefit from being early adopters in the fast-developing virtual world market.
As more than 1 million publications on the topic were published in the past year, Accenture claimed that there is a significant amount of market discussion about the virtual world.
Of all those publications, just fifteen percent discuss customer expectations. Due to this, Accenture conducted its poll. However, they view it as a useful factor that, when incorporated into their daily routines, may enhance efficiency by simplifying the way they do work.
Functionality is now highly valued by users despite appearance. They prioritize user-friendly displays (seventy percent) and a broad range of apps (sixty-nine percent) 10 percentage points more than dazzling headphones and the opportunity to customize avatars.
Instead of searching for cutting-edge technology and features that, though cool, aren’t all that practical, consumers want access to a wide range of basic yet improved quality that serves them in their daily lives.
Read next: PR May Help B2B Firms Establish Their Brands But Most Of Them Overlook It As Per This Study
by Arooj Ahmed via Digital Information World
Subscribe to:
Posts (Atom)