AI Systems Are Facing Increasing Threats According to This Report

As AI systems continue to grow, so too does the threat landscape targeting them. The National Institute of Standards and Technology just released a report stating that malicious actors are using adversarial machine learning in order to circumvent these systems. Based on the findings presented in this report, this threat is likely going to grow in the near future with all things having been considered and taken into account.

One example of an attack that can be conducted is known as data poisoning. This is when malicious actors sabotage training data for AI models, and this type of attack requires hardly any financial resources due to its ability to scale. Backdoor attacks are also dangerous because of the fact that this is the sort of thing that could potentially end up leaving triggers in the training data which would allow malicious actors secret entry into the database by inducing misclassifications.

With all of that having been said and now out of the way, it is important to note that these attacks can be extremely difficult to ward off. They are just two of the many examples of AI based threats that can compromise a wide range of systems in the long run, and many of the risks have to do with privacy as well.

Using something called membership inference, malicious actors can figure out if a string of data was used to train a particular AI. Yet again, there is no consensus on how systems can be protected from such incursions. This casts some doubts on the ability of AI to transform industries in the way that many are expecting.

The nascent stage that this tech is still within the confines of requires a deep understanding of where the threats might lie. In spite of the fact that this is the case, many companies that are investing in AI systems aren’t doing all that much to mitigate the risk of attack. A reactive approach will only lead to malicious actors gaining a foothold. As a result of the fact that this is the case, researchers are urging decision makers to adopt a proactive approach using this report.

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by Zia Muhammad via Digital Information World

Search Snippets Come From Page Content, Google Clarifies

Search snippets have become a useful way for SEO professionals to get ahead, but in spite of the fact that this is the case, they have also caused a considerable amount of confusion. When Google released documentation pertaining to these snippets, people were led to believe that they were gleaned from meta descriptions in the HTML code as well as structured data.

Search giant Google has now set the record straight. The tech juggernaut has clarified that the content present within these snippets is sourced largely from the content contained within pages rather than what SEOs initially assumed.

Google automatically detects what content on a given page would be appropriate to use within the context of a search snippet. The company has altered the document to avoid further confusion, and it bears mentioning that all mentions of rich results have also been removed

These changes are important because of the fact that this is the sort of thing that could potentially end up determining how content will be structured on a page. Now that SEOs are aware that HTML elements are not part of the equation, they will be less likely to focus on them when trying to get content included in snippets.

One thing that must be clarified here is that HTML elements aren’t entirely ignored. They are used on occasion, but by and large Google relies on page content for snippets so that they can be made more accurate and useful to searchers than might have been the case otherwise.

If the meta description happens to offer a more suitable summary of the contents of a page, it might end up being used instead. Website owners would do well to keep this at the forefront of their minds with all things having been considered and taken into account. It can have an enormous impact on the manner in which their sites appear on the SERP, something that can drive considerable traffic and ensure organic growth without requiring any manipulation of meta descriptions and the like.

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by Zia Muhammad via Digital Information World

Google is Planning to Crack Down on Search Spam

Google has a major spam problem, with many examples popping up of top ranking sites being replete with affiliate links and irrelevant content. This poses a problem due to how untrustworthy Google will become if its SERP consists solely of websites that are trying to game the algorithm with all things having been considered and taken into account. However, it turns out that Google is developing a strategy that will make spam far less commonplace than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that Google Search Liaison Danny Sullivan took to X, formerly known as Twitter, to announce that the company is finally cracking down on the problem. In spite of the fact that this is the case, he hasn’t really provided a timeline for the implementation of this solution.

Solving the issue is essential because of the fact that this is the sort of thing that could potentially end up restoring user trust in the search engine. Sullivan has stated that the solution will take time, and that users need to wait and see what Google has in store.

Responding to a post about a particularly spam heavy site, the search liaison suggested that it was a one off issue. The site in question didn’t appear to know about the content that was being pointed out, so according to Google, it was a case of accidental spam rather than malicious intent.

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Whether or not this is true remains to be seen. Many are criticizing the algorithm update for ruining the SERP instead of making it better. Google’s attempts to improve the quality of the content people can find through it appears to be doing more harm than good, and instead of reverting to the tried and trusted algorithm, the company is doubling down.

The main issue here is that top ranking sites are full of spam. Since most users rarely ever go past the top two or three sites, this might bring down the quality of the entire SERP if steps aren’t taken fast.

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by Zia Muhammad via Digital Information World

SGE Searches Don’t Match Organic Search Results 94% of the Time, New Study Reveals

Google has made its foray into the world of AI with its Search Generative Experience, or SGE for short, but how accurate are these results in a real world setting? A recent study conducted by Authoritas has revealed that 93.8% of the search results obtained through SGE don’t match Google’s top 10 organic search results with all things having been considered and taken into account.

Such a trend matters because of the fact that this is the sort of thing that could potentially end up giving websites some hope in the age of AI. It’s looking like Google will funnel as much traffic as possible into its SGE, leaving many website owners in the lurch. In spite of the fact that this is the case, it appears that websites that don’t rank in the top 10 organically might still have a fighting chance.

It is important to note that there isn’t all that much overlap between SGE and organic search. Just 4.5% of the content derived through SGE matches organic search, and just 1.6% involves any kind of domain overlap whatsoever. Out of the ten links offered by SGE, just 4 end up being unique.

"If you are wondering whether SGE results will affect your website then the answer is 'Yes'. In our study, 86.83% of all keywords we checked had an SGE result.", explained Laurence O'Toole in a blog post.

As for keywords, about 13.2% of them didn’t trigger SGE content, which makes them more likely to turn up in organic search than might have been the case otherwise. What's more is that the generate button is only appearing in 65.9% of cases based on the findings presented in this report, although this is still a higher proportion than the Show More button.

It will be interesting to see where things go from here on out, because SGE is perhaps one of Google’s most exciting projects in the recent past. The manner in which it could fundamentally alter search experiences across the board remains to be seen, but it is all but certain that it will have some kind of an impact. As the tech juggernaut continues to refine SGE, there might be more overlap than what can be seen right now.

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by Zia Muhammad via Digital Information World

The Importance of Corporate Videos for Your Business

In today's competitive business landscape, staying ahead of the curve is essential for success. One powerful tool that can help the business stand out and connect with your audience is corporate video. In this article, explore the reasons why corporate videos are crucial for your business and how they can benefit your brand.

Enhancing Brand Identity and Awareness

Corporate video production is an effective way to establish and reinforce your brand identity. Through visually compelling storytelling, you can convey your brand's values, mission, and unique selling propositions to your target audience. A well-crafted corporate video can leave a lasting impression on viewers by making them more likely to remember and also to recognize your brand in the future.

Building Trust and Credibility

Trust is a cornerstone of a successful business relationship. Corporate videos can help build trust by showcasing your expertise, showcasing customer testimonials, and providing a behind-the-scenes look at your company's operations. When potential customers see real people and real stories associated with your brand, they are more likely to trust your products or services.

Engaging Your Audience

In the digital age, attention spans are shorter than ever. Corporate video production offers a dynamic and engaging way to deliver your message quickly and effectively. Videos can captivate your audience, making them more likely to consume and retain the information you present. This engagement can lead to increased customer interest and conversion rates.

Effective Communication

When it comes to conveying complex information, corporate videos are often more effective than text-based content. You can use visuals, animations, and graphics to simplify complex concepts and make them easier for your audience to understand. Whether you are explaining a new product, demonstrating a process, or presenting financial data, videos can communicate information more efficiently.

Search Engine Optimization (SEO) Benefits

Search engines, like Google, favour websites with video content. By incorporating corporate videos into your website and online marketing efforts, you can improve your SEO rankings. This leads to increased organic traffic to the website, helping you reach a wider audience and potential customers.

Versatile Marketing Tool

Corporate videos can be used across various marketing channels, making them a versatile asset for your business. One can share videos on websites, social media platforms, email marketing campaigns, and even at trade shows or conferences. This versatility ensures that the message reaches your target audience through multiple touchpoints.

Demonstrating Product or Service Features

If you have a complex product or service, a corporate video can effectively demonstrate its features and benefits. Visualising how a product works or how a service can solve a problem is often more compelling than reading about it. This leads to higher conversion rates as potential customers gain a better understanding of what you offer.

Expanding Reach and Accessibility

Corporate videos can be easily shared and distributed online, making them accessible to a global audience. By creating videos with subtitles or multiple language options, you can reach customers from different regions and backgrounds. This accessibility can help your business expand into new markets and demographics.

Leveraging Social Media

Social media platforms thrive on visual content, making corporate videos a perfect fit for social media marketing. Videos on platforms like Facebook, Instagram, and YouTube can attract more likes, shares, and comments than text-based posts. This increased engagement can boost your brand's visibility and drive more traffic to your website.

Measuring and Analysing Performance

One of the advantages of using corporate videos is the ability to track their performance. You can analyse metrics such as view counts, click-through rates, and audience engagement to understand how well videos are resonating with the target audience. This data-driven approach allows you to refine your video marketing strategy over time for better results.

In conclusion, corporate videos are a valuable asset for your business that can enhance your brand identity, build trust, engage your audience, and drive growth. By incorporating video content into the marketing strategy, you can effectively communicate your message, improve online visibility, and also connect with the target audience on a deeper level. Whether you're a small startup or a large corporation, corporate videos can play a crucial role in your business's success.

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by Web Desk via Digital Information World

The Chatbot Revolution: Meet the Hottest Psychologist AI Everyone Is Talking About!

After ChatGPT, many AI chatbots have been developed and characters.ai is one of them. Many young people are using this platform to chat with the AI models of their favorite personalities like Beyonce, Elon Musk, Harry Potter, etc. But apart from all these models, a model that is getting well known among youngsters in “Psychologist”. A user named Blazeman98 created this model over a year ago, and since then about 79.1 million messages have been exchanged with this chatbot. Many users say that this bot helps them overcome their life difficulties.

There are several other chatbots too on characters.ai that are named as therapist or psychologist. But most users use them for roleplaying as an anime, entertainment or fantasy character. On Reddit, users who have chatted with Psychologist are sharing impressive reviews about this chatbot. One user said that it’s a life saver while someone else said that this chatbot has helped her and her boyfriend resolve their issues. The mastermind behind this chatbot is a 30 years old psychologist named Sam Zaia who said that he didn’t expect that the chatbot he had created would get this much positive response. He also shared that he developed Psychologist by using all the principles and methods he has himself studied as a psychologist.

Sam said that he has created this chatbot so people can have someone or something to talk to when they are completely alone. As characters.ai is popular among people of ages 16-30, Psychologist uses the tone and language which makes people feel close to it. Theresa Plewman who is a psychotherapist says that she has also tried Psychologist but isn’t completely satisfied with the way it responds to a general query with complex answers. She says that the chatbot can never take the place of a human psychologist because it cannot access all the information a human could.

The spokesperson for character.ai said that they are glad that people are finding connection and guidance through their platform, but professional help is also very important. She said that whenever a user starts a chat, he sees a sign that says that everything the characters say, it’s all made up. This means every user should remember that AI chatbots are different from humans. They can even make up some information to please its users.

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by Arooj Ahmed via Digital Information World

AI's Threat to Humanity: Experts Estimate a 5% Risk of Total Destruction

We all know how fast AI is advancing and soon it will be able to take most of our jobs. Many people think that AI is going to kill us all and take over the world. Upon survey, it was found out that even though AI is slowly intervening with our daily lives, the chance of it destroying humans is only 5%. A think tank based in California, AI Impacts, carried out this survey by asking 20,000 experts about their take on this. 2778 experts were asked about their thoughts on this fast AI Development while 1321 experts were asked if they think AI can destroy humans. The average response of mass extinction of humans by AI was 5%. 16% said that they think that AI is about to bring some big changes all over the world and we cannot stop this.

One in ten people in the survey said that there is a 25% chance of AI killing humans while 1% of the experts said that they think there is a 75% chance. When asked how they see AI destroying humans, many experts didn’t have a definite and clear answer. But they answered the question about how AI can destroy society. Many experts believe that AI is destroying society slowly right now by spreading misinformation about many things like public or political opinion. Some also said that AI can cause many disasters other than destroying humans like accidentally creating a virus or causing income inequality.

Experts were also asked for their predictions of when AI can start performing tasks like creating a pop song, writing a bestselling book or folding clothes. Many experts believe that they see all this happening till the next decade. They said that there is a 50% chance that AI will be able to do all this by 2047. The thing to note here is that when a survey with this question was done in 2022, AI experts said that AI will be able to perform these tasks by 2060.

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by Arooj Ahmed via Digital Information World