83% of Games Struggle to Maintain Success Beyond Three Years

The mobile gaming industry has become a veritable juggernaut, creating countless opportunities for developers to enter a burgeoning and highly profitable market with all things having been considered and taken into account. In spite of the fact that this is the case, it appears that as many as 43% of mobile gaming apps never make it past the development stage. This data comes from a recent report published by SuperScale, a UK based consultancy focused on helping developers grow, and it’s based on the survey of 500 game developers in both the UK as well as the US.

With all of that having been said and now out of the way, it is important to note that getting past development and launching in the market is not going to guarantee long term success either. Based on the findings presented within this report, 83% of mobile games that got released stopped receiving updates and suspended all services within the span of just 3 years.

Such a trend is a serious issue because of the fact that this is the sort of thing that could potentially end up making it harder for developers to enter the competitive market than might have been the case otherwise. Many developers also want to start working on their next big project, but they usually can’t do that without putting their careers at risk since around 62% of highly profitable games rely on round the clock player engagement and a nonstop supply of updates.

• Also read: European Tech Funding Falls by 45% Year Over Year

As a result, 32% of developers were forced to downsize their staff, 40% had to rely on outside assistance particularly for niches like hypercasual games and collectable card games, and 25% of developers came to the brink of having to shut down their operations in 2023. The volatility of this industry may be a cause for alarm, since it indicates a widespread level of economic turmoil that could make future growth unlikely or at the very least unsustainable.

With increased competition, challenges presented by App Tracking Transparency and economic downturns creating a hostile environment, it will be interesting to see how developers overcome these hurdles. This could potentially force the industry to adapt to the new normal, and we may begin to see fewer new titles released on a regular basis since developers would prefer to get as much revenue as possible from a single release.

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by Zia Muhammad via Digital Information World

Why do you need a knowledge-based chatbot for business?

The competitive digital market requires advanced technology and measures to beat the blocking traffic and increase conversion rates and sales. With millions of users accessing the internet, you can't hire enough HR teams to interact with your flooding inboxes and answer each query.

So, to save your public dealing team costs and not let go of any potential customers, an intelligent way is to deploy a chatbot. This will smoothen up the communication channel, and your customers will get directed to their interested products or services even though no one is attending.

Image: DIW - AIGen

Chatbots have revolutionized the digital hub, and with the point and faster response rate, businesses are expanding their reach with happier and more satisfied customers at a reduced cost. While chatbots are just automated texts and FAQs, it's time to go a bit higher and use the marvel of AI and machine learning so your customers feel like one-on-one interaction without any team member having to deal with them.

Let us see how a knowledge-based ChatBot is a game changer and helps businesses and their overall sales.

What is a knowledge-based chatbot?

Chatbots are apps or software implemented for text message-based communication with customers. With zero in-person human interaction, customers can get their required information directed toward the page they are looking for in no time. At first, chatbots were merely pre-coded text messages and answers to questions.

But by integrating the company's knowledge base, cataloging it with tags, and using natural language processing features, the chatbot can use AI and machine learning to understand users' questions and provide them with information and other sources directly.

Unlike general chatbots, knowledge-based chatbots are more intelligent and self-learn with time. Also, it will remember the client details, which results in an enhanced user experience.

Why integrate a chatbot with a knowledge base?

Now you must be wondering why integrate your knowledge base with the chatbots. Well, have a look at the below benefits of how ChatInsight ease up your business processing and takes heavy traffic load from the custom care representatives:

Data security

Your data is never used to train any 3rd party AI Models. Besides, you can also restrict bot access with passwords, IP, or domain restrictions to safeguard data.

Faster response

Chatbots are designed for instant communication. Thus, users can get answers to their questions immediately, which lowers the bounce-back rate and will engage them more to generate sales. Implementing a chatbot with ChatInsight will give you very responsive chatbots that won't hang or get slow.

24/7 availability

No customer care team can guarantee that it will be available at every instant in a day, but chatbots are. So there is no need to hire several shifts of workers or wake up to a load of messages in the morning. The chatbots will deal with general queries and other customer issues, and particular tickets will reach customer care for human interaction.

Correct facts

With chatbots integrated with the knowledge base, intelligent chatbots can access the same information no matter how many times or in how many different ways a question will be quoted. This accuracy can vary in human interaction.

Time and cost-saving

Implementing a knowledge-based chatbot like ChatInsight will cut your cost on customer care and save the valuable time of your employees, which can help them to pay attention to other work and business dealings.

Build a customer database for better interaction

Not only will knowledge chatbots provide the customers with the required information or help. But they also gather information from their users, which is maintained in a categorized database and tags so their feeds and accounts can display targeted ads or show products that they might end up buying or are looking for. This strategy optimizes the marketing plan for the business and is super successful in topping up the sales chart.

Independent of employee replacements

With automated communication channels and information management, the servers are independent of employee and replacement, and the business will keep running regardless of anyone leaving the company.

How to Build a Chatbot with ChatInsight?

If you want to build a chatbot for your site, there is no need to hire a programmer or go through complicated coding. With ChatInsight, you can create and deploy a chatbot with an easy-to-use portal. Here are the steps to follow:

• Open the ChatInsignt tool, and in the Bots tab, select the 'New Bot' option

• Now add in the propose, type, and other details about your Bot and create it.

• In the primary setting menu, add images, theme background, etc, of your Bot and the first message.

• In the data source tab, link the knowledge bases or folders, etc, which the bot will access information from. 

• Now select the model as GPT3.5 or 4, and set the temperature to make the bot access information narrowly to the asked question or for broader information retrieval.

• If you want to set some customized rules for your chatbot, you can add them through the prompt window, or else ChatInsight has default instructions set.

Three real-world use cases and success stories

Now, look at some of the stories of clients who used ChatInsight to build chatbots for their sites and pages and boost their sales and marketing game.

a. Sales

With ChatInsight, we built an interactive chatbot for our jewelry site without any code through an easy-to-use chatbot builder and linked it with our database. The chatbot provides our product list and recommends each client's products of interest, and they can also give customized orders.

b. Customer Service

A knowledge-based chatbot built by ChatInsight has enabled our customer care to go above the average. From answering FAQs to providing fast information about shipping and order status, we made our customers feel special. Also, our AI-powered chatbots give optimum attention to each customer, which helps in better reviews and attracts more traffic.

Additionally, the chatbots automatically check each customer's data and offer them deals and discounts based on their previous purchases, which ensures brand loyalty.

c. Marketing

Marketing strategies have never been this targeted. From showing the right ad and products to individual customers to automatically updating them with new promos and products, the marketing plan is solid and needs little or no supervision.

Our monthly sales have increased, and we have more branding without posting ads on pages or hiring a marketing agent.

Final Thoughts

In short, integrating chatbots with knowledge bases can provide more accurate,~ consistent, and efficient customer service, while also providing a basis for bots to learn and improve.

With ChatInsight, you can improve your marketing and sales strategy drastically. So stop waiting and get your hands on this fantastic tool to help you create smarter and more interactive Chatbots that save you money with more incredible conversions. You can try their free 14-day trial and experience its unique features.
by Web Desk via Digital Information World

Amazon Rolls Out Breakthrough AI Business Chatbot That Serves As A Customizable Assistant

Amazon has entered the AI chatbot game with a bang and its latest innovative offering is making heads turn in the tech world.

Dubbed Amazon Q, the new rollout is said to be business-focused and it promises to serve as users’ customizable assistant. The goal would be to answer queries, produce content, and help employees with a long range of tasks in their daily lives.

The company’s CEO published the news on the social media app X where he shared how exciting it was to launch the AI-powered innovation that is restricted for professional use only and can be customed according to the user’s business.

Really excited to share with customers Amazon Q—a new type of generative AI-powered assistant that is specifically for work and can be tailored to your business.

Amazon Q can help you get fast, relevant answers to pressing questions, solve problems, generate content, and take…

— Andy Jassy (@ajassy) November 28, 2023

Amazon noted down several companies that were already making use of the offering including BMW, Wunderkind, Accenture, and even Mission Cloud. Furthermore, it’s bound to assist developers in creating and opening up workloads such as those working as an agent for contact centers. The latter can assist in generating client responses and provide answers to questions in a swift and current manner.

Those working at Amazon are viewing this as something that could serve as the most useful boss who realizes what is being done, who you’re interacting with, and the type of data being used as well as what you’ve got access to. Similarly, it’s going to be extremely resourceful for those serving as a developer who can utilize this for getting clients and working through apps to reduce workload.

The AI chatbot entails a very simple interface that’s similar to OpenAI’s ChatGPT. Therefore, you can work with it by generating a conversation. The only difference here is linked to Amazon Q pulling out replies through the firm’s data repository and inner system. Hence, companies can link data via their database including the likes of Google Drive, Amazon S3, as well as Microsoft 365 amongst others.

The main aim right now is related to creating simple AI chatbots that are easily accessible to the masses and can be customized, instead of creating them from scratch. You can think of it as a premise that’s very much like AWS, that transforms cloud computing into something that is easily available and also so firms don’t need to launch their own respective data centers along the way.

The goal is to keep information secure and make sure the company’s inner secrets do not appear in the responses at different firms. This reminds us of an incident that took place at South Korean tech giant Samsung. Here, engineers were called out for putting out the firm’s proprietary codes inside OpenAI’s ChatGPT.

The launch seems to be the company’s initiative to take on the growing trend related to AI assistants which could be catered to a business’s liking as compared to the way giant chatbots function like Google’s Bard.

We saw OpenAI roll out its own respective tailored bots during the start of the month that were called GPTs. The latter also generates replies by utilizing data in-house.

Photo: DIW - AIgen

Read next: Companies are Looking for Individuals who can Work as Prompt Engineers and AI Heads
by Dr. Hura Anwar via Digital Information World

Many Companies are Looking for Individuals who can Work as Prompt Engineers and AI Heads

A lot of people say that AI has taken over many jobs which is true in some ways. Studies suggest that AI can disrupt many jobs like finance, law, content creation etc. But apart from that, AI has also given people many work opportunities. AI has produced some new jobs for people related to the tech industry. As there are still a lot of jobs available for people with knowledge of AI, companies using AI are in the hunt for those people.

Chief economist on LinkedIn, Karin Kimbrough, says that he has seen many jobs posted over LinkedIn that are all related to AI. Several industries are integrating AI solutions for work. There is no limit whether the person is an employee or a professional in his field, all of them are using AI to make their work more effective. Kimbrough says that he hasn’t seen people conforming to a new technology that quickly before. It took people some time to use cryptocurrency and virtual reality but people became comfortable with using AI in an instant.

Words like ‘Prompt Engineering’, ‘Generative Artificial Intelligence’ and ‘prompt crafting’ are now being used on LinkedIn as many companies are hiring individuals who can give meaningful prompts to AI like ChatGPT. According to LinkedIn, there was a 13% increase for the job title of “AI Head” from December 2022. The hunt for ‘Prompt Engineers’ is going to skyrocket in 2024. Adzuna’s head, James Neave, says that the job title ‘prompt engineer’ came into being after AI became easily accessible. In the UK, there was no advert for prompt engineer in 2022. But this year, 7 adverts for prompt engineers were seen.

What even are Prompt Engineers? Prompt Engineers are people who write questions for chatbot and help in improving their answers by reporting to developers. In some places, this job doesn’t even require a tech degree but can pay up to $375,000. AI ethics officers, chief AI officers, AI auditors, AI trainers, and machine managers are also being pursued by many companies. Many companies who are hiring staff for AI want individuals with ‘Generative AI Expertise’ and ‘Machine Learning Knowledge’ and they don’t even require a degree with tech background!

Read next: Companies Are Willing to Pay 6 Figure Salaries for This One Skill
by Arooj Ahmed via Digital Information World

Google Drive Users Report Mysterious Disappearance Of Files From Their Cloud Storage

Several users of Google Drive have recently generated complaints regarding the mysterious vanishing of their files from Cloud Storage.

The news has left users confused who are now demanding an answer as the files were reported to be present since the month of May and to have them disappear without any form of warning is alarming for obvious reasons.

The complaints were highlighted by several outlets showing that the issue started to arise in the past week after a Korean user that goes by the name Yoenjoong published his complaints across the Google Support platform and explained how it was annoying to have useful files just vanish without a warning.

He also explained how the drive simply shifted back to a state seen in May of this year and all the data between May and today appears to have gone, proving extreme inconvenience to users like him and many others.

This particular support request went on to talk about how Google Drive failed to show changes in the activity of the user since May of this year. But thankfully, there were no files being trashed manually as none can be found in the bin. Similarly, he added that you could no longer find any file-sharing type of request in the setup too, just files vanishing into thin air.

One member from Google Support did get into contact with the users who began the discussion thread and quoted a few words from the company to better handle the matter. The statement comprised an apology where the representative spoke about not being able to connect with the users for the discussion on the concerning matter but vowed to track the cause of the issue down.

The case is currently being monitored by the firm and he reassured the users that they are not being specifically targeted for any reason. This is a glitch that all users are facing and the complaints on this front keep growing with each passing day.

For now, the team of product engineers at Google Drive is trying to find the answer to the root cause of the matter. They similarly advised how anyone who did indeed experience such behavior has been urged to prevent making changes to data folders, till the company realizes the issue thoroughly and would be able to find a proper solution, restoring full access to those customer accounts that were affected by this mysterious happening.

The company acknowledged how the number of reports they are receiving continues to grow on a daily basis. Right now, they are still getting complaints from many and they wish to find a proper solution and get users’ access back to them like old times.

No reports were generated regarding the time taken for engineers to find the root cause, and neither was any time frame outlined in terms of when users can expect the issue to be solved.

Read next: GPT4 AI Bot Outperforms Students in Language Skills, Reshaping Education's Future
by Dr. Hura Anwar via Digital Information World

LinkedIn's New AI Filters Posts, Enhancing User Experience With Efficient Content Moderation

The Microsoft-owned social network, LinkedIn, has taken a big step. The platform is now using AI for sorting posts – to find out which ones are okay and which are not. This is new and big. Imagine, AI working like a filter. It checks all posts, separating the good from the bad. It's like having a super smart helper, always making sure only good things reach into the user feeds.

Let's look closer. LinkedIn's AI, it's special. It learns from real things, real posts. It's like a detective, cleverly finding posts that break rules. It doesn't just look for obvious blunders; it understands deeper things, like how we talk and what we mean. This new framework as per Abhishek Chandak "helps ensure that content that doesn’t align to our policies does not make it onto the platform".

As per Chandak, LinkedIn's new "framework uses a set of XGBoost models, to predict the probability of a piece of content being violative or clear. XGBoost provides better recall at set precision for us compared to architectures like TF2-based neural networks as our training data is tabular and there is large variation in violation patterns over time." Adding further, "These models are trained on a representative sample of past human labeled data from the content review queue and tested on another out-of-time sample. We leverage random grid search for hyperparameter selection and the final model is chosen based on the highest recall at extremely high precision (R@P). We use this success metric because LinkedIn has a very high bar for trust enforcements quality so it is important to maintain very high precision."

Now, you might think, "What does this mean for me?" It's about making LinkedIn better for you. The aim is to keep your feed clean, only showing things that are right for a professional place. It's like a personal guard, keeping out things that shouldn't be there. The AI does a lot of work, but humans still look at the hard cases. This team of humans and AI, they work together perfectly.

But there's more. It's not just about stopping bad posts. It's also about doing things more efficiently. With AI helping, human moderators can focus on the harder stuff. It's a good strategy, making sure every post is checked properly.

"This new content review prioritization framework is able to make auto-decisions on ~10% of all queued content at our established (extremely high) precision standard.", claims LinkedIn on its blog.

But let's be honest. No system is perfect. AI can make mistakes. But LinkedIn says they have confidence in their system. They think it will make your time on LinkedIn better. It's a big goal, to be a leader in checking content.

• Also read: Navigating the New Normal — 73% of Freelancers Integrating AI into Their Workflows

So, next time you're scrolling through LinkedIn, take a moment to notice the change. Is your feed cleaner, more professional? Are you seeing less of what you don't want and more of what you do? This is the power of AI at work, a silent guardian shaping your digital world.

In the big picture, what LinkedIn is doing could be an example for other platforms. Imagine if all online places had this kind of system – efficient, quiet, and good at its job. LinkedIn is trying to make this real.

Photo: DIW - AI-gen

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by Irfan Ahmad via Digital Information World

Black Friday 2023 Sees 7% Ecommerce Traffic Dip, Highlighting Shifts in Consumer Spending and Retail Trends

According to data published by SimilarWeb, this Black Friday, something different happened. Traffic to online stores went down by 7% from last year, which shows that people are changing their mind when it comes to what they want to buy. They're now more into traveling, looking good with beauty stuff, and still loving the big stores, especially Amazon.

You know, Black Friday isn't just a day anymore. It's like a festival, starting from Thanksgiving, all the way to Cyber Monday. They call it "Cyber 5" and some Cyber Week. And this year, just looking at the first two days, we can already see some surprising trends. People were actually buying more groceries online, up by 5%. Seems like everyone's using deals to fill up their kitchens!

• Discover More: Black Friday's Global Spread and the Evolution of Consumer Habits

When we look at the big shops, it's a mixed bag. Amazon did okay, with a small increase in people visiting the ecommerce giant. But, oh boy, the fashion shops took a hit. Macy's, Kohl's, Gap - all saw fewer people. And then there's Temu, growing a lot in visitors but still not top 15. Guess it's not just about how many people visit.

This chart shows the "top sectors in YoY Traffic change on Black Friday":

Amazon's still the king early in the Black Friday game. They had a lot more people coming on Thanksgiving than even on Black Friday itself. But not everything sold well. Clothes and stuff? Not so much. But beauty products? Big hit. Some items were even famous on TikTok!

• Dig Deeper: What Ecommerce Apps Collect the Most User Data?

This graphic highlights the "top US eCommerce sites on Black Friday, in visits with Year-over-Year change":

And Apple, as usual, everyone loves their stuff. iPads, watches, AirPods - people just keep searching and buying them.

Now, toys and games had their own story. Even with all the talk about the Barbie movie, Barbie dolls weren't top sellers. The big hit was the Barbie Dreamhouse, at number 15. Looks like people are ready to spend more on toys that feel special.

This infographic illustrates the "top categories on Thanksgiving and Black Friday in Product views, by Year-on-Year change in visits":

So, what does this Black Friday tell us? We're changing what we buy. We want experiences, nice beauty stuff, but we're also loyal to the big names like Amazon and Apple. It's interesting to see how our choices are shifting and what that says about us.

Read next: Who's Winning the Battle for the Top Talent in Big Tech?
by Irfan Ahmad via Digital Information World