The Importance of Corporate Videos for Your Business

In today's competitive business landscape, staying ahead of the curve is essential for success. One powerful tool that can help the business stand out and connect with your audience is corporate video. In this article, explore the reasons why corporate videos are crucial for your business and how they can benefit your brand.

Enhancing Brand Identity and Awareness

Corporate video production is an effective way to establish and reinforce your brand identity. Through visually compelling storytelling, you can convey your brand's values, mission, and unique selling propositions to your target audience. A well-crafted corporate video can leave a lasting impression on viewers by making them more likely to remember and also to recognize your brand in the future.

Building Trust and Credibility

Trust is a cornerstone of a successful business relationship. Corporate videos can help build trust by showcasing your expertise, showcasing customer testimonials, and providing a behind-the-scenes look at your company's operations. When potential customers see real people and real stories associated with your brand, they are more likely to trust your products or services.

Engaging Your Audience

In the digital age, attention spans are shorter than ever. Corporate video production offers a dynamic and engaging way to deliver your message quickly and effectively. Videos can captivate your audience, making them more likely to consume and retain the information you present. This engagement can lead to increased customer interest and conversion rates.

Effective Communication

When it comes to conveying complex information, corporate videos are often more effective than text-based content. You can use visuals, animations, and graphics to simplify complex concepts and make them easier for your audience to understand. Whether you are explaining a new product, demonstrating a process, or presenting financial data, videos can communicate information more efficiently.

Search Engine Optimization (SEO) Benefits

Search engines, like Google, favour websites with video content. By incorporating corporate videos into your website and online marketing efforts, you can improve your SEO rankings. This leads to increased organic traffic to the website, helping you reach a wider audience and potential customers.

Versatile Marketing Tool

Corporate videos can be used across various marketing channels, making them a versatile asset for your business. One can share videos on websites, social media platforms, email marketing campaigns, and even at trade shows or conferences. This versatility ensures that the message reaches your target audience through multiple touchpoints.

Demonstrating Product or Service Features

If you have a complex product or service, a corporate video can effectively demonstrate its features and benefits. Visualising how a product works or how a service can solve a problem is often more compelling than reading about it. This leads to higher conversion rates as potential customers gain a better understanding of what you offer.

Expanding Reach and Accessibility

Corporate videos can be easily shared and distributed online, making them accessible to a global audience. By creating videos with subtitles or multiple language options, you can reach customers from different regions and backgrounds. This accessibility can help your business expand into new markets and demographics.

Leveraging Social Media

Social media platforms thrive on visual content, making corporate videos a perfect fit for social media marketing. Videos on platforms like Facebook, Instagram, and YouTube can attract more likes, shares, and comments than text-based posts. This increased engagement can boost your brand's visibility and drive more traffic to your website.

Measuring and Analysing Performance

One of the advantages of using corporate videos is the ability to track their performance. You can analyse metrics such as view counts, click-through rates, and audience engagement to understand how well videos are resonating with the target audience. This data-driven approach allows you to refine your video marketing strategy over time for better results.

In conclusion, corporate videos are a valuable asset for your business that can enhance your brand identity, build trust, engage your audience, and drive growth. By incorporating video content into the marketing strategy, you can effectively communicate your message, improve online visibility, and also connect with the target audience on a deeper level. Whether you're a small startup or a large corporation, corporate videos can play a crucial role in your business's success.

Image: DIW-AIgen
by Web Desk via Digital Information World

The Chatbot Revolution: Meet the Hottest Psychologist AI Everyone Is Talking About!

After ChatGPT, many AI chatbots have been developed and characters.ai is one of them. Many young people are using this platform to chat with the AI models of their favorite personalities like Beyonce, Elon Musk, Harry Potter, etc. But apart from all these models, a model that is getting well known among youngsters in “Psychologist”. A user named Blazeman98 created this model over a year ago, and since then about 79.1 million messages have been exchanged with this chatbot. Many users say that this bot helps them overcome their life difficulties.

There are several other chatbots too on characters.ai that are named as therapist or psychologist. But most users use them for roleplaying as an anime, entertainment or fantasy character. On Reddit, users who have chatted with Psychologist are sharing impressive reviews about this chatbot. One user said that it’s a life saver while someone else said that this chatbot has helped her and her boyfriend resolve their issues. The mastermind behind this chatbot is a 30 years old psychologist named Sam Zaia who said that he didn’t expect that the chatbot he had created would get this much positive response. He also shared that he developed Psychologist by using all the principles and methods he has himself studied as a psychologist.

Sam said that he has created this chatbot so people can have someone or something to talk to when they are completely alone. As characters.ai is popular among people of ages 16-30, Psychologist uses the tone and language which makes people feel close to it. Theresa Plewman who is a psychotherapist says that she has also tried Psychologist but isn’t completely satisfied with the way it responds to a general query with complex answers. She says that the chatbot can never take the place of a human psychologist because it cannot access all the information a human could.

The spokesperson for character.ai said that they are glad that people are finding connection and guidance through their platform, but professional help is also very important. She said that whenever a user starts a chat, he sees a sign that says that everything the characters say, it’s all made up. This means every user should remember that AI chatbots are different from humans. They can even make up some information to please its users.

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by Arooj Ahmed via Digital Information World

AI's Threat to Humanity: Experts Estimate a 5% Risk of Total Destruction

We all know how fast AI is advancing and soon it will be able to take most of our jobs. Many people think that AI is going to kill us all and take over the world. Upon survey, it was found out that even though AI is slowly intervening with our daily lives, the chance of it destroying humans is only 5%. A think tank based in California, AI Impacts, carried out this survey by asking 20,000 experts about their take on this. 2778 experts were asked about their thoughts on this fast AI Development while 1321 experts were asked if they think AI can destroy humans. The average response of mass extinction of humans by AI was 5%. 16% said that they think that AI is about to bring some big changes all over the world and we cannot stop this.

One in ten people in the survey said that there is a 25% chance of AI killing humans while 1% of the experts said that they think there is a 75% chance. When asked how they see AI destroying humans, many experts didn’t have a definite and clear answer. But they answered the question about how AI can destroy society. Many experts believe that AI is destroying society slowly right now by spreading misinformation about many things like public or political opinion. Some also said that AI can cause many disasters other than destroying humans like accidentally creating a virus or causing income inequality.

Experts were also asked for their predictions of when AI can start performing tasks like creating a pop song, writing a bestselling book or folding clothes. Many experts believe that they see all this happening till the next decade. They said that there is a 50% chance that AI will be able to do all this by 2047. The thing to note here is that when a survey with this question was done in 2022, AI experts said that AI will be able to perform these tasks by 2060.

Read next: The Authentic Edge: Why Human Influencers Outshine AI Influencers
by Arooj Ahmed via Digital Information World

The Authentic Edge: Why Human Influencers Outshine AI Influencers

There are many AI influencers available that advertise different brands on social media sites like TikTok, Instagram and Facebook. But a study shows that "the informative value of influencers’ content, authenticity, and homophily positively affect their parasocial relationships, which in turn, affects followers’ purchase intention and evaluation of brand credibility.".

There is an influencer Alix Earle on TikTok who has 6.3 million followers. An AI chatbot was asked if Alix Earle is beautiful and it answered yes. This doesn’t mean that Alix Earle is only famous for her looks. She has a large fan following because she is beautiful and has a great personality. That’s the reason why her followers are always curious to see which clothes she will wear and what brand of makeup she will use.

Now that AI influencers are in question, people are often wondering if these influencers will be able to take up the place of human influencers. The answer to this is that AI influencers taking the place of human influencers is impossible because humans are more authentic than AI. A few years ago, an AI influencer called Lil Miquela who was made to look like a fashionable woman went to Instagram and got herself some brand deals. Every company was interested in her because at that time AI influencers were rare so everyone wanted to see what it can do. Now, many AI influencers have come forward and most of them are designed to look like a ‘hot woman”.

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John Herman of NewYork Times Magazine says that AI influencers are effective for brand advertising because the public remembers them for so long. It isn’t because the AI influencers advertise stuff better than human influencers, but it is because AI influencers are someone people remember for so long because they are unique. The real issue is that no one wants AI influencers to use or wear a product to advertise it. Human influencers often use subtle ways of marketing which AI influencers are not capable of doing. Adult content creators are also getting affected with AI influencers because these AI influencers can easily make images of themselves wearing specific outfits after the users pay them. Aitana is also an AI influencer and posts pictures of her in lingerie and bikini but many men cannot tell that she is an AI influencer.

Photo: Digital Information World - AIgen

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by Arooj Ahmed via Digital Information World

X's Battle Against Bots: Insights from $1 Experiment and User Engagement Trends

SensorTower data shows, X's $1 account creation experiment hasn't significantly impacted app downloads in the regions where the platform tested the feature. Despite fluctuations, the overall download figures in New Zealand remain stable. X, ranked 77th on October 17th, dropped to 89th but is now 91st, indicating a decline but not a collapse.

In the Philippines, X's iOS downloads increased from 70th to 32nd since the test began, with a similar positive trend in the Google Play Store charts. The Philippines, being an Android-dominant region, shows X moving up 50 points in free app rankings.

These trends suggest a positive outcome for X's effort to encourage more users to pay for the app. However, considering that 8 in 10 of users don't post, the $1 fee may not be a significant deterrent for most. Users can still download and use the app for free; the fee only applies to posting or interacting.

It remains unclear how many users are actually paying the $1 annual fee. The principle behind charging for an active profile aims to deter bot peddlers, but more sophisticated operations may absorb the cost. Alternatively, X may seek more users to connect bank details for future ventures into payments and commerce.

While charging all users may not be the optimal solution to combat bots, X's motivation to experiment and battle bots is evident. These figures suggest there might be some merit to the initiative, but its broader implications and user adoption of the $1 fee remain to be seen.

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by Web Desk via Digital Information World

Content Creators on Instagram Have a Lot of Complaints About Instagram Because of Its Useless Features

We all know how Instagram releases new features every other month but not every user on Instagram is happy with them. In the past few years, Instagram has added avatars, stickers and new verification methods for the ease of their users. But there are also some users on Instagram who are not happy with these features and think they are useless. Joel Bervell, who has a following of 260K on Instagram says that the people who run Instagram are not connected with the people who are using Instagram.

Instagram makes Meta a lot of money and there are also some users on Instagram who make money on the app. So, when Instagram keeps on adding new features, it becomes confusing for creators who want to interact with their followers to make money. Now, Instagram is all about algorithms because it’s competing with TikTok. Users do not get to see the content they are following but the content they are interested in on the app. This is the reason when a creator creates a content on Instagram, it doesn’t reach the target audience.

Another creator on Instagram, Yesenia Hudson, says that Instagram also offers Meta Verified features to creators that costs $15 a month. But 90% of the creators on the app haven’t joined it because they do not see any advantages of having a blue tick. The creators who worked hard to get the blue tick in the past are pissed now because now any user can easily get the blue tick. There is also a Reels Bonus program on Instagram that pays creators for making reels. But creators say that Instagram doesn’t pay them as much as it has promised. Similarly, Instagram also promised creators of brand sponsorships but no brands reached out to creators. Creators say that they are disappointed in Instagram as it isn’t even showing content from family or friends on the feed. Instagram isn’t doing its work properly and it’s about time content creators are showing their concerns.

Photo: Digital Information World - AIgen

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by Arooj Ahmed via Digital Information World

OpenAI CEO Sam Altman Openly Shows Support For Palestine And Muslims, Earns Global Admiration

The CEO and co-founder of OpenAI, Sam Altman, is making it very clear that despite being an American Jew, he is all support for Muslims, Arab, and Palestinian workers in the world of tech.

The leading tech entrepreneur weighed in his thoughts on what he felt about the current war in Gaza and how it needed to stop. He failed to side with Israel, leaving many stunned with his bold statements on the subject.

It was also interesting for him to represent the voices of millions of suppressed individuals arising from the Muslim and Arab communities, earning him a new form of respect from fans around the globe.

These statements were recently published on the X platform and had plenty of people talking for obvious reasons. Altman mentioned how many are oppressed and therefore cannot even voice their thoughts on social media, fearing the consequences of their actions which he says is alarming.

He also appreciated how many arising from that part of the world continue to openly show him support and respect and for that, he’s always grateful.

But at the same time, he did agree that many Jews in today’s world turn into easy targets for the likes of antisemitism, and that continues to be a leading problem around the globe.

Just one month back, he published through his X account how wrong he was regarding anti-semitism, mainly due to American Left political opinions. He also mentioned how the matter was harder to put into words as the controversies surrounding this subject were immense.

ChatGPT was also a subject of his conversations including how strongly he felt about the AI tool not doing a great job at being fair in terms of showing accurate content alone. He delineated how it was alarming to see Jews as well as Muslims become targets of prejudice and how it needed to stop.

Even posts related to the subject of humor should no longer be targeting members of different races, ethnicities, or religions- he added. All of these remarks came after a certain query arose from one follower who asked the CEO his thoughts on the power of AI and how its influence is causing a rift in society.

This is not the first time that ChatGPT has been slammed by big names. A prominent journalist from Iraq also made it very clear how it was shocking to see the Chatbot make bizarre statements after being given prompts about the Gaza turmoil. “They favor Israel instead of printing the clear picture to the world”- Mona Chalabi added.

Seeing Sam Altman’s statements in defense of Palestinians at a time when the world is seeing the oppression take place daily in Gaza clearly leaves a lasting mark in the minds of fans. They feel someone of this caliber needed to put the truth forward and after this, it’s likely his fan base rising in the Muslim and Arab world would intensify in numbers.

This marks the first time that one leading and high-profile individual in the tech industry has put out their thoughts on the military campaign by Israel and how strongly he condemns the act as innocent loss of life is never acceptable.

But making one side of the world happy might not be taken too positively by the others in the West who continue to support Israel and the brutal acts of violence taking place daily.

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by Dr. Hura Anwar via Digital Information World