It was only about two years back when we witnessed a report that spoke about influencer compensation.
And as you can imagine, trends do alter with time. Therefore, a new report by Intellinfluence is helping influencers gain better insight into how the entire compensation process works and how much others in the same industry are getting paid.
In the past, there were no details outlined but today, we’re bringing forward a new report that really elaborates upon the compensation strategy being utilized across various leading social media apps.
Remember, with time, inflation has increased and the economic downturn continues. Moreover, the recession is at its peak and more and more layoffs in big firms are taking place. So read on if you’re in search of how influencers are looking to be paid in today’s modern day and age.
The report comprised a summary of results in the form of compensation questionnaires. This was sent out to influencers based in several regions of the west including the US, UK, and Canada. Remember, this was only recently conducted so it’s definitely very new and reflects today’s pattern of influencer compensation.
A total of 1700 people completed this questionnaire and the graphs showcased mean compensation results in terms of what these people expect, followed by the number of subscriber counts they have attained.
In this particular edition, influencers were not simply asked random questions like what they felt their worth may be. Instead, the authors asked them queries linked to how they felt their payments would alter as the number of subscribers increased.
Remember, each social media platform is different so the study really made sure to cover influencers on different apps and compared their charges depending on subscriber count. And it’s so interesting to see how the entire ordeal is not as simple as it seems. In fact, it’s actually quite difficult.
Influencers are finding it as hard as digital marketers and various brands to deduce the right pricing strategy. Remember, those comprising smaller audiences were seen asking for higher prices than those with a bigger fan following. So as you can see, the struggle was real. So if we had to put it simply, aspirations really turn into a reality as the number of audience members following them grows.
In addition to that, researchers noted how the compensation amount was not as linear as the respective audience size. See, when some inconsistencies do arise, it’s necessary to point them out live as this survey has done.
The team at
Intellifluence asked bloggers what they’re receiving at this point in time depending on the per-post engagement. And such blog posts were around 500 to 800 words. In the same way, they were asked what they would expect one year down the line.
On average, most bloggers claim they would expect 40% more compensation in 12 months than what they’re being paid right now.
Since Instagram is popular among influencers, those with less than 1000 followers charge $89 per post while those with one million followers charge $1022 per post. Meanwhile, Facebook influencers have smaller audiences and rival counterparts on Instagram. But those with a bigger follower count charge way less.
Twitter might not be giving a lot in return to its influencers but the study proved how the amount has surged over the previous years. And as far as TikTok is concerned, the amount jumped exponentially when a TikToker passed the 100,000 follower count.
YouTube is one app that continues to dominate as we speak and it’s the second most visited website in the world. The study proved again how those with smaller subscriber counts estimated charged way more than those who were more established.
On average, people wanted at least $555 to do a campaign on the platform!
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